OK, it’s September. The power players in the media world have completed their ‘summering’ and can now return to the passion of their lives – ridding the world of boredom and malaise by producing films, TV shows, games and websites. So… it’s great to be back.
The title of this blog is truly remarkable and, frankly, bullshit.
I received the chart to the left from a friend of mine at Facebook (which was pulled from a recent management presentation).
Takeaway: The number of Facebook users by 2015 will EXCEED THE EARTH’S POPULATION.
Sounds impossible I know. But I suppose nothing is impossible when it comes to Facebook. Because at Facebook it’s not “Impossible”, it’s “I’m Possible”.
A couple of months ago, I wrote a blog titled “Facebook Is Worthless”. I stand by the arguments in that blog (even though I received the wrath of many a Facebook insider who doesn’t want to see the value of their stock options go down) because, no matter what Facebook senior management tries to tell the press, no one seriously believes they are profitable. I believe the real numbers would freak too many people out who are praying for an IPO in the near future.
Just because everyone is on it doesn’t mean the future is bright. Just look at the AOL and Microsoft monopolies in the 1990s.
Jill Kennedy – OnMedea


This post really hits home! The idea of Facebook reaching 7.3 billion users by 2015 certainly sounds audacious, if not impossible, especially considering the Earth’s population. Your skepticism about their profitability, despite the hype, is a brave take. It’s so easy to get caught up in the “everyone is on it” mentality, but those historical comparisons to AOL and Microsoft are a stark reminder that scale doesn’t always guarantee a bright future. Thanks for sharing such a thought-provoking perspective on social media trends—it’s definitely something worth discussing further on Block Poster.
This is a truly thought-provoking piece! The idea of Facebook exceeding the Earth’s population is indeed “remarkable and, frankly, bullshit” as you put it. Your point about profitability and comparing it to past monopolies like AOL really hits home. It’s so easy to get swept up in the hype, but your critical perspective is a refreshing reminder to look beyond the surface. Thanks for challenging the conventional wisdom!
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