Leno The King
Well, that didn't take long. There will be lots of "I'm With Coco" and David Letterman supporters that will say "It was expected...", "Everyone was just curious about the switch...", "Jay has all those Olympians on the show..."Whatever.
I write this not as a Jay Leno fan (far from it) - but as a practical person who looks at the numbers. As I said when there was a debate over whether NBC should keep Conan or Jay... of all the late night hosts on all the networks, Jay Leno is simply the one that more people want to watch. I'm not talking about "quality" or "educated" people here. I'm talking about more PEOPLE.
In his first night back in the 11:35pm time slot, Jay Leno destroyed the competition. The Tonight Show with Jay Leno got a 5.7/14 share; David Letterman (3.0/8 share); Nightline/Jimmy Kimmell Live (1.8/6 share). Tonight, Jay has Sarah Palin and Shaun White on the show. Who do you think will win?
I think Conan may want to avoid the direct competition and forget about Fox. I'm sure Fox executives are thinking the same thing today.
[Note to Jeff Zucker: These results are not because of your brilliance, they are in spite of your ignorance. The Olympics will lose over $200 million for your network and you won't make that up with "The Marriage Ref" or "Parenthood" ratings. You will be fired.]
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About Jill Kennedy
Jill Kennedy is an Ivy League MBA / refugee from Lehman Brothers.
Manka Bros. (and the Manka Business Channel) hired her (for a very low sum) to cover the world of media (not the world of Medea) in her own words without corporate interference.
About Medea
Medea was a real bitch from classical mythology - as most famously dramatized by Euripides.
She was a sorceress and wife of Jason, whom she assisted in obtaining the Golden Fleece. When Jason deserted her, she chopped up their children. One could say, Medea acted as rationally as a major media company.
Tips, Scoops and Smoking Guns
The important thing that came out of last night is the audience didn't abandon Jay because, you're right Jill, they really don't care. It's whether he gets back to his pre-exit ratings. That will be the real test.
Just watch Adult Swim and be done with it. All of them are bad. Who cares what celebrities have to say? This society needs to stop putting importance on all that crap.
Leno still sucks regardless of the ratings. So does Dancing with the Stars and it gets big ratings. One day networks will just put on stuff that is good because thats what people will demand.
Jay Leno is rocking the ratings. According to CNN, the Nielsen Media Research's preliminary ratings show The Tonight Show with Jay Leno is no. 1 in its time slot. Again. Wednesday night he pulled in 5.4 million viewers. He also led the ratings Monday and Tuesday. David Letterman's Late Show had 3.7 million viewers.
This week marked the return of Jay Leno to the Tonight Show. Conan O'Brien was the host of the show for seven months. During this time, Leno had his own prime time show at 10:00pm.