Sharon Waxman – Page 3

June 8, 2010April 4, 2011

Electus.com – Looking Good!

So, after my very long vacation, I decided to check in on my old friend Ben Silverman’s new company – Electus. Now, I’ve been pretty tough on Electus and Ben Silverman since this venture was announced 11 months ago(!) – so, I went to Electus.com with new hope and got nothing… just an error message.

So I went to the IAC Corporate site and got a blurb on Electus – which gave me a link to this… more nothing:

Look, Ben, I realize Electus.com isn’t going to be the final destination for all the brilliant content you produce (I mean, you did create “The Office” – didn’t you? Ricky Gervais owes you big time!), but how about a basic Corporate site with a little information?

Even Notional.com put up a logo – but, then again, Ricky Van Veen is a freakin’ genius.

Jill Kennedy – OnMedea

June 8, 2010April 5, 2011

I’m Back From Mt. Kilimanjaro And Ready To Go

Now THAT’S what I call a month off.

As many of you have noticed, I haven’t been around for the past month (replies to your emails are coming). Where have I been? CLIMBING MT. KILIMANJARO!

I was told MK is considered one of the easiest of the BIG mountains to climb and would require very little training.

After assigning myself the difficult task of bringing down big media buffoons such as Ben Silverman, Meredith Whitney and Jeff Zucker, I don’t have the time to train to climb mountains. And, yet, with only a few hours logged on the Stairmaster, somehow – I MADE IT! More pics and stories to come on that later – but this isn’t a travel blog and I’m sure you can find much more interesting Mt. Kilimanjaro tidbits elsewhere.

As I have been “off the grid” for a month – I was very happy to hear about Jeff Zucker’s potential exit from NBC Universal after the merger. I was very unhappy to hear he may receive upwards of $40 million when he leaves. I was hoping his exit package would only include one big kick in the ass on his way out the door.

I would love to see a Jeff Zucker / Ben Silverman reunion over at the ill-fated Electus.com before it runs out of Barry Diller’s money and shuts its doors for good sometime next year.

Oh, well, a girl can dream, can’t she? It’s great to back.

Jill Kennedy – OnMedea

April 13, 2010June 22, 2011

Ben Silverman Is Not A Visionary

OK, don’t go all crazy MIPTV Conference people, Ben Silverman didn’t say shit that hasn’t been said before by… everyone producing new media content.

Perhaps he says it in a way that make people think it sounds new or perhaps people just want to party with the guy – but it’s crazy how he can speak for 45 minutes and not say a thing.

I still don’t know what the hell Electus is based on the way Ben tries to define it (the website offers no help).

It sounds to me like a production company. A production company that will have Facebook Fan areas and YouTube channels. Basically like every production company on the planet.

It will be a production company that acquires (or JV’s) ideas for reality and game shows that can be exploited in the U.S. and international markets. Please tell King World, Telepictures, Mark Burnett, Endemol, etc. or other companies that have been doing this FOR DECADES that your idea is revolutionary, Ben. I’m sure they would laugh you out of the room and tell you to stop stealing their stuff.

Electus’ plan is to bring Burbank, Madison Avenue and THE WORLD together before a project goes forward – basically marrying advertisers with content producers up front. Perhaps you should Google (or “Electus’le” – which will be your way of rebranding Google – in a deal you’ll announce by Press Release and then we won’t hear about it ever again) the concept for the ‘Soap Opera’ from the 1930s.

If your plan (if I may interpret it from your Press Release to announce the deal to create DumbDumb) is just to stick a bag of Doritos in Will Arnett’s hand while he and Jason Bateman talk about their love for Doritos (plus they’ll attempt to throw in some silly plot that’s added just for fun) while one of them Twitters about his love for Doritos and encourages viewers to “Fan” Doritos on Facebook… then that’s fine and dandy.

Everybody gets paid by Doritos and everybody (probably) makes money. It’s called a commercial.

Seriously, producing “branded” content with celebrities doesn’t mean shit. It means they’re doing commercials and probably feeling pretty bad about themselves once they have to start announcing the winners of the Electus Award for Cheesiest Doritos Fanatic (which no doubt encompasses the person who can get the most people to join the Twitter feed).

There’s nothing wrong with that. Money is money. That’s why you’re in business. Just don’t call it revolutionary or visionary or YOUR IDEA! It’s just a production company. Screech has a production company. Everybody is doing what you’re doing.

Do it in 1994 as the internet is just coming into people’s homes… then it’s revolutionary.

Jill Kennedy – OnMedea

April 8, 2010April 6, 2011

Ben Silverman’s MIPTV Keynote Address

It recently came to my attention that Ben Silverman was asked to give a keynote address at this year’s MIPTV Conference in Cannes, France on April 13, 2010. Realizing that Ben is a very busy man (what with single-handedly changing the media landscape… again), I have taken the liberty of drafting his keynote address for him.

Based on everything I know about him through interviews and presentations, etc., I have attempted to write the speech in a style he would find the most comfortable.
———————–
Ben Silverman – Founder and CEO of the new multimedia company Electus – a groundbreaking partnership with media mogul Barry Diller’s leading interactive company IAC.

(As the lights dim, a low hum emits from somewhere, smoke machines fill the stage with a heavy mist. A lightning bolt appears to strike the back of the stage followed by a thunderclap – leaving the silhouette of… A MAN.)

BOOMING VOICE OVER: Since the dawn of time, only one man has had the balls to change the world. To change the way we think, we feel, we speak. To change the way we laugh, the way we cry. The guts to change 10pm programming on broadcast networks. His name… is Ben.

(A pin spotlight pulls out to reveal BEN SILVERMAN in all his glory – sunglasses, suit that he probably slept in with the tie loosened – unshaven. He points to the sky as another lightning bolt shoots out of his finger. “Rock You Like A Hurricane” by The Scorpions screams from the speakers as he floats magically toward the podium on a hydraulic saucer.)

All is silent (except, I imagine, for the thunderous applause from the lucky MIPTV crowd).

Ben Silverman: Yeah… all right… good morning Cannes. Hell of a town you got here. I don’t know what kind of poison you serve in your bars, but you fuckers got me drunk!

(From the wings, Notional founder and CEO Ricky Van Veen is heard cackling.)

Ricky Van Veen: You got that shit right! Whooo!

Ben Silverman: Before I get started, how about a shout out for my little pissant buddy over there, Notional Founder and CEO Ricky Van Veen!

(There is a smattering of applause and bunch of “who the fuck is that” looks throughout the crowd.)

Ben Silverman: All right, all right… Let’s get going. It’s really great to be here at the MIPTV conference. What the hell does ‘MIP’ mean anyway? Nobody seems to know.

Ricky Van Veen: Damn straight on that one, cat daddy!

Ben Silverman: Can it, Ricky.

Ricky Van Veen: I get it “Cannes”! That’s where we are! Freakin’ hilarious, boss.

Ben Silverman: Shut the fuck up, Ricky.

Ricky Van Veen: Sorry, daddy-o.

Ben Silverman: (holding up a cocktail) And I said more vodka than tomato juice, bitch.

Ricky Van Veen: Sorry bout dat.

(Ricky comes on stage and takes Ben’s drink to freshen it up.)

Ben Silverman: Anyway… Now we’re cruising. You guys (and ladies) are all International Television folk, right? Excellent. How’s business? It’s great to see the Polish TV delegation out there.

(There is applause from a delegation of Polish Television Executives.)

Ben Silverman: The last I heard from you guys in Poland, you were dealing with the problems of screen doors on your submarines, right? And I heard your library was closed because someone stole THE BOOK! Am I right? Anway, I see you guys have television now. Welcome to the 20th century! Next stop, the internet!

(A screen behind Ben descends from the ceiling revealing his PowerPoint presentation. The light envelops him in a Christ-like glow. The first slide is Ben Silverman’s professional timeline.)

Ben Silverman: After I created “The Office” in the UK and decided to bring it to America, I really needed a new challenge. So I told NBC Universal Chairman Jeff Zucker I wanted to be the head of NBC. He said I was overqualified for the job and would be better suited to be his boss… but I convinced him that I would prefer to run NBC for a while and see how that goes first.

(Another slide – Images of Jay Leno, Conan O’Brien and Jeff Zucker.)

Ben Silverman: When Zucker told me he wanted to move Jay Leno to 10pm and cancel all the dramas in that time slot, I said he was crazy. “It will never work”, I said. I predicted at the time The Jay Leno Show would last approximately four months before the affiliates would complain about having a crappy lead-in. But Jeff Zucker was insistent. So he did it. He moved Jay to 10pm… and I quit.

(Another slide – giant Electus logo… a smaller IAC logo barely noticeable.)

Ben Silverman: Having conquered the broadcast network world, I decided the one space where every content producer was having trouble was the online world. It was a challenge I couldn’t refuse. The person who figures out how to make money with content on the internet will be made King! Everyone is losing shitloads of money right now. “It’s a space that can’t be tamed, Ben.” “Please, Ben, don’t try it.” Everyone was being a whiny little bitch to me, begging me not to go into New Media. When Barry Diller pleaded with me to take $100 million and start Electus, I told him it wouldn’t work. “It’s throwing good money down the toilet”, I said. But he insisted.

(Another slide – Ben Silverman holding a mini-dv camcorder.)

Ben Silverman: I just wanted to have a little mini-dv camcorder and some really good out of work writers looking for a break and I wanted to create a low-cost, high-quality content site. It’s the only model that works. But Mr. Diller, being used to high-cost, low-quality content, insisted that I take the money. So I did. And, today, I’m happy to say, there is still some money left.

(Slight applause.)

Ben Silverman: I will now take your questions.

————————————————————————-
Note to Ben, just copy and paste the text into Word, print it out, and you have your speech.

You’re welcome.

Jill Kennedy – OnMedea

April 6, 2010April 6, 2011

TBS Gets It Right

Andrew Heller, Angela Bromstad, Ari Emanuel, Barbro Holmberg, Barry Diller, Ben Silverman, Brian Roberts, Charlie Rose, Conan O'Brien, David Letterman, David Levy, Dawn Ostroff, Deborah Wright, Frank Caufield, Fred Hassan, GE shareholder, George Lopez, Greg D'Alba, Jack Wakshlag, james Barksdale, Jay Leno, Jay Leno has Failed, Jeff Gaspin, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, jessica Einhorn, Jill Kennedy, Jim McCaffrey, Jim Walton, Jimmy Fallon, Jimmy Kimmel, John Ferriter, John Kampfe, Jon Stewart, Josefin Lonnborg, Kelly Regal, Kenneth Novack, Khan Manka, Les Moonves, Louise Sams, mama's family, Manka Bros., Marc Graboff, Mark Steinberg, Mathias Dopfner, Michael Miles, Nancy Tellum, OnMedea, Paul Telegdy, Peter Roth, Phil Kent, Robert Clark, Scott Teissler, Sharon Waxman, Stephen Bollenbach, Stephen Colbert, Steven Koonin, Stuart Snyder, TCA Winter Press Tour, Terry Semel, The Office, Tony DiSanto, Vicky Lawrence, William Barr, William Morris Endeavor

So… Conan O’Brien has decided to go to TBS. Like him or not, get his comedy or not, Conan immediately brings a “hip” factor to TBS where it currently has none. Whether that will be enough to truly take the network to another level is a huge unknown at this point.

I have a feeling this announcement has taken the wind out of the sails of the “I’m With Coco” movement. For some reason, I think they wanted him to stay off TV and start some crazy live streaming Internet-only revolution from a shack in the desert. Sorry freaks. Perhaps you can steal your basic cable feed and still feel like a revolutionary.

This is a big bet for TBS but one it can certainly afford to take. Two revenue streams RULE! If it doesn’t work, they can always move “Lopez Tonight” (with its 1.0 rating) back to 11pm and put the always profitable “Ab Roller Deluxe” informercial on at midnight.

The biggest obstacle is the fact that TBS still feels (to me – and I’m not alone) like a network that airs nothing but “Mama’s Family” reruns and very low quality VHS tapes of 1980s comedies. I know this isn’t the case anymore and they actually do have some solid programming with “The Office” and “Family Guy” reruns, etc. and have had some success in original programming with all those Tyler Perry shows (What, are there 10 series now? All with 350 episode commitments?).

But adding Conan puts TBS on a different level – a network level with a big advantage – they don’t need Leno-size ratings to call it a “hit”.

Imagine the spinmeisters at Turner the day after its debut: “Late Night Cable Talk Show’s Biggest Night Ever!”; “Conan Conquers Cable!”; “The Colbert Killer!”… “2.0 in Metered Markets – 18-49”… Okay, they won’t put that one in the Trades but that’s about what we can expect on the high end. If a 2.0 late night rating is worth a $100 million investment, then TBS has made the right move.

Personally, I think it IS the right move – if anything just to improve their image. All the other shit that’s on TBS will suddenly be given a second look which may make people slow down the remote as they’re passing by on their way to USA or FX.

For Conan, I think this is also the best move. Though if he ultimately fails on TBS, his career is over (unless he is willing to take the 1:30a.m. Last Call slot from what’s his name – that guy that dated Tara Reid). Not going to Fox and being beaten badly by Jay Leno was a very smart move by Conan. And a very smart move by Fox – which doesn’t have two revenue streams (yet) and, thus, doesn’t have money to burn.

So… good luck, Conan. You have made a good match. And I can’t wait to hear all those jokes you’ll make about what a crappy network TBS is. The crappy network that is paying you $100 million dollars.

Jill Kennedy – OnMedea

March 30, 2010April 6, 2011

Electus.com – A Sneak Peek

All I can say is, BEN SILVERMAN HAS DONE IT AGAIN!

In only nine months, Mr. Silverman has taken his crazy $100 million dollar dream of Electus.com and turned it into the reality that IS Electus.com.

The brilliance of the Electus.com homepage (at left) is its minimalism. What looks to you and me like an “Error” page is actually Ben Silverman’s ‘crystal ball’ gaze at the future of his own company. It’s a stunning stroke from the Master Innovator.

IAC (and Barry Diller) must be proud and ready to show the world as they have made the link to the site live.

Media watchers (or Medea watchers) like me can’t wait to see what he comes up with next. Perhaps Lord Silverman will provide a sliver of wisdom in his upcoming keynote to the MIPTV conference on April 13th.

What a great day that will be in the history of media.

Jill Kennedy – OnMedea

March 5, 2010April 6, 2011

R.I.P. Jerry’s Seinfeld’s Influence

It’s the end of an era. When “Seinfeld” went off the air in 1998 (!!) there was no bigger star in television who wielded more influence than Jerry Seinfeld. Senior creative executives from every major studio were falling all over themselves to get the next Seinfeld project.

But… Jerry decided to take his $100 million (give or take a few million) and went off to enjoy his life. He did the occasional stand-up event at Caesar’s Palace; the occasional guest spot on a TV series or talk show to give his friends a spike in their ratings; voiced a cartoon bee, etc.

Up until last week, everyone just assumed that Jerry Seinfeld was still as big as he ever was.

Then something strange happened this week: Jerry Seinfeld became irrelevant.

After spending millions of dollars for promotional time during the Vancouver Olympics for Jerry Seinfeld’s “The Marriage Ref”, NBC was expecting a really big number.

They even cut the Closing Ceremonies short (to most of the country’s shock and anger) just to show the premiere of “The Marriage Ref”. And, to be fair, they got a strong number (though, I suspect, with that lead in, NBC could have put on a rerun of “Silver Spoons” and it also would have gotten a big number).

With that in mind, last night “The Marriage Ref” settled into its Thursday night 10pm time slot and promptly lost half of its audience. Don’t get me wrong, these aren’t terrible numbers like Melrose Place or The Beautiful Life on The CW or Severed Fingers on MBS, but not the numbers you want and expect if you have JERRY SEINFELD as your selling point. You can get those kinds of numbers with Guy Fieri.

And if the ratings continue to fall, it’s will be increasingly hard for Jerry to recruit big name celebrities to be on the panel (and once you get down to the Phyllis Diller, Jamie Farr level – your show may be in trouble).

There was a time when Jerry Seinfeld could do anything he wanted. But now, like, say, Lucille Ball in 1986, fewer studios will be returning his calls and signing over a blank check.

But, let me just say this… he absolutely killed on David Letterman the other night. He’s still one of the great stand ups in history and proved that with one of the tightest six minutes you’ll ever see. He’s just no longer the most important person in the room.

That spot is reserved for Ben Silverman.

[JEFF ZUCKER UPDATE: He still has a job – though no one seems to know why.

Jill Kennedy – OnMedea

March 2, 2010April 6, 2011

Leno The King

Well, that didn’t take long. There will be lots of “I’m With Coco” and David Letterman supporters that will say “It was expected…”, “Everyone was just curious about the switch…”, “Jay has all those Olympians on the show…”

Whatever.

I write this not as a Jay Leno fan (far from it) – but as a practical person who looks at the numbers. As I said when there was a debate over whether NBC should keep Conan or Jay… of all the late night hosts on all the networks, Jay Leno is simply the one that more people want to watch. I’m not talking about “quality” or “educated” people here. I’m talking about more PEOPLE.

In his first night back in the 11:35pm time slot, Jay Leno destroyed the competition. The Tonight Show with Jay Leno got a 5.7/14 share; David Letterman (3.0/8 share); Nightline/Jimmy Kimmell Live (1.8/6 share). Tonight, Jay has Sarah Palin and Shaun White on the show. Who do you think will win?

I think Conan may want to avoid the direct competition and forget about Fox. I’m sure Fox executives are thinking the same thing today.

[Note to Jeff Zucker: These results are not because of your brilliance, they are in spite of your ignorance. The Olympics will lose over $200 million for your network and you won’t make that up with “The Marriage Ref” or “Parenthood” ratings. You will be fired.]

Jill Kennedy – OnMedea

February 22, 2010April 6, 2011

Jay Leno and Sarah Palin

Love him or hate him, there is a reason Jay Leno has been #1 and will soon be #1 again in the late night wars.

He will book anyone necessary to get ratings – as evidenced by the top guest on his second night back – Ms. Sarah Palin.

Add to the mix Shaun White, Lindsey Vonn, Apolo Ohno, Brad Paisley, the cast of Jersey Shore and I think it’s game over for Dave as soon as Jay returns. The Letterman vs. Leno battle will last all but one week.

It’s even possible that by week two most people will have forgotten there ever was a ‘Tonight Show controversy’ which will mean less and less “I’m with Coco” fanatics inviting you to join Facebook clubs.

So what have we learned from this whole debacle? As long as there are publicists and stars who need publicity, the past is meaningless. Hollywood is a “what-have-you-done-for-me-lately” town.

And what will Jay do for these media hungry whores stars? Deliver ratings that Conan O’Brien, Jimmy Kimmel or David Letterman can’t (unless Dave could book Sarah Palin again).

And ratings are all that matters.

Jill Kennedy – OnMedea

February 22, 2010April 6, 2011

UPDATE: Jeff Zucker Still Has A Job

The Billion Dollar Question is – WHY?

If I were to talk directly to Jeff Zucker’s current boss (Jeffrey Immelt) and future boss (Brian Roberts), I would quote my new hero, Dutch speed skater Sven Kramer, and say “Are you stoopid?”

Even if we all could forget about the recent mistakes that have been made under Jeff Zucker’s watch…

Lowest rated network
Jay/Conan debacle
Hiring Ben Silverman for… anything
The absolutely horrendous Olympic coverage which not only sucks but will LOSE millions of dollars. (The latest horrible decision was to air the TAPE-DELAYED 2-man Bobsled coverage on NBC over one of the best LIVE Olympic hockey games in years – USA vs. Canada. I’m sure JZ would say it was a brilliant move on his part to force people to find MSNBC on their televisions.)

… at this point, it’s a matter of credibility. And he has none.

Imagine Jeff Zucker standing in front of a group of Wall Street investor analysts with his PowerPoint slides and telling them “This is the future of television…” “This is the direction Comcast/NBC needs to go…” “Here are my ideas on how to turn things around…” etc.

Seriously, who the hell would believe he has the answers? And why does he even get the chance to give the answers. NBC was once great. All the missteps really started to snowball AFTER he become Chairman & CEO. He is into his fourth year and has thus far proven nothing to nobody.

Basta. Enough.

However, in an effort to make my entries a little more positive, I’m going to attempt to end them all on an upbeat note. So… that said… I do like the bulky ski resort sweaters Jeff Zucker has been wearing as he talks up NBC’s suck ass Olympic coverage on CNBC.

Jill Kennedy – OnMedea