There… that should get a few Yahoo! executives clicking on this entry.
It’s actually a pretty terrible and underwhelming campaign and won’t do anything to help the brand.
On the plus side, it certainly won’t hurt to throw $100 million at the Yahoo! brand. It does need updating. But a more creative and less generic middle-of-the-road approach would have been the way to go.
It’s basically the Jay Leno of ad campaigns. Nice and safe. Your children will be okay if left alone with the new Yahoo! campaign.
Some companies would have gone for a “lock-up your children because HERE COMES THE YAHOO! CAMPAIGN TO TAKE AWAY YOUR DAUGHTER ON A MOTORCYCLE” type of approach. Edgy and exciting.
Maybe in today’s economy, nice and safe is the way to go. We’ll find out soon enough. Microsoft was forced to dump a few crappy ad campaigns in the past – hopefully, if it doesn’t work out, Yahoo! will pull the trigger quickly and bring on the motorcycle gangs.
Jill Kennedy – OnMedea