If CES Were Held In Fresno, No One Would Go

I think Tech reporters really only care about CES because it is in Las Vegas.

If the show were held in a place like Fresno or Akron does anyone really believe reporters would trek from all over the world to see LG’s new roll-up screen?

Of course not.

Here’s the way it plays out every year in Vegas:

Nearly every major online publication (and print for that matter) send at least one reporter (and some send teams) to Las Vegas for the Consumer Electronic Show (CES) – and no one, except those reporters, actually cares what comes out of the show.

These writers start off strong with elaborate write-ups before they get to Las Vegas of “What To Expect From CES This Year!” or “The 10 Must-Sees @CES!”

– then they go to Vegas

– they do a decent write up of Day 1 and feign interest in a couple of redundant panels that reveal little

– then they party hard the first night because they have been so focused on the build up of CES that they just want to unwind

– and then they write a lackluster Day 2 report (because they are hungover)

– party some more

– and then sort of disappear until it’s time to drag themselves home.

Because it’s not about “new technology” (the gadgets are really just variations on themes from the past 10 years), it’s about “Vegas” and being able to get drunk on the company dime.

The same goes for the legions of companies that attempt to break new products and show off their brilliant innovations.

It’s a snow job – everyone is reprinting the same press release and then heading to dinners and cocktail parties to talk about the press release.

99.99% of the world’s population really don’t care to read about a $150,000 8K television, or a self-driving car or wearable tech – they might buy it once it hits the market if the products are good – but to read about it from hundreds of tech reporters and bloggers? Not so much.

But 99.99% do care about Vegas. Just write about your debauchery (like this CEO from last year – CES After Dark) and forget the gadgets.

No one cares.

Jill Kennedy – OnMedea