It’s going to be a long summer for Jeffrey Katzenberg and DreamWorks Animation. It may just be the last summer those two names are associated with each other.
Sure, they’ve got “How To Train Your Dragon 2” coming out. And, sure, it’ll do $500 million worldwide and make a decent profit.
But not enough to convince anyone that DWA isn’t a dead-company-walking.
By early next year, something will have to happen – maybe a sale, maybe a shutdown – but business as usual is not an option.
This failure seemed to happen in slow motion – nearly 10 years with a terrible, unsustainable business model.
I seriously doubt the Company Mission was this:   “We’re going to produce two animated movies a year – and one of them will fail. Repeat. Repeat. Repeat. Repeat.”Â
In baseball, getting a hit fifty percent of the time would be superhuman.
In Hollywood, fifty percent sucks.
When your job is to produce animated feature films, and over half of your movies bomb, there is something wrong with you. It means, you are incompetent and, deep down, you really don’t know what you’re doing.
Big Hollywood animated feature films is the ultimate fish-in-a-barrel/low-hanging-fruit type entertainment. Kids of a certain age will see almost anything. And parents need these diversions to pass the time on a hot summer afternoon or a miserable cold winter day.
But I suppose over the half time, parents would rather be miserable than go see a DreamWorks Animation film.
I’m not saying everything has to be “Frozen” – but nothing should ever be “Turbo” or “Mr. Peabody & Sherman.”
From the beginning, I never understood the Animation unit IPO.
If the reason was just to get enough cash to pay-off Paul Allen at the expense of giving up your dream of building a giant entertainment conglomerate on par with the other majors, then that was truly short-sighted and weak.
Taking the whole company public was really the only option – a piece of it was just too small. I’m sure there was a reason – but it was mistake nonetheless.
Seriously, you went from producing content like this:
To content like this:
AwesomenessTV and OTT, in general, is not going to be enough to save the company – though it will be a nice asset for someone to pick up on the cheap – after the whole OTT bubble bursts (any moment now).
So, I’m sorry, Jeffrey, it’s time for you to just enjoy your money and your philanthropic work (cocktail parties, clambakes at Geffen’s house, etc.). You do many great things for the world – producing movies isn’t one of those things.
Sorry.
It is very possible that Khan Manka, Jr. – as he wrote himself – is the Last Hollywood Mogul.
Good luck to you.
Jill Kennedy – OnMedea
First, an acknowledgement:
They could have created a very rich, detailed, full life of Lennay Kekua that would fool everyone. People would say stuff like “oh, good for her,” “oh, I didn’t know that about her,” etc. And they would believe it because they don’t care if she’s real or not. She’s on the internet – so she’s real. End of story.
Maybe the writers at Deadspin.com aren’t real either – no one seems to be inquiring about that – but it would be really easy to create “journalist characters” who act like they’re breaking real news stories until one day they actually do break real news and become “legitimate.”
Old Hollywood just got another year older and closer to death.
Perhaps they will be torn down and apartments built. But apartments in those areas are for young writers and actors who move to L.A. to chase that Hollywood dream.
2. Rupert Murdoch
3. Barry Diller
4. Jeffrey Katzenberg
1. The Weinstein Brothers (Harvey and Bob) 
2. Â Ryan Kavanaugh – Calling him a mogul is generous (to say the least). Attempted mogul more like it. For some reason people keep giving him money. Hopefully, that stops soon and he is forced to land his helicopter not in Beverly Hills but somewhere out in Palmdale where he can live out his existence with a few other characters from “Day of the Locust.”
2. Thomas Tull (Legendary) – Even though Legendary is more of a high-end financing and production outfit than a media empire, Tull is eyeing much larger things and has the money to do it. How far he actually takes the media empire concept is the question. Is Legendary a new DreamWorks or actually something that will be successful?
3. 
Now that the scumbag Frank McCourt has, apparently, 
As Tiger Woods slowly reemerges from hiding and Team-Tiger Damage Control goes full throttle, there is an interesting parallel to be made between the 
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Online celebrity gossip blogs need you to keep evading authorities and issuing bizarre statements on 
So, Tiger…