Why Don’t They Just Call It ‘Viral-Con’

Ann VanderMeer, Ben Silverman, Bob Iger, Bob Schreck, Charlaine Harris, Comic Con 2010, Comic-Con, Comic-Con is Dead, Dan Buckley, David Glanzer, Gary Berman, Heidi McDonald, J. Michael Straczynski, Jack Kirby, Jeannie Schultz, Jeff Zucker, Jerry Beck, Jessica Alba, Jillian Tamaki, Jim Lee, Joe Quesada, Khan Manka, Manka Bros., Mark Evanier, MC Comics, Neal Adams, Paul Levitz, Richard Alf, Rupert Murdoch, Scott Shaw, Shel Dorf, Stan Freberg, Stan Lee, The World's Largest Media CompanyComics have nothing to do with Comic-Con anymore and they haven’t for many years – so just stop.

It’s just about what is popular in culture. They could call it “Pop-U-Con” as well.

Sure, there are comic book elements to the show: Batman movies, Batman TV shows (“Gotham” which may feature a very young Batman – or not),  Batman games, Batman slot machines, etc.)

Also, people dress up as Batman – which makes it a comic book convention, right?

And, yes, people get comic book artists to sign their shit.

Their Mad Magazines from 1973.

Their 1977 Spider-man issue which featured Kareem Abdul-Jabbar.

It just goes on and on

And that’s great for a comic book convention. That’s what you would expect.

But now people also dress up as characters from “Grey’s Anatomy” and “The Good Wife.”

And this year, the “50 Shades of Grey” movie has a a’first-look’!

At this point we have left comic book land.

Seriously, look at all these TV panels – there are six comic book related TV shows and probably about 40 TV show panels which have nothing to do with comic books or comic book culture.

And no one seems to care.

Just as no one seems to care that “House of Cards” and “Orange Is The New Black” aren’t TV shows – but yet they get nominated for Emmys and no one seems to care.

Comic-Con is not a comic book show, it’s a popularity show.

Popular things (like cheerleaders) and comic book fanatics are like peas in a pod, right?

I can’t even imagine what someone like “Comic Book Guy” from The Simpsons would ask the “50 Shades of Grey” panel.

Seriously, comic book geeks need to start something new that is far far away from the movie studio PR machines.

I fear that no one really cares that Hollywood has commandeered this convention for their own selfish reasons – and that is the biggest drag of all.

Allen & Company retreat, Anne Mulcahy, Ari Emanuel, Barry Diller, Ben Silverman, Bob Iger, Bobby Kotick, Carol Bartz, Charlie Rose, Cory Booker, DumbDumb, Electus, Eric Schmidt, Erin Burnett, Gina Bianchini, Harvey Weinstein, Herb Allen, Herb Allen Sun Valley Conference, Herbert Allen, Jean-Bernard Levy, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jerry Yang, John Donahue, Ken Auletta, Khan Manka, Lachlan Murdoch, Lady Gaga, Leslie Moonves, Lionel Barber, Lloyd Grohl, Manka Bros., Marc Andreessen, Marissa Mayer, Mark Pincus, Mark Zuckerberg, Martin Sorrell, Mathias Dopfner, Mike Bloomberg, Niall FitzGerald, Peter Chernin, Phillippe Dauman, Reid Hoffman, Richard Parsons, Ricky Van Veen, Rob Wiesenthal, Robert L. Johnson, Ron Meyer, Rupert Murdoch, Sergey Brin, Sheryl Sandberg, Steve Jobs, Sun Valley Retreat, Sun Valley Retreat 2010, Terry Semel, Tom Freston, Tom Friedman, Ursula Burns, Vivi Nevo, Warren Buffett, World's Largest Media Company, Rupert Murdoch, Jose Maria Aznar, natalie Bancroft, Peter Barnes, Chase Carey, Kenneth Cowley, David DeVoe, Viet Dinh, Rod Eddington, Joel Klein, Andrew S.B. Knight, James Murdoch, Lachlan Murdoch, Thomas Perkins, Arthur Siskind, John Thornton, Stanley Shuman, Rebekah Brooks, Les Hinton, Teri Everett, jack Horner, Julie Henderson, Reed Nolte, Roger Ailes, Janet Nova, John Nallen, Beryl Cook, Michael Regan, Genie Gavenchak, Brian Lewis, Irena Briganti, Dan Berger, Rosabel Tao, Steven Rubenstein, Suzanne Halpin, Elisabeth Murdoch, Carol Bartz, Roy Bostock, Patti Hart, Sue James, Vyomesh Joshi, David Kenny, Arthur Kern, Brad Smith, Gary Wilson, Jerry Yang, Blake Irving, Ross Levinsohn, Rose Tsou, Rich Riley, Tim Morse, Michael J. Callahan, David Dibble, David Filo, Dr. Prabhakar Roghavan, Jeff Russakow, Elisa Steele, David Windley, Scott ThompsonJill Kennedy – OnMedea

 

 

Another Genius Move By Marvel

Manka Bros., Khan Manka, Manka Bros. Studios, The World's Largest Media Company, Newt Gingrich, Callista Gingrich, Jackie Battley, Marianne Ginther, Jeff Weiner, Ben Silverman, Rob Johnson, Sonny Perdue, Rick Tyler, Hermain Cain, Mitt Romney, Rick Perry, Michele Bachman, Rick Santorum, Ron Paul, Joseph Smith, Thomas S. Monson, Elder Cook, Elder Nelson, Elder Holland, Elder Perry, Elder Bednar, George Romney, Ann Romney, Brigham Young, Sean Hannity, Bob Dole, Ann Coulter, James Grisham, Eric Stanger, Allen & Company retreat, Anne Mulcahy, Ari Emanuel, Barry Diller, Ben Silverman, Bob Iger, Bobby Kotick, Carol Bartz, Charlie Rose, Cory Booker, DumbDumb, Electus, Eric Schmidt, Erin Burnett, Gina Bianchini, Harvey Weinstein, Herb Allen, Herb Allen Sun Valley Conference, Herbert Allen, Jean-Bernard Levy, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jerry Yang, John Donahue, Ken Auletta, Khan Manka, Lachlan Murdoch, Lady Gaga, Leslie Moonves, Lionel Barber, Lloyd Grohl, Manka Bros., Marc Andreessen, Marissa Mayer, Mark Pincus, Mark Zuckerberg, Martin Sorrell, Mathias Dopfner, Mike Bloomberg, Niall FitzGerald, Peter Chernin, Phillippe Dauman, Reid Hoffman, Richard Parsons, Ricky Van Veen, Rob Wiesenthal, Robert L. Johnson, Ron Meyer, Rupert Murdoch, Sergey Brin, Sheryl Sandberg, Steve Jobs, Sun Valley Retreat, Sun Valley Retreat 2010, Terry Semel, Tom Freston, Tom Friedman, Ursula Burns, Vivi Nevo, Warren Buffett, World's Largest Media Company, Rupert Murdoch, Jose Maria Aznar, natalie Bancroft, Peter Barnes, Chase Carey, Kenneth Cowley, David DeVoe, Viet Dinh, Rod Eddington, Joel Klein, Andrew S.B. Knight, James Murdoch, Lachlan Murdoch, Thomas Perkins, Arthur Siskind, John Thornton, Stanley Shuman, Rebekah Brooks, Les Hinton, Teri Everett, jack Horner, Julie Henderson, Reed Nolte, Roger Ailes, Janet Nova, John Nallen, Beryl Cook, Michael Regan, Genie Gavenchak, Brian Lewis, Irena Briganti, Dan Berger, Rosabel Tao, Steven Rubenstein, Suzanne Halpin, Elisabeth Murdoch, Marvel, Thor, Thor Becomes Woman

Manka Bros., Khan Manka, Manka Bros. Studios, The World's Largest Media Company, Newt Gingrich, Callista Gingrich, Jackie Battley, Marianne Ginther, Jeff Weiner, Ben Silverman, Rob Johnson, Sonny Perdue, Rick Tyler, Hermain Cain, Mitt Romney, Rick Perry, Michele Bachman, Rick Santorum, Ron Paul, Joseph Smith, Thomas S. Monson, Elder Cook, Elder Nelson, Elder Holland, Elder Perry, Elder Bednar, George Romney, Ann Romney, Brigham Young, Sean Hannity, Bob Dole, Ann Coulter, James Grisham, Eric Stanger, Allen & Company retreat, Anne Mulcahy, Ari Emanuel, Barry Diller, Ben Silverman, Bob Iger, Bobby Kotick, Carol Bartz, Charlie Rose, Cory Booker, DumbDumb, Electus, Eric Schmidt, Erin Burnett, Gina Bianchini, Harvey Weinstein, Herb Allen, Herb Allen Sun Valley Conference, Herbert Allen, Jean-Bernard Levy, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jerry Yang, John Donahue, Ken Auletta, Khan Manka, Lachlan Murdoch, Lady Gaga, Leslie Moonves, Lionel Barber, Lloyd Grohl, Manka Bros., Marc Andreessen, Marissa Mayer, Mark Pincus, Mark Zuckerberg, Martin Sorrell, Mathias Dopfner, Mike Bloomberg, Niall FitzGerald, Peter Chernin, Phillippe Dauman, Reid Hoffman, Richard Parsons, Ricky Van Veen, Rob Wiesenthal, Robert L. Johnson, Ron Meyer, Rupert Murdoch, Sergey Brin, Sheryl Sandberg, Steve Jobs, Sun Valley Retreat, Sun Valley Retreat 2010, Terry Semel, Tom Freston, Tom Friedman, Ursula Burns, Vivi Nevo, Warren Buffett, World's Largest Media Company, Rupert Murdoch, Jose Maria Aznar, natalie Bancroft, Peter Barnes, Chase Carey, Kenneth Cowley, David DeVoe, Viet Dinh, Rod Eddington, Joel Klein, Andrew S.B. Knight, James Murdoch, Lachlan Murdoch, Thomas Perkins, Arthur Siskind, John Thornton, Stanley Shuman, Rebekah Brooks, Les Hinton, Teri Everett, jack Horner, Julie Henderson, Reed Nolte, Roger Ailes, Janet Nova, John Nallen, Beryl Cook, Michael Regan, Genie Gavenchak, Brian Lewis, Irena Briganti, Dan Berger, Rosabel Tao, Steven Rubenstein, Suzanne Halpin, Elisabeth Murdoch , Thor, Marvel Comics, Thor is a WomanAnd that is not sarcastic.

Today, on “The View it was announced that the Marvel character “Thor” will now be a woman in the comic books.

This is NOT the real God that people actually worshiped a thousand years ago or so (Manka Bros. is a producing an event series based on his life).

This doesn’t necessarily mean that the movie character of Thor will change to a woman – but it is an absolutely genius move on Marvel’s part being that it was announced one week before Comic-Con.

Marvel now has stolen a bit of thunder from others who are seeking publicity. This will be the number one subject discussed (most likely in a negative way based on early message boards posts I’ve read).

DC Comics will now have to answer questions about which characters they may change to a woman – or what do they think of Marvel’s move. It’s just a no win for them as they get things rolling with several comic book properties that are about to launch (5 TV shows in the fall).

The Internet is already blowing up with this story and it’s all pretty silly.

The only people who should actually care if Thor is a male or female are those who still worship the Norse Gods (and you gotta love those Norse Pagans hanging on to a dream) as their Gods. In the actual religion, Thor is most likely a guy.

In a comic book, you could even change the gender of Jesus and Mohammed and no one should care.

IT’S A COMIC BOOK!

(Though I would probably hesitate to do that Mohammed if I were a publisher who wanted to stay alive.)

So, congratulations Marvel.

For better or worse, you own Comic-Con 2014.

Allen & Company retreat, Anne Mulcahy, Ari Emanuel, Barry Diller, Ben Silverman, Bob Iger, Bobby Kotick, Carol Bartz, Charlie Rose, Cory Booker, DumbDumb, Electus, Eric Schmidt, Erin Burnett, Gina Bianchini, Harvey Weinstein, Herb Allen, Herb Allen Sun Valley Conference, Herbert Allen, Jean-Bernard Levy, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jerry Yang, John Donahue, Ken Auletta, Khan Manka, Lachlan Murdoch, Lady Gaga, Leslie Moonves, Lionel Barber, Lloyd Grohl, Manka Bros., Marc Andreessen, Marissa Mayer, Mark Pincus, Mark Zuckerberg, Martin Sorrell, Mathias Dopfner, Mike Bloomberg, Niall FitzGerald, Peter Chernin, Phillippe Dauman, Reid Hoffman, Richard Parsons, Ricky Van Veen, Rob Wiesenthal, Robert L. Johnson, Ron Meyer, Rupert Murdoch, Sergey Brin, Sheryl Sandberg, Steve Jobs, Sun Valley Retreat, Sun Valley Retreat 2010, Terry Semel, Tom Freston, Tom Friedman, Ursula Burns, Vivi Nevo, Warren Buffett, World's Largest Media Company, Rupert Murdoch, Jose Maria Aznar, natalie Bancroft, Peter Barnes, Chase Carey, Kenneth Cowley, David DeVoe, Viet Dinh, Rod Eddington, Joel Klein, Andrew S.B. Knight, James Murdoch, Lachlan Murdoch, Thomas Perkins, Arthur Siskind, John Thornton, Stanley Shuman, Rebekah Brooks, Les Hinton, Teri Everett, jack Horner, Julie Henderson, Reed Nolte, Roger Ailes, Janet Nova, John Nallen, Beryl Cook, Michael Regan, Genie Gavenchak, Brian Lewis, Irena Briganti, Dan Berger, Rosabel Tao, Steven Rubenstein, Suzanne Halpin, Elisabeth Murdoch, Carol Bartz, Roy Bostock, Patti Hart, Sue James, Vyomesh Joshi, David Kenny, Arthur Kern, Brad Smith, Gary Wilson, Jerry Yang, Blake Irving, Ross Levinsohn, Rose Tsou, Rich Riley, Tim Morse, Michael J. Callahan, David Dibble, David Filo, Dr. Prabhakar Roghavan, Jeff Russakow, Elisa Steele, David Windley, Scott ThompsonJill Kennedy – OnMedea

P.S. – And now you’ve announced that “Captain America” will be black – another master stroke!

 

 

The Death Of The Tentpole Film

Manka Bros., Khan Manka, Manka Bros. Studios, The World's Largest Media Company, Newt Gingrich, Callista Gingrich, Jackie Battley, Marianne Ginther, Jeff Weiner, Ben Silverman, Rob Johnson, Sonny Perdue, Rick Tyler, Hermain Cain, Mitt Romney, Rick Perry, Michele Bachman, Rick Santorum, Ron Paul, Joseph Smith, Thomas S. Monson, Elder Cook, Elder Nelson, Elder Holland, Elder Perry, Elder Bednar, George Romney, Ann Romney, Brigham Young, Sean Hannity, Bob Dole, Ann Coulter, James Grisham, Eric Stanger, Allen & Company retreat, Anne Mulcahy, Ari Emanuel, Barry Diller, Ben Silverman, Bob Iger, Bobby Kotick, Carol Bartz, Charlie Rose, Cory Booker, DumbDumb, Electus, Eric Schmidt, Erin Burnett, Gina Bianchini, Harvey Weinstein, Herb Allen, Herb Allen Sun Valley Conference, Herbert Allen, Jean-Bernard Levy, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jerry Yang, John Donahue, Ken Auletta, Khan Manka, Lachlan Murdoch, Lady Gaga, Leslie Moonves, Lionel Barber, Lloyd Grohl, Manka Bros., Marc Andreessen, Marissa Mayer, Mark Pincus, Mark Zuckerberg, Martin Sorrell, Mathias Dopfner, Mike Bloomberg, Niall FitzGerald, Peter Chernin, Phillippe Dauman, Reid Hoffman, Richard Parsons, Ricky Van Veen, Rob Wiesenthal, Robert L. Johnson, Ron Meyer, Rupert Murdoch, Sergey Brin, Sheryl Sandberg, Steve Jobs, Sun Valley Retreat, Sun Valley Retreat 2010, Terry Semel, Tom Freston, Tom Friedman, Ursula Burns, Vivi Nevo, Warren Buffett, World's Largest Media Company, Rupert Murdoch, Jose Maria Aznar, natalie Bancroft, Peter Barnes, Chase Carey, Kenneth Cowley, David DeVoe, Viet Dinh, Rod Eddington, Joel Klein, Andrew S.B. Knight, James Murdoch, Lachlan Murdoch, Thomas Perkins, Arthur Siskind, John Thornton, Stanley Shuman, Rebekah Brooks, Les Hinton, Teri Everett, jack Horner, Julie Henderson, Reed Nolte, Roger Ailes, Janet Nova, John Nallen, Beryl Cook, Michael Regan, Genie Gavenchak, Brian Lewis, Irena Briganti, Dan Berger, Rosabel Tao, Steven Rubenstein, Suzanne Halpin, Elisabeth Murdoch

Manka Bros., Khan Manka, Manka Bros. Studios, The World's Largest Media Company, Newt Gingrich, Callista Gingrich, Jackie Battley, Marianne Ginther, Jeff Weiner, Ben Silverman, Rob Johnson, Sonny Perdue, Rick Tyler, Hermain Cain, Mitt Romney, Rick Perry, Michele Bachman, Rick Santorum, Ron Paul, Joseph Smith, Thomas S. Monson, Elder Cook, Elder Nelson, Elder Holland, Elder Perry, Elder Bednar, George Romney, Ann Romney, Brigham Young, Sean Hannity, Bob Dole, Ann Coulter, James Grisham, Eric Stanger, Allen & Company retreat, Anne Mulcahy, Ari Emanuel, Barry Diller, Ben Silverman, Bob Iger, Bobby Kotick, Carol Bartz, Charlie Rose, Cory Booker, DumbDumb, Electus, Eric Schmidt, Erin Burnett, Gina Bianchini, Harvey Weinstein, Herb Allen, Herb Allen Sun Valley Conference, Herbert Allen, Jean-Bernard Levy, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jerry Yang, John Donahue, Ken Auletta, Khan Manka, Lachlan Murdoch, Lady Gaga, Leslie Moonves, Lionel Barber, Lloyd Grohl, Manka Bros., Marc Andreessen, Marissa Mayer, Mark Pincus, Mark Zuckerberg, Martin Sorrell, Mathias Dopfner, Mike Bloomberg, Niall FitzGerald, Peter Chernin, Phillippe Dauman, Reid Hoffman, Richard Parsons, Ricky Van Veen, Rob Wiesenthal, Robert L. Johnson, Ron Meyer, Rupert Murdoch, Sergey Brin, Sheryl Sandberg, Steve Jobs, Sun Valley Retreat, Sun Valley Retreat 2010, Terry Semel, Tom Freston, Tom Friedman, Ursula Burns, Vivi Nevo, Warren Buffett, World's Largest Media Company, Rupert Murdoch, Jose Maria Aznar, natalie Bancroft, Peter Barnes, Chase Carey, Kenneth Cowley, David DeVoe, Viet Dinh, Rod Eddington, Joel Klein, Andrew S.B. Knight, James Murdoch, Lachlan Murdoch, Thomas Perkins, Arthur Siskind, John Thornton, Stanley Shuman, Rebekah Brooks, Les Hinton, Teri Everett, jack Horner, Julie Henderson, Reed Nolte, Roger Ailes, Janet Nova, John Nallen, Beryl Cook, Michael Regan, Genie Gavenchak, Brian Lewis, Irena Briganti, Dan Berger, Rosabel Tao, Steven Rubenstein, Suzanne Halpin, Elisabeth Murdoch Hollywood doesn’t need to panic yet – but the powers that be should seriously start thinking about changing film slate strategies.

This is great news for filmmakers, terrible news for Hollywood’s bottom line.

Tentpole movies, when they work, print money for years and years and years – through sequels and licensing, etc. etc.

But, like what happens with obesity, if you give someone a double-quarter pounder meal with super-sized fries every once in a while – it probably won’t make you fat.

If you give someone that meal every freakin’ day for the rest of their lives – they’ll be fat and die much sooner than is necessary.

Hollywood studios have booked a tentpole movie practically every weekend for the next five years.

This is unsustainable and only a matter time before audiences yell bullshit, back away from the Big Mac and change their diet.

This is not to say that these movies are going away completely. There is always an appetite for a great event film spectacle. When they hit, it’s the greatest experience. And I hope that never goes away.

But everything can’t be a tentpole.

Yesterday, I saw the Deadline.com story on Disney’s announced animation slate (see picture).

disney_animation_slatePersonally, I CANNOT WAIT for “Untitled Disney Animation Movie 2017!” And I really can’t wait for the Untitled Toy that my daughter will want.

Studios, especially on the live-action side, have no idea which movies are going to rise up from the pile to get a greenlight five years in advance.

They just know that they have to make 5-6 tentpole movies a year to hit their revenue and profit targets. You can’t make a decent budget projection if you have slated “Silver Linings Playbook 2” or the next film from Alexander Payne.

Tentpoles are necessary for financial planning. But it’s become so much of a science and so NOT much of a creative endeavor that I fear they are suffocating the goose that’s been laying the golden eggs for the past 10 years.

And, seriously, audiences just can’t take it anymore.

They aren’t crying for “Marvel Character #1,000” to finally have his or her own movie!

“Remember that character that cleaned the floors in ‘The Amazing Spider-man Comics #43’? He totally needs his own movie!”

Manka Bros., Khan Manka, Manka Bros. Studios, The World's Largest Media Company, Newt Gingrich, Callista Gingrich, Jackie Battley, Marianne Ginther, Jeff Weiner, Ben Silverman, Rob Johnson, Sonny Perdue, Rick Tyler, Hermain Cain, Mitt Romney, Rick Perry, Michele Bachman, Rick Santorum, Ron Paul, Joseph Smith, Thomas S. Monson, Elder Cook, Elder Nelson, Elder Holland, Elder Perry, Elder Bednar, George Romney, Ann Romney, Brigham Young, Sean Hannity, Bob Dole, Ann Coulter, James Grisham, Eric Stanger, Allen & Company retreat, Anne Mulcahy, Ari Emanuel, Barry Diller, Ben Silverman, Bob Iger, Bobby Kotick, Carol Bartz, Charlie Rose, Cory Booker, DumbDumb, Electus, Eric Schmidt, Erin Burnett, Gina Bianchini, Harvey Weinstein, Herb Allen, Herb Allen Sun Valley Conference, Herbert Allen, Jean-Bernard Levy, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jerry Yang, John Donahue, Ken Auletta, Khan Manka, Lachlan Murdoch, Lady Gaga, Leslie Moonves, Lionel Barber, Lloyd Grohl, Manka Bros., Marc Andreessen, Marissa Mayer, Mark Pincus, Mark Zuckerberg, Martin Sorrell, Mathias Dopfner, Mike Bloomberg, Niall FitzGerald, Peter Chernin, Phillippe Dauman, Reid Hoffman, Richard Parsons, Ricky Van Veen, Rob Wiesenthal, Robert L. Johnson, Ron Meyer, Rupert Murdoch, Sergey Brin, Sheryl Sandberg, Steve Jobs, Sun Valley Retreat, Sun Valley Retreat 2010, Terry Semel, Tom Freston, Tom Friedman, Ursula Burns, Vivi Nevo, Warren Buffett, World's Largest Media Company, Rupert Murdoch, Jose Maria Aznar, natalie Bancroft, Peter Barnes, Chase Carey, Kenneth Cowley, David DeVoe, Viet Dinh, Rod Eddington, Joel Klein, Andrew S.B. Knight, James Murdoch, Lachlan Murdoch, Thomas Perkins, Arthur Siskind, John Thornton, Stanley Shuman, Rebekah Brooks, Les Hinton, Teri Everett, jack Horner, Julie Henderson, Reed Nolte, Roger Ailes, Janet Nova, John Nallen, Beryl Cook, Michael Regan, Genie Gavenchak, Brian Lewis, Irena Briganti, Dan Berger, Rosabel Tao, Steven Rubenstein, Suzanne Halpin, Elisabeth Murdoch But Hollywood thinks it can do it and that audiences will keep lapping it up.

And this summer, they will –  “Man Of Steel” and “Pacific Rim” both look fantastic and I’ll be seeing them both on opening weekends with millions of others.

Again, Hollywood doesn’t need to panic yet.

I wrote a couple of years ago that audiences will never tire of super heroes – that the characters who are shoved quickly into movies should not be blamed for the failures of mortal film executives and writers to tell their stories well.

But there is only so much heavy lifting these characters can do – they’re superheroes, they’re not God.

It’s time for Hollywood to take more risks, be more experimental, have more fun. Don’t be afraid to fail.

Film production IS McDonalds these days. The food looks and tastes exactly the same every time (and, sure, there is some comfort in that). But when was the last time you heard an employee at McDonalds say their job was fun and totally creative?

jill_kennedy_85Jill Kennedy – OnMedea

Don’t Blame Superman

Adam Fogelson, Alan Spoon, Alexander von Furstenberg, Amanda Seyfried, Andrew Chang, Angela Bromstad, Anil Ambani, Ann Daly, Anne Globe, Ari Emanuel, Arthur Martinez, Barry Diller, Beastly, Ben Silverman, Bob Iger, Brad Grey, Brian Roberts, Brothers Grimm, Bryan Lourd, Chase Carey, Clark Hallren, Comic-Con, Craig Ring, Craig Smith, Dan Satterthwaite, David Geffen, David Rosenblatt, Donald R. Keough, Donna Langley, Dreamworks Animation, Edgard Bronfman, Electus, Ezra Kucharz, fairy tale movies, Gemma Arterton, Graham Stanton, Greg Blatt, Greg Morrow, Greg Stevens, Gregg Winiarski, Guillermo Del Toro, Hans Woolley, Hansel & Gretel Witch Hunters, Harry Brittenham, Harry Sloan, Heather O'Conner, Hey Diddle Diddle, Holly Bario, Jack the Giant Killer, Jason Stewart, Jay Herratti, Jeff Sagansky, Jeff Small, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jeffrey Katzenberg, Jeremy Renner, Jill Kennedy, Joanne Hawkins, Joey Levin, John Batter, John C. Malone, John Ferriter, John Foley, John Malone, Josh Abramson, Jr., Judson Green, Kara Swisher, Khan Manka, Lew Coleman, Louis Castle, Manka Bros., Mark Sourian, Mark Stein, Melody Hobson, Michael Eisner, Michael J. Montgomery, Michael Schwerdtman, Michael Zeisser, Nathan Myhrvold, Nikki Finke, Notional, On Medea, OnMedea, Paul Allen, Paul Telegdy, Peter Chernin, Phillippe Dauman, Pinnochio, Red Riding Hood, Reliance ADA Group, Rich Sullivan, Richard F. Zannino, Richard Sherman, Rick Finkelstein, Ricky Van Veen, Roger Enrico, Ron Meyer, Rupert Murdoch, Scott Garell, Scott Savitz, Shana Fisher, Sharon Waxman, Snow White and the Seven, Stacey Snider, Steve Burke, Steve Jobs, Steven Spielberg, Strauss Zelnick, Sumner Redstone, Terry Semel, Thomas Freston, Thomas J. McInerney, Tina Brown, Tony DiSanto, Victor Kaufman, Walt Disney

Adam Fogelson, Alan Spoon, Alexander von Furstenberg, Amanda Seyfried, Andrew Chang, Angela Bromstad, Anil Ambani, Ann Daly, Anne Globe, Ari Emanuel, Arthur Martinez, Barry Diller, Beastly, Ben Silverman, Bob Iger, Brad Grey, Brian Roberts, Brothers Grimm, Bryan Lourd, Chase Carey, Clark Hallren, Comic-Con, Craig Ring, Craig Smith, Dan Satterthwaite, David Geffen, David Rosenblatt, Donald R. Keough, Donna Langley, Dreamworks Animation, Edgard Bronfman, Electus, Ezra Kucharz, fairy tale movies, Gemma Arterton, Graham Stanton, Greg Blatt, Greg Morrow, Greg Stevens, Gregg Winiarski, Guillermo Del Toro, Hans Woolley, Hansel & Gretel Witch Hunters, Harry Brittenham, Harry Sloan, Heather O'Conner, Hey Diddle Diddle, Holly Bario, Jack the Giant Killer, Jason Stewart, Jay Herratti, Jeff Sagansky, Jeff Small, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jeffrey Katzenberg, Jeremy Renner, Jill Kennedy, Joanne Hawkins, Joey Levin, John Batter, John C. Malone, John Ferriter, John Foley, John Malone, Josh Abramson, Jr., Judson Green, Kara Swisher, Khan Manka, Lew Coleman, Louis Castle, Manka Bros., Mark Sourian, Mark Stein, Melody Hobson, Michael Eisner, Michael J. Montgomery, Michael Schwerdtman, Michael Zeisser, Nathan Myhrvold, Nikki Finke, Notional, On Medea, OnMedea, Paul Allen, Paul Telegdy, Peter Chernin, Phillippe Dauman, Pinnochio, Red Riding Hood, Reliance ADA Group, Rich Sullivan, Richard F. Zannino, Richard Sherman, Rick Finkelstein, Ricky Van Veen, Roger Enrico, Ron Meyer, Rupert Murdoch, Scott Garell, Scott Savitz, Shana Fisher, Sharon Waxman, Snow White and the Seven, Stacey Snider, Steve Burke, Steve Jobs, Steven Spielberg, Strauss Zelnick, Sumner Redstone, Terry Semel, Thomas Freston, Thomas J. McInerney, Tina Brown, Tony DiSanto, Victor Kaufman, Walt DisneyToday, I read an analyst report written by Vasily Karasyov of Susquehanna Financial Group titled “The Death of Superheroes”.

Salacious title?  Certainly.

A title that would get the attention of every media executive around the world?  Absolutely.

A title that’s total bullshit?  Definitely.

According to this report, over the past ten years movie studios have plucked 16 superheroes (or super groups) from the obscurity of the basements of geeks and put them smack dab in the global spotlight for everyone to see.

Some have been really good, made lots of money and spawned sequels, rebirths and regurgitations (e.g., “Spider-Man”, “Batman”, “Iron Man”, “X-Men”).

Others were shit and lost a lot of money (basically the rest of them).

For the most part, that’s the way it’s supposed to work.  Good = success.  Bad = no success.

Over that same time, about 2,000 other movies were released to varying degrees of success.  These included huge non-comic book movies like “Harry Potter”, “Lord of the Rings”, “Pirates of the Caribbean”, “The Hangover”, and, sure, even Woody Allen’s biggest hit ever “Midnight In Paris”.

So while it seems every other movie that comes out is a comic book movie, nothing could be further from the truth.  But that’s not the point I want to make.

Adam Fogelson, Alan Spoon, Alexander von Furstenberg, Amanda Seyfried, Andrew Chang, Angela Bromstad, Anil Ambani, Ann Daly, Anne Globe, Ari Emanuel, Arthur Martinez, Barry Diller, Beastly, Ben Silverman, Bob Iger, Brad Grey, Brian Roberts, Brothers Grimm, Bryan Lourd, Chase Carey, Clark Hallren, Comic-Con, Craig Ring, Craig Smith, Dan Satterthwaite, David Geffen, David Rosenblatt, Donald R. Keough, Donna Langley, Dreamworks Animation, Edgard Bronfman, Electus, Ezra Kucharz, fairy tale movies, Gemma Arterton, Graham Stanton, Greg Blatt, Greg Morrow, Greg Stevens, Gregg Winiarski, Guillermo Del Toro, Hans Woolley, Hansel & Gretel Witch Hunters, Harry Brittenham, Harry Sloan, Heather O'Conner, Hey Diddle Diddle, Holly Bario, Jack the Giant Killer, Jason Stewart, Jay Herratti, Jeff Sagansky, Jeff Small, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jeffrey Katzenberg, Jeremy Renner, Jill Kennedy, Joanne Hawkins, Joey Levin, John Batter, John C. Malone, John Ferriter, John Foley, John Malone, Josh Abramson, Jr., Judson Green, Kara Swisher, Khan Manka, Lew Coleman, Louis Castle, Manka Bros., Mark Sourian, Mark Stein, Melody Hobson, Michael Eisner, Michael J. Montgomery, Michael Schwerdtman, Michael Zeisser, Nathan Myhrvold, Nikki Finke, Notional, On Medea, OnMedea, Paul Allen, Paul Telegdy, Peter Chernin, Phillippe Dauman, Pinnochio, Red Riding Hood, Reliance ADA Group, Rich Sullivan, Richard F. Zannino, Richard Sherman, Rick Finkelstein, Ricky Van Veen, Roger Enrico, Ron Meyer, Rupert Murdoch, Scott Garell, Scott Savitz, Shana Fisher, Sharon Waxman, Snow White and the Seven, Stacey Snider, Steve Burke, Steve Jobs, Steven Spielberg, Strauss Zelnick, Sumner Redstone, Terry Semel, Thomas Freston, Thomas J. McInerney, Tina Brown, Tony DiSanto, Victor Kaufman, Walt DisneyHere’s the point:  People are not tired of Superheroes.  You cannot blame the superhero for the failure of corporate mortals.

If every comic book/superhero movie were unbelievably great, audiences would flock to them and they would all be huge hits.

Seriously, if the studios would have put out 16 awesome, well-made, true to the source comic book movies, they would have had, guaranteed, 16 big hit, profitable movies.

But this didn’t happen and it never will happen.  Why?  Because movie studios always try to make good movies.  Regardless of what some people think, the executives at movie studios are not trying to suck.

Every movie that is made (with all those millions of dollars at stake) start off with a single dream – to be really good and to make money (maybe not in that order).  Everyone, at every level, works very hard to make these films as good as humanly possible.

But somewhere along the chain – from concept to the day of release – something happens to make them suck.

And in most cases, lots of things happen to make them suck.

The movie-making process is subjective.  One person’s gold is another person’s shit.

What Hollywood IS GUILTY OF is genre rape.

Adam Fogelson, Alan Spoon, Alexander von Furstenberg, Amanda Seyfried, Andrew Chang, Angela Bromstad, Anil Ambani, Ann Daly, Anne Globe, Ari Emanuel, Arthur Martinez, Barry Diller, Beastly, Ben Silverman, Bob Iger, Brad Grey, Brian Roberts, Brothers Grimm, Bryan Lourd, Chase Carey, Clark Hallren, Comic-Con, Craig Ring, Craig Smith, Dan Satterthwaite, David Geffen, David Rosenblatt, Donald R. Keough, Donna Langley, Dreamworks Animation, Edgard Bronfman, Electus, Ezra Kucharz, fairy tale movies, Gemma Arterton, Graham Stanton, Greg Blatt, Greg Morrow, Greg Stevens, Gregg Winiarski, Guillermo Del Toro, Hans Woolley, Hansel & Gretel Witch Hunters, Harry Brittenham, Harry Sloan, Heather O'Conner, Hey Diddle Diddle, Holly Bario, Jack the Giant Killer, Jason Stewart, Jay Herratti, Jeff Sagansky, Jeff Small, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jeffrey Katzenberg, Jeremy Renner, Jill Kennedy, Joanne Hawkins, Joey Levin, John Batter, John C. Malone, John Ferriter, John Foley, John Malone, Josh Abramson, Jr., Judson Green, Kara Swisher, Khan Manka, Lew Coleman, Louis Castle, Manka Bros., Mark Sourian, Mark Stein, Melody Hobson, Michael Eisner, Michael J. Montgomery, Michael Schwerdtman, Michael Zeisser, Nathan Myhrvold, Nikki Finke, Notional, On Medea, OnMedea, Paul Allen, Paul Telegdy, Peter Chernin, Phillippe Dauman, Pinnochio, Red Riding Hood, Reliance ADA Group, Rich Sullivan, Richard F. Zannino, Richard Sherman, Rick Finkelstein, Ricky Van Veen, Roger Enrico, Ron Meyer, Rupert Murdoch, Scott Garell, Scott Savitz, Shana Fisher, Sharon Waxman, Snow White and the Seven, Stacey Snider, Steve Burke, Steve Jobs, Steven Spielberg, Strauss Zelnick, Sumner Redstone, Terry Semel, Thomas Freston, Thomas J. McInerney, Tina Brown, Tony DiSanto, Victor Kaufman, Walt DisneyOnce one high-concept or genre film hits it really big (i.e., “Alice In Wonderland”) suddenly every studio in town needs to have that high-concept or genre type film in the pipeline ASAP.

Because of “Alice In Wonderland”, over the past year every studio had to have as many fairy tale scripts as they get their hands on including THREE FREAKIN’ “SNOW WHITES”!

My God, even Manka Bros. – my studio – bought the rights to “Hey Diddle Diddle” and plans to spend well over $150 million to produce something we know will fail.  Sorry, boss.

Go down any list of genre and you’ll see one movie that started the entire feeding frenzy.  “Scream” spawned hundreds of crappy horror movies.  “Harry Potter” got everyone out there trying to find the next great children’s fantasy series.  Vampires, zombies… it’s just a case of mass brainlessness.

But here’s the shocker.  What do I think needs to be changed?  Nothing.

Movies should continue to be made and they should be made as well as possible.

Some should be based on comic books because it’s really great source material.

Others should be based on the Bible, or Dickens or Broadway .  Because it’s really great source material.

And yet others should be based on ideas people think up on their own (imagine that!) – because the brain is capable of coming up with a really great source material.

“Hollywood” isn’t broken and the Superhero isn’t dead (Christopher Nolan could turn any deep catalog comic book character into a franchise – even something like “Gerbil Girl”) – everyone involved in the process just needs to concentrate more on entertaining the audience and less on just filling a summer slot.

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

P.S. – Why the hell is “Glee” at Comic-Con?  If you want to talk about something that’s dead… it’s Comic-Con.  And IT WAS killed by the movie studios.  If you want a good laugh, read the transcript from Khan Manka, Jr.’s keynote address to last year’s Comic-Con.

 

Comic-Con – R.I.P.

Ann VanderMeer, Ben Silverman, Bob Iger, Bob Schreck, Charlaine Harris, Comic Con 2010, Comic-Con, Comic-Con is Dead, Dan Buckley, David Glanzer, Gary Berman, Heidi McDonald, J. Michael Straczynski, Jack Kirby, Jeannie Schultz, Jeff Zucker, Jerry Beck, Jessica Alba, Jillian Tamaki, Jim Lee, Joe Quesada, Khan Manka, Manka Bros., Mark Evanier, MC Comics, Neal Adams, Paul Levitz, Richard Alf, Rupert Murdoch, Scott Shaw, Shel Dorf, Stan Freberg, Stan Lee, The World's Largest Media CompanySorry geeks.  Sorry freaks.  Gone are the dreams and dancing (well, not really ‘dancing’ – I forgot who I was writing about).  Comic-Con is dead.

And I know right now there are hundreds of Dr. Who and Stargate Universe marathons going on in anticipation of this or that panel discussion, but, face it, it’s over.  The cool dorks know it’s true.  The rest will find out soon enough.

And it’s not really your fault that Comic-Con is dead.  Unlike the whacked out kids in “Final Destination”, you DIDN’T see it coming.  Hollywood, with its truckloads of swag and sizzle reels, just steamrolled you and took control of YOUR EVENT (this includes my own parent company – Manka Bros. StudiosThe World’s Largest Media Company and Manka Bros. Publishing’s MC Comics).

It’s really sad but your beautiful ‘Woodstock of Geekdom’ has been crushed by the evil empire of big media.

I know you thought you dictated the terms and still think Hollywood needs your approval before going forward with a new comic book movie or TV show but, the truth is, you need Hollywood more than they need you.

Ann VanderMeer, Ben Silverman, Bob Iger, Bob Schreck, Charlaine Harris, Comic Con 2010, Comic-Con, Comic-Con is Dead, Dan Buckley, David Glanzer, Gary Berman, Heidi McDonald, J. Michael Straczynski, Jack Kirby, Jeannie Schultz, Jeff Zucker, Jerry Beck, Jessica Alba, Jillian Tamaki, Jim Lee, Joe Quesada, Khan Manka, Manka Bros., Mark Evanier, MC Comics, Neal Adams, Paul Levitz, Richard Alf, Rupert Murdoch, Scott Shaw, Shel Dorf, Stan Freberg, Stan Lee, The World's Largest Media CompanyIt’s sort of like how you thought you and the cheerleader in high school would start dating because she was nice while you helped her get ready for a test.  After the test was over, and she passed, it was right back to the quarterback and she didn’t even remember your name.  The cheerleader is Hollywood.

The problem is, the cheerleader knows that all she has to do is smile and you will be right back on board – helping her with the next test.

Don’t take the bait anymore geeks!  Rise up and stop helping the cheerleader with HER homework!

If Hollywood thinks it can get a good write up on your blog because they send Jessica Alba down to do body shots with you – they have another thing coming!

So here’s what needs to be done.  Kill Comic-Con and go back to the church basement (or wherever) to whence it started and, like the best of the comic book origin stories, begin again.  Rebirth.

Start your little A/V club from scratch and this time DON’T INVITE THE CHEERLEADERS!  They don’t want to be there anyway.  It’s totally messing up their summer vacations.

Ann VanderMeer, Ben Silverman, Bob Iger, Bob Schreck, Charlaine Harris, Comic Con 2010, Comic-Con, Comic-Con is Dead, Dan Buckley, David Glanzer, Gary Berman, Heidi McDonald, J. Michael Straczynski, Jack Kirby, Jeannie Schultz, Jeff Zucker, Jerry Beck, Jessica Alba, Jillian Tamaki, Jim Lee, Joe Quesada, Khan Manka, Manka Bros., Mark Evanier, MC Comics, Neal Adams, Paul Levitz, Richard Alf, Rupert Murdoch, Scott Shaw, Shel Dorf, Stan Freberg, Stan Lee, The World's Largest Media CompanyJill Kennedy – OnMedea

The Human Target – Internet Advertising Gone Wrong

Allison Warren, AOL, Ari Emanuel, Ben Silverman, Brad Kern, Chi McBride, DC Comics, Fox Broadcasting, Grace Gilroy, inappropriate online advertising, Jackie Earle Haley, Jay Leno, Jeff Immelt, Jeff Weiner, Jeff Zucker, Jill Kennedy, Jonathan Steinberg, Kevin Hooks, Khan Manka, Manka Bros., Mark Valley, Matthew Federman, McG, Mike Desabrais, missing college students in Haiti, OnMedea, Peter Johnson, Simon West, Stephen Scaia, Terry Semel, The Human Target, Tim Armstrong

A couple of moments ago, I went to AOL.com to see what fresh content they had put up today and was greeted with a heartbreaking headline about four missing American college students in Haiti who were on a humanitarian mission when the earthquake struck last week.

Allison Warren, AOL, Ari Emanuel, Ben Silverman, Brad Kern, Chi McBride, DC Comics, Fox Broadcasting, Grace Gilroy, inappropriate online advertising, Jackie Earle Haley, Jay Leno, Jeff Immelt, Jeff Weiner, Jeff Zucker, Jill Kennedy, Jonathan Steinberg, Kevin Hooks, Khan Manka, Manka Bros., Mark Valley, Matthew Federman, McG, Mike Desabrais, missing college students in Haiti, OnMedea, Peter Johnson, Simon West, Stephen Scaia, Terry Semel, The Human Target, Tim Armstrong

Then, just as I was going to click-through to read about the parents’ anguished search for their children… The Human Target – Premiering On Fox – burst through the story headline with digital flames and bullet holes.

Allison Warren, AOL, Ari Emanuel, Ben Silverman, Brad Kern, Chi McBride, DC Comics, Fox Broadcasting, Grace Gilroy, inappropriate online advertising, Jackie Earle Haley, Jay Leno, Jeff Immelt, Jeff Weiner, Jeff Zucker, Jill Kennedy, Jonathan Steinberg, Kevin Hooks, Khan Manka, Manka Bros., Mark Valley, Matthew Federman, McG, Mike Desabrais, missing college students in Haiti, OnMedea, Peter Johnson, Simon West, Stephen Scaia, Terry Semel, The Human Target, Tim Armstrong

Call me crazy, and I realize it’s hard to pick and chose which stories get the full animated advertising treatment, but this seems a little inappropriate to me.

Can’t The Human Target just burst through Ben Silverman and Jeff Zucker stories?

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

Peter Sarsgaard – Green Lantern Villain – Who Cares!?

Andrew Haas, Ari Emanuel, Ben Silverman, Blake Lively, Carol Ferris, DC Comics, Donald De Line, Donald Deline, Green Lantern, Greg Berlanti, Greg Silverman, Hal Jordan, Hector Hammond, Jeff Weiner, Jeff Zucker, Jill Kennedy, Khan Manka, Manka Bros., Marc Guggenheim, Martin Campbell, Michael Green, OnMedea, Peter Sarsgaard, Ryan Reynolds, Terry Semel, World's largest Media CompanyOK geeks.  Time to go outside for a little air.

I just noticed that the current most popular item on Digg is a story about Peter Sarsgaard possibly being cast as the villain in next year’s Green Lantern movie.

WHO GIVES A FUCK?!
Jesus Christ, seriously, with the unimaginably horrific tragedy unfolding in Haiti, who cares about who will play the villain in The Green Lantern?!

Sure, he’s a fine actor.  I’m sure he’ll be good in the part.  BUT WHO CARES?! Please don’t spend the valuable time you have remaining in your lives “DIGGING” stories like this.

Here’s how this story should be discussed:

TWEET:  Peter Sarsgaard may play the villain in “The Green Lantern” movie?
RESPONSE:  Cool.

End of story.

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

Disney Buys Marvel!

Alan Fine, Ari Emanuel, Bob Iger, David Maisel, DC Comics, Deadline Hollywood, Disney, Isaac Perlmutter, Jeff Bewkes, Jeff Weiner, Jill Kennedy, John Turitzin, Kenneth P. West, Khan Manka, Manka Bros., Marvel, Marvel Comics, Nikki Finke, OnMedea, Sharon Waxman, Simon Philips, Terry Semel, Walt Disney Company

Alan Fine, Ari Emanuel, Bob Iger, David Maisel, DC Comics, Deadline Hollywood, Disney, Isaac Perlmutter, Jeff Bewkes, Jeff Weiner, Jill Kennedy, John Turitzin, Kenneth P. West, Khan Manka, Manka Bros., Marvel, Marvel Comics, Nikki Finke, OnMedea, Sharon Waxman, Simon Philips, Terry Semel, Walt Disney CompanyMy spidey senses nailed this one.  Friday I said it would happen – and now it is so!

My colleage Nikki Finke loves to say “TOLDJA” – but she didn’t get this one!

In a deal that shocked everyone in the industry except me, Disney today announced it will purchase Marvel Entertainment – the total value about $50/share or $4 billion for company.

Here’s the press release:

DISNEY TO ACQUIRE MARVEL ENTERTAINMENT

Worldwide leader in family entertainment agrees to acquire Marvel and its portfolio of over 5,000 characters

Acquisition highlights Disney’s strategic focus on quality branded content, technological innovation and international expansion to build long-term shareholder value

Burbank, CA and New York, NY, August 31, 2009 –Building on its strategy of delivering quality branded content to people around the world, The Walt Disney Company (NYSE:DIS) has agreed to acquire Marvel Entertainment, Inc. (NYSE:MVL) in a stock and cash transaction, the companies announced today.

Under the terms of the agreement and based on the closing price of Disney on August 28, 2009, Marvel shareholders would receive a total of $30 per share in cash plus approximately 0.745 Disney shares for each Marvel share they own. At closing, the amount of cash and stock will be adjusted if necessary so that the total value of the Disney stock issued as merger consideration based on its trading value at that time is not less than 40% of the total merger consideration.

Based on the closing price of Disney stock on Friday, August 28, the transaction value is $50 per Marvel share or approximately $4 billion.

“This transaction combines Marvel’s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney’s creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories,” said Robert A. Iger, President and Chief Executive Officer of The Walt Disney Company. “Ike Perlmutter and his team have done an impressive job of nurturing these properties and have created significant value. We are pleased to bring this talent and these great assets to Disney.”

“We believe that adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation,” Iger said.

“Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses,” said Ike Perlmutter, Marvel’s Chief Executive Officer. “This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney’s tremendous global organization and infrastructure around the world.”

Under the deal, Disney will acquire ownership of Marvel including its more than 5,000 Marvel characters. Mr. Perlmutter will oversee the Marvel properties, and will work directly with Disney’s global lines of business to build and further integrate Marvel’s properties.

The Boards of Directors of Disney and Marvel have each approved the transaction, which is subject to clearance under the Hart-Scott-Rodino Antitrust Improvements Act, certain non-United States merger control regulations, effectiveness of a registration statement with respect to Disney shares issued in the transaction and other customary closing conditions. The agreement will require the approval of Marvel shareholders. Marvel was advised on the transaction by BofA Merrill Lynch.

Investor Conference Call:

An investor conference call will take place at approximately 10:15 a.m. EDT / 7:15 a.m. PDT today, August 31, 2009. To listen to the Webcast, turn your browser to http://corporate.disney.go.com/investors/presentations.html or dial in domestically at 800-260-8140 or internationally at 617-614-3672. For both dial-in numbers, the participant pass code is 51214527.

The discussion will be available via replay on the Disney investors website through September 14, 2009 at 7:00 PM EDT/4:00 PM PDT.

About The Walt Disney Company
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, interactive media and consumer products. Disney is a Dow 30 company with revenues of nearly $38 billion in its most recent fiscal year.

About Marvel Entertainment, Inc.
Marvel Entertainment, Inc. is one of the world’s most prominent character-based entertainment companies, built on a library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics).

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I think it’s a great deal for Disney.  Great for owners of IP in general.  It puts a premium on content creation and content ownership.  Bully for you, Bob Iger!  Electronic Arts is next and then you guys are all set.

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea