Nikki Finke’s New Business Strategy Will Fail

Dear Nikki,

Your new business strategy will fail.  This morning, a new (unremarkable) web design was revealed along with a new address (Deadline.com) and it is a disappointment.  A disappointment to all us bomb throwers out there who are just trying to make a buck with salacious stories about other people’s lives.

I say it’s a disappointment because DHD is a straight-out-of-bed must read for nearly everyone in the business of media.  You should resist the urge to turn it into something more than it is.

I don’t understand why people in this industry find it difficult to be content with success.

Nikki, you had an amazing one woman operation (terrible graphics and all – but it worked) with great inside sources, timely scoops and the freedom to say whatever the fuck you wanted.

That’s all going to change now.

You are attempting to become a corporation – a media conglomerate, if you will.  You seem to fancy yourself one of those top media executives whose career you could bring down with one click of the “Publish” button.  I fear those days are ending.

I believed you when you said nothing would change after being bought by Mail.com Media Corporation (I would have put a link of that last sentence to the blog you wrote after being bought – but it appears to be gone!  See what I mean?).

Believe me, I’m not against buyouts.  Manka Bros. doesn’t pay me shit and we all need capital to run a successful business.  But now you’re opening offices (OK, hiring a couple bloggers in pajamas) in several other world cities under the “Deadline” brand.  Plus, you talk about technical people and designers.  Please.  Can you look at the numbers and tell me that your free cash flow margin isn’t decreasing?

Do you seriously believe you’ll find other “Nikki Finke’s” in London, Hong Kong, Syndey, et al?   What the fuck scoops are you going to get in Mumbai?  There are plenty of great media muckrakers in that country.  They don’t need you.  There is only one Nikki Finke and paying other people to digg up fresh scandals in international territories isn’t going to work.

I’m going to miss the freshness, the immediacy and especially that feeling that we’re getting real inside dope.

But it’s not too late to change!  Stay small and profitable.  Don’t expand and be forced out of business in a year.  Or worse, in a year, don’t attempt to go back to your old self in a pathetic display of “Well, I tried!”

Jill Kennedy – OnMedea