How Will We Make Money On Short-Form Content?
Good morning. Saturday night, during my monthly poker game with Jeff Berg, Mark Canton, Mike Gravel and Dawn Ostroff, someone asked me how Manka Bros. plans to make money on short-form content. I am so fucking sick of this question. Ever since I made the announcement last week that we would be spending $1 billion on short-form content, I have received thousands of emails from rival studio bosses (i.e. Ron Meyer), Wall Street analysts (i.e., Jessica Reif Cohen), Manka Bros. shareholders (i.e., Carl Icahn) and Manka Bros. employees (i.e., Cyrus Weinsein).
Alright, sure, we don't have a 'business model' or a precedent in this area and the only online series we've attempted has been Forensics and that was already a hit on our MBS Television Network - so that's not really 'original'.
I have a very simple answer this annoying question. The answer is:
These things are great. You put an ad at the top or bottom or side or in the videos and people click on them, purchase the products and this supports our business. Banner advertising is the single most brilliant invention since the internet itself.
Manka Bros. wins.
The Advertisers win.
Any more stupid questions? As for the poker game, I definitely got back my campaign contribution from Gravel.
Khan Manka, Jr. - Chairman & CEO - Manka Bros. Studios
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