John Ferriter and The Jay Leno Show
But this morning I was made aware of a statement by John Ferriter (head of WME's Non-Scripted Department) at the Producers Caucus Panel that all Jay Leno needed to get was a 1.5 share (A18-49) in order to make NBC $300 million. WHAT THE FUCK?!
Now by "make" I don't know if he means revenue (which doesn't make it a crazy statement) or profit (which makes it a crazy statement). Either way - it's bullshit and I don't believe it.
If this was true, why wouldn't every network do it? Why wouldn't Jeff Zucker be screaming it from the rooftops to Wall Street? Gossip Girl gets a 1.5 rating and The CW doesn't make shit. I know... I know... it's not apples-to-apples - but it's still bullshit.
I started to wonder why John Ferriter would take such a bold stand and why does he really care? Then I found the above picture of Mr. Ferriter with my old friend Ben Silverman in Vegas and it all made sense. Seems to me Mr. Ferriter is just defending his friends' crazy business model. Ben has dated quite a few crazy business models in the past - but none so bold and insane as the one that makes $300 million for 1.5 rating. Now that's one hot model!
Why would NBC let such a genius get away?
So, according to my math, a 4.5/8 share should "make" NBC around $900 million.
Jesus Christ! The Broadcast Network business is a great business!
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2 Comments
About Jill Kennedy
Jill Kennedy is an Ivy League MBA / refugee from Lehman Brothers.
Manka Bros. (and the Manka Business Channel) hired her (for a very low sum) to cover the world of media (not the world of Medea) in her own words without corporate interference.
About Medea
Medea was a real bitch from classical mythology - as most famously dramatized by Euripides.
She was a sorceress and wife of Jason, whom she assisted in obtaining the Golden Fleece. When Jason deserted her, she chopped up their children. One could say, Medea acted as rationally as a major media company.
Tips, Scoops and Smoking Guns
I suppose we'll find out soon enough. that's where the ratings are headed. Probably be there by next week. I guess they can start raking in those profits.
Makes sense. If a friend of mine came up with some idea that was risky, I would probably defend my friend.