Love him or hate him, there is a reason Jay Leno has been #1 and will soon be #1 again in the late night wars.

He will book anyone necessary to get ratings – as evidenced by the top guest on his second night back – Ms. Sarah Palin.

Add to the mix Shaun White, Lindsey Vonn, Apolo Ohno, Brad Paisley, the cast of Jersey Shore and I think it’s game over for Dave as soon as Jay returns.  The Letterman vs. Leno battle will last all but one week.

It’s even possible that by week two most people will have forgotten there ever was a ‘Tonight Show controversy’ which will mean less and less “I’m with Coco” fanatics inviting you to join Facebook clubs.

So what have we learned from this whole debacle?  As long as there are publicists and stars who need publicity, the past is meaningless.  Hollywood is a “what-have-you-done-for-me-lately” town.

And what will Jay do for these media hungry whores stars?  Deliver ratings that Conan O’Brien, Jimmy Kimmel or David Letterman can’t (unless Dave could book Sarah Palin again).

And ratings are all that matters.

Jill Kennedy – OnMedea