Jill Kennedy – Page 4

March 5, 2013March 21, 2018

The Pathetic, Sleazy World Of Facebook ‘Likes’

1000Memories, Accel Partners, Amish Jani, Andrew Hyde, Andrew Mason, Andy Sack, Ashton Kutcher, Aydin Senkut, Ben Silverman, Bin 38, Bob Davis, Bob Iger, Brad Feld, Brian Kempner, Chris Hughes, Christopher Steiner, Dan Nova, Daniel Gaisin, Danielle Hootnick, Dave McClure, David Brown, David Cohen, David Kirkpatrick, Demi Moore, Demo Day, Diego Gutierrez, Dustin Moskovitz, Edmond Yue, Eduardo Saverin, Emmett Shear, Eric Lefkofsky, Fergal Mullen, FirstMark Capital, Founders At Work, Francis Duong, Gaurav Tewari, Gerald Levin, Gerald Poch, Greg McAdoo, Greylock Partners, Harjeet Taggar, HBO, Highland Capital Partners, Irena Goldenberg, Jared Polis, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jessica Livingston, Jessica Mah, Jill Kennedy, Joanna Shields, John Hsin, John Palfrey, Jon Miller, Jr., Justin Kan, Justin.tv, Khan Manka, Larry Wilson, Laurence Albukerk, Lawrence Lenihan, Li Ka-shing, Loopt, Manish Patel, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, Matt Nichols, Michael Arrington, Michael Gaiss, MySpace, Nick Marsh, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Paul Cianciolo, Paul Graham, Peter Bell, Peter Thiel, Reddit, Richard de Silva, Richard Heitzman, Rick Heitzmann, Robert Morris, Ron Conway, Rudy Adler, Rupert Murdoch, Sand Hill Road, Scott Shane, Scott Switzer, Sequoia Capital, Sergey Nazarov, Shabbir Dahod, Shawn Broderick, Sheryl Sandberg, Sterling Phillips, Sumner Redstone, Tapzilla, TechCrunch, TechStars, TextPayMe, Toy Story 3, Trevor Blackwell, Y Combinator, google, Eric Schmidt, Tina Brown, The Daily Beast, Barry Diller, Dan Lyons, Google Smear campaign, Burson-Marsteller, Chris Soghoian, Jim Goldman, John Mercurio, Mark Pincus, Zynga, Spotify, Facebook Like

Companies who believe that having millions of “Likes” on Facebook is important to their bottom line have it absolutely wrong.

“Liking” Coke or “Liking” The Avengers on Facebook isn’t going to make a person drink more Coke or see The Avengers more times – it just means they’re going to get nothing but product blasts for the rest of their lives.

I would argue it might actually make you drink less Coke because you’re so fucking annoyed with the relentless marketing from the Coca-Cola Company.

Social media would be incredibly valuable if companies would just leave it alone, make products people really like (not “Like”) and stay out of our faces.

People talking with each other (real people) and texting and emailing and chatting, etc. is the greatest marketing tool ever invented (and it wasn’t actually invented by anyone – save God). And companies are figuring out new and clever ways to fuck that up.

If you mention in your status that you are running out to Starbucks – there is really good chance your Picture and Status Update will appear in one of your friends News Feed as ads.

So, you are now, unwittingly, a Corporate Shill for Starbucks. Most people don’t like to be Corporate Shills. The term “Corporate Shill” is not a term of endearment. It makes your real friends hate you just a little bit more than they did before you pushed a product on them.

I did a little experiment over the past month. I decided to accept everyone who requested to be my friend on Facebook – http://www.facebook.com/jill.kennedy.5095

I had my own little circle of work colleagues and college friends (around 30) – but decided to accept all comers in the hope that I could expand the number of “Likes” on my newly-created Company page – http://www.facebook.com/MankaBros

So I accepted and sort of went begging for “Likes” as so many people do. “If you ‘Like’ my page I’ll like your ebook or Erotic Blacklight Art Page in return…'” etc. etc. etc.

This was an eye-opening and humiliating experience – I now have 768 Friends (and counting) and not many “Likes.”

But, surprise, suddenly there was pornography in my News Feed.

There was every kind of racist Poke imaginable. Scary sexually advances. (And, to be fair, a few genuinely nice people.)

But, in general, a stunning display of what’s really out there.

Not pretty.

Are these the people Coke wants to “Like” them?

The marketing world’s latest buzz phrase is “Big Data” – gathering everybody’s information. Seriously, there are people out there whose information should never be shared except with some type of law enforcement.

Personally, I can only speak for big media companies (and myself), but I can imagine it applies to every company (and person) out there – be careful what you wish for when you start your social media campaigns because once people “Like” you, they never leave you alone.

Jill Kennedy – OnMedea

P.S. – “LIKE” ME ON FACEBOOK!” – http://www.facebook.com/onmedea

February 27, 2013February 27, 2013

Stuck Between Old and New Media

Allen & Company retreat, Ari Emanuel, Barry Diller, Ben Silverman, Bob Iger, Carol Bartz, DumbDumb, Electus, Eric Schmidt, Gina Bianchini, Herb Allen, Herb Allen Sun Valley Conference, Herbert Allen, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jerry Yang, Khan Manka, Lady Gaga, Leslie Moonves, Lloyd Grohl, Manka Bros., Marissa Mayer, Mark Pincus, Mark Zuckerberg, Peter Chernin, Phillippe Dauman, Reid Hoffman, Richard Parsons, Ricky Van Veen, Rupert Murdoch, Sergey Brin, Sheryl Sandberg, Steve Jobs, Sun Valley Retreat, Sun Valley Retreat 2010, Terry Semel, World's Largest Media Company, Chase Carey, James Murdoch, Elisabeth Murdoch, Lachlan Murdoch, Jim Gianopulos, Joel Klein, Jon Miller, Steve Burke, Michael Angelakis, Leslie Moonves, Philippe Dauman, Jeff Bewkes, John Martin, Howard Stringer, Rob Wiesenthal, Michael Lynton, John Malone, Greg Maffei, Haim Saban, David Zaslav, John Hendricks, Mike White, Edgar Bronfman, Len Blavatnik, Tim Armstrong, Peter Chernin, Tom Freston, Carol Bartz, Jerry Yang, Mark Pincus, Owen Van Natta, Brian Roberts, Jason Kilar, Wayne Willich, Reid Hoffman, Harvey Weinstein, Diane Von Furstenberg, Andrew Mason, Jason Kilar, Ben Horowitz, Gina Bianchini, Mark Pincus, Ali Pincus, Robert Wiesenthal, Tom Freston, Bing Gordon, Bill Gates, Chris Christie, Martin Sorrell, Eric Lefkofsky, Oprah Winfrey, Jeff Bezos, Tim Cook, Cory Booker, Michael Bloomberg, Joel Klein, Lachlan Murdoch, James Murdoch, Bobby Kotick, Marc Andreessen, Peter Thiel, Dick Costolo, Ross Levinsoh, Paul Sagan, Leslie Moonves, Tim Armstrong, Glenn Britt, Donald Graham, Kazuo Hirai, Howard Stringer, Jae-Yong Lee, Bryan Lourd, Ron Meyer, Brad Grey, Edmund Lee, Anthony Palazzo, John Malone, Chris Silbermann, Jim Berkus, Roger Goodell, David Stern, Chris Christie, Julius Genachowski, Erin Burnett, Charlie Rose, Becky Quick, Todd Davidson, Reed Hastings, Terry Semel, Jerry Yang, Ken Allen, Laurene Powell Jobs, Jean-Bernard Levy, Lucian Grainge, Jonathan Boyar, Mark Pincus, Michael Lynton, Mandy Tavakol, Mario Monti, Dave DeVoe, John Martin, Brian Roberts, David Zaslav, Mel Karmazin, Carol Bartz, Scott Thompson, Jason Kilar, King Abdullah II, Queen Rania, Queen Noor, #sv12, #Sunvalley2012, #allenco, Robert Johnson, Anne Sweeney, Brian Grazer, Michael Ovitz, Hiroshi Mikitani, Owen Van Natta, Don Mattrick

Hollywood is stuck.

New York is stuck.

Silicon Valley is stuck.

No one can really do anything too exciting because old media is still hanging around – refusing to give up the crown.

Don’t get me wrong – OLD MEDIA IS DYING – but they’re not dead yet.

DVDs are dying – but they’re not dead yet.

We can assume that digital downloads and streaming will be the format of choice in the future – but we don’t know how it will all be quantified. Will people buy digital movies and store them in the cloud using UltraViolet and iTunes or just rent from Redbox and subscribe to Netflix?

Broadcast Networks ARE dying – but they’re not dead yet.

Will YouTube become a go to destination for entertainment on par with broadcast and cable channels? OK, that’s easy – YES – and soon.

Will Netflix realize its dream and become another HBO? Probably not. Just because “House of Cards” sort of works doesn’t mean the next five or ten shows will.

Printed books are dying – but they’re not dead yet. Will eBooks be enough to sustain an entire industry? (And Gay Moroccan Poetry definitely isn’t going to turn things around.)

Magazines are dying – YEP, they’re pretty much dead. And the online future of magazines isn’t bright at all.

Same with printed newspapers. And newspapers online will not be able to cover the costs at their current levels – so look for further contraction of that industry.

Theatrical Distribution of movies and events is most likely here to stay when many thought a couple of years ago that the format would die (though 3D WILL die).

Even Facebook and LinkedIn feel like old school media companies that are wearing out their welcome. They’ll eventually go out of business. In the meantime, they’ll just stick around and be as boring as ever.

How crazy is it that the Music Industry almost seems relatively healthy (after a decade of torture and pain)? As horrible as was, at least they’ve made the transition to digital – and now, though smaller, they’re actually growing again. But for how long? Nobody knows.

It’s limbo.

We can’t see what the future will be because the past won’t go away.

Too many unanswered questions.

With everything so completely up in the air, it’s a terrible time to be in the media business.

Jill Kennedy – OnMedea

June 25, 2010February 8, 2024

Jason Bateman Cuts iPhone Line – Gets Booed

Who cares? He’s a celebrity and celebrities win. Deal with it. No one would care if the Pope or Rupert Murdoch was moved to the front of the line.

I think the ‘booing’ was more because of the Orbit Gum Commercial Jason produced for DumbDumb and Electus than for getting special treatment by a store manager.

I also heard a rumor that at the Apple Store on 5th Avenue in New York, once it was discovered that Ben Silverman was standing in line like a common schmuck, people in front of him laid on the ground. Police then ordered Ben to step over and on their bodies to get to the front. Ben did gladly and was able to get the last phone in stock (which was promptly comped to him by the store because of who he was).

And in Queens, New York, Ricky Van Veen waited in line for over 24 hours and still didn’t get a phone and wasn’t allowed to cut. He also still hasn’t been able to get tickets to Twilight Eclipse.

Jill Kennedy – OnMedea