Electus - COMING SOON!
I see Ben got the message (though the horse and buggy logo doesn't inspire "future of entertainment")."Coming Soon" is a step in the right direction, I suppose. Just be sure and have a "Thanks for the Memories" logo ready once the money is gone.
By the way, I enjoyed the Orbit Commercial. Jason Bateman and Will Arnett are perfect in those commercials. They really made gum chewing cool.
Most gum commercials don't get a launch party. But most gum commercials aren't made by Ben Silverman's company. And with the death of independent film, celebrity parties to show gum commercials just may be the new normal. (The key words here are "gum" and "commercials".)
Perhaps the next step is for Electus or Notional to come up with an Award that it can give the gum commercial so that Ben can call it "Award Winning" at his next corporate presentation.
And, maybe, down the line, those five minute "gumisodes" can be trimmed down to 30 seconds and shown on regular television - then you'll really sell some gum. But the fellows at DumbDumb may not think that's as cool.
Jill Kennedy - OnMedea0 TrackBacks
Listed below are links to blogs that reference this entry: Electus - COMING SOON!.
TrackBack URL for this entry: http://mankabros.com/cgi-sys/cgiwrap/jpgordo/managed-mt/mt-tb.cgi/526
2 Comments
About Jill Kennedy
Jill Kennedy is an Ivy League MBA / refugee from Lehman Brothers.
Manka Bros. (and the Manka Business Channel) hired her (for a very low sum) to cover the world of media (not the world of Medea) in her own words without corporate interference.
About Medea
Medea was a real bitch from classical mythology - as most famously dramatized by Euripides.
She was a sorceress and wife of Jason, whom she assisted in obtaining the Golden Fleece. When Jason deserted her, she chopped up their children. One could say, Medea acted as rationally as a major media company.
Tips, Scoops and Smoking Guns
Tremendous. Though my life seems to remain the same. I'm waiting for Ben to change it.
Come on, Fred! Ben is god-like but he's not God. Only you can change your life.