Nearly every major online publication (and print for that matter) are sending at least one reporter to Las Vegas for the Consumer Electronic Show (CES) – and no one, except those reporters, actually cares what comes out of the show.
It’s all the same – year after year.
Reporters write up an elaborate post about “What to expect from CES this year!” –
– then they go to Vegas
– they do a decent write up of Day 1
– then they party hard the first night because they have been so focused on the build up of CES that they just want to unwind
– and then they write a lackluster Day 2 report (because they are hungover)
– party some more
– and then sort of disappear until it’s time to drag themselves home.
Believe me, if CES were held in Fresno, even the Tech reporters wouldn’t show up.
Because it’s not about “new technology” (the gadgets are really just variations on themes from the past 10 years), it’s about “Vegas” and being able to get drunk on the company dime.
The same goes for the legions of companies that attempt to break new products and show off their brilliant innovations.
It’s a snow job – everyone is reprinting the same press release and then heading to dinners and cocktail parties to talk about the press release.
99.99% of the world’s population really don’t care to read about a $150,000 4K television, or a self-driving car or wearable tech – they might buy it once it hits the market if the products are good – but to read about it from hundreds of tech reporters and bloggers? Not so much.
But 99.99% do care about Vegas. So just write about your debauchery (like this CEO from last year – CES After Dark) and forget the gadgets.
No one cares.
Jill Kennedy – OnMedea
Totally agree and I wouldn’t change a thing. I’ll be drunk before sundown.
Now it’s the Michael Bay show, bitches!
I don’t gamble. I don’t drink. I love tech. That’s why I am here.It has nothing to do with the location.
Who else care Milan Fashion Week except fashion reporters? You perhaps?
But people will think you are gorgeous, not clothe geek.
(gambling, parties, drinking) < I bet there's an app for that. Lighten up – everyone hosts conventions in Vegas because its a fun place to visit and easy to persuade people to come. The real work is done before and after the event.
I strongly disagree. Maybe not every average American cares about upcoming tech, but many, including myself, do. After seeing reports on Razer’s Nabu, I’ve decided I’ll wait for it to be released later this year and pass on buying a Jawbone Up or Fitbit. I’m sure you’re right about the partying and drinking, but people other than tech reporters do care.
Also, it’s CONSUMER electronics show…
> Las Vegas for the Computer Electronic Show (CES)
You misspelled Consumer Electronics on purpose, right?
I knew it …
You know what, Euro2cent, I didn’t do it on purpose. It was a mistake that I didn’t catch. Thanks.
A stroke of coincidental irony? Or, rather ironic, coincidentally? Neither accounts for Jill’s ravishing and most stunning incidental beauty!
Waiting for more follow up pieces on how Facebook is irrelevant and dying. Your predictions are so on point. Can’t wait for a good laugh!
Your only half right in your post – thousands of us care what comes out at the show – because not only are we geeks but businessmen who are always looking how to use the next great best thing for our business. If it is good we buy it if it is so so we might buy it but if it is bad we just saved us a bunch of money – not all of us need to or want to go to see this stuff in person – (with so many reviews to come)
“It’s a snow job” every press release is some part snow job – we all get that it’s called life LOL
The right part of your post – yes it is a party town and like the other poster said – that a big reason many go.
Good I wanna Khon More About It ?