Andrew Mason – OnMedea

May 26, 2017May 26, 2017

You Haven’t Got It

Manka Bros., Khan Manka, Manka Bros. Studios, The World's Largest Media Company, Newt Gingrich, Callista Gingrich, Jackie Battley, Marianne Ginther, Jeff Weiner, Ben Silverman, Rob Johnson, Sonny Perdue, Rick Tyler, Hermain Cain, Mitt Romney, Rick Perry, Michele Bachman, Rick Santorum, Ron Paul, Joseph Smith, Thomas S. Monson, Elder Cook, Elder Nelson, Elder Holland, Elder Perry, Elder Bednar, George Romney, Ann Romney, Brigham Young, Sean Hannity, Bob Dole, Ann Coulter, James Grisham, Eric Stanger, Allen & Company retreat, Anne Mulcahy, Ari Emanuel, Barry Diller, Ben Silverman, Bob Iger, Bobby Kotick, Carol Bartz, Charlie Rose, Cory Booker, DumbDumb, Electus, Eric Schmidt, Erin Burnett, Gina Bianchini, Harvey Weinstein, Herb Allen, Herb Allen Sun Valley Conference, Herbert Allen, Jean-Bernard Levy, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jerry Yang, John Donahue, Ken Auletta, Khan Manka, Lachlan Murdoch, Lady Gaga, Leslie Moonves, Lionel Barber, Lloyd Grohl, Manka Bros., Marc Andreessen, Marissa Mayer, Mark Pincus, Mark Zuckerberg, Martin Sorrell, Mathias Dopfner, Mike Bloomberg, Niall FitzGerald, Peter Chernin, Phillippe Dauman, Reid Hoffman, Richard Parsons, Ricky Van Veen, Rob Wiesenthal, Robert L. Johnson, Ron Meyer, Rupert Murdoch, Sergey Brin, Sheryl Sandberg, Steve Jobs, Sun Valley Retreat, Sun Valley Retreat 2010, Terry Semel, Tom Freston, Tom Friedman, Ursula Burns, Vivi Nevo, Warren Buffett, World's Largest Media Company, Rupert Murdoch, Jose Maria Aznar, natalie Bancroft, Peter Barnes, Chase Carey, Kenneth Cowley, David DeVoe, Viet Dinh, Rod Eddington, Joel Klein, Andrew S.B. Knight, James Murdoch, Lachlan Murdoch, Thomas Perkins, Arthur Siskind, John Thornton, Stanley Shuman, Rebekah Brooks, Les Hinton, Teri Everett, jack Horner, Julie Henderson, Reed Nolte, Roger Ailes, Janet Nova, John Nallen, Beryl Cook, Michael Regan, Genie Gavenchak, Brian Lewis, Irena Briganti, Dan Berger, Rosabel Tao, Steven Rubenstein, Suzanne Halpin, Elisabeth Murdoch, Marvel, Thor, Donald Trump

I’m back. Thank God.

I didn’t blog most of the past year because I was writing a book that I got actual money for (just so you know, blogs don’t really pay) and because I just didn’t have an angle. Not sure I do now but I have to get back at it. It’s a discipline and I need to retrain those muscles.

So… I’m back.

But I’m back in a time when the American media is stuck. Absolutely stuck in the mud with no mule or Ford F-150 to pull us out.

To paraphrase the great film “All The President’s Men” – We haven’t got it.

Just not enough to bring President Trump down.

Don’t get me wrong – of course there is overwhelming evidence to bring down President Trump. Just not enough that sixty percent of Americas will get behind.

We are living in a country that elected a President ONLY because he said he would keep Mexicans out. REPEAT – ONLY BECAUSE HE WOULD KEEP MEXICANS OUT.

It wasn’t about jobs. It was about tax cuts. It wasn’t about NATO or the war on terror.

It was because he said he would build a wall to keep people out of America.

Even the Pope knows this is the only reason he is President. Look at that face.

Many of these same Americans that voted for him will lose their health insurance, will not get any tax break, will not get jobs… they will just get the Mexicans out. And that STILL seems to be okay with them.

We are living in a country that tolerated their ancestors when they came in the country – but have no tolerance for anything else.

But the journalists still need to be smarter.

We all want to have THE SCOOP – THE SMOKING GUN that finally brings him down – but we have to be careful.

Our challenge is – we have to be completely honest. There is no wiggle room for speculation. No wiggle room for unnamed sources.

The Trump White House is using every vague reference as leverage.

But it won’t work forever.

We must only be honest and, based on the absolute truthful facts, this President will be brought to his knees and he will resign.

Not impeached because there are no real “give me liberty or give me death” Americans on the Republican side – but he will be forced to resign because… there will be no other choice.

But right now, in a world where a candidate for congress can assault a reporter and still win, when most in the media are so horrified by this President’s lack of ability or respect for the job and only wants to get one of these overwhelmingly impeachable charges to stick… we haven’t got it.

Jill Kennedy – OnMedea

January 5, 2016January 5, 2016

If CES Were Held In Fresno, No One Would Go

Allen & Company retreat, Ari Emanuel, Barry Diller, Ben Silverman, Bob Iger, Carol Bartz, DumbDumb, Electus, Eric Schmidt, Gina Bianchini, Herb Allen, Herb Allen Sun Valley Conference, Herbert Allen, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jerry Yang, Khan Manka, Lady Gaga, Leslie Moonves, Lloyd Grohl, Manka Bros., Marissa Mayer, Mark Pincus, Mark Zuckerberg, Peter Chernin, Phillippe Dauman, Reid Hoffman, Richard Parsons, Ricky Van Veen, Rupert Murdoch, Sergey Brin, Sheryl Sandberg, Steve Jobs, Sun Valley Retreat, Sun Valley Retreat 2010, Terry Semel, World's Largest Media Company, Chase Carey, James Murdoch, Elisabeth Murdoch, Lachlan Murdoch, Jim Gianopulos, Joel Klein, Jon Miller, Steve Burke, Michael Angelakis, Leslie Moonves, Philippe Dauman, Jeff Bewkes, John Martin, Howard Stringer, Rob Wiesenthal, Michael Lynton, John Malone, Greg Maffei, Haim Saban, David Zaslav, John Hendricks, Mike White, Edgar Bronfman, Len Blavatnik, Tim Armstrong, Peter Chernin, Tom Freston, Carol Bartz, Jerry Yang, Mark Pincus, Owen Van Natta, Brian Roberts, Jason Kilar, Wayne Willich, Reid Hoffman, Harvey Weinstein, Diane Von Furstenberg, Andrew Mason, Jason Kilar, Ben Horowitz, Gina Bianchini, Mark Pincus, Ali Pincus, Robert Wiesenthal, Tom Freston, Bing Gordon, Bill Gates, Chris Christie, Martin Sorrell, Eric Lefkofsky, Oprah Winfrey, Jeff Bezos, Tim Cook, Cory Booker, Michael Bloomberg, Joel Klein, Lachlan Murdoch, James Murdoch, Bobby Kotick, Marc Andreessen, Peter Thiel, Dick Costolo, Ross Levinsoh, Paul Sagan, Leslie Moonves, Tim Armstrong, Glenn Britt, Donald Graham, Kazuo Hirai, Howard Stringer, Jae-Yong Lee, Bryan Lourd, Ron Meyer, Brad Grey, Edmund Lee, Anthony Palazzo, John Malone, Chris Silbermann, Jim Berkus, Roger Goodell, David Stern, Chris Christie, Julius Genachowski, Erin Burnett, Charlie Rose, Becky Quick, Todd Davidson, Reed Hastings, Terry Semel, Jerry Yang, Ken Allen, Laurene Powell Jobs, Jean-Bernard Levy, Lucian Grainge, Jonathan Boyar, Mark Pincus, Michael Lynton, Mandy Tavakol, Mario Monti, Dave DeVoe, John Martin, Brian Roberts, David Zaslav, Mel Karmazin, Carol Bartz, Scott Thompson, Jason Kilar, King Abdullah II, Queen Rania, Queen Noor, #sv12, #Sunvalley2012, #allenco, Robert Johnson, Anne Sweeney, Brian Grazer, Michael Ovitz, Hiroshi Mikitani, Owen Van Natta, Don Mattrick

I think Tech reporters really only care about CES because it is in Las Vegas.

If the show were held in a place like Fresno or Akron does anyone really believe reporters would trek from all over the world to see LG’s new roll-up screen?

Of course not.

Here’s the way it plays out every year in Vegas:

Nearly every major online publication (and print for that matter) send at least one reporter (and some send teams) to Las Vegas for the Consumer Electronic Show (CES) – and no one, except those reporters, actually cares what comes out of the show.

These writers start off strong with elaborate write-ups before they get to Las Vegas of “What To Expect From CES This Year!” or “The 10 Must-Sees @CES!”

– then they go to Vegas

– they do a decent write up of Day 1 and feign interest in a couple of redundant panels that reveal little

– then they party hard the first night because they have been so focused on the build up of CES that they just want to unwind

– and then they write a lackluster Day 2 report (because they are hungover)

– party some more

– and then sort of disappear until it’s time to drag themselves home.

Because it’s not about “new technology” (the gadgets are really just variations on themes from the past 10 years), it’s about “Vegas” and being able to get drunk on the company dime.

The same goes for the legions of companies that attempt to break new products and show off their brilliant innovations.

It’s a snow job – everyone is reprinting the same press release and then heading to dinners and cocktail parties to talk about the press release.

99.99% of the world’s population really don’t care to read about a $150,000 8K television, or a self-driving car or wearable tech – they might buy it once it hits the market if the products are good – but to read about it from hundreds of tech reporters and bloggers? Not so much.

But 99.99% do care about Vegas. Just write about your debauchery (like this CEO from last year – CES After Dark) and forget the gadgets.

No one cares.

Jill Kennedy – OnMedea

November 22, 2013May 12, 2014

The Great Media Bloodbath of 2014

5/12/14 UPDATE: AT&T to acquire DirecTV! Lock the doors – it’s scary out there.

2/12/14 UPDATE: Holy Crap, 2014 just got a whole lot uglier (and it was already hideous) with the announcement of Comcast acquiring Time Warner Cable!

ORIGINAL POST:

It’s coming.

Holy shit is it coming.

Millions are getting pummeled with a horrible winter but brace yourselves further, because you are in for a shitstorm of job cuts in 2014.

It will not be pretty.

It seems that media company CEOs are hell bent on proving to Wall Street that their companies can be growth companies.

Unless they fire every employee and start a new company by themselves in a garage, they cannot be growth companies the way Wall Street would like.

20% margins just will never happen again in the movie, TV, print, or music industries – so deal with it.

But these CEOs are guys (all guys) who think they can do anything.

But they will fail.

And then they’ll CUT.

And… it will not be pretty.

Tribune got things started.

Sony will be next.

My company’s CEO has called 2014 “The Year of the Hammer.”

No one will make it through unscathed.

First to go will be the packaged media folks. Those who support the production and distribution of DVDs and CDs and magazines, etc.

Gone.

Next will be the slow growth businesses – like movies and Broadcast TV production (serious like a heart attack).

Slates will be slashed, storytelling risk-taking will cease to exist.

Since no one can seem to do comedy anymore on Broadcast, they will be relegated to the epic mini-series format like “Under The Dome” and live Sports to stay afloat.

Then, finally, the low margin businesses will be hit – like console games. With the exception of a few huge titles, it’s a tough business and it certainly doesn’t help these overly-ambitious / delusional CEOs hit their targets.

So what’s going to be left? TV production for cable and Over-The-Top (OTT).

Why TV gets ownership of Internet content production is baffling to me. But they do.

By the end of 2014, giant media companies with their film studios, broadcast networks and massive real estate leases will be much MUCH leaner and the quality of the product will be much MUCH worse.

Hey, but a point of margin here and a point of margin there adds up to… 2 points.

But lighten up, Spring is coming.

Jill Kennedy – OnMedea

October 9, 2013October 10, 2013

CBS Cancels ‘We Are Men’

Really sad.

The people who created this show really thought they had another “Friends.”

Oh, well.

Next time – be more funny – and stop trying to write for the idiots who you believe are not as smart as you.

Chin up, maybe Basic Cable or Netflix is ready for your groundbreaking style.

Gone are the dreams and dancing.

Jill Kennedy – OnMedea

P.S. – If you’re wondering what’s up with this bullshit post – read this.

October 9, 2013

Journalism Is Dead

If other blogs didn’t steal my stuff years ago, I would have said R.I.P. Journalism – but “R.I.P.” as a way of saying a something is dead is also dead.

So, what do I mean by “Journalism Is Dead?”

Very simple. Journalism is dead. I’ll prove it.

The online media “information” space has been taken over by the Press Release. Companies issue press releases or send emails to blogs like Deadline.com or TechCrunch and that becomes the news of the day. No one is actually out in the field unless you consider a guy with a camera in the face of a drunken celebrity at TMZ real journalism.

Very few – VERY FEW – are actually digging up stories, creating news – trying to right the wrongs. It’s all controlled by someone other than journalists.

So here’s my experiment…

I didn’t really write over the summer because I was working on a book – so my numbers were pretty terrible on this blog. I was doing pretty well when I was constantly writing about how Facebook sucks. But now it’s terrible.

Last month I had very few eyeballs on this site because I really wasn’t around and only posted one time. Pretty sad.

In September 2013 – OnMedea had 1,167 hits. A real low for the site – but my own fault. In October, I am at 574 hits for the month – mostly because of the old Sean Hannity story – but really terrible.

Now I’m mostly going to do what others “media” blogs do for the rest of the month (Press Releases, hearsay, etc. – with my own little comments here and there) – whatever takes the LEAST amount of time – and give updates on how my numbers change.

Should be an interesting experiment.

Jill Kennedy – OnMedea

September 9, 2013January 17, 2014

Lloyd Blankfein Is A Douche

It’s my shortest blog of the year – but I think the point is solid.

Here’s just one of the many reasons from NYMAG.com

Jill Kennedy – OnMedea

April 9, 2013April 9, 2013

Aereo Will Fail

Make no mistake – there is no chance Aereo will survive longer than two or three years. That’s a best-case scenario.

Broadcast Networks are dying (it’s true) and will be dead in their current form within five years.

In five years, who is going to pay $8 a month for nothing?

Where are all those little antennas going to go once Broadcast Networks cease to exist?

What sort of business launches with this sort of insane hype that, at most, will only exist for five years?

A Barry Diller company, of course.

The only useful purpose Aereo has is that it will play a part in hastening the inevitable demise of Broadcast Networks.

That’s something, I guess.

I wrote a couple of years ago that Broadcast Networks were in denial (BROADCAST NETWORKS: ON DEATH AND DYING – April 1, 2011). That the executives were longing for the old days of The Big Five.

Now they’re just trying to survive at any cost.

New shows aren’t working. The upfronts next month will be terrible (regardless of what the networks will actually say in their trumped up press releases and over-the-top presentations).

But things aren’t completely dire.

Chase Carey has the right idea but he shouldn’t say that he’ll make FOX a cable channel as a threat to Aereo. He should make FOX a cable channel because it would be a good business decision. It’s really the ONLY business decision.

It is time for Broadcast Networks to accept that the world has changed. “The Mary Tyler Moore Show” is no longer the number one show. And new shows like “How To Live With Your Parents (For The Rest Of Your Life)” will not save you now.

Basic cable and becoming just another button on the infinite media grid of the future is the only chance ABC, CBS, MBS, NBC and FOX have to survive.

Love him or hate him (most hate him), Barry Diller has, once again, disrupted an industry in desperate need of change.

If he wasn’t so gooey I would be cheering him on.

For $20 million dollars, he is forcing a $50 billion industry to join the 21st century. Now that’s getting a bang for your buck.

Jill Kennedy – OnMedea

P.S. – Who knew Barry Diller enjoyed fishing so much? Here’s a great story of a recent fishing trip.

March 5, 2013March 21, 2018

The Pathetic, Sleazy World Of Facebook ‘Likes’

1000Memories, Accel Partners, Amish Jani, Andrew Hyde, Andrew Mason, Andy Sack, Ashton Kutcher, Aydin Senkut, Ben Silverman, Bin 38, Bob Davis, Bob Iger, Brad Feld, Brian Kempner, Chris Hughes, Christopher Steiner, Dan Nova, Daniel Gaisin, Danielle Hootnick, Dave McClure, David Brown, David Cohen, David Kirkpatrick, Demi Moore, Demo Day, Diego Gutierrez, Dustin Moskovitz, Edmond Yue, Eduardo Saverin, Emmett Shear, Eric Lefkofsky, Fergal Mullen, FirstMark Capital, Founders At Work, Francis Duong, Gaurav Tewari, Gerald Levin, Gerald Poch, Greg McAdoo, Greylock Partners, Harjeet Taggar, HBO, Highland Capital Partners, Irena Goldenberg, Jared Polis, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jessica Livingston, Jessica Mah, Jill Kennedy, Joanna Shields, John Hsin, John Palfrey, Jon Miller, Jr., Justin Kan, Justin.tv, Khan Manka, Larry Wilson, Laurence Albukerk, Lawrence Lenihan, Li Ka-shing, Loopt, Manish Patel, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, Matt Nichols, Michael Arrington, Michael Gaiss, MySpace, Nick Marsh, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Paul Cianciolo, Paul Graham, Peter Bell, Peter Thiel, Reddit, Richard de Silva, Richard Heitzman, Rick Heitzmann, Robert Morris, Ron Conway, Rudy Adler, Rupert Murdoch, Sand Hill Road, Scott Shane, Scott Switzer, Sequoia Capital, Sergey Nazarov, Shabbir Dahod, Shawn Broderick, Sheryl Sandberg, Sterling Phillips, Sumner Redstone, Tapzilla, TechCrunch, TechStars, TextPayMe, Toy Story 3, Trevor Blackwell, Y Combinator, google, Eric Schmidt, Tina Brown, The Daily Beast, Barry Diller, Dan Lyons, Google Smear campaign, Burson-Marsteller, Chris Soghoian, Jim Goldman, John Mercurio, Mark Pincus, Zynga, Spotify, Facebook Like

Companies who believe that having millions of “Likes” on Facebook is important to their bottom line have it absolutely wrong.

“Liking” Coke or “Liking” The Avengers on Facebook isn’t going to make a person drink more Coke or see The Avengers more times – it just means they’re going to get nothing but product blasts for the rest of their lives.

I would argue it might actually make you drink less Coke because you’re so fucking annoyed with the relentless marketing from the Coca-Cola Company.

Social media would be incredibly valuable if companies would just leave it alone, make products people really like (not “Like”) and stay out of our faces.

People talking with each other (real people) and texting and emailing and chatting, etc. is the greatest marketing tool ever invented (and it wasn’t actually invented by anyone – save God). And companies are figuring out new and clever ways to fuck that up.

If you mention in your status that you are running out to Starbucks – there is really good chance your Picture and Status Update will appear in one of your friends News Feed as ads.

So, you are now, unwittingly, a Corporate Shill for Starbucks. Most people don’t like to be Corporate Shills. The term “Corporate Shill” is not a term of endearment. It makes your real friends hate you just a little bit more than they did before you pushed a product on them.

I did a little experiment over the past month. I decided to accept everyone who requested to be my friend on Facebook – http://www.facebook.com/jill.kennedy.5095

I had my own little circle of work colleagues and college friends (around 30) – but decided to accept all comers in the hope that I could expand the number of “Likes” on my newly-created Company page – http://www.facebook.com/MankaBros

So I accepted and sort of went begging for “Likes” as so many people do. “If you ‘Like’ my page I’ll like your ebook or Erotic Blacklight Art Page in return…'” etc. etc. etc.

This was an eye-opening and humiliating experience – I now have 768 Friends (and counting) and not many “Likes.”

But, surprise, suddenly there was pornography in my News Feed.

There was every kind of racist Poke imaginable. Scary sexually advances. (And, to be fair, a few genuinely nice people.)

But, in general, a stunning display of what’s really out there.

Not pretty.

Are these the people Coke wants to “Like” them?

The marketing world’s latest buzz phrase is “Big Data” – gathering everybody’s information. Seriously, there are people out there whose information should never be shared except with some type of law enforcement.

Personally, I can only speak for big media companies (and myself), but I can imagine it applies to every company (and person) out there – be careful what you wish for when you start your social media campaigns because once people “Like” you, they never leave you alone.

Jill Kennedy – OnMedea

P.S. – “LIKE” ME ON FACEBOOK!” – http://www.facebook.com/onmedea

February 27, 2013February 27, 2013

Stuck Between Old and New Media

Hollywood is stuck.

New York is stuck.

Silicon Valley is stuck.

No one can really do anything too exciting because old media is still hanging around – refusing to give up the crown.

Don’t get me wrong – OLD MEDIA IS DYING – but they’re not dead yet.

DVDs are dying – but they’re not dead yet.

We can assume that digital downloads and streaming will be the format of choice in the future – but we don’t know how it will all be quantified. Will people buy digital movies and store them in the cloud using UltraViolet and iTunes or just rent from Redbox and subscribe to Netflix?

Broadcast Networks ARE dying – but they’re not dead yet.

Will YouTube become a go to destination for entertainment on par with broadcast and cable channels? OK, that’s easy – YES – and soon.

Will Netflix realize its dream and become another HBO? Probably not. Just because “House of Cards” sort of works doesn’t mean the next five or ten shows will.

Printed books are dying – but they’re not dead yet. Will eBooks be enough to sustain an entire industry? (And Gay Moroccan Poetry definitely isn’t going to turn things around.)

Magazines are dying – YEP, they’re pretty much dead. And the online future of magazines isn’t bright at all.

Same with printed newspapers. And newspapers online will not be able to cover the costs at their current levels – so look for further contraction of that industry.

Theatrical Distribution of movies and events is most likely here to stay when many thought a couple of years ago that the format would die (though 3D WILL die).

Even Facebook and LinkedIn feel like old school media companies that are wearing out their welcome. They’ll eventually go out of business. In the meantime, they’ll just stick around and be as boring as ever.

How crazy is it that the Music Industry almost seems relatively healthy (after a decade of torture and pain)? As horrible as was, at least they’ve made the transition to digital – and now, though smaller, they’re actually growing again. But for how long? Nobody knows.

It’s limbo.

We can’t see what the future will be because the past won’t go away.

Too many unanswered questions.

With everything so completely up in the air, it’s a terrible time to be in the media business.

Jill Kennedy – OnMedea

December 18, 2012December 23, 2012

2013: Endgame For Moguls

Old Hollywood just got another year older and closer to death.

In fact, it’s getting harder and harder for Old Hollywood to get out of bed in the morning.

Food doesn’t taste as good. Hangovers are a daily occurrence.

In short, Old Hollywood is not well.

And with each passing year, as movie studios and broadcast networks become increasingly irrelevant, my thoughts are about real estate.

What is going to happen to all those soundstages and sprawling campuses scattered around Los Angeles and the world when no one needs them anymore?

Soundstages built in the early 20th century by visionaries from Poland, Hungary, New York and Kansas City.

Clearly they won’t be used as much in the future as production costs for high quality content continue to drop and new visionary kids from everywhere else in the world are able to compete head-to-head with the best Hollywood writers and directors.

Perhaps they will be torn down and apartments built. But apartments in those areas are for young writers and actors who move to L.A. to chase that Hollywood dream.

They don’t have to move here anymore.

Perhaps one studio will be turned into a museum of what Hollywood used to look like.

It’s a lot of land, man, and the shopping mall business isn’t so good these days either.

It’s going to be a real problem one day.

As I said earlier this year, YouTube’s Original Content Strategy Is Working and that should put every remaining media mogul on high alert.

The 1975 when millions of families crowded the television on a SATURDAY NIGHT to watch one of the three networks is over.

Now, in all likelihood, a family of five is watching or doing five different things on a Saturday night (and the rest of the week for that matter).

And this has been true for a few years.

In 2013, another profound and symbolic pillar will crumble in the epic story of the Decline and Fall of the Hollywood Empire.

The Mogul.

2013 will see most of the remaining media moguls pathetically fade away from relevance with little fanfare. And that’s sad.

WHO IS LEAVING?

1. Sumner Redstone – Many would say he has already left (despite his attempt to look youthful with that shocking sprayed on orange hair). Sumner has desperately clung to power just as he clung to the side of the hotel ledge years ago to survive a fire. Sumner will be the first to leave in 2013 either by death or senility (though many would argue he has been dead and senile for the past 25 years).

2. Rupert Murdoch – Enough with this guy and his phone tapping and continued interest in buying newspapers. He’s done. There is an outside chance the family empire could continue if Rupert appointed his daughter Elisabeth to the top job (I would buy the stock if that happened). But his continue insistence on giving his idiot sons top jobs will, no doubt, destroy all that he spent his entire life building.

3. Barry Diller – Barry Diller is just tired of it all. Does anyone really think he is excited about owning Ben Silverman’s ridiculous company or CollegeHumor or The Daily Beast or Zwinky or Sports Pickle? Sail away, Barry. The media world no longer needs you. You had a good run. Now go get drunk.

4. Jeffrey Katzenberg – The last mogul standing of DreamWorks SKG (one of the last valiant attempts made to build a true media empire like the old days), Katzenberg will sell DreamWorks Animation for a few billion less than he would have hoped and leave the Hollywood scene. He will go on to become equally annoying in the Art Collection scene.

CLINGING TO POWER

1. The Weinstein Brothers (Harvey and Bob) – Despite several high profile movies (Silver Linings Playbook, The Master, Django Unchained) that will probably win quite a few awards this season, the Weinsteins are working with a business model from 1985. Attempted diversification into TV, publishing and interactive nearly cost them everything a few years ago. What they know is how to buy, market and get Awards for small to medium sized movies. And we know where that business is headed.

2. Ryan Kavanaugh – Calling him a mogul is generous (to say the least). Attempted mogul more like it. For some reason people keep giving him money. Hopefully, that stops soon and he is forced to land his helicopter not in Beverly Hills but somewhere out in Palmdale where he can live out his existence with a few other characters from “Day of the Locust.”

WHO IS STAYING?

Khan Manka, Jr. – Despite horrible performances year-over-year in both film and television (and publishing and music, etc.), Khan Manka, Jr. remains firmly at the top of the world’s largest media company. Even though he publicly states how much he hates the job and would rather be at his house in the Seychelles, he continues to stay year-after-year and I don’t see that changing anytime in the near or far future.

2. Thomas Tull (Legendary) – Even though Legendary is more of a high-end financing and production outfit than a media empire, Tull is eyeing much larger things and has the money to do it. How far he actually takes the media empire concept is the question. Is Legendary a new DreamWorks or actually something that will be successful?

3. Hed family of Rovio (Angry Birds) is the closest thing we have these days to a new generation media mogul (and I wish Raj, Mikael and Niklas Hed nothing but the best. DON’T SELL – BUILD!). Like Walt Disney and George Lucas before them, the Heds have a real chance to build an empire from a single group of characters. Their passion and ambition is infectious and they see enormous potential while others laugh in their face. The perfect scenario for global conquest.

—————–

So, 2013, endgame for moguls.

The big ones will fall.

Some smaller ones may rise (on a lower scale).

It will never be the same.

Where is Ted Turner when you really need him?

Jill Kennedy – OnMedea

P.S. – John Malone and Brian Roberts may be considered moguls in today’s terms. I just find them too boring to write about.