YES!
But only Viacom’s cable networks and digital assets. CBS (not wanting to leave the cocoon of Old Media) should buy Viacom’s Paramount Pictures.
Is there any chance in hell this could actually happen? Could Rupert Murdoch pull off an acquisition of that magnitude?
No fucking way. Not while old man Redstone continues to draw a breath.
So, yes, it’s most likely a non-starter. But even in a fantasy scenario, wouldn’t it be great to finally get rid of Viacom and Redstone? Both are simply a mess and completely unnecessary.
[Note: I realize Sumner Redstone is Chairman of the Board and majority stockholder of CBS, but Les Moonves is the much more appealing face of that company, not Sumner. Sumner is the face of Viacom… and the media world has had enough.]
Imagine News Corp (which has the weakest portfolio of cable assets save Fox News, FX and those regional sports thingies) with Viacom’s cable channels: MTV, Nickelodeon, Comedy Central, TV Land, VH1, etc. etc.
This would immediately fill all News Corp’s demographic needs and, in the digital channel universe, put them on par with Time Warner, Disney and, in late 2010, Comcast.
Viacom was never going to be on par with anyone as long as Sumner is around (even with those assets)… so it’s time to shut it down.
As for CBS and their acquisition of Paramount Pictures… they, obviously, just want to be an old media company and ride that peaceful, easy feeling all the way into the grave. Buying Paramount Pictures (and, hey, why not MGM while they’re at it!) would help realize that mid-1990s-vertical-alignment-synergy-world they are striving for. And based on Comcast’s purchase of NBCU (which valued Universal Studios at less than $3 billion), Paramount, with its much smaller film and television library, can be picked up at quite a fire sale bargain. (Wait two years and it will be even more of a bargain!)
Also, this would give CBS the opportunity to shut down the ridiculous CBS Films vanity project before it becomes a further embarrassment.
So, think about it people. A deal like this would really be a win-win-win for everyone… and help us to get rid of (at least a part of) Sumner Redstone once and for all.
Jill Kennedy – OnMedea
Yesterday, I told Comcast to 
“OPTION 1: SWITCH TO ANOTHER BROWSER?”
I’m sure