Jennifer Hudson – OnMedea

Hawk Koch was named President of the Academy of Motion Pictures Arts & Sciences today.

Like his aggressive name suggests, this is a bold choice from an extremely bold organization.

To have the balls to choose the old media film producer son of an old media Hollywood mogul is the kind of cutting edge change necessary to keep AMPAS relevant.

I have a feeling this is going to be one of the greatest years in the history of the Academy.

Here’s what we can expect:

There will be a double-digit increase in cocktail parties under Mr. Koch’s reign.

The words “digital transition” and “Netflix” will be officially banned from Academy headquarters.

$100 million will be raised for the AMPAS Museum (from various cocktail parties and galas to honor other old media executives) which will be a great gathering place for old media types to have cocktails and watch newly-restored prints of “Citizen Kane.”

Don Rickles (because Henny Youngman is dead) will be approached to host the Oscars. “Hey, he’s still funny! And the 18-49s love him!”

… and on and on.

Very exciting stuff.

Glad to see the giant vacuum bubble that was put in place over Beverly Hills in order to keep fresh ideas out is still secure.

Jill Kennedy – OnMedea

P.S. – Now I can see why my boss, Khan Manka, Jr., has such a problem with the organization.

I actually watched last night’s “American Idol” Season 11 premiere.

Yes, I’m the one.

Just kidding. There were actually quite a few people who watched last night. But 23% fewer than watched last year.

This show is dead.

It may limp along and have an occasional really good ratings night – but it’s all over. We all know it.

A couple of years ago, I said the show was dead as soon as Simon Cowell announced he was leaving.

I suppose I was wrong only because the show did continue – and actually had some nice moments last year – but creatively it was dead.

Last night, it was painful to watch Randy Jackson try to be the “tough” Simon-type judge. He just doesn’t have the verbal chops to pull it off.

“It was awful.” “That was really bad, dude.” “Just terrible.”

And you could see him trying to be the one with authority because Jennifer Lopez is too nice (but seems to be the only one trying to be constructive) and Steven Tyler too clueless to take on that role (though I actually like Steven Tyler and think he would have been a great addition instead of Kara DioGuardi in the year they thought they needed four judges).

Simon is desperately needed for this show to work. And, what’s really crazy is he DOESN’T work on his own show. I think “The X Factor” is terrible – just awful, dude (to quote Randy).

So Simon leaving “American Idol” basically made two shows suck.

Another problem, last night I realized the talent in this country is all the same (either that or the “AI” producers want the same talent).

We had Tent Girl (Amy Brumfield) – who was basically Crystal Bowersox – (hopefully she can stay out of jail)
We had Phillip Phillips – who is David Cook (among many others)
We had a teenage Michael Jackson (who annoyingly fancies himself a lady’s man)
We had some awkward Lee DeWyzes (more awkward than Lee DeWyze)
We had a few Daughtrys
We had some hot chicks who could barely carry a tune but made it through to Hollywood (because it’s a singing competition – you HAVE to have good looking people on the show)
We had numerous Jennifer Hudsons
We had a lot of country music types (can country music absorb another failed pop star?)

It’s just enough with these singing talent shows. The ratings drop-off year-over-year should be proving that America is getting tired of it and Hollywood is refusing to offer us something new.

But I understand how hard it is for Fox to give it up. It’s produced at a minimum cost (relative) and still gets double the ratings of any new scripted show they launch – so why not keep it going no matter how lame?

But that doesn’t mean I have to like it… or watch it.

Jill Kennedy – OnMedea