Allen & Company retreat, Ari Emanuel, Barry Diller, Ben Silverman, Bob Iger, Carol Bartz, DumbDumb, Electus, Eric Schmidt, Gina Bianchini, Herb Allen, Herb Allen Sun Valley Conference, Herbert Allen, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jerry Yang, Khan Manka, Lady Gaga, Leslie Moonves, Lloyd Grohl, Manka Bros., Marissa Mayer, Mark Pincus, Mark Zuckerberg, Peter Chernin, Phillippe Dauman, Reid Hoffman, Richard Parsons, Ricky Van Veen, Rupert Murdoch, Sergey Brin, Sheryl Sandberg, Steve Jobs, Sun Valley Retreat, Sun Valley Retreat 2010, Terry Semel, World's Largest Media Company, Chase Carey, James Murdoch, Elisabeth Murdoch, Lachlan Murdoch, Jim Gianopulos, Joel Klein, Jon Miller, Steve Burke, Michael Angelakis, Leslie Moonves, Philippe Dauman, Jeff Bewkes, John Martin, Howard Stringer, Rob Wiesenthal, Michael Lynton, John Malone, Greg Maffei, Haim Saban, David Zaslav, John Hendricks, Mike White, Edgar Bronfman, Len Blavatnik, Tim Armstrong, Peter Chernin, Tom Freston, Carol Bartz, Jerry Yang, Mark Pincus, Owen Van Natta, Brian Roberts, Jason Kilar, Wayne Willich, Reid Hoffman, Harvey Weinstein, Diane Von Furstenberg, Andrew Mason, Jason Kilar, Ben Horowitz, Gina Bianchini, Mark Pincus, Ali Pincus, Robert Wiesenthal, Tom Freston, Bing Gordon, Bill Gates, Chris Christie, Martin Sorrell, Eric Lefkofsky, Oprah Winfrey, Jeff Bezos, Tim Cook, Cory Booker, Michael Bloomberg, Joel Klein, Lachlan Murdoch, James Murdoch, Bobby Kotick, Marc Andreessen, Peter Thiel, Dick Costolo, Ross Levinsoh, Paul Sagan, Leslie Moonves, Tim Armstrong, Glenn Britt, Donald Graham, Kazuo Hirai, Howard Stringer, Jae-Yong Lee, Bryan Lourd, Ron Meyer, Brad Grey, Edmund Lee, Anthony Palazzo, John Malone, Chris Silbermann, Jim Berkus, Roger Goodell, David Stern, Chris Christie, Julius Genachowski, Erin Burnett, Charlie Rose, Becky Quick, Todd Davidson, Reed Hastings, Terry Semel, Jerry Yang, Ken Allen, Laurene Powell Jobs, Jean-Bernard Levy, Lucian Grainge, Jonathan Boyar, Mark Pincus, Michael Lynton, Mandy Tavakol, Mario Monti, Dave DeVoe, John Martin, Brian Roberts, David Zaslav, Mel Karmazin, Carol Bartz, Scott Thompson, Jason Kilar, King Abdullah II, Queen Rania, Queen Noor, #sv12, #Sunvalley2012, #allenco, Robert Johnson, Anne Sweeney, Brian Grazer, Michael Ovitz, Hiroshi Mikitani, Owen Van Natta, Don Mattrick

If CES Were Held In Fresno, No One Would Go

I think Tech reporters really only care about CES because it is in Las Vegas.

If the show were held in a place like Fresno or Akron does anyone really believe reporters would trek from all over the world to see LG’s new roll-up screen?

Of course not.

Here’s the way it plays out every year in Vegas:

Nearly every major online publication (and print for that matter) send at least one reporter (and some send teams) to Las Vegas for the Consumer Electronic Show (CES) – and no one, except those reporters, actually cares what comes out of the show.

These writers start off strong with elaborate write-ups before they get to Las Vegas of “What To Expect From CES This Year!” or “The 10 Must-Sees @CES!”

– then they go to Vegas

Allen & Company retreat, Ari Emanuel, Barry Diller, Ben Silverman, Bob Iger, Carol Bartz, DumbDumb, Electus, Eric Schmidt, Gina Bianchini, Herb Allen, Herb Allen Sun Valley Conference, Herbert Allen, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jerry Yang, Khan Manka, Lady Gaga, Leslie Moonves, Lloyd Grohl, Manka Bros., Marissa Mayer, Mark Pincus, Mark Zuckerberg, Peter Chernin, Phillippe Dauman, Reid Hoffman, Richard Parsons, Ricky Van Veen, Rupert Murdoch, Sergey Brin, Sheryl Sandberg, Steve Jobs, Sun Valley Retreat, Sun Valley Retreat 2010, Terry Semel, World's Largest Media Company, Chase Carey, James Murdoch, Elisabeth Murdoch, Lachlan Murdoch, Jim Gianopulos, Joel Klein, Jon Miller, Steve Burke, Michael Angelakis, Leslie Moonves, Philippe Dauman, Jeff Bewkes, John Martin, Howard Stringer, Rob Wiesenthal, Michael Lynton, John Malone, Greg Maffei, Haim Saban, David Zaslav, John Hendricks, Mike White, Edgar Bronfman, Len Blavatnik, Tim Armstrong, Peter Chernin, Tom Freston, Carol Bartz, Jerry Yang, Mark Pincus, Owen Van Natta, Brian Roberts, Jason Kilar, Wayne Willich, Reid Hoffman, Harvey Weinstein, Diane Von Furstenberg, Andrew Mason, Jason Kilar, Ben Horowitz, Gina Bianchini, Mark Pincus, Ali Pincus, Robert Wiesenthal, Tom Freston, Bing Gordon, Bill Gates, Chris Christie, Martin Sorrell, Eric Lefkofsky, Oprah Winfrey, Jeff Bezos, Tim Cook, Cory Booker, Michael Bloomberg, Joel Klein, Lachlan Murdoch, James Murdoch, Bobby Kotick, Marc Andreessen, Peter Thiel, Dick Costolo, Ross Levinsoh, Paul Sagan, Leslie Moonves, Tim Armstrong, Glenn Britt, Donald Graham, Kazuo Hirai, Howard Stringer, Jae-Yong Lee, Bryan Lourd, Ron Meyer, Brad Grey, Edmund Lee, Anthony Palazzo, John Malone, Chris Silbermann, Jim Berkus, Roger Goodell, David Stern, Chris Christie, Julius Genachowski, Erin Burnett, Charlie Rose, Becky Quick, Todd Davidson, Reed Hastings, Terry Semel, Jerry Yang, Ken Allen, Laurene Powell Jobs, Jean-Bernard Levy, Lucian Grainge, Jonathan Boyar, Mark Pincus, Michael Lynton, Mandy Tavakol, Mario Monti, Dave DeVoe, John Martin, Brian Roberts, David Zaslav, Mel Karmazin, Carol Bartz, Scott Thompson, Jason Kilar, King Abdullah II, Queen Rania, Queen Noor, #sv12, #Sunvalley2012, #allenco, Robert Johnson, Anne Sweeney, Brian Grazer, Michael Ovitz, Hiroshi Mikitani, Owen Van Natta, Don Mattrick

– they do a decent write up of Day 1 and feign interest in a couple of redundant panels that reveal little

– then they party hard the first night because they have been so focused on the build up of CES that they just want to unwind

– and then they write a lackluster Day 2 report (because they are hungover)

– party some more

Allen & Company retreat, Ari Emanuel, Barry Diller, Ben Silverman, Bob Iger, Carol Bartz, DumbDumb, Electus, Eric Schmidt, Gina Bianchini, Herb Allen, Herb Allen Sun Valley Conference, Herbert Allen, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jerry Yang, Khan Manka, Lady Gaga, Leslie Moonves, Lloyd Grohl, Manka Bros., Marissa Mayer, Mark Pincus, Mark Zuckerberg, Peter Chernin, Phillippe Dauman, Reid Hoffman, Richard Parsons, Ricky Van Veen, Rupert Murdoch, Sergey Brin, Sheryl Sandberg, Steve Jobs, Sun Valley Retreat, Sun Valley Retreat 2010, Terry Semel, World's Largest Media Company, Chase Carey, James Murdoch, Elisabeth Murdoch, Lachlan Murdoch, Jim Gianopulos, Joel Klein, Jon Miller, Steve Burke, Michael Angelakis, Leslie Moonves, Philippe Dauman, Jeff Bewkes, John Martin, Howard Stringer, Rob Wiesenthal, Michael Lynton, John Malone, Greg Maffei, Haim Saban, David Zaslav, John Hendricks, Mike White, Edgar Bronfman, Len Blavatnik, Tim Armstrong, Peter Chernin, Tom Freston, Carol Bartz, Jerry Yang, Mark Pincus, Owen Van Natta, Brian Roberts, Jason Kilar, Wayne Willich, Reid Hoffman, Harvey Weinstein, Diane Von Furstenberg, Andrew Mason, Jason Kilar, Ben Horowitz, Gina Bianchini, Mark Pincus, Ali Pincus, Robert Wiesenthal, Tom Freston, Bing Gordon, Bill Gates, Chris Christie, Martin Sorrell, Eric Lefkofsky, Oprah Winfrey, Jeff Bezos, Tim Cook, Cory Booker, Michael Bloomberg, Joel Klein, Lachlan Murdoch, James Murdoch, Bobby Kotick, Marc Andreessen, Peter Thiel, Dick Costolo, Ross Levinsoh, Paul Sagan, Leslie Moonves, Tim Armstrong, Glenn Britt, Donald Graham, Kazuo Hirai, Howard Stringer, Jae-Yong Lee, Bryan Lourd, Ron Meyer, Brad Grey, Edmund Lee, Anthony Palazzo, John Malone, Chris Silbermann, Jim Berkus, Roger Goodell, David Stern, Chris Christie, Julius Genachowski, Erin Burnett, Charlie Rose, Becky Quick, Todd Davidson, Reed Hastings, Terry Semel, Jerry Yang, Ken Allen, Laurene Powell Jobs, Jean-Bernard Levy, Lucian Grainge, Jonathan Boyar, Mark Pincus, Michael Lynton, Mandy Tavakol, Mario Monti, Dave DeVoe, John Martin, Brian Roberts, David Zaslav, Mel Karmazin, Carol Bartz, Scott Thompson, Jason Kilar, King Abdullah II, Queen Rania, Queen Noor, #sv12, #Sunvalley2012, #allenco, Robert Johnson, Anne Sweeney, Brian Grazer, Michael Ovitz, Hiroshi Mikitani, Owen Van Natta, Don Mattrick

– and then sort of disappear until it’s time to drag themselves home.

Because it’s not about “new technology” (the gadgets are really just variations on themes from the past 10 years), it’s about “Vegas” and being able to get drunk on the company dime.

The same goes for the legions of companies that attempt to break new products and show off their brilliant innovations.

It’s a snow job – everyone is reprinting the same press release and then heading to dinners and cocktail parties to talk about the press release.

99.99% of the world’s population really don’t care to read about a $150,000 8K television, or a self-driving car or wearable tech – they might buy it once it hits the market if the products are good – but to read about it from hundreds of tech reporters and bloggers? Not so much.

But 99.99% do care about Vegas. Just write about your debauchery (like this CEO from last year – CES After Dark) and forget the gadgets.

No one cares.

Manka Bros., Khan Manka, Manka Bros. Studios, The World's Largest Media Company, Newt Gingrich, Callista Gingrich, Jackie Battley, Marianne Ginther, Jeff Weiner, Ben Silverman, Rob Johnson, Sonny Perdue, Rick Tyler, Hermain Cain, Mitt Romney, Rick Perry, Michele Bachman, Rick Santorum, Ron Paul, Joseph Smith, Thomas S. Monson, Elder Cook, Elder Nelson, Elder Holland, Elder Perry, Elder Bednar, George Romney, Ann Romney, Brigham Young, Sean Hannity, Bob Dole, Ann Coulter, James Grisham, Eric Stanger, Allen & Company retreat, Anne Mulcahy, Ari Emanuel, Barry Diller, Ben Silverman, Bob Iger, Bobby Kotick, Carol Bartz, Charlie Rose, Cory Booker, DumbDumb, Electus, Eric Schmidt, Erin Burnett, Gina Bianchini, Harvey Weinstein, Herb Allen, Herb Allen Sun Valley Conference, Herbert Allen, Jean-Bernard Levy, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jerry Yang, John Donahue, Ken Auletta, Khan Manka, Lachlan Murdoch, Lady Gaga, Leslie Moonves, Lionel Barber, Lloyd Grohl, Manka Bros., Marc Andreessen, Marissa Mayer, Mark Pincus, Mark Zuckerberg, Martin Sorrell, Mathias Dopfner, Mike Bloomberg, Niall FitzGerald, Peter Chernin, Phillippe Dauman, Reid Hoffman, Richard Parsons, Ricky Van Veen, Rob Wiesenthal, Robert L. Johnson, Ron Meyer, Rupert Murdoch, Sergey Brin, Sheryl Sandberg, Steve Jobs, Sun Valley Retreat, Sun Valley Retreat 2010, Terry Semel, Tom Freston, Tom Friedman, Ursula Burns, Vivi Nevo, Warren Buffett, World's Largest Media Company, Rupert Murdoch, Jose Maria Aznar, natalie Bancroft, Peter Barnes, Chase Carey, Kenneth Cowley, David DeVoe, Viet Dinh, Rod Eddington, Joel Klein, Andrew S.B. Knight, James Murdoch, Lachlan Murdoch, Thomas Perkins, Arthur Siskind, John Thornton, Stanley Shuman, Rebekah Brooks, Les Hinton, Teri Everett, jack Horner, Julie Henderson, Reed Nolte, Roger Ailes, Janet Nova, John Nallen, Beryl Cook, Michael Regan, Genie Gavenchak, Brian Lewis, Irena Briganti, Dan Berger, Rosabel Tao, Steven Rubenstein, Suzanne Halpin, Elisabeth Murdoch, Marvel, ThorJill Kennedy – OnMedea

2 comments

  1. Bruno kaye · January 5, 2016

    You are so right, it’s all bullshit

  2. Pingback: Lefkofsky | World News - Breaking international news and headlines