Yahoo's New Ad Campaign ROCKS!
It simply blows Apple's Mac vs. PC ads out of the water. Jack In The Box is Yahoo!'s bitch!There... that should get a few Yahoo! executives clicking on this entry.
It's actually a pretty terrible and underwhelming campaign and won't do anything to help the brand.
On the plus side, it certainly won't hurt to throw $100 million at the Yahoo! brand. It does need updating. But a more creative and less generic middle-of-the-road approach would have been the way to go.
It's basically the Jay Leno of ad campaigns. Nice and safe. Your children will be okay if left alone with the new Yahoo! campaign.
You can sit and drink lemonade on the front porch with the new Yahoo! campaign. It's a Nicolas Sparks novel on a rainy day. It don't hurt nobody.
Some companies would have gone for a "lock-up your children because HERE COMES THE YAHOO! CAMPAIGN TO TAKE AWAY YOUR DAUGHTER ON A MOTORCYCLE" type of approach. Edgy and exciting.
Maybe in today's economy, nice and safe is the way to go. We'll find out soon enough. Microsoft was forced to dump a few crappy ad campaigns in the past - hopefully, if it doesn't work out, Yahoo! will pull the trigger quickly and bring on the motorcycle gangs.
I wish Carol Bartz luck... I'm a big fan. So is my boss, Khan Manka, Jr.
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About Jill Kennedy
Jill Kennedy is an Ivy League MBA / refugee from Lehman Brothers.
Manka Bros. (and the Manka Business Channel) hired her (for a very low sum) to cover the world of media (not the world of Medea) in her own words without corporate inteference.
About Medea
Medea was a real bitch from classical mythology - as most famously dramatized by Euripides.
She was a sorceress and wife of Jason, whom she assisted in obtaining the Golden Fleece. When Jason deserted her, she chopped up their children. One could say, Medea acted as rationally as a major media company.
Tips, Scoops and Smoking Guns
Well, yeah, but how do you make text search exciting. It's probably the most boring thing to be done on the internet.
There were some great ideas throughout the process. It just eventually gets whittled down to shit.
Do we really need to wait and see if it works out? we already know it won't.
The fact that they had to hire an agency and run traditional ads... (like so many loud-mouthed robotic corporations with a budget and an agenda) sort of says it all. How could Yahoo not get it? Nobody wants to talk to the robots anymore.
Here's the proof in chart form - thanks to Alleyinsider.com
http://www.businessinsider.com/chart-of-the-day-yahoos-brandindex-2009-10