White Male Disney Executives Embrace Women
Apparently, Rich Ross has had an epiphany: Women like movies. According to the Los Angeles Times (and I'm paraphrasing/ reading between-the-lines), Rich Ross has told (male) literary agents at (male) literary agencies (who represent [male] literary writers), that (Walt) Disney Studios would like to produce more films that appeal to women.
It must have been one of those 'flux capacitor' moments for Rich Ross and got me wondering about how genius manifests itself. I mean, thoughts this brilliant don't just come along every day.
So in my own inferior mind, I began to wonder how the scene must have played out in Bob Iger's office (or wherever it occurred) and believe it happened like this:
Bob Iger, in sweaty shorts and a T-shirt is slamming racquetballs against the giant windows of his office (the one with the Seven Dwarfs outside).
Intercom: Mr. Iger, your nephew, Richard Ross, is here to see you.
Bob Iger: He's not my nephew. Send him in.
Richard Ross enters.
Rich: Uncle Bob, I want to run something by you.
Bob: Rich, I'm not your uncle.
Rich: We can play it that way. I'm hip to that.
Bob: What's on your mind?
Rich: Women.
Bob: Really? You? Explain.Rich: I think we need to make movies that appeal to women. Kagan recently did a study that came to the conclusion that women actually go to movies. That they actually... enjoy movies.
Bob: You mean like Pirates of the Caribbean and Walt Disney's A Christmas Carol?
Rich: I mean like Twilight and Sandra Bullock movies.
Bob: Jesus Christ. What the fuck are you saying to me?
Rich: I'm saying we need to get together with some of the top male screenwriters and producers in Hollywood and come up with the next generation of "Twilights" and "Sandra Bullock" movies. In order to survive, we need to tap more women.
Bob: Then do it. You have my full support.
Rich: Thanks, Bob.
Bob: Uncle... Bob.
Rich smiles and leaves.
That may not have been exactly the way it played out - but the end result will be films manufactured by men that attempt to appeal to women that do nothing but turn women off.
My advice to Disney: Pirates of the Caribbean 4. Appeal to women when you have a good story to tell, not by turning a "John Travolta" script into a "Sandra Bullock" script.
Jill Kennedy - OnMedea0 TrackBacks
Listed below are links to blogs that reference this entry: White Male Disney Executives Embrace Women.
TrackBack URL for this entry: http://mankabros.com/cgi-sys/cgiwrap/jpgordo/managed-mt/mt-tb.cgi/463
6 Comments
About Jill Kennedy
Jill Kennedy is an Ivy League MBA / refugee from Lehman Brothers.
Manka Bros. (and the Manka Business Channel) hired her (for a very low sum) to cover the world of media (not the world of Medea) in her own words without corporate interference.
About Medea
Medea was a real bitch from classical mythology - as most famously dramatized by Euripides.
She was a sorceress and wife of Jason, whom she assisted in obtaining the Golden Fleece. When Jason deserted her, she chopped up their children. One could say, Medea acted as rationally as a major media company.
Tips, Scoops and Smoking Guns
No comment. Thanks Jill.
It's all overblown this 'movies that appeal to women' thing. There have always been movies that appeal to women, to men, to kids, to every demographic, etc. There have obviously been more movies that appeal to young men, but that's the engine that drives the train. Disney better keep its eye on the prize.
I agree with you, HP. It's when there is an announcement or pronouncement made that is as ridiculous as "we're going to make movies that appeal to women" that makes me angry.
I would suggest managing self-complacent commercialise, let me explicate. You can get a video recording professionally produced for more or less $47.00 97.00 (30-60 seconds) rendering your high-performance desk drawer slide. You can even demonstrate how delicious it is to destruct your competitors and blast it around over 100 internet video sites for as little as $5.00 per site to be done manualy!You can get keyword search done for you professionally, describing the keyword phrases that will get you a decently amount of search volum, yes with softer competing pages. Thank you for this article! I've just watched a truly fantastic news site about real marketing Judge it!
It can dropped your offline marketing tolls too if you get it finished the right way. Picking Up somebody who not only does SEO but does the content initiation and distribution for you as well as keyword search, updating content on your internet site and blog, having professionaly composed press releases at little costs as mentioned previous is what suits many small business owners and yet there are many who effort to do it themselves, they get amazed as they dont have the knowledge or the technical sciences to do it rapidly and they abandon. Thank you for this article! I've just obtained a really perfect news portal about how to get rich Try it!
"Fuck you,the instant you opened facebook you lost your privacy,facebook its not abt privacy."