And that is not sarcastic.

Today, on “The View“ it was announced that the Marvel character “Thor” will now be a woman in the comic books.

This is NOT the real God that people actually worshiped a thousand years ago or so (Manka Bros. is a producing an event series based on his life).

This doesn’t necessarily mean that the movie character of Thor will change to a woman – but it is an absolutely genius move on Marvel’s part being that it was announced one week before Comic-Con.

Marvel now has stolen a bit of thunder from others who are seeking publicity. This will be the number one subject discussed (most likely in a negative way based on early message boards posts I’ve read).

DC Comics will now have to answer questions about which characters they may change to a woman – or what do they think of Marvel’s move. It’s just a no win for them as they get things rolling with several comic book properties that are about to launch (5 TV shows in the fall).

The Internet is already blowing up with this story and it’s all pretty silly.

The only people who should actually care if Thor is a male or female are those who still worship the Norse Gods (and you gotta love those Norse Pagans hanging on to a dream) as their Gods. In the actual religion, Thor is most likely a guy.

In a comic book, you could even change the gender of Jesus and Mohammed and no one should care.

IT’S A COMIC BOOK!

(Though I would probably hesitate to do that Mohammed if I were a publisher who wanted to stay alive.)

So, congratulations Marvel.

For better or worse, you own Comic-Con 2014.

Jill Kennedy – OnMedea

P.S. – And now you’ve announced that “Captain America” will be black – another master stroke!