Media - General: October 2010 Archives

Dear Peter Jackson,

Please eat. 

I've been speaking to some fanboys (and girls) and they OVERWHELMINGLY would prefer that a fat Peter Jackson directs "The Hobbit" rather than the less creative skinny Peter Jackson. 

With the Holidays coming up, there is plenty of opportunity for you to pack on at least 50 pounds before film production begins next year. 

Based on the great sacrifice your country has made to make sure 'The Hobbit' is made in New Zealand, there is a lot at stake.  The least you can do is have a few extra helpings of lasagna and eggnog to ensure that the finished product is more "Lord of the Rings" and less "Lovely Bones".

Craft Services is your friend - less salad and more empty calories, please (Red Vines and donuts are good).  And alcohol.  Lots of alcohol.

Jill Kennedy - OnMedea

P.S. - And start wearing your glasses again!

For Broadcast Networks, the end is coming and it's time for them to Accept their fate.

This isn't to say ABC, CBS, FOX, MBS, NBC, Univision and The CW (and similar Broadcast Networks around the world) are going away.  They'll just have to transform into one of the million other "Channels" out there - high profile Channels with good programming and production values - but still just another button on the Great Media Grid like ESPN, TNT, USA, Oxygen, Justin.tv (indeed), YouTube, etc.

According to a model developed by Elisabeth Kubler-Ross in her 1969 book "On Death and Dying", there are Five Stages of Grief. 

Over the past 20 years or so, Broadcast Networks have bounced around the First Four Stages in an effort to fight off the inevitable:

1.  Denial:  Broadcast Networks will always be the only place to reach a large audience.  We don't see that ever going away.  No one is going to watch the shit they make on Cable.  It's nothing but George Foreman Grill infomercials and drunken Jackass teenagers riding their bikes into traffic.

2.  Anger:  It's just not right!  They make such crap on Basic Cable.  How are they pulling in more advertising than us?!  I don't give a shit about the ratings of "Jersey Shore", the content on Broadcast Networks is far superior and always will be.  Goddamnit!  And don't you dare mention that fucking "Mad Men" to me again!  And Hell will freeze over before we ever produce a series for that inferior platform  There's no syndication value.  It's bullshit!

3.  Bargaining:  The playing field is not level.  It's not fair.  We really need you cable and satellite operators to pay us to retransmit our signal.  Don't forget - we're the Broadcast Networks.  If you give us two revenue streams, we'll give you really great programming with high ratings and advertising rates that are healthy for everyone.  Don't you realize there is only one place to reach a large audience?

4.  Depression:  Remember when Saturday night was the greatest night on television - when three networks (and three network Presidents) controlled every household?  Everyone had incredible line-ups.  It will never be that good again.  Thursday night used to be a place where advertisers needed us to launch a new movie or car or department store sales.  Those were the days.  Oh well, at least we still have our beach houses and court side basketball seats.

5.  Acceptance:  It's going to be okay.  It's not so bad to be equated with TBS.  I mean, they have Conan O'Brien now.  They are sort of like a Broadcast Network.  And we're still bigger than most of the other Channels.  And we'll get the Super Bowl back one day (after ESPN and The Food Network have their turns).  It's all good.

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The death of Broadcast Networks may not happen in the next five years but it IS going to happen and the sooner we put them out of their misery and end that painful decline, the faster the industry can heal and begin to grow again. 

Make no mistake, nothing can be done to save Broadcast Networks.  It's an old concept in a new world. 

For old school TV executives and their Madison Avenue chronies who are accustomed to lavish Upfront Presentations at Carnegie Hall, Madison Square Garden and the International Space Station, it's time to just let it go.  The Days of Wine and Roses and Fine Dining and Muffin Baskets are over.

Broadcast Network defenders (yes, Les Moonves, this means you) are becoming pathetic.  Face the facts, ESPN and Google are more valuable than CBS.  It may not seem fair - but there are many new Sheriffs in town.   Remember, if  you're in a business where single-digit drops in viewers is the New Growth, your business sucks.

So what are the Broadcast Networks supposed to do next?  Very simple.  Just accept equal footing (two revenue streams - subscription and advertising - enough with this silly Retrans business that no one can understand) and continue to run your business as just another Channel on the Grid. 

In the future (and it's coming), with a channel lineup grid that will be sorted Alphabetically and not by "importance" or "size" (and will include TV channels, websites and whatever else comes up) programming is, as it always has been, King . 

And may the best programmer win.

Jill Kennedy - OnMedea

Remember, whichever side you are on in this debate, Juan Williams had TWO JOBS during the worst economy since the Great Depression when so many people out there can't even get ONE JOB. 

I think it was good of NPR to fire Juan Williams if only for the simple fact that they can now hire an out of work Political Commentator who can get off the public dole.

Interesting that Fox News would reward a guy with a $2 million dollar contract who basically said that Muslims who are dressed as their religion requires(!!) make him nervous on an airplane. 

Juan Williams perfectly fits the mold of the "Fox News Liberal".

Jill Kennedy - OnMedea 

Lesson #1:  If Google offers you $200 million for a business that has no real focus or vision - TAKE IT.

Lesson #2:  If the due diligence doesn't back up a $200 million valuation and someone else offers you $80 million - TAKE IT.

Lesson #3:  If you ignore Lessons #1 and #2 and decide to redesign your very popular (but unprofitable) website - MAKE SURE IT DOESN'T SUCK.

Lesson #4:  If the redesign of the website sucks and the entire world complains - DO SOMETHING ABOUT IT.

Lesson #5:  If Lesson #4 is ignored and senior management continues to party like its 2006, YOUR COMPANY IS DYING.

Lesson #6:  If your company is dying and you don't have the cure, LET IT DIE WITH DIGNITY AND START OVER.

I'm afraid we're at Lesson #6. 

DIGG IS DEAD - R.I.P.

If only the Business Week cover from 2006 were true.

While many of the employees of Digg will find it difficult to start over, the founders and senior management team probably will not.  Especially Kevin Rose, who is an early investor in Twitter and Zynga.  So don't cry for dude.  Dude is fine.

Now I've Dugg many stories over the years - mostly an endless link-fest of Slide Shows and Superhero complaints - but it's time to move on. 

I suppose I'll just have to "Like" instead of "Digg" (until Facebook becomes worthless - and they are on that path!).  After that, I'll probably have to "Shout Out" or "Yeah, Baby" or whatever other little button some company wants me to click whenever I like the new taste of Coke Zero.

"Digg" was cool and nobody can take 2006-2008 away from you guys.  That was your time!

So long Kevin, Matt and Jay - who cares if you're not Billionaires?  Remember, Millionaires can still get chicks and buy drinks at any bar in the world.

Jill Kennedy - OnMedea