Ben Silverman’s DumbDumb Deal

$100 million start up fund, Adam Fogelson, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Chase the Money, Chopped, City Lights TV, CollegeHumor, Dance, Dave Noll, Don't Sweat It, Donna Langley, Doritos, DumbDumb, Electus, Fortune's 40 under 40, Funny or Die, IAC, Jason Bateman, Jay Leno, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, John Ferriter, Khan Manka, Love Taxi, Manka Bros., media analyst, NBC Universal, Nikki Finke, Notional, On Medea, OnMedea, OnMedea's Top 40 Failures Under 40, Paul Telegdy, Ready, Rick Finkelstein, Ricky Van Veen, Ryan Seacrest, Set, Sharon Waxman, Tara Swisher, Terry Semel, The Biggest Loser, the Jay Leno Show, The Restaurant, The Tonight Show, thewrap.com, twitter, Will Arnett, Will Ferrell, William Faulkner, You vs. America

$100 million start up fund, Adam Fogelson, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Chase the Money, Chopped, City Lights TV, CollegeHumor, Dance, Dave Noll, Don't Sweat It, Donna Langley, Doritos, DumbDumb, Electus, Fortune's 40 under 40, Funny or Die, IAC, Jason Bateman, Jay Leno, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, John Ferriter, Khan Manka, Love Taxi, Manka Bros., media analyst, NBC Universal, Nikki Finke, Notional, On Medea, OnMedea, OnMedea's Top 40 Failures Under 40, Paul Telegdy, Ready, Rick Finkelstein, Ricky Van Veen, Ryan Seacrest, Set, Sharon Waxman, Tara Swisher, Terry Semel, The Biggest Loser, the Jay Leno Show, The Restaurant, The Tonight Show, thewrap.com, twitter, Will Arnett, Will Ferrell, William Faulkner, You vs. AmericaYes, this deal is as DumbDumb as you can get.

How to build a successful startup:  Step #1 – Use Barry Diller’s money to fund a vanity production label with a friend from high school.

Yes, Jason Bateman and Will Arnett (in particular) are talented guys but anyone who thinks they will spend any real time on this venture is out of their minds.

Sure, we’ll get the standard Will Ferrell-type Funny of Die videos of Bateman and Arnett walking around with a steady-cam eating Doritos and improvising about how easy this internet stuff is – but will anything of value come out of DumbDumb?

Ben Silverman knows the answer to this and laughs at how DumbDumb some people must be.

$100 million start up fund, Adam Fogelson, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Chase the Money, Chopped, City Lights TV, CollegeHumor, Dance, Dave Noll, Don't Sweat It, Donna Langley, Doritos, DumbDumb, Electus, Fortune's 40 under 40, Funny or Die, IAC, Jason Bateman, Jay Leno, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, John Ferriter, Khan Manka, Love Taxi, Manka Bros., media analyst, NBC Universal, Nikki Finke, Notional, On Medea, OnMedea, OnMedea's Top 40 Failures Under 40, Paul Telegdy, Ready, Rick Finkelstein, Ricky Van Veen, Ryan Seacrest, Set, Sharon Waxman, Tara Swisher, Terry Semel, The Biggest Loser, the Jay Leno Show, The Restaurant, The Tonight Show, thewrap.com, twitter, Will Arnett, Will Ferrell, William Faulkner, You vs. AmericaI would imagine Barry Diller also knows the answer.  Unfortunately, he’s the ultimate DumbDumb in this equation for funding Electus in the first place.

But for now… it’s all just so exciting.  I know I’m just a cockeyed optimist, but I just can’t wait for Ben to change the world again.  And I’m super glad that they took the time out of the arduous process of building the successful DumbDumb business model to appear in Las Vegas for the announcement (along with the awesomely hilarious Notional CEO Lord Ricky Van Veen).

I just hope it’s not the same business model that Ben Silverman developed for ElectusSpend $100 million on the development (but not the execution) of digital content and when that money is gone – launch another start-up with another sugar daddy.

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

Notional – R.I.P.

$100 million start up fund, Adam Fogelson, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Chase the Money, Chopped, City Lights TV, CollegeHumor, Dance, Dave Noll, Don't Sweat It, Donna Langley, Electus, Fortune's 40 under 40, IAC, Jay Leno, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, John Ferriter, Khan Manka, Love Taxi, Manka Bros., media analyst, NBC Universal, Nikki Finke, Notional, On Medea, OnMedea, OnMedea's Top 40 Failures Under 40, Paul Telegdy, Ready, Rick Finkelstein, Ricky Van Veen, Ryan Seacrest, Set, Sharon Waxman, Tara Swisher, Terry Semel, The Biggest Loser, the Jay Leno Show, The Restaurant, The Tonight Show, thewrap.com, twitter, William Faulkner, You vs. AmericaThe revolution is over… and what a crappy revolution it was.

Notional – the only company to ever come up with the idea for a dating show in a taxi; a competitive cooking show; a home makeover show; as well as several shitty internet game shows in development including “Ready, Set, Dance”, “You vs. America” and “Chase the Money” – is dead.

Yes, I realize Notional hasn’t got up on its feet yet – but, based on the announcement of the “slate” today, Notional IS creatively dead.  Physically, they’re still on life support and won’t be dead until 2011 or so (thus the tombstone – thanks, R).

Oh, well.  I guess we’ll just have to wait and see what content visionary (and current Notional CEO) Ricky Van Veen will think up next.  Hopefully something that will have the same forward-thinking press release that mentions words like “revolutionary” and “ground-breaking.”

$100 million start up fund, Adam Fogelson, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Chase the Money, Chopped, City Lights TV, CollegeHumor, Dance, Dave Noll, Don't Sweat It, Donna Langley, Electus, Fortune's 40 under 40, IAC, Jay Leno, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, John Ferriter, Khan Manka, Love Taxi, Manka Bros., media analyst, NBC Universal, Nikki Finke, Notional, On Medea, OnMedea, OnMedea's Top 40 Failures Under 40, Paul Telegdy, Ready, Rick Finkelstein, Ricky Van Veen, Ryan Seacrest, Set, Sharon Waxman, Tara Swisher, Terry Semel, The Biggest Loser, the Jay Leno Show, The Restaurant, The Tonight Show, thewrap.com, twitter, William Faulkner, You vs. AmericaI must apologize to Barry Diller and all IAC shareholders for killing off his two latest content creation ventures before they really got started – (I killed Ben Silverman’s cure for what has been a cancer of bad content and business models on the internet, Electus, a couple of weeks ago… also before the launch) – but it had to be done.

Come on, Ricky, freakin’ internet game shows?  Who gives a shit?  You were so clever until you started spending Barry Diller’s money.  What does he get for making you rich?  You… trying to make him poor.

The only show you could produce that could possibly work is you and your new best friend Ben Silverman going out every night and partying your brains out then putting your escapades up on the internet for everyone to see.  You could actually erect the elusive paywall on that one.  Just imagine it… you, Ben and hot chicks in bars… X-rated.

THAT is programming only you guys can do in just the right pathetic way.  And THAT is your only competitive advantage.

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

Electus – R.I.P.

$100 million start up fund, Adam Fogelson, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Donna Langley, Electus, Fortune's 40 under 40, IAC, Jay Leno, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, John Ferriter, Khan Manka, Manka Bros., media analyst, NBC Universal, Nikki Finke, On Medea, OnMedea, OnMedea's Top 40 Failures Under 40, Paul Telegdy, Rick Finkelstein, Ryan Seacrest, Sharon Waxman, Tara Swisher, Terry Semel, The Biggest Loser, the Jay Leno Show, The Restaurant, The Tonight Show, thewrap.com, twitter, William FaulknerI realize that Electus – the earth-shattering, ground-breaking, cutting-edge new business from Ben Silverman and Barry Diller’s IAC/ InterActiveCorp hasn’t launched, but I have recently climbed aboard Khan Manka, Jr.’s Time Machine and gone into the not-too-distant future to retrieve the press release announcing (sadly) the company’s closure.  Sorry, Ben.

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From the Associated Press (July 2011):

Electus, the $100 million start-up from media wunderkind Ben Silverman has decided to close its doors effective immediately after only 18 months in business.  875 staffers (mostly low-level hot chicks in their 20s who ran errands and stuff) were expected to lose their jobs.  The highly-touted venture only managed to produce one original internet series – a show about bed-hopping young flight attendants based at O’Hare International Airport called “The Hub”.

$100 million start up fund, Adam Fogelson, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Donna Langley, Electus, Fortune's 40 under 40, IAC, Jay Leno, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, John Ferriter, Khan Manka, Manka Bros., media analyst, NBC Universal, Nikki Finke, On Medea, OnMedea, OnMedea's Top 40 Failures Under 40, Paul Telegdy, Rick Finkelstein, Ryan Seacrest, Sharon Waxman, Tara Swisher, Terry Semel, The Biggest Loser, the Jay Leno Show, The Restaurant, The Tonight Show, thewrap.com, twitter, William FaulknerElectus, announced by Mr. Silverman with much fanfare in July 2009 (after a completely disastrous run as Co-Chairman of NBC Entertainment), was supposed to change the entertainment landscape with the unoriginal idea of marrying advertising, content and distribution in a new media world.

Mr. Silverman was unavailable for comment but released a statement through his representatives:  “I am proud of my accomplishments at Electus.  Even though $100 million doesn’t go as far as it used to, I still changed the world!  No one has even come close to doing what I did because nobody had the balls.  What a ride!  Maybe people just aren’t ready for forward-thinking.”

Mr. Diller was available for comment and simply said about Silverman:  “Fuck that guy.”

But don’t worry about Ben.  He has landed on his feet and will continue his Quixotic quest to monetize online content from his penthouse suite at The Palms Hotel in VegasGoldman Sachs
has committed $500 million to fund his new, as yet, unnamed venture.
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Oh, yeah, one other thing I learned from the future:  The Jay Leno Show was canceled in 2010 and called one of the greatest failures in the history of television.  Sorry, Ben.

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

Ben Silverman – Fortune’s 40 Under 40?!

$100 million start up fund, Adam Fogelson, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Donna Langley, Fortune's 40 under 40, IAC, Jay Leno, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, John Ferriter, Khan Manka, Manka Bros., media analyst, NBC Universal, Nikki Finke, On Medea, OnMedea, OnMedea's Top 40 Failures Under 40, Paul Telegdy, Rick Finkelstein, Ryan Seacrest, Sharon Waxman, Tara Swisher, Terry Semel, The Biggest Loser, the Jay Leno Show, The Restaurant, The Tonight Show, thewrap.com, twitter, William Faulkner

$100 million start up fund, Adam Fogelson, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Donna Langley, Fortune's 40 under 40, IAC, Jay Leno, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, John Ferriter, Khan Manka, Manka Bros., media analyst, NBC Universal, Nikki Finke, On Medea, OnMedea, OnMedea's Top 40 Failures Under 40, Paul Telegdy, Rick Finkelstein, Ryan Seacrest, Sharon Waxman, Tara Swisher, Terry Semel, The Biggest Loser, the Jay Leno Show, The Restaurant, The Tonight Show, thewrap.com, twitter, William FaulknerSeriously, Fortune?  Are you fucking kidding me?  What, will you sell 15 more magazines with him on the list?  Couldn’t come up with that 40th name?

What about Jeff Weiner – he’s under 40 and was named CEO of LinkedIn.  That’s a pretty big job and the site actually makes money and is relevant.

Ben Silverman is irrelevant.  Everyone needs to please stop with the ‘Ben Silverman is great’ shit.

If (and this is about the biggest fucking ‘if’ I’ve ever written) Barry Diller and Ben Silverman put together a company that changes the media landscape and makes the world a better place, put him on your list next year.  Oh, yeah, he won’t be UNDER 40 next year.  Sorry, Ben.

Well, OnMedea is putting together our own list:  ONMEDEA’S TOP 40 FAILURES UNDER 40 and Ben Silverman is in the running for the top of that list.

Check back here next week for all the exciting details.

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

Ben Silverman’s New Company?

$100 million start up fund, Adam Fogelson, Alan Spoon, Alexander von Furstenberg, Angela Bromstad, Ari Emanuel, Arthur Martinez, Barry Diller, Ben Hur, Ben Hur Silverman, Ben Silverman, Bryan Lourd, Craig Smith, David Rosenblatt, Donald R. Keough, Donna Langley, Edgard Bronfman, Electus, Electus Logo, Ezra Kucharz, Fortune's 40 under 40, Graham Stanton, Greg Blatt, Greg Morrow, Greg Stevens, Gregg Winiarski, Hans Woolley, IAC, Jason Stewart, Jay Herratti, Jay Leno, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, Joanne Hawkins, Joey Levin, John C. Malone, John Ferriter, John Foley, Josh Abramson, Jr., Kara Swisher, Keynote address, Khan Manka, Louis Castle, Manka Bros., Mark Stein, media analyst, Michael Jackson, Michael Schwerdtman, Michael Zeisser, MIPTV Conference 2010, NBC Universal, Nikki Finke, Notional, On Medea, OnMedea, Paul Telegdy, Richard F. Zannino, Rick Finkelstein, Ricky Van Veen, Ryan Seacrest, Scott Garell, Scott Savitz, Shana Fisher, Sharon Waxman, Terry Semel, The Biggest Loser, the Jay Leno Show, The Restaurant, The Tonight Show, thewrap.com, Thomas J. McInerney, Tina Brown, twitter, Victor KaufmanOK, Ben.

It’s been nearly three months since you announced you were leaving NBC to start a new company that will “capitalize on the ever-evolving world of multimedia production and distribution.”   We’re still waiting.

Who knows?  Maybe you actually did stay at NBC to help launch the new season (or whatever) like you claimed you were going to do.

If you stayed, most likely you left the morning after The Jay Leno Show premiered so that you could tell people that it was a hit while you were there.

[Note: Latest ratings for The Jay Leno Show (10/5/09): 2.9/5 – but, according to John Ferriter, it only needs a 1.5 to make NBC Universal $300 million!]

I know it must be difficult to be a cutting-edge wunderkind and I’m not trying to rush you – but it’s time to announce your new venture.

I’m sure Barry Diller can’t wait to hear about it either.  He’s got $100 million riding on your genius.

Don’t worry, Ben Vegas will still be there after you launch your company.  And… don’t forget… hot chicks dig launch parties.

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

Angela Bromstad and Paul Telegdy Meet The Press

American Idol, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Don Francisco, IAC, Jay Leno, Jeff Weiner, Jill Kennedy, Khan Manka, Manka Bros., Medea, NBC, OnMedea, Paul Telegdy, Paula Abdul, Sabada Gigante, Saved By The Bell, Screech, Television Critics Association, Universal Media Studios, Univision, Jeff Zucker, Jeffrey Immelt

American Idol, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Don Francisco, IAC, Jay Leno, Jeff Weiner, Jill Kennedy, Khan Manka, Manka Bros., Medea, NBC, OnMedea, Paul Telegdy, Paula Abdul, Sabada Gigante, Saved By The Bell, Screech, Television Critics Association, Universal Media Studios, Univision, Jeff Zucker, Jeffrey ImmeltAngela Bromstad, President of Primetime Entertainment, NBC and Universal Media Studios and Paul Telegdy, EVP, Alternative Programming and Production, NBC and Universal Medea Studios spoke to reporters at the Television Critics Assocation summer press tour in Pasadena on Wednesday and I think we got a pretty good idea of where NBC is headed.

It’s going to be quite a challenge for the duo to top Ben Silverman’s amazing run as programming head (in which NBC solidified it’s position as the #4 network).  Now Ben is off to try to bring down Barry Diller’s media empire (maybe that wouldn’t be the end of the world).

The main take-away from Wednesday’s meeting with the press was Ms. Bromstad and Mr. Telegdy’s commitment to quality.  They…ahem… definitely seemed to be on the same page.

American Idol, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Don Francisco, IAC, Jay Leno, Jeff Weiner, Jill Kennedy, Khan Manka, Manka Bros., Medea, NBC, OnMedea, Paul Telegdy, Paula Abdul, Sabada Gigante, Saved By The Bell, Screech, Television Critics Association, Universal Media Studios, Univision, Jeff Zucker, Jeffrey ImmeltAmerican Idol, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Don Francisco, IAC, Jay Leno, Jeff Weiner, Jill Kennedy, Khan Manka, Manka Bros., Medea, NBC, OnMedea, Paul Telegdy, Paula Abdul, Sabada Gigante, Saved By The Bell, Screech, Television Critics Association, Universal Media Studios, Univision, Jeff Zucker, Jeffrey ImmeltAngela Bromstad:  “Our goal is to bring back high-quality, sophisticated dramas and comedy and a  brand of alternative that falls into that.

Paul Telegdy:  “[Paula Abdul] is an exceptional piece of talent… as a viewer, I’d miss her on the show [American Idol].”  In regards to possibly pursuing her for a show on NBC… “I wouldn’t rule anything out.”

Paula Abdul (from 2007):  “I don’t understand how this man [some radio host] can call me a whining bitch.  I’ve never in my life been called a whining bitch and a loser.”

I think if NBC could somehow get Paula Abdul in her own show saying things like the above, it would be amazing and a perfect fit for the new commitment to quality.

American Idol, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Don Francisco, IAC, Jay Leno, Jeff Weiner, Jill Kennedy, Khan Manka, Manka Bros., Medea, NBC, OnMedea, Paul Telegdy, Paula Abdul, Sabada Gigante, Saved By The Bell, Screech, Television Critics Association, Universal Media Studios, Univision, Jeff Zucker, Jeffrey ImmeltHey, maybe they could even get that guy Screech from Saved By The Bell (the one that had to have a garage sale in Kansas to try to save his house).  That would really put NBC on the road to  recovery.

Another approach may be just to expand Jay Leno to three hours every night (sort of like Sabado Gigante on Univision).

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

Ben Silverman – Master Innovator?

I was at a party once and (G. Gordon) Liddy put his hand over a candle, and he kept it there.  He kept it right in the flame until his flesh was burned.  Somebody said, “What’s the trick?”  And Liddy said, “The trick is not minding.”

Deep Throat – All The President’s Men

$100 million start up fund, All the President's Men, Alpo, Barry Diller, Ben Silverman, Charlie McCarthy, Coca-cola, Ed McMahon, Edgar Bergen, Ernest Hemingway, Ex-lax, F. Scott Fitzgerald, Ford Trucks, G. Gordon Liddy, Gatorade, George Cloney, IAC, Jeff Zucker, Jill Kennedy, Khan Manka, Manka Bros., media analyst, NBC Universal, On Medea, OnMedea, Ryan Seacrest, Starbucks, The Biggest Loser, The Restaurant, The Tonight Show, twitter, William FaulknerI’m not suggesting by the title of this entry and the above quote that Ben Silverman is as nuts as G. Gordon Liddy.  Far from it.  I personally believe he is too big of a pussy to even come close to burning his hand in a flame.   But there is a certain recklessness (and his bizarre relishing in this recklessness) that makes the comparison apt.  It’s almost like he wants you to call him a “hard-partying, womanizing, break the rules kind of guy.”  That’s his badge of honor.  And it works for most rock stars and even George Clooney – but not Ben.

I know for a fact that a few drugs and a good amount of booze has helped to shape some of the greatest content ever produced.  Can you imagine jazz evolving as it did without the use of drugs?  Can you imagine Hemingway or Faulkner or Fitzgerald writing sober?  Can you imagine the filmmaking of 1970s without any chemicals to get through the long nights?  Luckily we don’t have to.

There have been many successful executives in the past (and some currently) that have partied just as hard – but you don’t hear much about their social lives because they do their jobs and hit their numbers.  When you fail, everyone starts looking very closely at how you spend your day.

Success would have saved Mr. Silverman and he would have been allowed to do whatever he wanted.  (And Jeff Zucker probably would have encouraged him to continue to do whatever it was he was doing.)  But he failed.

Ben Silverman was an absolute disaster at NBC.  Practically everything he touched turned to shit (the list of expensive flops is long and you most likely have read about them elsewhere) – and yet, here he is, partying his way to the top of another company.

$100 million start up fund, All the President's Men, Alpo, Barry Diller, Ben Silverman, Charlie McCarthy, Coca-cola, Ed McMahon, Edgar Bergen, Ernest Hemingway, Ex-lax, F. Scott Fitzgerald, Ford Trucks, G. Gordon Liddy, Gatorade, George Cloney, IAC, Jeff Zucker, Jill Kennedy, Khan Manka, Manka Bros., media analyst, NBC Universal, On Medea, OnMedea, Ryan Seacrest, Starbucks, The Biggest Loser, The Restaurant, The Tonight Show, twitter, William FaulknerIn my opinion, Barry Diller has done his shareholders a great disservice by letting this failure control a $100 million fund to bridge “the gap between traditional television and the internet”.

Sounds like an amazing idea, Barry!  Somebody has got to figure out that puzzle, I suppose.  And based on all the executive talent out there, you picked… Ben Silverman.

But, stupid me, I keep forgetting, based on press releases, Ben Silverman is a great innovator and the absolute right man to bridge that ‘gap’ (right man, that is, if advertisers are ready to party like animals, miss meetings, sleep late and never see a project through to the end).

But let me give credit where credit is due.  Mr. Silverman is a guy who seamlessly integrated advertiser’s products into storylines of reality and scripted shows such as The Restaurant and The Biggest Loser.  Wow, was that restaurant cooking with ACTUAL FOOD?  Was that biggest loser drinking a Gatorade?  I’m glad Mr. Silverman came up with the idea to let the biggest losers hydrate themselves.  That’s a stroke of genius.  The contestants should be very glad he didn’t cut the deal with Starbucks – the biggest losers would have then had to hydrate with Venti Lattes.)

Note to BenEd McMahon sat next to a dog eating Alpo on The Tonight Show and it sold a lot of AlpoCharlie McCarthy (Edgar Bergen’s ventriloquist puppet) sold a ton of Ex-lax on the radio and he’s a freakin’ puppet that can’t possibly know what it’s like to be constipated!  Products sell because people want the products – not because a Ford Truck was seamlessly integrated into a webisode about a cop and a hooker.

There have been great innovations in advertising (the banner ads on the right side of this blog for one) – but Ben Silverman hasn’t come up with one (no matter how hard he tries to say that he has).  Mr. Silverman has obviously gotten very lucky in life and now has $100 million to play with, which will buy a lot of entertainment for himself and his daily girlfriends as he listens to pitches for web series about hot tits and Vegas fraternities.  I wish him all the best trying to sell those to Coke.

Here’s a prediction that will beat any tweet that Ryan Seacrest will make today:

The venture will fail – without fail.  Sorry, Barry.

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea