DumbDumb – Page 4

September 23, 2010April 12, 2011

More BS (I Mean Wisdom) From Ben Silverman

Ben Silverman needs to eat. Wild eyed and gulag skinny, Ben took the stage at Sharon Waxman’s “The Grill” (can’t wait to blog about that some day) and continued to tell people he is changing the world.

“I’m not 21 and still in my dorm room, but I think this company has an opportunity to be an enormous company in terms of its profitability. I’ll measure success in terms of impacting the audience, empowering storytelling and making dough.”

That must be so encouraging to Barry Diller. I’m sure he’s licking his chops anticipating those Electus profits. Seriously, where do I sign up? How can I invest? Ben is so focused on making money it doesn’t look like he’s slept a wink or ate a meal in months. I mean, look at him – all disheveled and greasy – that’s the face of success.

The Hollywood lifestyle has really done wonders for him. I need to find out what multivitamin he takes.

From what I gather, here’s what we can look forward to from Ben Silverman and Electus:

“Pedro & Maria” (MTV) brought to you by Proctor & Gamble. Because nothing says Hispanic like Proctor & Gamble. The show is basically a Romeo & Juliet remake (but waaaay cooler than Shakespeare with much better music). I’ll be looking out for a scene in a laundromat where Pedro or Maria are washing clothes with P&G’s All-New Gain detergent with Stain Buster 4X. Or worse, one will text the other “Can U p/u some PROCTOR & GAMBLE GAIN DETERGENT 4 me?”

“Master of the Mix” (MTV) brought to you by Smirnoff Vodka. A reality show DJ competition. Because only the best DJs drink Smirnoff. And, remember, it takes a lot of Smirnoff to become a great DJ.

Shows unlike any we’ve ever seen. Great stuff, Ben.

And these series perfectly embody the Electus manifesto: “Allowing Content Creators and Branding Partners To Reach Audiences Like Never Before”. Because how else is MTV going to reach an audience? Through its massive global reach and international marketing organization? Unlikely.

And there is obviously a lot more to come from Electus. Ben continued: “We have relationships on a profound level with the A-list storytelling matrix in Hollywood and NYC. Our goal is to win Golden Globes.”

Lofty goals indeed, Ben. But, why the fuck not?! Greatness like this only comes around once every million years or so.

So shoot for the moon, Ben, and even if you miss you’ll land among the stars.

Jill Kennedy – OnMedea

August 1, 2010April 12, 2011

Electus – Starring Ben Silverman

Apparently there is a new movie coming out called “Electus” and it looks like it stars Ben Silverman.

This afternoon, I thought I would do a little checking up on Ben’s $100 million dollar company and discovered that, unlike the way the website looked a month ago, there is actually some content now.

Content starring Ben Silverman.

The content is a $100 million dollar sizzle reel with flying headlines glorifying the accomplishments of… Ben Silverman.

I stared at the video, with its horrible techno-pop / Eurotrash soundtrack (though fitting), in amazement. Is this what revolution looks like?

I then went to the other page (yes, there is one other page on the site, you can’t expect too much in one year) and discovered a chart.

A chart that even a freakin’ moron can understand.

How can something that looks so simple (so elegant) and so “old media” change the world in such a profound way?

I’m still trying to process how great it all is.

I’m seriously at a loss for words.

There is only one person on the planet that knows what the future of media looks like. His name is Ben Silverman but he can’t talk right now – he has an early morning call on the set of another sizzle reel he is starring in titled “Managing Expectations”.

Jill Kennedy – OnMedea

July 13, 2010April 4, 2011

The Woman Of Sun Valley

Allen & Company retreat, Anne Mulcahy, Ari Emanuel, Barry Diller, Ben Silverman, Bill Bradley, Bob Iger, Bobby Kotick, Brian Grazer, Brian Roberts, Candice Bergen, Carol Bartz, Charlie Rose, Chase Carey, Chris Silbermann, Cory Booker, Diane Von Furstenberg, Don Graham, DumbDumb, Electus, Eric Eisner, Eric Schmidt, Erin Burnett, George Bodenheimer, Gina Bianchini, Gordon Crawford, Haim Saban, Hank Vigil, Harvey Weinstein, Herb Allen, Herb Allen Sun Valley Conference, Herbert Allen, Jean-Bernard Levy, Jeff Berg, Jeff Bewkes, Jeff Bezos, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jerry Yang, Jim Berkus, Jim Gianopulos, Jim Robinson, John Donahue, Jon Miller, Jonathan Dolgen, Ken Auletta, Ken Chenault, Khan Manka, Lachlan Murdoch, Lady Gaga, Larry Page, Leslie Moonves, Lionel Barber, Lloyd Grohl, Manka Bros., Marc Andreessen, Marissa Mayer, Mark Pincus, Mark Zuckerberg, Martin Sorrell, Mathias Dopfner, Michael Ovitz, Mike Bloomberg, Niall FitzGerald, Owen Van Natta, Patt Morrison, Peter Chernin, Phillippe Dauman, Rachael Ray, Reid Hoffman, Richard Parsons, Ricky Van Veen, Rob Wiesenthal, Robbie Bach, Robert L. Johnson, Ron Meyer, Rupert Murdoch, Sergey Brin, Sheryl Sandberg, Steve Burke, Steve Jobs, Sun Valley Retreat, Sun Valley Retreat 2010, Terry Semel, Tim Armstrong, Tom Freston, Tom Friedman, Tom Glocer, Tom Rothman, Ursula Burns, Vivi Nevo, Warren Buffett, World's Largest Media Company

Being a member of the fringe press, I have no idea how many people attended the Herb Allen Sun Valley Retreat last week and I certainly don’t know a complete gender breakdown – but from everything I’ve seen in the press (including from the blogs written by my mogul boss, Khan Manka, Jr., from inside the event), there were very very very few women represented.

By my count, there were three (and two were from Xerox – Ursula Burns and Anne Mulcahy [retired]) and only one, Sheryl Sandberg got any sort of attention at all.

And, no, mogul wives don’t count.

[If Allen & Co. can please email me an invited guest list, I’ll be happy to post an update with other names.]

Yes, Facebook is the hot company of the moment with a giant spotlight on senior management, but (and we all know this is a Hollywood / New York / Silicon Valley problem and not a Herb Allen problem) this was a pretty pathetic effort no matter the situation.

This is not to slight the accomplishments of Sheryl Sandberg. I have a great admiration for her (even though I think she’s on a sinking ship).

“The Women In Technology” panel (moderated by Tom Brokaw) must have been fascinating. Perhaps it was set up as a way to inform the white male moguls that there are ‘Women in Technology’. Who knew?

Here’s hoping that next year I can report on “The WOMEN of Sun Valley”.

Jill Kennedy – OnMedea

June 25, 2010February 8, 2024

Jason Bateman Cuts iPhone Line – Gets Booed

Who cares? He’s a celebrity and celebrities win. Deal with it. No one would care if the Pope or Rupert Murdoch was moved to the front of the line.

I think the ‘booing’ was more because of the Orbit Gum Commercial Jason produced for DumbDumb and Electus than for getting special treatment by a store manager.

I also heard a rumor that at the Apple Store on 5th Avenue in New York, once it was discovered that Ben Silverman was standing in line like a common schmuck, people in front of him laid on the ground. Police then ordered Ben to step over and on their bodies to get to the front. Ben did gladly and was able to get the last phone in stock (which was promptly comped to him by the store because of who he was).

And in Queens, New York, Ricky Van Veen waited in line for over 24 hours and still didn’t get a phone and wasn’t allowed to cut. He also still hasn’t been able to get tickets to Twilight Eclipse.

Jill Kennedy – OnMedea

June 21, 2010April 4, 2011

Electus – COMING SOON!

I see Ben got the message (though the horse and buggy logo doesn’t inspire “future of entertainment”).

“Coming Soon” is a step in the right direction, I suppose. Just be sure and have a “Thanks for the Memories” logo ready once the money is gone.

By the way, I enjoyed the Orbit Commercial. Jason Bateman and Will Arnett are perfect in those commercials. They really made gum chewing cool.

Most gum commercials don’t get a launch party. But most gum commercials aren’t made by Ben Silverman’s company. And with the death of independent film, celebrity parties to show gum commercials just may be the new normal. (The key words here are “gum” and “commercials”.)

Perhaps the next step is for Electus or Notional to come up with an Award that it can give the gum commercial so that Ben can call it “Award Winning” at his next corporate presentation.

And, maybe, down the line, those five minute “gumisodes” can be trimmed down to 30 seconds and shown on regular television – then you’ll really sell some gum. But the fellows at DumbDumb may not think that’s as cool.

Jill Kennedy – OnMedea

June 8, 2010April 4, 2011

Electus.com – Looking Good!

So, after my very long vacation, I decided to check in on my old friend Ben Silverman’s new company – Electus. Now, I’ve been pretty tough on Electus and Ben Silverman since this venture was announced 11 months ago(!) – so, I went to Electus.com with new hope and got nothing… just an error message.

So I went to the IAC Corporate site and got a blurb on Electus – which gave me a link to this… more nothing:

Look, Ben, I realize Electus.com isn’t going to be the final destination for all the brilliant content you produce (I mean, you did create “The Office” – didn’t you? Ricky Gervais owes you big time!), but how about a basic Corporate site with a little information?

Even Notional.com put up a logo – but, then again, Ricky Van Veen is a freakin’ genius.

Jill Kennedy – OnMedea

June 8, 2010April 5, 2011

I’m Back From Mt. Kilimanjaro And Ready To Go

Now THAT’S what I call a month off.

As many of you have noticed, I haven’t been around for the past month (replies to your emails are coming). Where have I been? CLIMBING MT. KILIMANJARO!

I was told MK is considered one of the easiest of the BIG mountains to climb and would require very little training.

After assigning myself the difficult task of bringing down big media buffoons such as Ben Silverman, Meredith Whitney and Jeff Zucker, I don’t have the time to train to climb mountains. And, yet, with only a few hours logged on the Stairmaster, somehow – I MADE IT! More pics and stories to come on that later – but this isn’t a travel blog and I’m sure you can find much more interesting Mt. Kilimanjaro tidbits elsewhere.

As I have been “off the grid” for a month – I was very happy to hear about Jeff Zucker’s potential exit from NBC Universal after the merger. I was very unhappy to hear he may receive upwards of $40 million when he leaves. I was hoping his exit package would only include one big kick in the ass on his way out the door.

I would love to see a Jeff Zucker / Ben Silverman reunion over at the ill-fated Electus.com before it runs out of Barry Diller’s money and shuts its doors for good sometime next year.

Oh, well, a girl can dream, can’t she? It’s great to back.

Jill Kennedy – OnMedea

April 13, 2010June 22, 2011

Ben Silverman Is Not A Visionary

OK, don’t go all crazy MIPTV Conference people, Ben Silverman didn’t say shit that hasn’t been said before by… everyone producing new media content.

Perhaps he says it in a way that make people think it sounds new or perhaps people just want to party with the guy – but it’s crazy how he can speak for 45 minutes and not say a thing.

I still don’t know what the hell Electus is based on the way Ben tries to define it (the website offers no help).

It sounds to me like a production company. A production company that will have Facebook Fan areas and YouTube channels. Basically like every production company on the planet.

It will be a production company that acquires (or JV’s) ideas for reality and game shows that can be exploited in the U.S. and international markets. Please tell King World, Telepictures, Mark Burnett, Endemol, etc. or other companies that have been doing this FOR DECADES that your idea is revolutionary, Ben. I’m sure they would laugh you out of the room and tell you to stop stealing their stuff.

Electus’ plan is to bring Burbank, Madison Avenue and THE WORLD together before a project goes forward – basically marrying advertisers with content producers up front. Perhaps you should Google (or “Electus’le” – which will be your way of rebranding Google – in a deal you’ll announce by Press Release and then we won’t hear about it ever again) the concept for the ‘Soap Opera’ from the 1930s.

If your plan (if I may interpret it from your Press Release to announce the deal to create DumbDumb) is just to stick a bag of Doritos in Will Arnett’s hand while he and Jason Bateman talk about their love for Doritos (plus they’ll attempt to throw in some silly plot that’s added just for fun) while one of them Twitters about his love for Doritos and encourages viewers to “Fan” Doritos on Facebook… then that’s fine and dandy.

Everybody gets paid by Doritos and everybody (probably) makes money. It’s called a commercial.

Seriously, producing “branded” content with celebrities doesn’t mean shit. It means they’re doing commercials and probably feeling pretty bad about themselves once they have to start announcing the winners of the Electus Award for Cheesiest Doritos Fanatic (which no doubt encompasses the person who can get the most people to join the Twitter feed).

There’s nothing wrong with that. Money is money. That’s why you’re in business. Just don’t call it revolutionary or visionary or YOUR IDEA! It’s just a production company. Screech has a production company. Everybody is doing what you’re doing.

Do it in 1994 as the internet is just coming into people’s homes… then it’s revolutionary.

Jill Kennedy – OnMedea

January 8, 2010June 22, 2011

Ben Silverman’s DumbDumb Deal

$100 million start up fund, Adam Fogelson, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Chase the Money, Chopped, City Lights TV, CollegeHumor, Dance, Dave Noll, Don't Sweat It, Donna Langley, Doritos, DumbDumb, Electus, Fortune's 40 under 40, Funny or Die, IAC, Jason Bateman, Jay Leno, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, John Ferriter, Khan Manka, Love Taxi, Manka Bros., media analyst, NBC Universal, Nikki Finke, Notional, On Medea, OnMedea, OnMedea's Top 40 Failures Under 40, Paul Telegdy, Ready, Rick Finkelstein, Ricky Van Veen, Ryan Seacrest, Set, Sharon Waxman, Tara Swisher, Terry Semel, The Biggest Loser, the Jay Leno Show, The Restaurant, The Tonight Show, thewrap.com, twitter, Will Arnett, Will Ferrell, William Faulkner, You vs. America

Yes, this deal is as DumbDumb as you can get.

How to build a successful startup: Step #1 – Use Barry Diller’s money to fund a vanity production label with a friend from high school.

Yes, Jason Bateman and Will Arnett (in particular) are talented guys but anyone who thinks they will spend any real time on this venture is out of their minds.

Sure, we’ll get the standard Will Ferrell-type Funny of Die videos of Bateman and Arnett walking around with a steady-cam eating Doritos and improvising about how easy this internet stuff is – but will anything of value come out of DumbDumb?

Ben Silverman knows the answer to this and laughs at how DumbDumb some people must be.

I would imagine Barry Diller also knows the answer. Unfortunately, he’s the ultimate DumbDumb in this equation for funding Electus in the first place.

But for now… it’s all just so exciting. I know I’m just a cockeyed optimist, but I just can’t wait for Ben to change the world again. And I’m super glad that they took the time out of the arduous process of building the successful DumbDumb business model to appear in Las Vegas for the announcement (along with the awesomely hilarious Notional CEO Lord Ricky Van Veen).

I just hope it’s not the same business model that Ben Silverman developed for Electus: Spend $100 million on the development (but not the execution) of digital content and when that money is gone – launch another start-up with another sugar daddy.

Jill Kennedy – OnMedea