NBC – OnMedea

September 21, 2009May 2, 2011

It’s Time To Kill The Emmys

61st Annual Emmy Awards, ABC, Angela Bromstad, Anne Sweeney, Ari Emanuel, Ben Silverman, CBS, Chris O'Donnell, Dawn Ostroff, Deadline Hollywood, Don Mischer, Dr. Horrible's Sing-Along-Blog, Family Guy, Fox, Jeff Weiner, Jill Kennedy, Khan Manka, Les Moonves, LL Cool J, Manka Bros., NBC, NCIS: Los Angeles, Neil Patrick Harris, Nikki Finke, OnMedea, Paul Telegdy, Sandy Grushow, Seth McFarlane, Sharon Waxman, Terry Semel, The CW, The Simpsons, thewrap.com

Frankly, no one gives a shit anymore. Last night’s show was painful.

A tour of the set? Seriously? Matthew Weiner, creator of Mad Men, is unable to give an acceptance speech for winning Best Drama because there was a five minute TOUR OF THE SET at the beginning of the show? “Where we will all be spending the next three plus hours!”

The opening number from the Academy Awards winning for Best Musical Number? Best Musical Number?

That painfully long Family Guy bit with the baby killing the dog (full disclosure – I’m a Simpson’s girl and think Family Guy sucks so I probably wouldn’t have liked even if it were short and funny).

There there was bit-after-painful-bit about the demise of television. Television, the way it was in 1979 is dead – TELEVISION ISN’T DEAD! What else are we supposed to do to pass the time on this miserable planet? We like the internet, we like television, we like movies, we like going out to dinner, we like talking on the phone, we like working out, we like going to the park with our kids, we like going to Disneyland… just because we spend a few hours less watching TV doesn’t make it the end of the world!

I know there is a lot of insecurity in this town and a very strong need to give each other awards. But would the programming change if there wasn’t Emmy Awards? Are the actors from NCIS: Los Angeles relevant in any way? Was an appearance by the Gossip Girls a way to reach out to 15 year olds? As an experiment, Television Academy, why don’t you put next year’s awards on the Disney Channel and see how many young girls you get to watch… But that would never happen because the Emmys are much too prestigious for that.

I know the old white executives want it to be 1979 again when the television audience apparently actually cared if M*A*S*H would win or lose – but those days are gone.

It’s over. Kill it already. Every year it sucks and every year we watch. Over half that crowd (i.e., the late night comedy show writers), wanted to be watching the Giants/Cowboys game on NBC. Myself included.

Jill Kennedy – OnMedea

September 14, 2009April 29, 2011

Jay Leno’s Big Night

Angela Bromstad, Ari Emanuel, Ben Silverman, Deadline Hollywood, Grace Kelly, Gregorian Calendar, Jay Leno, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, Khan Manka, Manka Bros., National Cream Filled Donut Day, NBC, NFL Monday Night Football, Nikki Finke, OnMedea, Paul Telegdy, Sharon Waxman, Terry Semel, The Jay Leno Show, thewrap.com, Tony Disanto

Tonight is either beginning of the end of NBC or the beginning of a new television business model.

I’m betting BIG on the former.

It will be interesting to follow The Jay Leno Show’s ratings for about a week and then the media will become bored reporting that Jay’s numbers were, once again, 5.3 with a 7 share (2.3 / 4 18-49).

But at least for tonight, it’s interesting.

All I can say is – Good Luck, Jay. You’ll still be a rich and successful man even though you are now the face of dying network.

(In truth, broadcast networks are already dead… but I digress.)

My predictions on how the NBC promotions department will spin tomorrow’s ratings:

Remember, this is a marathon, not a sprint.

Because of the low production costs, we don’t need home run ratings to make a big profit.

Considering Jay was opposite the premiere of Monday Night Football, he did very well.

Obviously, we were hoping for a much bigger number, but we firmly believe that the audience will grow once kids have adjusted to returning to school.

Even though it was National Cream Filled Donut Day, we posted very strong numbers.

If we would have known this was the date that Grace Kelly died in a car crash (in 1982), we probably would have waited to premiere Jay’s show.

There may have been some confusion by those people who haven’t adapted to the Gregorian calendar.

Once again, good luck Jay. You’re in a no win situation.

Jill Kennedy – OnMedea

August 7, 2009April 29, 2011

Angela Bromstad and Paul Telegdy Meet The Press

American Idol, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Don Francisco, IAC, Jay Leno, Jeff Weiner, Jill Kennedy, Khan Manka, Manka Bros., Medea, NBC, OnMedea, Paul Telegdy, Paula Abdul, Sabada Gigante, Saved By The Bell, Screech, Television Critics Association, Universal Media Studios, Univision, Jeff Zucker, Jeffrey Immelt

Angela Bromstad, President of Primetime Entertainment, NBC and Universal Media Studios and Paul Telegdy, EVP, Alternative Programming and Production, NBC and Universal Medea Studios spoke to reporters at the Television Critics Assocation summer press tour in Pasadena on Wednesday and I think we got a pretty good idea of where NBC is headed.

It’s going to be quite a challenge for the duo to top Ben Silverman’s amazing run as programming head (in which NBC solidified it’s position as the #4 network). Now Ben is off to try to bring down Barry Diller’s media empire (maybe that wouldn’t be the end of the world).

The main take-away from Wednesday’s meeting with the press was Ms. Bromstad and Mr. Telegdy’s commitment to quality. They…ahem… definitely seemed to be on the same page.

Angela Bromstad: “Our goal is to bring back high-quality, sophisticated dramas and comedy and a brand of alternative that falls into that.“

Paul Telegdy: “[Paula Abdul] is an exceptional piece of talent… as a viewer, I’d miss her on the show [American Idol].” In regards to possibly pursuing her for a show on NBC… “I wouldn’t rule anything out.”

Paula Abdul (from 2007): “I don’t understand how this man [some radio host] can call me a whining bitch. I’ve never in my life been called a whining bitch and a loser.”

I think if NBC could somehow get Paula Abdul in her own show saying things like the above, it would be amazing and a perfect fit for the new commitment to quality.

Hey, maybe they could even get that guy Screech from Saved By The Bell (the one that had to have a garage sale in Kansas to try to save his house). That would really put NBC on the road to recovery.

Another approach may be just to expand Jay Leno to three hours every night (sort of like Sabado Gigante on Univision).

Jill Kennedy – OnMedea

August 5, 2009April 28, 2011

Dawn Ostroff Compares Picking TV Shows To “Sophie’s Choice”

[From The Hollywood Reporter: “It was really a ‘Sophie’s Choice,’ Ostroff said of trying to choose projects for next season with only 10 hours to fill.]

Ms. Ostroff made this horrific comparison yesterday in Pasadena at the Television Critics Association Press Tour.

Seriously, Dawn? There was no other phrase you could use.

“Sophie’s Choice” was a decision Holocaust survivor Sophie Zawistowski had to make on which of her children would live and which would die in a Nazi concentration camp.

Sure, it was a work of fiction by William Styron – but he has even said that it was based on a real story (fyi, Meryl Streep won the Academy Award for her portrayal in the movie).

The decision on which child a parent would choose to live and which to die is the same as which TV show on The CW makes the schedule and which doesn’t?

The Gossip Girl spin-off or The Vampire Diaries?

Supernatural or One Tree Hill?

I know it was said on the fly and was meant to convey that it was a difficult choice – but come on.

Imagine what the Right Wing Pundits would say if President Obama, during the recent Beer Summit, said “It’s really a ‘Sophie’s Choice’ in deciding which beer to drink.”

I started OnMedea with the intention of having a positive tone in regards to the world of media (with the exception of anything concerning Ben Silverman) – but that’s been really difficult based on what I’m discovering out there.

I certainly hope Ms. Ostroff made the right decision and the new “Melrose Place” lives up to her expectations.

For the record, Sophie chose the boy.

Jill Kennedy – OnMedea

(I understand the slight irony that I write these things under the blog title OnMedea – a fictional woman who slaughtered her kids after finding out her man had an affair.)