Attention FoxPop and All Other Home Entertainment Groups
STOP DOING SHIT! Just stop it. People have already lost their ability to focus on any one particular thing and you want to "FoxPopize" your movies? Let me explain. 20th Century Fox (that name is truly fitting in this case) is debuting a new service called FoxPop on the upcoming Blu-ray and DVD release of "Night At The Museum: Battle of the Smithsonian". While a viewer is watching this horrible film, FoxPop will send out "a constant barrage of facts, photos, games and trivia questions related to the movie" to the user's Mac, PC or iPhone.
Who gives a fucking shit?! Do the execs at Fox Home Entertainment really think the consumer's viewing experience will be enhanced and they will, in turn, embrace and save the dying DVD business by buzzing someone's iPhone when T.rex appears on screen and asking "how many bones does this dino have?" Most people barely have time to watch one movie a month and you're trying to waste more of their time!
It's obvious Fox has quite a bit of extra money lying around to be able to attempt this lame exercise. But I beg you... please stop with all the bullshit and put your money where it really needs to go: Digital downloading technology, consumer education about digital downloading and digital downloading implementation.
That's the future - not a zapping an iPhone to tell us how many hair follicles Ben Stiller has on his head.
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5 Comments
About Jill Kennedy
Jill Kennedy is an Ivy League MBA / refugee from Lehman Brothers.
Manka Bros. (and the Manka Business Channel) hired her (for a very low sum) to cover the world of media (not the world of Medea) in her own words without corporate interference.
About Medea
Medea was a real bitch from classical mythology - as most famously dramatized by Euripides.
She was a sorceress and wife of Jason, whom she assisted in obtaining the Golden Fleece. When Jason deserted her, she chopped up their children. One could say, Medea acted as rationally as a major media company.
Tips, Scoops and Smoking Guns
you're right, Jill. Dumb idea. The one Disney is doing is much smarter. I think it's called "DisneyPop".
It's not that big of deal, Jill. Studios are just trying to see what sticks. What kills me is that every little thing they do they issue a press release. I say, enough with the freakin' press releases.
Who the hell would want to sit and talk about Night at the Museum on Facebook or Twitter or any platform? I can sort of understand some sort of enhanced online features for 400 Blows or a Criterion add on that gives you the history of French Cinema. But that's for hardcore cinephiles - not the people who watch Night at the Museum 2.
Love this page, is it updated often? Bookmarked :)
Interesting reading, thanks