Jeff Immelt, Brian Roberts: Jeff Zucker Has Got To Go

So... the top brass at NBC Universal just waited and waited just to see how things would play out - and now the shareholders of GE and Comcast (of which I am one) have a major Zucker problem on their hands.  There is really only one solution at this point:  Zucker must be fired. 

How did this man become a top executive in one of the largest media companies in the world without having a clue as to what is going on around him?

About a week ago, I said very specifically what Jeff Zucker needed to do to fix The Jay Leno Show debacle.  I even wrote out his opening remarks to the press. 

But this was ignored (granted, he may not even know OnMedea exists) and now it has become a PR disaster.  Does he not see the total public support for Conan now that he is "the victim"?  Not that Zucker gives a shit about public opinion - if he did, maybe NBC wouldn't consistently be the #4 network. 

Conan didn't have to be "the victim".  He could have been portrayed as a "Wall Street bank" like Goldman Sachs or JPMorgan - who just got a $65 million payout bonus for doing no work. 

Here's a statement that should have been read two weeks ago:  "We are canceling 'The Jay Leno Show' and moving Jay back to 'The Tonight Show' where he belongs - and where he was #1 for many years.  Conan O'Brien has been a valuable member of the NBC family, but the ratings at 11:30 were not what we had hoped.  However, we have made things right with Conan and paid out his contract - $65 million - and wish him luck wherever he may go next."

Done.

But no, team Zucker (which includes the newly-installed Jeff Gaspin... that press conference on Sunday was a textbook on how not to handle something) decided to insult Conan by giving the failed Jay Leno the coveted 11:35pm time slot (a decision I agree with from a ratings / business standpoint) and asking Conan to move back to 12:05am.  Conan should have been let go (the ratings WERE bad) and he should have been given HIS FULL PAYOUT.  Simple.  No PR disaster. 

Now that little Zucker has insulted Conan AGAIN by saying he will keep him off the air for 3 1/2 years because "he failed to live up to his promise to me."  Are you fucking kidding me?   Basta! 

So... Jeff Immelt and Brian Roberts - as a GE and Comcast shareholder - I would ask that you please end this ridiculous, horribly managed crisis by firing Jeff Zucker - not when the Comcast acquisition goes through - now.

Jill Kennedy - OnMedea