The Twilight Of The Katzenberg

Manka Bros., Khan Manka, Herb Allen's Sun Valley Conference 2013, Sun Valley Lodge, Bin Tran, Vin Tran, Lee S Ainslie III, Yousef Al Otaiba, Hans-Holger Albrecht, Paul G Allen, James Anderson, Marc Andreessen, Michael Angelakis, Tim Armstrong, Nikesh Arora, Neil M Ashe, Emilio Azcarraga, Manvinder S Banga, Lionel Barber, Craig R Barrett, Willow Bay, Andreas Bechtolsheim, Marc Benioff, Jeffrey Berg, James Berkus, Michael S Berman, Mark Bertolini, Gary Bettman, Jeff Bewkes, Jeffrey P Bezos, Aneel Bhusri, The Right Honorable Tony Blair, Gregory R Blatt, Anthony H Bloom, Michael R Bloomberg, Steven R Boal, Scott A Bommer, Cory A Booker, Jeffrey H Boyd, Sergey Brin, Glenn Britt, Tom Brokaw, Michael J Brown, Howard G Buffett, Susie Buffett, Warren Buffett, John Burbank, Stephen Burke, Erin Burnett, Ursula Burns, John E Bush, Jeanie Buss, John A Canning Jr., Chase Carey, Wences Casares, Mark Casey, Kenneth Chenault, Peter Chernin, Brian Chesky, Richard Chilton, Chris Christie, Lewis Cime, Adriana Cisneros, Gustavo Cisneros, Vittorio Colao, Timothy Collins, Patrick Collison, Timothy Cook, Anderson Cooper, David Corkins, Delos Cosgrove, Dick Costolo, Cristian Croitoru, Henry Crumpton, Jose Luis Cutrale, Will Danoff, Philippe Dauman, Christopher Davis, Alfonso de Angoitia, John DeGioia, Diego Della Valle, Brian Demain, Andre Desmarais, David DeVoe, Feroz Dewan, William DeWitt, Barry Diller, Daniel Doctoroff, Jonathan Dolgen, John Donahoe, Jack Dorsey, Michael Duke, Mathias Dopfner, David Ebersman, Wesley Edens, Marvin Edwards, Eric Eisner, Michael Eisner, John Elkann, Thomas Evans, Randel Falco, Jose Antonio Fernandez, Michael Ferror, Niall W. A. FitzGerald, Thomas Friedman, Michael Fries, Tommy Frist, Daniel Fulton, Michael Fux, Mala Gaonkar, Whitfield Gardner, William Gates, Melinda Gates, Julius Genachowski, Daniel Gilbert, Thomas Giovine, David Goldberg, Roger Goodell, Bing Gordon, Donald Graham, Brian Grazer, Brad Grey, John Griffin, Andreas Halvorsen, Reed Hastings, General Michael Hayden USAF, James Heavener, John Hendricks, John Henry, John Heyman, Kazuo Hirai, John Hock, Reid Hoffman, Won Pyo Hong, Lisa Hook, Ben Horowitz, Drew Houston, Robert Iger, David Ignatius, Martin Indyk, Phillip Jackson, Eli Jacobs, Paul Jacobs, Robert Johnson, Salar Kamanger, Peter Karmanos, Alexander Karp, Michael Karsch, Jeffrey Katzenberg, Michael Keating, Brian Kelly, Muhtar Kent, Joseph Robert Kerrey, Dara Khosrowshahi, Seth Klaman, Joel Klein, Peter Klein, Philip H Knight, Victor Koo, Robert Kotick, Robert Kraft, Henry Kravis, Ynon Kreiz, Blake Krikorian, Ananda Krishnan, Stan Kroenke, Daniel Lamarre, Michael Larson, Martin Lau, Michael Leavitt, Jay Lee, Eric Lefkofsky, Theordore Leonsis, Max Levchin, David Levin, Phil Libin, Martin Lipton, Bryan Lourd, Kenneth W Lowe, Michael Lowenstein, Dan Lufkin, Dennis P LYnch, Michael Lynton, Maurice Levy, John Malone, Robert Marcus, Morris Mark, Donald Mattrick, Kathleen A McCarragher, General Stanley A McChrystal, Andrew McKenna, General Montgomery C Meigs, Lorenzo Mendoza, Ron Meyer, Roberto Mignone, Hiroshi Mikitani, Bill Miller, Kenneth Miranda, Thomas Monahan, Leslie Moonves, Luis Alberto Moreno, Dan Moskovitz, Craig Mundle, James Murdoch, Rupert Mudoch, Lachlan Murdoch, Nathan Myhrvold, Michael Neidorff, Jonathan M Nelson, Vivi Nevo, Sam Nunn, Michael E O'Hanlon, Daniel J O'Keefe, Don O'Neal, Ronald L Olson, Evan Osnos, CL Butch Otter, Michael Ovitz, Larry Page, Stephen G Pagliuca, Saul Pannell, Mark Papa, William Pappendick, MIchael Pausic, Minxin Pei, Francois-Henry Pinault, Mark Pincus, Laurene Powell, Lawrence F Probst, Rebecca Quick, Thomas Rabe, Jay Rasulo, Jerry Reinsdorf, Danny Rimer, Richard Riordan, Ambassador Charles H Rivkin, Brian Roberts, James Robinson IIi, James Robinson IV, Fernando Rodes Vila, Brian Rogers, Congressman Mike Rogers, Charlie Rose, Daniel Rose, Wilbur L Ross, Haim Saban, Karim Sadjadpour, Sheryl Sandberg, Ricky Sandler, Ted Sarandos, Fayez Sarofim, Nassef Sawiris, Eric Schmidt, John Schneider, Christopher Schroeder, John Scully, Allan Selig, Nicole Seligman, Eric Semler, William Siegel, Herbert Siegel, Ben Silbermann, Christopher Silbermann, Louis Simpson, Eduardo Sirotsky Melzer, Andrew Sorkin, Sir Martin Sorrell, Thomas Staggs, Cristina Stenbeck, David Stern, Michael Stone, Sir Howard Stringer, Robert Swan, Peter Thiel, Mark Thompson, Sebastian Thrun, Thomas Tull, Peter Ueberroth, Joseph Vacanti, Jeffrey Van Harte, Owen Van Natta, Martin Varsavsky, Leftie Vaughn, Michelangelo Volpi, Alexandre Von Furstenberg, Dian von Furstenberg, Casey Wasserman, David Weinberg, Judd Weinberg, Jeff Weiner, Harvey Weinstein, Wallace R Weitz, Robert Werbel, Michael White, Meg Whitman, Jim Wiatt, James Williams, Fred Wilpon, Jeffrey Wilpon, Fred Wilson, David J Winters, Nicholas Woodman, Major General Amos Yadlin, Jerry Yang, Jed York, David Zaslav, Dirk E Ziff, Gianfranco Zoppas, Mark Zuckerberg

Manka Bros., Khan Manka, Herb Allen's Sun Valley Conference 2013, Sun Valley Lodge, Bin Tran, Vin Tran, Lee S Ainslie III, Yousef Al Otaiba, Hans-Holger Albrecht, Paul G Allen, James Anderson, Marc Andreessen, Michael Angelakis, Tim Armstrong, Nikesh Arora, Neil M Ashe, Emilio Azcarraga, Manvinder S Banga, Lionel Barber, Craig R Barrett, Willow Bay, Andreas Bechtolsheim, Marc Benioff, Jeffrey Berg, James Berkus, Michael S Berman, Mark Bertolini, Gary Bettman, Jeff Bewkes, Jeffrey P Bezos, Aneel Bhusri, The Right Honorable Tony Blair, Gregory R Blatt, Anthony H Bloom, Michael R Bloomberg, Steven R Boal, Scott A Bommer, Cory A Booker, Jeffrey H Boyd, Sergey Brin, Glenn Britt, Tom Brokaw, Michael J Brown, Howard G Buffett, Susie Buffett, Warren Buffett, John Burbank, Stephen Burke, Erin Burnett, Ursula Burns, John E Bush, Jeanie Buss, John A Canning Jr., Chase Carey, Wences Casares, Mark Casey, Kenneth Chenault, Peter Chernin, Brian Chesky, Richard Chilton, Chris Christie, Lewis Cime, Adriana Cisneros, Gustavo Cisneros, Vittorio Colao, Timothy Collins, Patrick Collison, Timothy Cook, Anderson Cooper, David Corkins, Delos Cosgrove, Dick Costolo, Cristian Croitoru, Henry Crumpton, Jose Luis Cutrale, Will Danoff, Philippe Dauman, Christopher Davis, Alfonso de Angoitia, John DeGioia, Diego Della Valle, Brian Demain, Andre Desmarais, David DeVoe, Feroz Dewan, William DeWitt, Barry Diller, Daniel Doctoroff, Jonathan Dolgen, John Donahoe, Jack Dorsey, Michael Duke, Mathias Dopfner, David Ebersman, Wesley Edens, Marvin Edwards, Eric Eisner, Michael Eisner, John Elkann, Thomas Evans, Randel Falco, Jose Antonio Fernandez, Michael Ferror, Niall W. A. FitzGerald, Thomas Friedman, Michael Fries, Tommy Frist, Daniel Fulton, Michael Fux, Mala Gaonkar, Whitfield Gardner, William Gates, Melinda Gates, Julius Genachowski, Daniel Gilbert, Thomas Giovine, David Goldberg, Roger Goodell, Bing Gordon, Donald Graham, Brian Grazer, Brad Grey, John Griffin, Andreas Halvorsen, Reed Hastings, General Michael Hayden USAF, James Heavener, John Hendricks, John Henry, John Heyman, Kazuo Hirai, John Hock, Reid Hoffman, Won Pyo Hong, Lisa Hook, Ben Horowitz, Drew Houston, Robert Iger, David Ignatius, Martin Indyk, Phillip Jackson, Eli Jacobs, Paul Jacobs, Robert Johnson, Salar Kamanger, Peter Karmanos, Alexander Karp, Michael Karsch, Jeffrey Katzenberg, Michael Keating, Brian Kelly, Muhtar Kent, Joseph Robert Kerrey, Dara Khosrowshahi, Seth Klaman, Joel Klein, Peter Klein, Philip H Knight, Victor Koo, Robert Kotick, Robert Kraft, Henry Kravis, Ynon Kreiz, Blake Krikorian, Ananda Krishnan, Stan Kroenke, Daniel Lamarre, Michael Larson, Martin Lau, Michael Leavitt, Jay Lee, Eric Lefkofsky, Theordore Leonsis, Max Levchin, David Levin, Phil Libin, Martin Lipton, Bryan Lourd, Kenneth W Lowe, Michael Lowenstein, Dan Lufkin, Dennis P LYnch, Michael Lynton, Maurice Levy, John Malone, Robert Marcus, Morris Mark, Donald Mattrick, Kathleen A McCarragher, General Stanley A McChrystal, Andrew McKenna, General Montgomery C Meigs, Lorenzo Mendoza, Ron Meyer, Roberto Mignone, Hiroshi Mikitani, Bill Miller, Kenneth Miranda, Thomas Monahan, Leslie Moonves, Luis Alberto Moreno, Dan Moskovitz, Craig Mundle, James Murdoch, Rupert Mudoch, Lachlan Murdoch, Nathan Myhrvold, Michael Neidorff, Jonathan M Nelson, Vivi Nevo, Sam Nunn, Michael E O'Hanlon, Daniel J O'Keefe, Don O'Neal, Ronald L Olson, Evan Osnos, CL Butch Otter, Michael Ovitz, Larry Page, Stephen G Pagliuca, Saul Pannell, Mark Papa, William Pappendick, MIchael Pausic, Minxin Pei, Francois-Henry Pinault, Mark Pincus, Laurene Powell, Lawrence F Probst, Rebecca Quick, Thomas Rabe, Jay Rasulo, Jerry Reinsdorf, Danny Rimer, Richard Riordan, Ambassador Charles H Rivkin, Brian Roberts, James Robinson IIi, James Robinson IV, Fernando Rodes Vila, Brian Rogers, Congressman Mike Rogers, Charlie Rose, Daniel Rose, Wilbur L Ross, Haim Saban, Karim Sadjadpour, Sheryl Sandberg, Ricky Sandler, Ted Sarandos, Fayez Sarofim, Nassef Sawiris, Eric Schmidt, John Schneider, Christopher Schroeder, John Scully, Allan Selig, Nicole Seligman, Eric Semler, William Siegel, Herbert Siegel, Ben Silbermann, Christopher Silbermann, Louis Simpson, Eduardo Sirotsky Melzer, Andrew Sorkin, Sir Martin Sorrell, Thomas Staggs, Cristina Stenbeck, David Stern, Michael Stone, Sir Howard Stringer, Robert Swan, Peter Thiel, Mark Thompson, Sebastian Thrun, Thomas Tull, Peter Ueberroth, Joseph Vacanti, Jeffrey Van Harte, Owen Van Natta, Martin Varsavsky, Leftie Vaughn, Michelangelo Volpi, Alexandre Von Furstenberg, Dian von Furstenberg, Casey Wasserman, David Weinberg, Judd Weinberg, Jeff Weiner, Harvey Weinstein, Wallace R Weitz, Robert Werbel, Michael White, Meg Whitman, Jim Wiatt, James Williams, Fred Wilpon, Jeffrey Wilpon, Fred Wilson, David J Winters, Nicholas Woodman, Major General Amos Yadlin, Jerry Yang, Jed York, David Zaslav, Dirk E Ziff, Gianfranco Zoppas, Mark ZuckerbergIt’s going to be a long summer for Jeffrey Katzenberg and DreamWorks Animation. It may just be the last summer those two names are associated with each other.

Sure, they’ve got “How To Train Your Dragon 2” coming out. And, sure, it’ll do $500 million worldwide and make a decent profit.

But not enough to convince anyone that DWA isn’t a dead-company-walking.

By early next year, something will have to happen – maybe a sale, maybe a shutdown – but business as usual is not an option.

This failure seemed to happen in slow motion – nearly 10 years with a terrible, unsustainable business model.

I seriously doubt the Company Mission was this:   “We’re going to produce two animated movies a year – and one of them will fail. Repeat. Repeat. Repeat. Repeat.” 

In baseball, getting a hit fifty percent of the time would be superhuman.

In Hollywood, fifty percent sucks.

When your job is to produce animated feature films, and over half of your movies bomb, there is something wrong with you. It means, you are incompetent and, deep down, you really don’t know what you’re doing.

Big Hollywood animated feature films is the ultimate fish-in-a-barrel/low-hanging-fruit type entertainment. Kids of a certain age will see almost anything. And parents need these diversions to pass the time on a hot summer afternoon or a miserable cold winter day.

But I suppose over the half time, parents would rather be miserable than go see a DreamWorks Animation film.

I’m not saying everything has to be “Frozen” – but nothing should ever be “Turbo” or “Mr. Peabody & Sherman.”

From the beginning, I never understood the Animation unit IPO.

If the reason was just to get enough cash to pay-off Paul Allen at the expense of giving up your dream of building a giant entertainment conglomerate on par with the other majors, then that was truly short-sighted and weak.

Taking the whole company public was really the only option – a piece of it was just too small. I’m sure there was a reason – but it was mistake nonetheless.

Seriously, you went from producing content like this:

 

To content like this:

 

AwesomenessTV and OTT, in general, is not going to be enough to save the company – though it will be a nice asset for someone to pick up on the cheap – after the whole OTT bubble bursts (any moment now).

So, I’m sorry, Jeffrey, it’s time for you to just enjoy your money and your philanthropic work (cocktail parties, clambakes at Geffen’s house, etc.). You do many great things for the world – producing movies isn’t one of those things.

Sorry.

It is very possible that Khan Manka, Jr. – as he wrote himself – is the Last Hollywood Mogul.

Good luck to you.

Allen & Company retreat, Anne Mulcahy, Ari Emanuel, Barry Diller, Ben Silverman, Bob Iger, Bobby Kotick, Carol Bartz, Charlie Rose, Cory Booker, DumbDumb, Electus, Eric Schmidt, Erin Burnett, Gina Bianchini, Harvey Weinstein, Herb Allen, Herb Allen Sun Valley Conference, Herbert Allen, Jean-Bernard Levy, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jerry Yang, John Donahue, Ken Auletta, Khan Manka, Lachlan Murdoch, Lady Gaga, Leslie Moonves, Lionel Barber, Lloyd Grohl, Manka Bros., Marc Andreessen, Marissa Mayer, Mark Pincus, Mark Zuckerberg, Martin Sorrell, Mathias Dopfner, Mike Bloomberg, Niall FitzGerald, Peter Chernin, Phillippe Dauman, Reid Hoffman, Richard Parsons, Ricky Van Veen, Rob Wiesenthal, Robert L. Johnson, Ron Meyer, Rupert Murdoch, Sergey Brin, Sheryl Sandberg, Steve Jobs, Sun Valley Retreat, Sun Valley Retreat 2010, Terry Semel, Tom Freston, Tom Friedman, Ursula Burns, Vivi Nevo, Warren Buffett, World's Largest Media Company, Rupert Murdoch, Jose Maria Aznar, natalie Bancroft, Peter Barnes, Chase Carey, Kenneth Cowley, David DeVoe, Viet Dinh, Rod Eddington, Joel Klein, Andrew S.B. Knight, James Murdoch, Lachlan Murdoch, Thomas Perkins, Arthur Siskind, John Thornton, Stanley Shuman, Rebekah Brooks, Les Hinton, Teri Everett, jack Horner, Julie Henderson, Reed Nolte, Roger Ailes, Janet Nova, John Nallen, Beryl Cook, Michael Regan, Genie Gavenchak, Brian Lewis, Irena Briganti, Dan Berger, Rosabel Tao, Steven Rubenstein, Suzanne Halpin, Elisabeth Murdoch, Carol Bartz, Roy Bostock, Patti Hart, Sue James, Vyomesh Joshi, David Kenny, Arthur Kern, Brad Smith, Gary Wilson, Jerry Yang, Blake Irving, Ross Levinsohn, Rose Tsou, Rich Riley, Tim Morse, Michael J. Callahan, David Dibble, David Filo, Dr. Prabhakar Roghavan, Jeff Russakow, Elisa Steele, David Windley, Scott ThompsonJill Kennedy – OnMedea

 

Only Tech Reporters Care About CES

Ari Emanuel, Ben Silverman, Bob's Big Boy Burbank, Electus, Fred Willard, Jeff Weiner, Jeff Zucker, Jill Kennedy, kara swisher, Khan Manka, Les Moonves, Manka Bros., Melinda the first lady of magic, nikki finke, Nokia Theater, OnMedea, Philippe Dauman, Rupert Murdoch, sharon waxman, Sherry Lansing, Sumner Redstone, Taylor Swift, Terry Semel, The black Eyed Peas, thewrap.com, Viacom's Holiday party, Accel Partners, Alan Eustace, Allen Blue, Ann Mather, Arvind Rajan, Ben Silverman, Bob Iger, Bret Taylor, Chamath Palihapitiya, Chris Hughes, Christopher Cox, Dan Rose, David Drummond, David Ebersman, David Fischer, David Henke, David Kirkpatrick, David Sze, Deep Nishar, Dustin Moskovitz, Eduardo Saverin, Ellen Levy, Elliot Schrage, Emilie Choi, Eric Schmidt, Erika Rottenberg, Gerald Levin, Greylock Partners, HBO, Jean-Luc Vaillant, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jill Kennedy, Jim Breyer, Joanna Shields, John Doerr, John Hennessy, Jon Miller, Jonathan Heiliger, Jonathan Rosenberg, Justin Aselage, Katrina Hau, Kevin Eyres, Khan Manka, Li Ka-shing, Lori Goler, Manka Bros., Marc Andreessen, Mark Cuban, Mark Zuckerberg, Matt Cohler, Mike Gamson, Mike Murphy, Mike Schroepfer, MySpace, Nicolas Carlson, Nikesh Arora, OnMedea, Owen Van Natta, Patrick Crane, Patrick Pichette, Paul Buchheit, Paul Madera, Paul Otellini, Peter Thiel, Ram Shriram, Reid Hoffman, Robby Kwok, Rupert Murdoch, Sergey Brin, Sheryl Sandberg, Shirley Tilghman, Shona Brown, Steve Cadigan, Steve Patrizi, Steve Sordello, Sumner Redstone, Ted Ullyot, Tony DiSanto, Toy Story 3, CES

Ari Emanuel, Ben Silverman, Bob's Big Boy Burbank, Electus, Fred Willard, Jeff Weiner, Jeff Zucker, Jill Kennedy, kara swisher, Khan Manka, Les Moonves, Manka Bros., Melinda the first lady of magic, nikki finke, Nokia Theater, OnMedea, Philippe Dauman, Rupert Murdoch, sharon waxman, Sherry Lansing, Sumner Redstone, Taylor Swift, Terry Semel, The black Eyed Peas, thewrap.com, Viacom's Holiday party, Accel Partners, Alan Eustace, Allen Blue, Ann Mather, Arvind Rajan, Ben Silverman, Bob Iger, Bret Taylor, Chamath Palihapitiya, Chris Hughes, Christopher Cox, Dan Rose, David Drummond, David Ebersman, David Fischer, David Henke, David Kirkpatrick, David Sze, Deep Nishar, Dustin Moskovitz, Eduardo Saverin, Ellen Levy, Elliot Schrage, Emilie Choi, Eric Schmidt, Erika Rottenberg, Gerald Levin, Greylock Partners, HBO, Jean-Luc Vaillant, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jill Kennedy, Jim Breyer, Joanna Shields, John Doerr, John Hennessy, Jon Miller, Jonathan Heiliger, Jonathan Rosenberg, Justin Aselage, Katrina Hau, Kevin Eyres, Khan Manka, Li Ka-shing, Lori Goler, Manka Bros., Marc Andreessen, Mark Cuban, Mark Zuckerberg, Matt Cohler, Mike Gamson, Mike Murphy, Mike Schroepfer, MySpace, Nicolas Carlson, Nikesh Arora, OnMedea, Owen Van Natta, Patrick Crane, Patrick Pichette, Paul Buchheit, Paul Madera, Paul Otellini, Peter Thiel, Ram Shriram, Reid Hoffman, Robby Kwok, Rupert Murdoch, Sergey Brin, Sheryl Sandberg, Shirley Tilghman, Shona Brown, Steve Cadigan, Steve Patrizi, Steve Sordello, Sumner Redstone, Ted Ullyot, Tony DiSanto, Toy Story 3Nearly every major online publication (and print for that matter) are sending at least one reporter to Las Vegas for the Consumer Electronic Show (CES) – and no one, except those reporters, actually cares what comes out of the show.

It’s all the same – year after year.

Reporters write up an elaborate post about “What to expect from CES this year!” –

– then they go to Vegas

– they do a decent write up of Day 1

– then they party hard the first night because they have been so focused on the build up of CES that they just want to unwind

– and then they write a lackluster Day 2 report (because they are hungover)

– party some more

– and then sort of disappear until it’s time to drag themselves home.

Ari Emanuel, Ben Silverman, Bob's Big Boy Burbank, Electus, Fred Willard, Jeff Weiner, Jeff Zucker, Jill Kennedy, kara swisher, Khan Manka, Les Moonves, Manka Bros., Melinda the first lady of magic, nikki finke, Nokia Theater, OnMedea, Philippe Dauman, Rupert Murdoch, sharon waxman, Sherry Lansing, Sumner Redstone, Taylor Swift, Terry Semel, The black Eyed Peas, thewrap.com, Viacom's Holiday party, Accel Partners, Alan Eustace, Allen Blue, Ann Mather, Arvind Rajan, Ben Silverman, Bob Iger, Bret Taylor, Chamath Palihapitiya, Chris Hughes, Christopher Cox, Dan Rose, David Drummond, David Ebersman, David Fischer, David Henke, David Kirkpatrick, David Sze, Deep Nishar, Dustin Moskovitz, Eduardo Saverin, Ellen Levy, Elliot Schrage, Emilie Choi, Eric Schmidt, Erika Rottenberg, Gerald Levin, Greylock Partners, HBO, Jean-Luc Vaillant, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jill Kennedy, Jim Breyer, Joanna Shields, John Doerr, John Hennessy, Jon Miller, Jonathan Heiliger, Jonathan Rosenberg, Justin Aselage, Katrina Hau, Kevin Eyres, Khan Manka, Li Ka-shing, Lori Goler, Manka Bros., Marc Andreessen, Mark Cuban, Mark Zuckerberg, Matt Cohler, Mike Gamson, Mike Murphy, Mike Schroepfer, MySpace, Nicolas Carlson, Nikesh Arora, OnMedea, Owen Van Natta, Patrick Crane, Patrick Pichette, Paul Buchheit, Paul Madera, Paul Otellini, Peter Thiel, Ram Shriram, Reid Hoffman, Robby Kwok, Rupert Murdoch, Sergey Brin, Sheryl Sandberg, Shirley Tilghman, Shona Brown, Steve Cadigan, Steve Patrizi, Steve Sordello, Sumner Redstone, Ted Ullyot, Tony DiSanto, Toy Story 3, CESBelieve me, if CES were held in Fresno, even the Tech reporters wouldn’t show up.

Because it’s not about “new technology” (the gadgets are really just variations on themes from the past 10 years), it’s about “Vegas” and being able to get drunk on the company dime.

The same goes for the legions of companies that attempt to break new products and show off their brilliant innovations.

It’s a snow job – everyone is reprinting the same press release and then heading to dinners and cocktail parties to talk about the press release.

99.99% of the world’s population really don’t care to read about a $150,000 4K television, or a self-driving car or wearable tech – they might buy it once it hits the market if the products are good – but to read about it from hundreds of tech reporters and bloggers? Not so much.

But 99.99% do care about Vegas. So just write about your debauchery (like this CEO from last year – CES After Dark) and forget the gadgets.

No one cares.

Allen & Company retreat, Anne Mulcahy, Ari Emanuel, Barry Diller, Ben Silverman, Bob Iger, Bobby Kotick, Carol Bartz, Charlie Rose, Cory Booker, DumbDumb, Electus, Eric Schmidt, Erin Burnett, Gina Bianchini, Harvey Weinstein, Herb Allen, Herb Allen Sun Valley Conference, Herbert Allen, Jean-Bernard Levy, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jerry Yang, John Donahue, Ken Auletta, Khan Manka, Lachlan Murdoch, Lady Gaga, Leslie Moonves, Lionel Barber, Lloyd Grohl, Manka Bros., Marc Andreessen, Marissa Mayer, Mark Pincus, Mark Zuckerberg, Martin Sorrell, Mathias Dopfner, Mike Bloomberg, Niall FitzGerald, Peter Chernin, Phillippe Dauman, Reid Hoffman, Richard Parsons, Ricky Van Veen, Rob Wiesenthal, Robert L. Johnson, Ron Meyer, Rupert Murdoch, Sergey Brin, Sheryl Sandberg, Steve Jobs, Sun Valley Retreat, Sun Valley Retreat 2010, Terry Semel, Tom Freston, Tom Friedman, Ursula Burns, Vivi Nevo, Warren Buffett, World's Largest Media Company, Rupert Murdoch, Jose Maria Aznar, natalie Bancroft, Peter Barnes, Chase Carey, Kenneth Cowley, David DeVoe, Viet Dinh, Rod Eddington, Joel Klein, Andrew S.B. Knight, James Murdoch, Lachlan Murdoch, Thomas Perkins, Arthur Siskind, John Thornton, Stanley Shuman, Rebekah Brooks, Les Hinton, Teri Everett, jack Horner, Julie Henderson, Reed Nolte, Roger Ailes, Janet Nova, John Nallen, Beryl Cook, Michael Regan, Genie Gavenchak, Brian Lewis, Irena Briganti, Dan Berger, Rosabel Tao, Steven Rubenstein, Suzanne Halpin, Elisabeth Murdoch, Carol Bartz, Roy Bostock, Patti Hart, Sue James, Vyomesh Joshi, David Kenny, Arthur Kern, Brad Smith, Gary Wilson, Jerry Yang, Blake Irving, Ross Levinsohn, Rose Tsou, Rich Riley, Tim Morse, Michael J. Callahan, David Dibble, David Filo, Dr. Prabhakar Roghavan, Jeff Russakow, Elisa Steele, David Windley, Scott ThompsonJill Kennedy – OnMedea