Facebook stories in the past 42 minutes:
Jill Kennedy – OnMedea
The Twilight Of The Katzenberg
It’s going to be a long summer for Jeffrey Katzenberg and DreamWorks Animation. It may just be the last summer those two names are associated with each other.
Sure, they’ve got “How To Train Your Dragon 2” coming out. And, sure, it’ll do $500 million worldwide and make a decent profit.
But not enough to convince anyone that DWA isn’t a dead-company-walking.
By early next year, something will have to happen – maybe a sale, maybe a shutdown – but business as usual is not an option.
This failure seemed to happen in slow motion – nearly 10 years with a terrible, unsustainable business model.
I seriously doubt the Company Mission was this: “We’re going to produce two animated movies a year – and one of them will fail. Repeat. Repeat. Repeat. Repeat.”
In baseball, getting a hit fifty percent of the time would be superhuman.
In Hollywood, fifty percent sucks.
When your job is to produce animated feature films, and over half of your movies bomb, there is something wrong with you. It means, you are incompetent and, deep down, you really don’t know what you’re doing.
Big Hollywood animated feature films is the ultimate fish-in-a-barrel/low-hanging-fruit type entertainment. Kids of a certain age will see almost anything. And parents need these diversions to pass the time on a hot summer afternoon or a miserable cold winter day.
But I suppose over the half time, parents would rather be miserable than go see a DreamWorks Animation film.
I’m not saying everything has to be “Frozen” – but nothing should ever be “Turbo” or “Mr. Peabody & Sherman.”
From the beginning, I never understood the Animation unit IPO.
If the reason was just to get enough cash to pay-off Paul Allen at the expense of giving up your dream of building a giant entertainment conglomerate on par with the other majors, then that was truly short-sighted and weak.
Taking the whole company public was really the only option – a piece of it was just too small. I’m sure there was a reason – but it was mistake nonetheless.
Seriously, you went from producing content like this:
To content like this:
AwesomenessTV and OTT, in general, is not going to be enough to save the company – though it will be a nice asset for someone to pick up on the cheap – after the whole OTT bubble bursts (any moment now).
So, I’m sorry, Jeffrey, it’s time for you to just enjoy your money and your philanthropic work (cocktail parties, clambakes at Geffen’s house, etc.). You do many great things for the world – producing movies isn’t one of those things.
Sorry.
It is very possible that Khan Manka, Jr. – as he wrote himself – is the Last Hollywood Mogul.
Good luck to you.
Jill Kennedy – OnMedea
NBC Is Saved!
OK – I know NBC has been on a really bad run lately – but things are definitely looking up!
I just received an email alert from the Hollywood Reporter announcing that Christina Ricci has agreed to star in…
wait for it…
wait for it…
GIRLFRIEND IN A COMA
After 87 years, NBC finally has a show to be proud of.
Bob Greenblatt has proven his brilliance and I can’t to hear what’s next:
Could it be – “My Boyfriend’s Got A Nail In His Head”?
“Dad’s Bleeding From The Ass… Again”
“What’s That Thing On Molly’s Face?”
The possibilities are endless.
All joking aside… Here’s who is really in a coma:
Jill Kennedy – OnMedea
What Hath AOL Wrought On TechCrunch?
So, I went to TechCrunch moments ago – and was greeted by this:
Maybe it’s a test to see how many ads you can stuff on one page and still make it look “classy”. They seem to be breaking their own advertising rules of ads per page – though, suddenly, I have an odd urge to look at the new T-Mobile tablet.
Next stop – Huffington Post.
Jill Kennedy – OnMedea
The Huffington Post Is Dead – R.I.P.
You had a really great thing going, Arianna.
The Huffington Post was one of the more exciting and visually striking destination sites on the Internet. There was a fantastic sense of community – a “we’re-all-in-this-together” kind of feeling that will be nearly impossible to replicate anywhere else.
Whenever I went to the Huffington Post (before the buy-out), I could literally see the hustle and the bustle (new stories posted by the minute with user comments multiplying before your eyes).
You rallied and recruited celebrities and experts who blogged about subjects that were important to them. So important they didn’t want or need to be paid. Huge communities sprung up overnight on hundreds of topics. It was an amazing success story.
But it’s gone.
You cashed out.
You became an employee of AOL. AOL? One of the most hated brands in the world.
When I go to the Huffington Post now, the excitement is gone.
Topics have been slashed. HP content is painfully lacking in any kind of passion. The only interesting things to read are those that are reposted (some say stolen) from other websites.
You alienated those that meant the most to you – the celebrities and citizen bloggers – because you couldn’t share the wealth. You became irrelevant and for what? $315 million (for which, reports say, you received $18 million). You were already rich. Was it worth that extra $18 million to become irrelevant?
Dumb question. We all need an extra $18 million. But politically you are nothing now – just another rich person on the cocktail party circuit (which may have been all you wanted anyway).
As for AOL… there’s really nothing to say. It will always be AOL. And that’s who you work for, Arianna.
I guess if things really go into the shitter, you can always write columns for the Brentwood Patch.
Jill Kennedy – OnMedea
Broadcast Networks – On Death And Dying
For Broadcast Networks, the end is coming and it’s time for them to Accept their fate. (The 2012 Emmy Nominations only strengthen this point.)
This isn’t to say ABC, CBS, FOX, MBS, NBC, Univision and The CW (and similar Broadcast Networks around the world) are going away. They’ll just have to transform into one of the million other “Channels” out there – high profile Channels with good programming and production values – but still just another button on the Great Media Grid like ESPN, TNT, USA, Oxygen, Justin.tv (indeed), YouTube, etc.
According to a model developed by Elisabeth Kubler-Ross in her 1969 book “On Death and Dying”, there are Five Stages of Grief.
Over the past 20 years or so, Broadcast Networks have bounced around the First Four Stages in an effort to fight off the inevitable:
1. Denial: Broadcast Networks will always be the only place to reach a large audience. We don’t see that ever going away. No one is going to watch the shit they make on Cable. It’s nothing but George Foreman Grill infomercials and drunken Jackass teenagers riding their bikes into traffic.
2. Anger: It’s just not right! They make such crap on Basic Cable (again – see Emmy Nominations). How are they pulling in more advertising than us?! I don’t give a shit about the ratings of “Jersey Shore”, the content on Broadcast Networks is far superior and always will be. Goddamnit! And don’t you dare mention that fucking “Mad Men” to me again! And Hell will freeze over before we ever produce a series for that inferior platform. There’s no syndication value. It’s bullshit!
3. Bargaining: The playing field is not level. It’s not fair. We really need you cable and satellite operators to pay us to retransmit our signal. Don’t forget – we’re the Broadcast Networks. If you give us two revenue streams, we’ll give you really great programming with high ratings and advertising rates that are healthy for everyone. Don’t you realize there is only one place to reach a large audience?
4. Depression: Remember when Saturday night was the greatest night on television – when three networks (and three network Presidents) controlled every household? Everyone had incredible line-ups. It will never be that good again. Thursday night used to be a place where advertisers needed us to launch a new movie or car or department store sales. Those were the days. Oh well, at least we still have our beach houses and court side basketball seats.
5. Acceptance: It’s going to be okay. It’s not so bad to be equated with TBS. I mean, they have Conan O’Brien now. They are sort of like a Broadcast Network. And we’re still bigger than most of the other Channels. And we’ll get the Super Bowl back one day (after ESPN and The Food Network have their turns). It’s all good.
——————————–
The death of Broadcast Networks may not happen in the next five years but it IS going to happen and the sooner we put them out of their misery and end that painful decline, the faster the industry can heal and begin to grow again.
And even though every year in May, the upfronts always seem to break new records (and the Broadcasters will shout that fact from the rooftops in the Trades), make no mistake, nothing can be done to save Broadcast Networks.
It’s an old concept in a new world.
For old school TV executives and their Madison Avenue chronies who are accustomed to lavish Upfront Presentations at Carnegie Hall, Madison Square Garden and the International Space Station, it’s time to just let it go. The Days of Wine and Roses and Fine Dining and Muffin Baskets are over.
Broadcast Network defenders (yes, Les Moonves, this means you) are finding fewer and fewer allies in their argument. Face the facts, ESPN and Google are more valuable than CBS. It may not seem fair – but there are many new Sheriffs in town. Remember, if you’re in a business where single-digit drops in viewers is the New Growth, your business sucks.
So what are the Broadcast Networks supposed to do next? Very simple. Just accept equal footing (two revenue streams – subscription and advertising – enough with this silly Retrans business that no one can understand) and continue to run your business as just another Channel on the Grid.
In the future (and it’s coming), with a channel lineup grid that will be sorted Alphabetically and not by “importance” or “size” (and will include TV channels, websites and whatever else comes up) programming is, as it always has been, King .
And may the best programmer win.
Jill Kennedy – OnMedea
TBS – Go Get Your Shinebox
What is it going to take for TBS (or any other Basic Cable channel) to get a little respect?
I watched the premiere week of Conan and thought it was fine and exactly what I expected (which is a slight disappointment, right?). (Also, why was it on at 10pm on DirecTV when every advertisement in the world says 11pm?… but I digress.)
The one thing that did stand out was the constant bashing of TBS and Basic Cable in general (I know it is a joke, I get it – I also got it in 1985 when the Basic Cable jokes started). But times have changed.
I was a proponent of Conan leaving NBC and for Jeff Zucker to be fired for many MANY reasons (including the handling of the Jay/Conan affair and for having anything to do with Ben Silverman. Please, someone wash everything Ben touched, it’s filthy!).
But, I must say, I’m disappointed with the way Conan has handled the transition to TBS. It was a very difficult decision, I’m sure, but why bash your new home?
Why is Basic Cable still struggling for any sort of respect?
It’s all very reminiscent of the scene from “Goodfellas” with Billy Batts (Frank Vincent) and Tommy DeVito (Joe Pesci) in the bar. Imagine Billy Batts is the “Broadcast Networks” and Tommy DeVito is “Basic Cable”:
Basic Cable: No more shines, Broadcast Networks.
Broadcast Networks: What?
Basic Cable: I said, no more shines. Maybe you didn’t hear about it, you’ve been away a long time. I don’t shine shoes anymore.
Broadcast Networks: Relax, will ya? Ya flip out, what’s got into you? I’m breaking your balls a little bit, that’s all. I’m only kidding with ya…
Basic Cable: Sometimes you don’t sound like you’re kidding, you know, there’s a lotta people around…
Broadcast Networks: I’m only kidding with you. I’m breaking your balls, and you’re getting fucking fresh. I’m sorry. I didn’t mean to offend you.
Basic Cable: I’m sorry, too. It’s okay. No problem.
Broadcast Networks: Now go home and get your fuckin’ shinebox!
Basic Cable: Mother fuckin’ mutt! You fucking piece of shit!
If you remember the movie, Tommy then kicked and stabbed Billy about a thousand times, threw him in the trunk of his car and buried him in some disgusting pit. I’m not saying Basic Cable will completely bury the Broadcast Networks – but it seems to be headed that general direction – so Broadcast Networks had better cut it out with the “shinebox attitude”.
And seriously, to watch Conan, you would think the year is 1985 and the only programming on TBS was really bad VHS copies of really bad 1970s movies and a few Body By Jake infommercials.
This is 2010 and Basic Cable Channels are a key driver and profit center helping to keep the Hollywood machine afloat.
So how about a little respect, Conan? I know you’re only getting $10 million from that suckass TBS that gives you “no budget” (other than a very large one) but come on!
And are you taping this show from some local station in Palmdale or in a very nice soundstage on a very nice Burbank studio lot? And do you have one blimp to promote your show or zero blimps?
And the last I checked, Mad Men on AMC (Basic Cable) won the Emmy for Best Drama; TBS just paid upwards of $2 million/episode for Big Bang Theory (among others); and the ACE Awards (which was a popular punchline for comedians about FIFTEEN YEARS AGO) haven’t been on the air for FIFTEEN YEARS!
I would also argue that with its scripted reruns and movies, TBS and the other top Basic Cable Channels have better daytime programming than any of the Broadcast Station Groups (unless you like Judge shows) and the primetime lineups are equally as creative and catching up in the ratings.
In fact, Broadcast Networks are deep into the 5 Stages of Grief from “On Death and Dying” – and they have been in denial about Basic Cable for years. Retrans is one final pathetic attempt to stay competitive.
So, Conan, I’m sorry you are stuck on lowly TBS when all your life you dreamed of being on NBC (now worth negative $690 million on NBC Universal’s balance sheet) – but the truth is, in today’s media environment, it’s not which channel you are on but the programming you produce.
Remember, even a show shot in a shack in Palmdale can be relevant (and widely seen) today.
Jill Kennedy – OnMedea
P.S. – Why doesn’t anyone ever bash MTV for being “Basic Cable”? Just wondering.