Andrew Heller, Angela Bromstad, Ari Emanuel, Barbro Holmberg, Barry Diller, Ben Silverman, Brian Roberts, Charlie Rose, Conan O'Brien, David Letterman, David Levy, Dawn Ostroff, Deborah Wright, Frank Caufield, Fred Hassan, GE shareholder, George Lopez, Greg D'Alba, Jack Wakshlag, james Barksdale, Jay Leno, Jay Leno has Failed, Jeff Gaspin, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, jessica Einhorn, Jill Kennedy, Jim McCaffrey, Jim Walton, Jimmy Fallon, Jimmy Kimmel, John Ferriter, John Kampfe, Jon Stewart, Josefin Lonnborg, Kelly Regal, Kenneth Novack, Khan Manka, Les Moonves, Louise Sams, mama's family, Manka Bros., Marc Graboff, Mark Steinberg, Mathias Dopfner, Michael Miles, Nancy Tellum, OnMedea, Paul Telegdy, Peter Roth, Phil Kent, Robert Clark, Scott Teissler, Sharon Waxman, Stephen Bollenbach, Stephen Colbert, Steven Koonin, Stuart Snyder, TCA Winter Press Tour, Terry Semel, The Office, Tony DiSanto, Vicky Lawrence, William Barr, William Morris Endeavor

TBS Gets It Right

Andrew Heller, Angela Bromstad, Ari Emanuel, Barbro Holmberg, Barry Diller, Ben Silverman, Brian Roberts, Charlie Rose, Conan O'Brien, David Letterman, David Levy, Dawn Ostroff, Deborah Wright, Frank Caufield, Fred Hassan, GE shareholder, George Lopez, Greg D'Alba, Jack Wakshlag, james Barksdale, Jay Leno, Jay Leno has Failed, Jeff Gaspin, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, jessica Einhorn, Jill Kennedy, Jim McCaffrey, Jim Walton, Jimmy Fallon, Jimmy Kimmel, John Ferriter, John Kampfe, Jon Stewart, Josefin Lonnborg, Kelly Regal, Kenneth Novack, Khan Manka, Les Moonves, Louise Sams, mama's family, Manka Bros., Marc Graboff, Mark Steinberg, Mathias Dopfner, Michael Miles, Nancy Tellum, OnMedea, Paul Telegdy, Peter Roth, Phil Kent, Robert Clark, Scott Teissler, Sharon Waxman, Stephen Bollenbach, Stephen Colbert, Steven Koonin, Stuart Snyder, TCA Winter Press Tour, Terry Semel, The Office, Tony DiSanto, Vicky Lawrence, William Barr, William Morris EndeavorSo… Conan O’Brien has decided to go to TBS.  Like him or not, get his comedy or not, Conan immediately brings a “hip” factor to TBS where it currently has none.  Whether that will be enough to truly take the network to another level is a huge unknown at this point.

I have a feeling this announcement has taken the wind out of the sails of the “I’m With Coco” movement.  For some reason, I think they wanted him to stay off TV and start some crazy live streaming Internet-only revolution from a shack in the desert.  Sorry freaks.  Perhaps you can steal your basic cable feed and still feel like a revolutionary.

This is a big bet for TBS but one it can certainly afford to take.  Two revenue streams RULE! If it doesn’t work, they can always move “Lopez Tonight” (with its 1.0 rating) back to 11pm and put the always profitable “Ab Roller Deluxe” informercial on at midnight.

The biggest obstacle is the fact that TBS still feels (to me – and I’m not alone) like a network that airs nothing but Mama’s Family” reruns and very low quality VHS tapes of 1980s comedies.  I know this isn’t the case anymore and they actually do have some solid programming with “The Office” and “Family Guy” reruns, etc. and have had some success in original programming with all those Tyler Perry shows (What, are there 10 series now?  All with 350 episode commitments?).

Andrew Heller, Angela Bromstad, Ari Emanuel, Barbro Holmberg, Barry Diller, Ben Silverman, Brian Roberts, Charlie Rose, Conan O'Brien, David Letterman, David Levy, Dawn Ostroff, Deborah Wright, Frank Caufield, Fred Hassan, GE shareholder, George Lopez, Greg D'Alba, Jack Wakshlag, james Barksdale, Jay Leno, Jay Leno has Failed, Jeff Gaspin, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, jessica Einhorn, Jill Kennedy, Jim McCaffrey, Jim Walton, Jimmy Fallon, Jimmy Kimmel, John Ferriter, John Kampfe, Jon Stewart, Josefin Lonnborg, Kelly Regal, Kenneth Novack, Khan Manka, Les Moonves, Louise Sams, mama's family, Manka Bros., Marc Graboff, Mark Steinberg, Mathias Dopfner, Michael Miles, Nancy Tellum, OnMedea, Paul Telegdy, Peter Roth, Phil Kent, Robert Clark, Scott Teissler, Sharon Waxman, Stephen Bollenbach, Stephen Colbert, Steven Koonin, Stuart Snyder, TCA Winter Press Tour, Terry Semel, The Office, Tony DiSanto, Vicky Lawrence, William Barr, William Morris EndeavorBut adding Conan puts TBS on a different level – a network level with a big advantage – they don’t need Leno-size ratings to call it a “hit”.

Imagine the spinmeisters at Turner the day after its debut:  “Late Night Cable Talk Show’s Biggest Night Ever!”; “Conan Conquers Cable!”; “The Colbert Killer!”“2.0 in Metered Markets – 18-49”… Okay, they won’t put that one in the Trades but that’s about what we can expect on the high end.  If a 2.0 late night rating is worth a $100 million investment, then TBS has made the right move.

Personally, I think it IS the right move – if anything just to improve their image.  All the other shit that’s on TBS will suddenly be given a second look which may make people slow down the remote as they’re passing by on their way to USA or FX.

For Conan, I think this is also the best move.  Though if he ultimately fails on TBS, his career is over (unless he is willing to take the 1:30a.m. Last Call slot from what’s his name – that guy that dated Tara Reid).  Not going to Fox and being beaten badly by Jay Leno was a very smart move by Conan.  And a very smart move by Fox – which doesn’t have two revenue streams (yet) and, thus, doesn’t have money to burn.

So… good luck, Conan.  You have made a good match.  And I can’t wait to hear all those jokes you’ll make about what a crappy network TBS is.  The crappy network that is paying you $100 million dollars.

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

5 comments

  1. Pingback: TBS – Go Get Your Shinebox » OnMedea
  2. Pingback: Broadcast Networks – On Death And Dying » OnMedea
  3. Pingback: Time Warner | Principles & Practices
  4. movies 123 · April 6

    I wanted to thank you for this excellent read!! I definitely loved every little bit of it. I have you bookmarked your site to check out the new stuff you post. movies 123

  5. afdah.bar · April 6

    You know your projects stand out of the herd. There is something special about them. It seems to me all of them are really brilliant! afdah.bar