It's Time To Kill Melrose Place
Attention to Dawn Ostroff and all those concerned at The CW - it's time.
It was a valiant attempt to bring back the 1990s glory days of small network success, but it's time - time to kill Melrose Place. The CW IS The WB and should be all about The Vampire Diaries and Gossip Girl. That's your sweet spot. Melrose Place is too old. Embrace the mental teenagers that you are! Stop trying to move out of mommy and daddy's house. Let CBS get old and die. The CW is forever young. Their characters don't pay bills and rent apartments. But I digress...
Last night's episode, Episode 6 "Shoreline" received a 1.0/2 rating. That's not A18-49 - THAT'S TOTAL HHs. It's over. Air repeats of Roswell or Felicity. Show Color Bars. Show anything. But stop showing Melrose Place. It's not easy to get that small of an audience. A show really has to work hard at NOT connecting with viewers to get that low of a rating.
You pulled the trigger at the right time on The Beautiful Life:TBL, it's time for the characters of Melrose Place to strap on the mini-dresses, stick their feet in cement and jump into the pool.
Jill Kennedy - OnMedea
It was a valiant attempt to bring back the 1990s glory days of small network success, but it's time - time to kill Melrose Place. The CW IS The WB and should be all about The Vampire Diaries and Gossip Girl. That's your sweet spot. Melrose Place is too old. Embrace the mental teenagers that you are! Stop trying to move out of mommy and daddy's house. Let CBS get old and die. The CW is forever young. Their characters don't pay bills and rent apartments. But I digress...
Last night's episode, Episode 6 "Shoreline" received a 1.0/2 rating. That's not A18-49 - THAT'S TOTAL HHs. It's over. Air repeats of Roswell or Felicity. Show Color Bars. Show anything. But stop showing Melrose Place. It's not easy to get that small of an audience. A show really has to work hard at NOT connecting with viewers to get that low of a rating.
You pulled the trigger at the right time on The Beautiful Life:TBL, it's time for the characters of Melrose Place to strap on the mini-dresses, stick their feet in cement and jump into the pool.Jill Kennedy - OnMedea0 TrackBacks
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About Jill Kennedy
Jill Kennedy is an Ivy League MBA / refugee from Lehman Brothers.
Manka Bros. (and the Manka Business Channel) hired her (for a very low sum) to cover the world of media (not the world of Medea) in her own words without corporate inteference.
About Medea
Medea was a real bitch from classical mythology - as most famously dramatized by Euripides.
She was a sorceress and wife of Jason, whom she assisted in obtaining the Golden Fleece. When Jason deserted her, she chopped up their children. One could say, Medea acted as rationally as a major media company.
Tips, Scoops and Smoking Guns
Imagine what we would be reading if Jay Leno got a 1.0/2 rating. I think The Beautiful Life's final rating was something like a 0.8/1 - so there is some downward movement available for MP. I used to love that show.
Wow that's a low rating. Yep, I suppose, kill it. I don't know what would go in its place but anything would probably be better. It's not like it's going to come back anytime soon... or ever.