The CW: October 2009 Archives

Attention to Dawn Ostroff and all those concerned at The CW - it's time. 

It was a valiant attempt to bring back the 1990s glory days of small network success, but it's time - time to kill Melrose Place.  The CW IS The WB and should be all about The Vampire Diaries and Gossip Girl.  That's your sweet spot.  Melrose Place is too old.  Embrace the mental teenagers that you are!  Stop trying to move out of mommy and daddy's house.  Let CBS get old and die.  The CW is forever young.  Their characters don't pay bills and rent apartments.  But I digress...

Last night's episode, Episode 6 "Shoreline" received a 1.0/2 rating.  That's not A18-49 - THAT'S TOTAL HHs.  It's over.  Air repeats of Roswell or Felicity.  Show Color Bars.  Show anything.  But stop showing Melrose Place.  It's not easy to get that small of an audience.  A show really has to work hard at NOT connecting with viewers to get that low of a rating.

You pulled the trigger at the right time on The Beautiful Life:TBL, it's time for the characters of Melrose Place to strap on the mini-dresses, stick their feet in cement and jump into the pool.

Jill Kennedy - OnMedea