Ben Silverman’s DumbDumb Deal

$100 million start up fund, Adam Fogelson, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Chase the Money, Chopped, City Lights TV, CollegeHumor, Dance, Dave Noll, Don't Sweat It, Donna Langley, Doritos, DumbDumb, Electus, Fortune's 40 under 40, Funny or Die, IAC, Jason Bateman, Jay Leno, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, John Ferriter, Khan Manka, Love Taxi, Manka Bros., media analyst, NBC Universal, Nikki Finke, Notional, On Medea, OnMedea, OnMedea's Top 40 Failures Under 40, Paul Telegdy, Ready, Rick Finkelstein, Ricky Van Veen, Ryan Seacrest, Set, Sharon Waxman, Tara Swisher, Terry Semel, The Biggest Loser, the Jay Leno Show, The Restaurant, The Tonight Show, thewrap.com, twitter, Will Arnett, Will Ferrell, William Faulkner, You vs. America

$100 million start up fund, Adam Fogelson, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Chase the Money, Chopped, City Lights TV, CollegeHumor, Dance, Dave Noll, Don't Sweat It, Donna Langley, Doritos, DumbDumb, Electus, Fortune's 40 under 40, Funny or Die, IAC, Jason Bateman, Jay Leno, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, John Ferriter, Khan Manka, Love Taxi, Manka Bros., media analyst, NBC Universal, Nikki Finke, Notional, On Medea, OnMedea, OnMedea's Top 40 Failures Under 40, Paul Telegdy, Ready, Rick Finkelstein, Ricky Van Veen, Ryan Seacrest, Set, Sharon Waxman, Tara Swisher, Terry Semel, The Biggest Loser, the Jay Leno Show, The Restaurant, The Tonight Show, thewrap.com, twitter, Will Arnett, Will Ferrell, William Faulkner, You vs. AmericaYes, this deal is as DumbDumb as you can get.

How to build a successful startup:  Step #1 – Use Barry Diller’s money to fund a vanity production label with a friend from high school.

Yes, Jason Bateman and Will Arnett (in particular) are talented guys but anyone who thinks they will spend any real time on this venture is out of their minds.

Sure, we’ll get the standard Will Ferrell-type Funny of Die videos of Bateman and Arnett walking around with a steady-cam eating Doritos and improvising about how easy this internet stuff is – but will anything of value come out of DumbDumb?

Ben Silverman knows the answer to this and laughs at how DumbDumb some people must be.

$100 million start up fund, Adam Fogelson, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Chase the Money, Chopped, City Lights TV, CollegeHumor, Dance, Dave Noll, Don't Sweat It, Donna Langley, Doritos, DumbDumb, Electus, Fortune's 40 under 40, Funny or Die, IAC, Jason Bateman, Jay Leno, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, John Ferriter, Khan Manka, Love Taxi, Manka Bros., media analyst, NBC Universal, Nikki Finke, Notional, On Medea, OnMedea, OnMedea's Top 40 Failures Under 40, Paul Telegdy, Ready, Rick Finkelstein, Ricky Van Veen, Ryan Seacrest, Set, Sharon Waxman, Tara Swisher, Terry Semel, The Biggest Loser, the Jay Leno Show, The Restaurant, The Tonight Show, thewrap.com, twitter, Will Arnett, Will Ferrell, William Faulkner, You vs. AmericaI would imagine Barry Diller also knows the answer.  Unfortunately, he’s the ultimate DumbDumb in this equation for funding Electus in the first place.

But for now… it’s all just so exciting.  I know I’m just a cockeyed optimist, but I just can’t wait for Ben to change the world again.  And I’m super glad that they took the time out of the arduous process of building the successful DumbDumb business model to appear in Las Vegas for the announcement (along with the awesomely hilarious Notional CEO Lord Ricky Van Veen).

I just hope it’s not the same business model that Ben Silverman developed for ElectusSpend $100 million on the development (but not the execution) of digital content and when that money is gone – launch another start-up with another sugar daddy.

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

Jeff Zucker – It’s Time To Suck It Up

ABC, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Beverly Hills Hotel, CBS, CSI: NY, Dawn Ostroff, Deadline Hollywood, Dick Wolf, Eastwick, ER, Gossip Girl, Jay Leno, Jay Leno has Failed, Jay Leno ratings, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, John Ferriter, Julianna Margulies, Kate Gosselin, Khan Manka, Law & Order, Manka Bros., Nikki Finke, Octomom, OnMedea, Paul Telegdy, Peter Roth, Producers Caucus Panel, Sharon Waxman, Stop all the clocks..., Terry Semel, The CW, thewrap.com, W.H. Auden, Warner Bros., William Morris EndeavorOK, Jeff, it’s time for you to man-up, nut-up, suck-it-up, eat-it (all those things) and fix this late night issue before it becomes even more of a train wreck.

It’s very simple:

  • Fire Conan O’Brien and give him all the compensation he is owed as part of a separation deal.  (Don’t be a pussy, Jeff, let Conan go to Fox or ABC (or wherever) and pull in an average 2.3/5 share.  Who cares?);
  • Re-install Jay at 11:35 on The Tonight Show and be done with it.  (Jay will quickly become the late night King again because my grandmother “really likes those headlines”);
  • Find some old Law & Order’s laying around that you can air until you develop a couple of decent shows.

Yes, you may have to deal with a couple of months of bad press (“NBC Screwed Conan”… “Jay Not The Right Man”… “Jeff Zucker Sucks At His Job”… etc.) but it will pass and things will be back to where they were last May (with NBC in fourth place – but not late night).  It will all be like a horrible dream and we’ll all wake up with Bobby Ewing in the shower.

But these steps need to be taken immediately. In order to save you some time, I’ve drafted your opening comments at the press conference that you should have this afternoon:

“Good afternoon.  Thank you for coming.  [Insert Nikki Finke joke here – something about her always being prompt and in the front row.] I’d like to take a few moments to discuss our line-up of new dramas at 10pm which will premiere after The Vancouver Olympics.  Just kidding – we don’t even have a fucking pilot!

No, I’m here to discuss The Jay Leno Show situation.

[cameras clicking – reporters jostling for position]

Last year, I made a horrible mistake.  Ben Silverman actually made the mistake… but I digress.

For some asinine reason, we thought we could put Jay Leno on at 10pm and people would actually watch it.  I thought our affiliates would be so happy to have a topical program hosted by one of America’s most beloved comedians as a lead in to their local news.

I was way fucking wrong on that assumption.

It could have been worse.  I could have announced that we were merging with AOL or that I had re-hired Ben Silverman to run the network.

So… in order to make things right.  I am officially reinstating Jay Leno to The Tonight Show and have paid off the remainder of Conan O’Brien’s contract so that he may pursue other opportunities at other networks.  Conan was a great asset to NBC and a huge talent and we wish him nothing but the best – but we’ve decided to go back to Jay at 11:35.

Anyone who has an drama series ideas or any pilots in the can, please have them delivered to Angela Bromstad’s house immediately.

I will now take your questions.”

Do it, Jeff.  It’s not too late to fix things.

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

The Jay Leno Show – R.I.P.

ABC, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Beverly Hills Hotel, CBS, CSI: NY, Dawn Ostroff, Deadline Hollywood, Dick Wolf, Eastwick, ER, Gossip Girl, Jay Leno, Jay Leno has Failed, Jay Leno ratings, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, John Ferriter, Julianna Margulies, Kate Gosselin, Khan Manka, Law & Order, Manka Bros., Nikki Finke, Octomom, OnMedea, Paul Telegdy, Peter Roth, Producers Caucus Panel, Sharon Waxman, Stop all the clocks..., Terry Semel, The CW, thewrap.com, W.H. Auden, Warner Bros., William Morris Endeavor

ABC, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Beverly Hills Hotel, CBS, CSI: NY, Dawn Ostroff, Deadline Hollywood, Dick Wolf, Eastwick, ER, Gossip Girl, Jay Leno, Jay Leno has Failed, Jay Leno ratings, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, John Ferriter, Julianna Margulies, Kate Gosselin, Khan Manka, Law & Order, Manka Bros., Nikki Finke, Octomom, OnMedea, Paul Telegdy, Peter Roth, Producers Caucus Panel, Sharon Waxman, Stop all the clocks..., Terry Semel, The CW, thewrap.com, W.H. Auden, Warner Bros., William Morris EndeavorStop all the clocks, cut off the telephone,
Prevent the dog from barking with a juicy bone,
Silence the pianos and with muffled drum
Bring out the coffin, let the mourners come.

Let aeroplanes circle moaning overhead
Scribbling on the sky the message The Jay Leno Show is Dead,
Put crepe bows round the white necks of the public doves,
Let the traffic policemen wear black cotton gloves.

Jay at 10pm was my North, my South, my East and West,
My working week and my Sunday rest,
My noon, my midnight, my talk, my song;
I thought that show would last forever:  I was wrong.

The stars are not wanted now:  put out every one;
Pack up the moon and dismantle the sun;
Pour away the ocean and sweep up the wood.
For nothing now can ever come to any good.

W.H. Auden

——————————————————————–
Yes, Ben Silverman and Jeff Zucker really changed the future of television.  Actually, no… they didn’t.  They didn’t at all.

After all the bravado and presentations.. all the parties and press conferences with claims of blowing up business models and television never being the same… what do we have left?  Jay Leno on The Tonight Show at 11:30 and scripted dramas at 10pm.

It’s now up to Ben Silverman’s Electus to change the world.  Come on, Ben, you can do it – put down the blonde and get to work.

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

Notional – R.I.P.

$100 million start up fund, Adam Fogelson, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Chase the Money, Chopped, City Lights TV, CollegeHumor, Dance, Dave Noll, Don't Sweat It, Donna Langley, Electus, Fortune's 40 under 40, IAC, Jay Leno, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, John Ferriter, Khan Manka, Love Taxi, Manka Bros., media analyst, NBC Universal, Nikki Finke, Notional, On Medea, OnMedea, OnMedea's Top 40 Failures Under 40, Paul Telegdy, Ready, Rick Finkelstein, Ricky Van Veen, Ryan Seacrest, Set, Sharon Waxman, Tara Swisher, Terry Semel, The Biggest Loser, the Jay Leno Show, The Restaurant, The Tonight Show, thewrap.com, twitter, William Faulkner, You vs. AmericaThe revolution is over… and what a crappy revolution it was.

Notional – the only company to ever come up with the idea for a dating show in a taxi; a competitive cooking show; a home makeover show; as well as several shitty internet game shows in development including “Ready, Set, Dance”, “You vs. America” and “Chase the Money” – is dead.

Yes, I realize Notional hasn’t got up on its feet yet – but, based on the announcement of the “slate” today, Notional IS creatively dead.  Physically, they’re still on life support and won’t be dead until 2011 or so (thus the tombstone – thanks, R).

Oh, well.  I guess we’ll just have to wait and see what content visionary (and current Notional CEO) Ricky Van Veen will think up next.  Hopefully something that will have the same forward-thinking press release that mentions words like “revolutionary” and “ground-breaking.”

$100 million start up fund, Adam Fogelson, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Chase the Money, Chopped, City Lights TV, CollegeHumor, Dance, Dave Noll, Don't Sweat It, Donna Langley, Electus, Fortune's 40 under 40, IAC, Jay Leno, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, John Ferriter, Khan Manka, Love Taxi, Manka Bros., media analyst, NBC Universal, Nikki Finke, Notional, On Medea, OnMedea, OnMedea's Top 40 Failures Under 40, Paul Telegdy, Ready, Rick Finkelstein, Ricky Van Veen, Ryan Seacrest, Set, Sharon Waxman, Tara Swisher, Terry Semel, The Biggest Loser, the Jay Leno Show, The Restaurant, The Tonight Show, thewrap.com, twitter, William Faulkner, You vs. AmericaI must apologize to Barry Diller and all IAC shareholders for killing off his two latest content creation ventures before they really got started – (I killed Ben Silverman’s cure for what has been a cancer of bad content and business models on the internet, Electus, a couple of weeks ago… also before the launch) – but it had to be done.

Come on, Ricky, freakin’ internet game shows?  Who gives a shit?  You were so clever until you started spending Barry Diller’s money.  What does he get for making you rich?  You… trying to make him poor.

The only show you could produce that could possibly work is you and your new best friend Ben Silverman going out every night and partying your brains out then putting your escapades up on the internet for everyone to see.  You could actually erect the elusive paywall on that one.  Just imagine it… you, Ben and hot chicks in bars… X-rated.

THAT is programming only you guys can do in just the right pathetic way.  And THAT is your only competitive advantage.

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

Electus – R.I.P.

$100 million start up fund, Adam Fogelson, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Donna Langley, Electus, Fortune's 40 under 40, IAC, Jay Leno, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, John Ferriter, Khan Manka, Manka Bros., media analyst, NBC Universal, Nikki Finke, On Medea, OnMedea, OnMedea's Top 40 Failures Under 40, Paul Telegdy, Rick Finkelstein, Ryan Seacrest, Sharon Waxman, Tara Swisher, Terry Semel, The Biggest Loser, the Jay Leno Show, The Restaurant, The Tonight Show, thewrap.com, twitter, William FaulknerI realize that Electus – the earth-shattering, ground-breaking, cutting-edge new business from Ben Silverman and Barry Diller’s IAC/ InterActiveCorp hasn’t launched, but I have recently climbed aboard Khan Manka, Jr.’s Time Machine and gone into the not-too-distant future to retrieve the press release announcing (sadly) the company’s closure.  Sorry, Ben.

———————————————–
From the Associated Press (July 2011):

Electus, the $100 million start-up from media wunderkind Ben Silverman has decided to close its doors effective immediately after only 18 months in business.  875 staffers (mostly low-level hot chicks in their 20s who ran errands and stuff) were expected to lose their jobs.  The highly-touted venture only managed to produce one original internet series – a show about bed-hopping young flight attendants based at O’Hare International Airport called “The Hub”.

$100 million start up fund, Adam Fogelson, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Donna Langley, Electus, Fortune's 40 under 40, IAC, Jay Leno, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, John Ferriter, Khan Manka, Manka Bros., media analyst, NBC Universal, Nikki Finke, On Medea, OnMedea, OnMedea's Top 40 Failures Under 40, Paul Telegdy, Rick Finkelstein, Ryan Seacrest, Sharon Waxman, Tara Swisher, Terry Semel, The Biggest Loser, the Jay Leno Show, The Restaurant, The Tonight Show, thewrap.com, twitter, William FaulknerElectus, announced by Mr. Silverman with much fanfare in July 2009 (after a completely disastrous run as Co-Chairman of NBC Entertainment), was supposed to change the entertainment landscape with the unoriginal idea of marrying advertising, content and distribution in a new media world.

Mr. Silverman was unavailable for comment but released a statement through his representatives:  “I am proud of my accomplishments at Electus.  Even though $100 million doesn’t go as far as it used to, I still changed the world!  No one has even come close to doing what I did because nobody had the balls.  What a ride!  Maybe people just aren’t ready for forward-thinking.”

Mr. Diller was available for comment and simply said about Silverman:  “Fuck that guy.”

But don’t worry about Ben.  He has landed on his feet and will continue his Quixotic quest to monetize online content from his penthouse suite at The Palms Hotel in VegasGoldman Sachs
has committed $500 million to fund his new, as yet, unnamed venture.
———————————————————————————————————-

Oh, yeah, one other thing I learned from the future:  The Jay Leno Show was canceled in 2010 and called one of the greatest failures in the history of television.  Sorry, Ben.

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

Ben Silverman – Fortune’s 40 Under 40?!

$100 million start up fund, Adam Fogelson, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Donna Langley, Fortune's 40 under 40, IAC, Jay Leno, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, John Ferriter, Khan Manka, Manka Bros., media analyst, NBC Universal, Nikki Finke, On Medea, OnMedea, OnMedea's Top 40 Failures Under 40, Paul Telegdy, Rick Finkelstein, Ryan Seacrest, Sharon Waxman, Tara Swisher, Terry Semel, The Biggest Loser, the Jay Leno Show, The Restaurant, The Tonight Show, thewrap.com, twitter, William Faulkner

$100 million start up fund, Adam Fogelson, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Donna Langley, Fortune's 40 under 40, IAC, Jay Leno, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, John Ferriter, Khan Manka, Manka Bros., media analyst, NBC Universal, Nikki Finke, On Medea, OnMedea, OnMedea's Top 40 Failures Under 40, Paul Telegdy, Rick Finkelstein, Ryan Seacrest, Sharon Waxman, Tara Swisher, Terry Semel, The Biggest Loser, the Jay Leno Show, The Restaurant, The Tonight Show, thewrap.com, twitter, William FaulknerSeriously, Fortune?  Are you fucking kidding me?  What, will you sell 15 more magazines with him on the list?  Couldn’t come up with that 40th name?

What about Jeff Weiner – he’s under 40 and was named CEO of LinkedIn.  That’s a pretty big job and the site actually makes money and is relevant.

Ben Silverman is irrelevant.  Everyone needs to please stop with the ‘Ben Silverman is great’ shit.

If (and this is about the biggest fucking ‘if’ I’ve ever written) Barry Diller and Ben Silverman put together a company that changes the media landscape and makes the world a better place, put him on your list next year.  Oh, yeah, he won’t be UNDER 40 next year.  Sorry, Ben.

Well, OnMedea is putting together our own list:  ONMEDEA’S TOP 40 FAILURES UNDER 40 and Ben Silverman is in the running for the top of that list.

Check back here next week for all the exciting details.

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

Southland Canceled – Ben Silverman Strikes Again

America's Got Talent, Angela Amato, Angela Bromstad, Ann Biderman, Ari Emanuel, Arija Bareikis, Ben McKenzie, Ben Silverman, C. Thomas Howell, Dee Johnson, Dick Wolf, Emily Bergl, Heather Zuhlke, Heroes, Jay Leno, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, John Ferriter, John Wells, Kevin Alejandro, Khan Manka, Manka Bros., Mercy, Michael Cudlitz, Michael McGrady, NBC Universal, Paul Telegdy, Regina King, Shawn Hatosy, Southland, Southland canceled, Susan Boyle, Terry Semel, The Biggest Loser, The Jay Leno Show, Tom Everett Scott, Trauma, Warner Bros. TelevisionFrom the executive grave, Ben Silverman has struck again.  Southland, the once promising (for one episode) gritty cop show has been canceled (before its season premiere!).

Another day – another failed show.  NBC is in big troubleMercy, Trauma, Heroes – all cancellations to come.

NBC had better start super-sizing episodes of The Office ASAP.

Also, maybe think about putting together a few hours of The Biggest Loser Outtakes.  Are there any extra Law & Orders laying around?  Somebody should get Dick Wolf on the phone.  That might work for a week or two.

Hey, America’s (Still) Got Talent – get the cameras rolling!  Or just show re-runs of Susan Boyle from Britain’s Got Talent.  How about that sand artist from Ukraine’s Got Talent?  Something is bound to work.  Right?

Thank God The Jay Leno Show only needs a 1.5 rating to make $300 million!

This has been an extremely challenging year for NBC so far – and it’s only October 8th.

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

Ben Silverman’s New Company?

$100 million start up fund, Adam Fogelson, Alan Spoon, Alexander von Furstenberg, Angela Bromstad, Ari Emanuel, Arthur Martinez, Barry Diller, Ben Hur, Ben Hur Silverman, Ben Silverman, Bryan Lourd, Craig Smith, David Rosenblatt, Donald R. Keough, Donna Langley, Edgard Bronfman, Electus, Electus Logo, Ezra Kucharz, Fortune's 40 under 40, Graham Stanton, Greg Blatt, Greg Morrow, Greg Stevens, Gregg Winiarski, Hans Woolley, IAC, Jason Stewart, Jay Herratti, Jay Leno, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, Joanne Hawkins, Joey Levin, John C. Malone, John Ferriter, John Foley, Josh Abramson, Jr., Kara Swisher, Keynote address, Khan Manka, Louis Castle, Manka Bros., Mark Stein, media analyst, Michael Jackson, Michael Schwerdtman, Michael Zeisser, MIPTV Conference 2010, NBC Universal, Nikki Finke, Notional, On Medea, OnMedea, Paul Telegdy, Richard F. Zannino, Rick Finkelstein, Ricky Van Veen, Ryan Seacrest, Scott Garell, Scott Savitz, Shana Fisher, Sharon Waxman, Terry Semel, The Biggest Loser, the Jay Leno Show, The Restaurant, The Tonight Show, thewrap.com, Thomas J. McInerney, Tina Brown, twitter, Victor KaufmanOK, Ben.

It’s been nearly three months since you announced you were leaving NBC to start a new company that will “capitalize on the ever-evolving world of multimedia production and distribution.”   We’re still waiting.

Who knows?  Maybe you actually did stay at NBC to help launch the new season (or whatever) like you claimed you were going to do.

If you stayed, most likely you left the morning after The Jay Leno Show premiered so that you could tell people that it was a hit while you were there.

[Note: Latest ratings for The Jay Leno Show (10/5/09): 2.9/5 – but, according to John Ferriter, it only needs a 1.5 to make NBC Universal $300 million!]

I know it must be difficult to be a cutting-edge wunderkind and I’m not trying to rush you – but it’s time to announce your new venture.

I’m sure Barry Diller can’t wait to hear about it either.  He’s got $100 million riding on your genius.

Don’t worry, Ben Vegas will still be there after you launch your company.  And… don’t forget… hot chicks dig launch parties.

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

John Ferriter and The Jay Leno Show

ABC, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Beverly Hills Hotel, CBS, CSI: NY, Deadline Hollywood, Dick Wolf, Eastwick, ER, Gossip Girl, Jay Leno, Jay Leno ratings, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, John Ferriter, Kate Gosselin, Khan Manka, Law & Order, Manka Bros., Nikki Finke, Octomom, OnMedea, Paul Telegdy, Peter Roth, Producers Caucus Panel, Sharon Waxman, Terry Semel, The CW, thewrap.com, Warner Bros., William Morris Endeavor

So, earlier today, I said that Leno’s 4.5/8 share was a disaster for NBC and they should start to think about living in a post-Leno world.

ABC, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Beverly Hills Hotel, CBS, CSI: NY, Deadline Hollywood, Dick Wolf, Eastwick, ER, Gossip Girl, Jay Leno, Jay Leno ratings, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, John Ferriter, Kate Gosselin, Khan Manka, Law & Order, Manka Bros., Nikki Finke, Octomom, OnMedea, Paul Telegdy, Peter Roth, Producers Caucus Panel, Sharon Waxman, Terry Semel, The CW, thewrap.com, Warner Bros., William Morris EndeavorBut I was just made aware of a statement by John Ferriter (head of WME’s Non-Scripted Department) at the Producers Caucus Panel that all Jay Leno needed to get was a 1.5 share (A18-49) in order to make NBC $300 million.

WHAT THE FUCK?!

Now by “make” I don’t know if he means revenue (which doesn’t make it a crazy statement) or profit (which makes it a crazy statement).  Either way – it’s bullshit and I don’t believe it.

If this was true, why wouldn’t every network do it?  Why wouldn’t Jeff Zucker be screaming it from the rooftops to Wall Street?  Gossip Girl gets a 1.5 rating and The CW doesn’t make shit.  I know… I know… it’s not apples-to-apples – but it’s still bullshit.

I started to wonder why John Ferriter would take such a bold stand and why does he really care?  Then I found the above picture of Mr. Ferriter with my old friend Ben Silverman in Vegas and it all made sense.

Seems to me Mr. Ferriter is just defending his friends’ crazy business model.  Ben has dated quite a few crazy business models in the past – but none so bold and insane as the one that makes $300 million for 1.5 rating.  Now that’s one hot model!

Why would NBC let such a genius get away?

So, according to my math, a 4.5/8 share should “make” NBC around $900 million.

Jesus Christ!  The Broadcast Network business is a great business!

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

OH NO – Jay Leno’s Ratings Last Night – 4.5/8

Angela Bromstad, Ari Emanuel, Ben Silverman, Deadline Hollywood, Grace Kelly, Gregorian Calendar, Jay Leno, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, Khan Manka, Manka Bros., National Cream Filled Donut Day, NBC, NFL Monday Night Football, Nikki Finke, OnMedea, Paul Telegdy, Sharon Waxman, Terry Semel, The Jay Leno Show, thewrap.com, Tony Disanto

Angela Bromstad, Ari Emanuel, Ben Silverman, Deadline Hollywood, Grace Kelly, Gregorian Calendar, Jay Leno, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, Khan Manka, Manka Bros., National Cream Filled Donut Day, NBC, NFL Monday Night Football, Nikki Finke, OnMedea, Paul Telegdy, Sharon Waxman, Terry Semel, The Jay Leno Show, thewrap.com, Tony DisantoSorry, Jay.  The competition is only going to get tougher (just wait until you hit first-run episodes of those Thursday night dramas).

I hate for you to fail.  You’re such a likable guy.  But I LOVE that Ben Silverman is failing (failing upwards, I suppose, but still failing!).

It’s a real conundrum.

Good luck tonight against CSI: NY on CBS and Eastwick on ABC. Okay, you might do fine against Eastwick – maybe even a 4.7/9 share!  Whoopee!

It may be time to get OctoMom and Kate Gosselin in some sort of a wresting match – because only stunts like that can help you now.

[Note to Angela Bromstad and Paul Telegdy at NBC: You may want to contact Dick Wolf to get some more Law & Order iterations going.  Also, call Peter Roth over at Warner Bros. to see how long it might take to rebuild the ER set.]

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea