Ben Silverman’s New Company?

$100 million start up fund, Adam Fogelson, Alan Spoon, Alexander von Furstenberg, Angela Bromstad, Ari Emanuel, Arthur Martinez, Barry Diller, Ben Hur, Ben Hur Silverman, Ben Silverman, Bryan Lourd, Craig Smith, David Rosenblatt, Donald R. Keough, Donna Langley, Edgard Bronfman, Electus, Electus Logo, Ezra Kucharz, Fortune's 40 under 40, Graham Stanton, Greg Blatt, Greg Morrow, Greg Stevens, Gregg Winiarski, Hans Woolley, IAC, Jason Stewart, Jay Herratti, Jay Leno, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, Joanne Hawkins, Joey Levin, John C. Malone, John Ferriter, John Foley, Josh Abramson, Jr., Kara Swisher, Keynote address, Khan Manka, Louis Castle, Manka Bros., Mark Stein, media analyst, Michael Jackson, Michael Schwerdtman, Michael Zeisser, MIPTV Conference 2010, NBC Universal, Nikki Finke, Notional, On Medea, OnMedea, Paul Telegdy, Richard F. Zannino, Rick Finkelstein, Ricky Van Veen, Ryan Seacrest, Scott Garell, Scott Savitz, Shana Fisher, Sharon Waxman, Terry Semel, The Biggest Loser, the Jay Leno Show, The Restaurant, The Tonight Show, thewrap.com, Thomas J. McInerney, Tina Brown, twitter, Victor KaufmanOK, Ben.

It’s been nearly three months since you announced you were leaving NBC to start a new company that will “capitalize on the ever-evolving world of multimedia production and distribution.”   We’re still waiting.

Who knows?  Maybe you actually did stay at NBC to help launch the new season (or whatever) like you claimed you were going to do.

If you stayed, most likely you left the morning after The Jay Leno Show premiered so that you could tell people that it was a hit while you were there.

[Note: Latest ratings for The Jay Leno Show (10/5/09): 2.9/5 – but, according to John Ferriter, it only needs a 1.5 to make NBC Universal $300 million!]

I know it must be difficult to be a cutting-edge wunderkind and I’m not trying to rush you – but it’s time to announce your new venture.

I’m sure Barry Diller can’t wait to hear about it either.  He’s got $100 million riding on your genius.

Don’t worry, Ben Vegas will still be there after you launch your company.  And… don’t forget… hot chicks dig launch parties.

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

Gourmet Magazine – R.I.P.

Advance Publications, Ari Emanuel, Ben Silverman, Bon Appetit, Conde Nast, Cookie, deadline.com, Donald Newhouse, Elegant Bride, Food & Wine, Gourmet magazine, Gourmet Magazine cover, Gourmet magazine going out of business, Jeff Weiner, Jill Kennedy, John Willoughby, Jr., Khan Manka, Manka Bros., Modern Bride, Nancy Berger Cardone, Nikki Finke, OnMedea, Ruth Reichl, S.I. Newhouse, Sharon Waxman, Terry Semel, thewrap.com, World's Largest Media CompanySad news today for foodies who have way too much time on their hands.  Gourmet Magazine, the magazine that showed all of us hack-chef-wannabees that we had no chance of ever being any good, is going out of business.  [I mean, seriously, look at that picture – who can possibly make that?  It’s hard enough just ordering pizza.]

The print business is living a nightmare.  Conde Nast also announced they are axing three other titles (Cookie, Modern Bride and Elegant Bride).  The publishing business model, as it stands today, is truly fucked up but Gourmet has a different problem.  It is a victim of its own name.

Gourmet is a top-notch magazine to be sure and its Editor-In-Chief Ruth Reichel is one of the classiest and most talented publishing executives in the business (and one hell of a good cook).

The problem with Gourmet, in this economic climate, is its title.  The middle and lower income people that purchased a subscription for $1 an issue finally gave up on the dream of having 5-star restaurant food in their apartment.  It just wasn’t practical in the overall scheme of things.  It’s the equivalent of reading a copy of Yachting when you have no idea if you’re going to have a job next year – much less… a yacht.  Scary stuff.

Advance Publications, Ari Emanuel, Ben Silverman, Bon Appetit, Conde Nast, Cookie, deadline.com, Donald Newhouse, Elegant Bride, Food & Wine, Gourmet magazine, Gourmet Magazine cover, Gourmet magazine going out of business, Jeff Weiner, Jill Kennedy, John Willoughby, Jr., Khan Manka, Manka Bros., Modern Bride, Nancy Berger Cardone, Nikki Finke, OnMedea, Ruth Reichl, S.I. Newhouse, Sharon Waxman, Terry Semel, thewrap.com, World's Largest Media CompanyBon Appetit and Food & Wine are scraping by (maybe) but only because their generic titles allow them to have cover stories like 10 (Great) Wines for Under $10 Bucks, and Feed Your Family For Less Than 5 Cents A Day.  The best Gourmet could do was Eat Like A King On A Prince’s Salary (or something like that).

The good news is the website (which includes the fabulous Epicurious.com) and TV show will continue (I didn’t know there was a TV show – but good luck with that).

I wish the Ruth Reichl and her entire staff the best of luck as they try to move forward.  It’s a fucked up world and nothing is fair right now.

Once we start extending the OnMedea brand into the food & wine area, I’ll be looking for a few good writers.  But you may need to learn how to make a grilled cheese first.

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

Going Rogue by Sarah Palin (AND LYNN VINCENT)

Ann Coulter, Ari Emanuel, Barry Diller, Ben Silverman, Brian Murray, Christian Right, Deadline.com, Dick Cheney, Erin Crum, Fox News, Fox news, Going Rogue, Going Rogue: An American Life, Greta Van Susteren, Harper Collins, Harpercollins, Jeff Weiner, Khan Manka, Laura Miller, Lynn Vincent, Manka Bros., News Corporation, Nikki Finke, Rupert Murdoch, Sara Palin, Sarah Palin, Sean Hannity, Sharon Waxman, Tara Swisher, Terry Semel, thewrap.com, World MagazineThe cover of Sarah Palin’s latest work of fiction “Going Rogue: An American Life” was released today by publisher HarperCollins.

Anyone waiting to see if Ms. Palin can write in complete sentences WON’T be able to find that out anytime soon because she didn’t really write the book.  Most likely she talked into a speaker phone from her Chevy Suburban to Ghost Writer Lynn Vincent who turned Ms. Palin’s incoherent thoughts into a simple, easy-to-understand prose that will further separate the growing division in America.

What do we know about Lynn Vincent?  Not much lately.  I have a feeling Ms. Vincent has been locked in Dick Cheney’s bunker and will remain there until “Going Rogue: An American Life” is safely in the $1 bins at Costco (or when Ms. Palin becomes President – whichever comes first).

What we DO know about Lynn Vincent (46) OFF-THE-RECORD is that she is a total Christian Right wacko with hardcore beliefs about abortion, gay marriage, Jews, Democrats, Muslims, etc.  In general, she’s a woman with a deep hatred in her heart for all those who are not like her.

ON THE RECORD, she’s a fairly solid writer who (I’m sure) has gay and Muslim friends.  OK, maybe gay friends.  OK, in the closet gay friends.  OK, maybe not.

Ann Coulter, Ari Emanuel, Barry Diller, Ben Silverman, Brian Murray, Christian Right, Deadline.com, Dick Cheney, Erin Crum, Fox News, Fox news, Going Rogue, Going Rogue: An American Life, Greta Van Susteren, Harper Collins, Harpercollins, Jeff Weiner, Khan Manka, Laura Miller, Lynn Vincent, Manka Bros., News Corporation, Nikki Finke, Rupert Murdoch, Sara Palin, Sarah Palin, Sean Hannity, Sharon Waxman, Tara Swisher, Terry Semel, thewrap.com, World MagazineOver the next few weeks (until the book is released in November), there will be numerous attempts by the “Illegal-should-be-abolished” media on the left to dig up more about Ms. Vincent.  But I have a feeling she will be “unavailable for comment” (though Fox News may be able to land an “Exclusive”.  Hannity will be “tough but fair” and manage to wring out what her favorite flavor of Jell-o is).

As tempting as it is to go after whatever low-hanging fruit there is on Ms. Vincent, I say the real focus should remain on Ms. Palin – who, frankly, must be stopped.

Somewhere buried in the digital universe there is further proof that she is completely out of her mind and… dangerous.  For the good of the world, it is our duty to dig it up before she writes again.

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

P.S. – Sarah, you should have gone more “Coulter” with your cover.  The men want to see you in a black mini-dress (especially Sean Hannity and his repressed sexual urges).

The Jay Leno Show Has Failed

ABC, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Beverly Hills Hotel, CBS, CSI: NY, Dawn Ostroff, Deadline Hollywood, Dick Wolf, Eastwick, ER, Gossip Girl, Jay Leno, Jay Leno has Failed, Jay Leno ratings, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, John Ferriter, Julianna Margulies, Kate Gosselin, Khan Manka, Law & Order, Manka Bros., Nikki Finke, Octomom, OnMedea, Paul Telegdy, Peter Roth, Producers Caucus Panel, Sharon Waxman, Terry Semel, The CW, thewrap.com, Warner Bros., William Morris EndeavorBased on last night’s overnight ratings (September 30, 2009:  4.1/7), the above headline is what nearly every television production executive is screaming down the halls today (with the exception of those at NBC Universal.  They’re probably screaming something like… Will Comcast contribute to my 401K?  What happens to our stock options?, etc.).

Now, a 4.1/7 is a grand slam on The CW.  If every show on The CW got a 4.1/7, Dawn Ostroff (President) would be carried around on one of those Cleopatra-type chairs.  However, this is NBC and this is Jay Leno.  We’ve heard from stories past (lies in my opinion), that Jay only needs to “get a 1.5 rating (A18-49) to make $300 million a year for NBC”.  So a 4.1/7 is comfortably in that range – but still pathetic based on pre-season expectations.

However, there is a way that NBC can save face in the middle of this debacle.  They don’t even need to cancel The Jay Leno Show (why would you when you’re making that kind of bank?  I’m sure Comcast will do a complete audit in due-diligence – so one day we’ll know for sure).

Here’s what you do, NBC: BUY BILLBOARDS strategically-positioned around every major television production facility (as demonstrated below).  Every week, update the profit number of The Jay Leno Show and then put a tag at the bottom that reads something like:  “Hey TV Execs, how are your fall shows doing?  Throwing Off Any Cash?”

ABC, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Beverly Hills Hotel, CBS, CSI: NY, Dawn Ostroff, Deadline Hollywood, Dick Wolf, Eastwick, ER, Gossip Girl, Jay Leno, Jay Leno has Failed, Jay Leno ratings, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, John Ferriter, Julianna Margulies, Kate Gosselin, Khan Manka, Law & Order, Manka Bros., Nikki Finke, Octomom, OnMedea, Paul Telegdy, Peter Roth, Producers Caucus Panel, Sharon Waxman, Terry Semel, The CW, thewrap.com, Warner Bros., William Morris EndeavorThis would bring home the fact that The Jay Leno Show HAS NOT FAILED.  It might just stop this town from obsessing over ratings and fucking market share.  Ask The Food Network about their profits?  I think they’ll tell you they’re doing just fine.  And when was the last time they got even a 1.0/3 share?  It means nothing.

But, NBC, you have lost the PR war and it’s time to fight back.  Forget trying to put TV stars from other networks on with JayJay is about movie stars and pop icons.  Fuck Julianna Margulies, Jay.  You don’t need her or her TV friends and complaining in the media about it makes you look like a pussy (even more so).

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

P.S. – I have nothing against Julianna Margulies.  Big fan.  She’s just F-ed by example.

Comcast Acquires NBC Universal?

Ari Emanuel, Ben Silverman, Bob Iger, Brian Roberts, Comcast, Comcast acquiring NBC Universal, Deadline.com, Disney, General Electric, Jay Leno, Jeff Weiner, Jeff Zucker, Jeffrey Bewkes, Jeffrey Immelt, Jill Kennedy, Khan Manka, Manka Bros., NBC Universal, Nikki Finke, OnMedea, Sharon Waxman, Terry Semel, thewrap.com, Time Warner, World's Largest Media Company“COMCAST DENIES A DEAL IS DONE, BUT DOES NOT DENY TALKS.” Are you really fucking kidding me, Sharon?

So this is the way it’s going to be?  Semantics.

Everyone in the world with a blog could report anything (anything) and find a way to call it a true story.

My five-year-old daughter could tell me she knows where Iran is hiding a nuclear bomb and I could report:  “A trusted source tells me that Iran is hiding a nuclear bomb in a closet in La Canada.” I do consider my daughter to be “trusted”.  She’s the “source”.  Iran would come out immediately and call the story “inaccurate” – but I wouldn’t be a liar.

I’m stunned that nobody calls bullshit on a story that mentions quite a few details about a deal that is far from complete.

Ari Emanuel, Ben Silverman, Bob Iger, Brian Roberts, Comcast, Comcast acquiring NBC Universal, Deadline.com, Disney, General Electric, Jay Leno, Jeff Weiner, Jeff Zucker, Jeffrey Bewkes, Jeffrey Immelt, Jill Kennedy, Khan Manka, Manka Bros., NBC Universal, Nikki Finke, OnMedea, Sharon Waxman, Terry Semel, thewrap.com, Time Warner, World's Largest Media CompanyYet nobody calls Sharon Waxman at TheWrap.com a liar.  Semantics.  Or… I suppose, because nobody really cares.  TheWrap.com got everything it needed from this story.  National exposure.  Who cares if it’s “inaccurate”?  That’s not the point.

Comcast and GE get everything they want out of the story – a test of the market to see what the rumor, if true, would do to their stock prices.

Even so, it’s absolutely ridiculous.

“Comcast is in talks to buy the entertainment giant NBC Universal from General Electric… ACCORDING TO KNOWLEDGEABLE INDIVIDUALS.”  WTF does that mean?  I consider myself to be a “knowledgeable individual” – does that mean I could have been a source even if I didn’t know about the meeting?

“Deal points were hammered out…EXECUTIVES FAMILIAR WITH THE MEETING SAID.

Who are these “Knowledgeable Individuals” and “Executives Familiar With The Meeting” – and why the fuck are they talking to TheWrap.com?

Are “Sources” protected in online journalism?   What kind of a crazy-fucking world is it when Nikki Finke is the reserved one in a big entertainment business story like this?  Maybe it’s because she didn’t break the story and would love to see it discredited.  Actually, not “maybe” – I’m sure she wants to see it discredited.

The biggest surprise of all is that nobody is calling bullshit or lies lies lies.  In today’s journalistic environment, that means the story is, most likely, true.  And if I had the chance and “sources” to break this story, I would have done the same thing.

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

John Ferriter and The Jay Leno Show

ABC, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Beverly Hills Hotel, CBS, CSI: NY, Deadline Hollywood, Dick Wolf, Eastwick, ER, Gossip Girl, Jay Leno, Jay Leno ratings, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, John Ferriter, Kate Gosselin, Khan Manka, Law & Order, Manka Bros., Nikki Finke, Octomom, OnMedea, Paul Telegdy, Peter Roth, Producers Caucus Panel, Sharon Waxman, Terry Semel, The CW, thewrap.com, Warner Bros., William Morris Endeavor

So, earlier today, I said that Leno’s 4.5/8 share was a disaster for NBC and they should start to think about living in a post-Leno world.

ABC, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Beverly Hills Hotel, CBS, CSI: NY, Deadline Hollywood, Dick Wolf, Eastwick, ER, Gossip Girl, Jay Leno, Jay Leno ratings, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, John Ferriter, Kate Gosselin, Khan Manka, Law & Order, Manka Bros., Nikki Finke, Octomom, OnMedea, Paul Telegdy, Peter Roth, Producers Caucus Panel, Sharon Waxman, Terry Semel, The CW, thewrap.com, Warner Bros., William Morris EndeavorBut I was just made aware of a statement by John Ferriter (head of WME’s Non-Scripted Department) at the Producers Caucus Panel that all Jay Leno needed to get was a 1.5 share (A18-49) in order to make NBC $300 million.

WHAT THE FUCK?!

Now by “make” I don’t know if he means revenue (which doesn’t make it a crazy statement) or profit (which makes it a crazy statement).  Either way – it’s bullshit and I don’t believe it.

If this was true, why wouldn’t every network do it?  Why wouldn’t Jeff Zucker be screaming it from the rooftops to Wall Street?  Gossip Girl gets a 1.5 rating and The CW doesn’t make shit.  I know… I know… it’s not apples-to-apples – but it’s still bullshit.

I started to wonder why John Ferriter would take such a bold stand and why does he really care?  Then I found the above picture of Mr. Ferriter with my old friend Ben Silverman in Vegas and it all made sense.

Seems to me Mr. Ferriter is just defending his friends’ crazy business model.  Ben has dated quite a few crazy business models in the past – but none so bold and insane as the one that makes $300 million for 1.5 rating.  Now that’s one hot model!

Why would NBC let such a genius get away?

So, according to my math, a 4.5/8 share should “make” NBC around $900 million.

Jesus Christ!  The Broadcast Network business is a great business!

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

OH NO – Jay Leno’s Ratings Last Night – 4.5/8

Angela Bromstad, Ari Emanuel, Ben Silverman, Deadline Hollywood, Grace Kelly, Gregorian Calendar, Jay Leno, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, Khan Manka, Manka Bros., National Cream Filled Donut Day, NBC, NFL Monday Night Football, Nikki Finke, OnMedea, Paul Telegdy, Sharon Waxman, Terry Semel, The Jay Leno Show, thewrap.com, Tony Disanto

Angela Bromstad, Ari Emanuel, Ben Silverman, Deadline Hollywood, Grace Kelly, Gregorian Calendar, Jay Leno, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, Khan Manka, Manka Bros., National Cream Filled Donut Day, NBC, NFL Monday Night Football, Nikki Finke, OnMedea, Paul Telegdy, Sharon Waxman, Terry Semel, The Jay Leno Show, thewrap.com, Tony DisantoSorry, Jay.  The competition is only going to get tougher (just wait until you hit first-run episodes of those Thursday night dramas).

I hate for you to fail.  You’re such a likable guy.  But I LOVE that Ben Silverman is failing (failing upwards, I suppose, but still failing!).

It’s a real conundrum.

Good luck tonight against CSI: NY on CBS and Eastwick on ABC. Okay, you might do fine against Eastwick – maybe even a 4.7/9 share!  Whoopee!

It may be time to get OctoMom and Kate Gosselin in some sort of a wresting match – because only stunts like that can help you now.

[Note to Angela Bromstad and Paul Telegdy at NBC: You may want to contact Dick Wolf to get some more Law & Order iterations going.  Also, call Peter Roth over at Warner Bros. to see how long it might take to rebuild the ER set.]

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

Yahoo’s New Ad Campaign ROCKS!

Ari Emanuel, Bill Gates, Carol Bartz, David Dibble, Elisa Steele, Eric Schmidt, Google, Hilary Schneider, Jack in the Box, Jeff Weiner, Jerry Seinfeld, Jerry Yang, Khan Manka, Mac vs. PC, Manka Bros., Microsoft, Nicolas Sparks, Penny Baldwin, Steve Ballmer, Tapan Bhat, Terry Semel, Tim Morse, Y!ou, Yahoo!, Yahoo's new ad campaign

Ari Emanuel, Bill Gates, Carol Bartz, David Dibble, Elisa Steele, Eric Schmidt, Google, Hilary Schneider, Jack in the Box, Jeff Weiner, Jerry Seinfeld, Jerry Yang, Khan Manka, Mac vs. PC, Manka Bros., Microsoft, Nicolas Sparks, Penny Baldwin, Steve Ballmer, Tapan Bhat, Terry Semel, Tim Morse, Y!ou, Yahoo!, Yahoo's new ad campaignIt simply blows Apple’s Mac vs. PC ads out of the water.  Jack In The Box is Yahoo!’s bitch!

There… that should get a few Yahoo! executives clicking on this entry.

It’s actually a pretty terrible and underwhelming campaign and won’t do anything to help the brand.

On the plus side, it certainly won’t hurt to throw $100 million at the Yahoo! brand.  It does need updating.  But a more creative and less generic middle-of-the-road approach would have been the way to go.

It’s basically the Jay Leno of ad campaigns.  Nice and safe.  Your children will be okay if left alone with the new Yahoo! campaign.

You can sit and drink lemonade on the front porch with the new Yahoo! campaign.  It’s a Nicolas Sparks novel on a rainy day.  It don’t hurt nobody.

Some companies would have gone for a “lock-up your children because HERE COMES THE  YAHOO! CAMPAIGN TO TAKE AWAY YOUR  DAUGHTER ON A MOTORCYCLE” type of approach.  Edgy and exciting.

Maybe in today’s economy, nice and safe is the way to go.  We’ll find out soon enough.  Microsoft was forced to dump a few crappy ad campaigns in the past – hopefully, if it doesn’t work out, Yahoo! will pull the trigger quickly and bring on the motorcycle gangs.

I wish Carol Bartz luck… I’m a big fan.  So is my boss, Khan Manka, Jr.

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea