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How Will We Make Money On Short-Form Content? - Khan Manka, Jr. - The Chairman's Blog

How Will We Make Money On Short-Form Content?

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Good morning.  Saturday night, during my monthly poker game with Jeff Berg, Mark Canton, Mike Gravel and Dawn Ostroff, someone asked me how Manka Bros. plans to make money on short-form content.  I am so fucking sick of this question.  Ever since I made the announcement last week that we would be spending $1 billion on short-form content, I have received thousands of emails from rival studio bosses (i.e. Ron Meyer), Wall Street analysts (i.e., Jessica Reif Cohen), Manka Bros. shareholders (i.e., Carl Icahn) and Manka Bros. employees (i.e., Cyrus Weinsein).

Alright, sure, we don't have a 'business model' or a precedent in this area and the only online series we've attempted has been Forensics and that was already a hit on our MBS Television Network - so that's not really 'original'.

I have a very simple answer this annoying question.  The answer is:


These things are great.  You put an ad at the top or bottom or side or in the videos and people click on them, purchase the products and this supports our business.  Banner advertising is the single most brilliant invention since the internet itself.

Manka Bros. wins.

The Advertisers win.

America wins.

Any more stupid questions?  As for the poker game, I definitely got back my campaign contribution from Gravel.

khan_jr1_small.jpgKhan Manka, Jr. - Chairman & CEO - Manka Bros. Studios

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Jay McBee said:

Good morning, sir. Banner ads are a great way to get some revenue. People sure can be short sighted.

Jay McBee
President, Manka Bros. Television Group

Ethan Rubidoux said:

The real money is in television and film. Maybe one of these things we produce from the $1 billion fund will hit big and we can develop and produce it for television and/or film.

I've got my team cooking up some ideas...


a said:

$1 billion is a lot of banner ads. Maybe you'll need to serve 300 billion ads to get that kind of revenue.

Good luck.

We'll be watching. You guys are always a gauge on what works and (more imprortantly) what fails. is terrific, I have got to inform everybody about this website

scrambled minds think alike:
It is a pity, that now I can not express - it is compelled to leave. I will be released - I will necessarily express the opinion on this question.

About Khan Manka, Jr.

Khan Manka, Jr. - Chairman & CEO - Manka Bros. StudiosKhan Manka, Jr. assumed the title of Chairman of the Board of Manka Bros. Studios - The World's Largest Media Company - following his father Harry Manka's death in 1976. Before that he was the member of several Southern California rock bands.

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