I see Ben got the message (though the horse and buggy logo doesn’t inspire “future of entertainment”).
“Coming Soon” is a step in the right direction, I suppose. Just be sure and have a “Thanks for the Memories” logo ready once the money is gone.
By the way, I enjoyed the Orbit Commercial. Jason Bateman and Will Arnett are perfect in those commercials. They really made gum chewing cool.
Most gum commercials don’t get a launch party. But most gum commercials aren’t made by Ben Silverman’s company. And with the death of independent film, celebrity parties to show gum commercials just may be the new normal. (The key words here are “gum” and “commercials”.)
Perhaps the next step is for Electus or Notional to come up with an Award that it can give the gum commercial so that Ben can call it “Award Winning” at his next corporate presentation.
And, maybe, down the line, those five minute “gumisodes” can be trimmed down to 30 seconds and shown on regular television – then you’ll really sell some gum. But the fellows at DumbDumb may not think that’s as cool.
Jill Kennedy – OnMedea