Permanent link to this article: http://mankabros.com/blogs/onmedea/2011/04/01/broadcast-networks-on-death-and-dying/


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  1. Hollywood Producer

    I don’t think people really think of a difference between channels anymore. It’s all about the brand and History, Discovery, Food. the Broadcast Networks are always mentioned by people as Channel 2, Channel 4, Channel 7.

    1. Annabelle Havlicek

      There’s quality network television, quality cable television and quality premium television. Soon viewers will have a new word to look up in their “television” dictionary – narrowcasting. Good Luck. Loved this column Jill. Can’t wait to read you in the future. You definitely have your finger on the pulse of the remote.

  2. a

    Yeah when they say NBC is worth – $600 million (that’s negative $600 million) there must be a problem.

  3. Broadcast Executive

    Nope nope nope. Wrong wrong wrong. Retrans is the savior and is going to be a huge piece of the pie. Broadcast is here to stay.

  4. Programmer, Producer, Distributor (IP)

    Just wrote a blog on this subject. Don’t be so quick to drink the cord-cutter kool-aid, technology will not dismantle years of powerful distribution channels and business models. Networks will not die, they will reinvent themselves and the Pay TV model will not go away — there will always be good and bad TV content. The future of audience development will be fragmented in to niche markets, enabled by IP delivery.


    1. mankabros.com/blogs/onmedea

      I didn’t say the networks are going away as channels on the grid. There will still be an ABC, CBS, FOX , NBC, etc. – they just won’t be broadcast networks. NBC will be the equivalent of Bravo – just another channel – powerful, but just another channel. But the idea of the Broadcast channel is dead. Look at the Reelz Channel getting on the map this week with The Kennedys. No one wanted that show and now Reelz is on many people’s radar when it wasn’t before. Content is king and the Broadcasters now have to compete with the former peons of Basic Cable when before they didn’t.

  5. Jeremy D.

    I see this is an older item from April but it’s still sort of true. I think Broadcast has had a nice resurgence lately. Retrans is huge and definitely saved the networks for the time being but for how long. Content is definitely king but no one, especially those under 30, could care less where it comes from. They do care about production values though. Even a 16 year old cares if something looks shitty. So big studios do have the advantage there. Good blog, Jill.

  6. RFP

    Many nights I will look at the schedule of what is on TV and find nothing of interest. Repeats, people selling people stuff and “reality” shows. The TV goes off, out comes the books, go on line or go out into the real world. Except for the rare exception programming has become garbage. And then they wonder why, oh why, have the ratings fallen. Give us a break.

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