Attention FoxPop and All Other Home Entertainment Groups

20th Century Fox, Ajay Shah, Amy Adams, Anthea Disney, Ari Emanuel, Ben Stiller, Beryl Cook, Bob Iger, Chase Carey, Cimarron Group, David DeVoe, Fox Pop, FoxPop, FoxPopized, Gary Ginsberg, jack Horner, James Murdoch, Jeff Weiner, Jill Kennedy, John Nallen, Julie Henderson, Khan Manka, Lawrence A. Jacobs, Manka Bros., Michael Regan, News Corporation, Night At the Museum, Nikki Finke, OnMedea, Owen Wilson, Peter Chernin, Randy Shiozaki, Reed Nolte, Roger Ailes, Rupert Murdoch, Sharon Waxman, Spot411, Teri Everett, Terry Semel, thewrap.com, Tom Mockridge, Tony SantabarbaraSTOP DOING SHIT!  Just stop it.  People have already lost their ability to focus on any one particular thing and you want to “FoxPopize” your movies?

Let me explain.  20th Century Fox (that name is truly fitting in this case) is debuting a new service called FoxPop on the upcoming Blu-ray and DVD release of “Night At The Museum: Battle of the Smithsonian”.  While a viewer is watching this horrible film, FoxPop will send out “a constant barrage of facts, photos, games and trivia questions related to the movie” to the user’s Mac, PC or iPhone.

Who gives a fucking shit?!

20th Century Fox, Ajay Shah, Amy Adams, Anthea Disney, Ari Emanuel, Ben Stiller, Beryl Cook, Bob Iger, Chase Carey, Cimarron Group, David DeVoe, Fox Pop, FoxPop, FoxPopized, Gary Ginsberg, jack Horner, James Murdoch, Jeff Weiner, Jill Kennedy, John Nallen, Julie Henderson, Khan Manka, Lawrence A. Jacobs, Manka Bros., Michael Regan, News Corporation, Night At the Museum, Nikki Finke, OnMedea, Owen Wilson, Peter Chernin, Randy Shiozaki, Reed Nolte, Roger Ailes, Rupert Murdoch, Sharon Waxman, Spot411, Teri Everett, Terry Semel, thewrap.com, Tom Mockridge, Tony SantabarbaraDo the execs at Fox Home Entertainment really think the consumer’s viewing experience will be enhanced and they will, in turn, embrace and save the dying DVD business by buzzing someone’s iPhone when T.rex appears on screen and asking “how many bones does this dino have?”  Most people barely have time to watch one movie a month and you’re trying to waste more of their time!

It’s obvious Fox has quite a bit of extra money lying around to be able to attempt this lame exercise.  But I beg you… please stop with all the bullshit and put your money where it really needs to go:  Digital downloading technology, consumer education about digital downloading and digital downloading implementation.

That’s the future – not a zapping an iPhone to tell us how many hair follicles Ben Stiller has on his head.

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea