Leo Laporte Gets It
... Ben Silverman doesn't. I would give Ben the benefit of the doubt, but we all know his new $100 million company with Barry Diller is not going to work (or create anything remotely new or ground shaking).
As soon as Ben launches his new company (whenever the F that is), the rest of the world will realize that he doesn't get it. The sooner we get him to retire to the penthouse of The Palms in Vegas so he can bang cocktail waitresses two at a time, the sooner we can move on with our quest for a workable New Media business model.
BUT LEO LAPORTE (founder and chief guru of twit.tv - or This Week In Technology) GETS IT!
Please watch this 40 minute speech he recently gave to the Online News Association and you will see what I mean.
As long as we stay away from and stop encouraging these inane ultra Hollywood-types who have no vision, we just may get somewhere.
Jill Kennedy - OnMedea
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About Jill Kennedy
Jill Kennedy is an Ivy League MBA / refugee from Lehman Brothers.
Manka Bros. (and the Manka Business Channel) hired her (for a very low sum) to cover the world of media (not the world of Medea) in her own words without corporate inteference.
About Medea
Medea was a real bitch from classical mythology - as most famously dramatized by Euripides.
She was a sorceress and wife of Jason, whom she assisted in obtaining the Golden Fleece. When Jason deserted her, she chopped up their children. One could say, Medea acted as rationally as a major media company.
Tips, Scoops and Smoking Guns
Great speech. Thanks Jill. I'll have to research this Leo Laporte and see what his deal is. I didn't watch the entire speech - I'll have to do it later tonight. Thanks.
The problem I have with an overall niche strategy - for big companies - is the overhead needed to manage all the niches. If you just have a BIG strategy with content for wide appeal, you don't need all that specialized headcount.
He makes a good argument though.
I don't know. For a small website with good traffic and a small staff this works. For a big media company - let's say the New York Times, imagine the overhead and expenses. The revenue just isn't there to sustain it.
If only I had a media company I would know what to do.