Ben Silverman is making this way too easy.
In my opinion, it is the perfect logo for the company. Everything you need to know about Electus and its future success is represented in the design of that logo.
Accompanying the logo (on the IAC website – Electus.com is… still to come) is a new description of the company. (Could we be getting close to launch?): “Led by founder Ben Silverman, Electus is a next generation studio enabling premium content creators to engage with advertising and technology partners at the inception of the creative process and partner on the finished product across a global and multi-platform distribution model.
“Electus is defining an innovative advertising component, which will challenge the traditional entertainment silos, allowing content creators and branding partners to develop premium programs and reach audiences like never before. The content will be distributed globally through the Electus international distribution arm as well as across a multitude of analog and digital platforms.”
Because nothing says “Next Generation” like a logo with A HORSE AND BUGGY ON IT!
Jill Kennedy – OnMedea