Make no mistake – there is no chance Aereo will survive longer than two or three years. That’s a best-case scenario.
Broadcast Networks are dying (it’s true) and will be dead in their current form within five years.
In five years, who is going to pay $8 a month for nothing?
Where are all those little antennas going to go once Broadcast Networks cease to exist?
What sort of business launches with this sort of insane hype that, at most, will only exist for five years?
A Barry Diller company, of course.
The only useful purpose Aereo has is that it will play a part in hastening the inevitable demise of Broadcast Networks.
That’s something, I guess.
I wrote a couple of years ago that Broadcast Networks were in denial (BROADCAST NETWORKS: ON DEATH AND DYING – April 1, 2011). That the executives were longing for the old days of The Big Five.
Now they’re just trying to survive at any cost.
New shows aren’t working. The upfronts next month will be terrible (regardless of what the networks will actually say in their trumped up press releases and over-the-top presentations).
But things aren’t completely dire.
Chase Carey has the right idea but he shouldn’t say that he’ll make FOX a cable channel as a threat to Aereo. He should make FOX a cable channel because it would be a good business decision. It’s really the ONLY business decision.
It is time for Broadcast Networks to accept that the world has changed. “The Mary Tyler Moore Show” is no longer the number one show. And new shows like “How To Live With Your Parents (For The Rest Of Your Life)” will not save you now.
Basic cable and becoming just another button on the infinite media grid of the future is the only chance ABC, CBS, MBS, NBC and FOX have to survive.
Love him or hate him (most hate him), Barry Diller has, once again, disrupted an industry in desperate need of change.
If he wasn’t so gooey I would be cheering him on.
For $20 million dollars, he is forcing a $50 billion industry to join the 21st century. Now that’s getting a bang for your buck.
Jill Kennedy – OnMedea
P.S. – Who knew Barry Diller enjoyed fishing so much? Here’s a great story of a recent fishing trip.