It’s Time To Kill Melrose Place

Adam Kaufman, Allan Arkush, Ashlee Simpson-Wentz, Caprice Crane, Colin Egglesfield, Daniel Thomsen, Darren Star, Darren Swimmer, Davis Guggenheim, Dawn Ostroff, Episode 6 Shoreline, Ethan Erickson, Felicity, Fred Toye, Gossip Girl, Greg Beeman, Jason Olive, Jessica Lucas, Jill Kennedy, Joshua Levey, Katie Cassidy, Kelly Carlson, Khan Manka, Laura Leighton, Manka Bros., media blog, Melrose Place, Michael Rady, Nicholas Gonzalez, Norman Buckley, OnMedea, Patrick R. Norris, Roswell, Roxann Dawson, Shaun Sipos, Stephanie Jacobsen, The Beautiful Life: TBL, The CW, The Vampire Diaries, The WB, Thomas Calabro, Todd Slavkin, Victor Webster

Attention to Dawn Ostroff and all those concerned at The CW – it’s time.

Adam Kaufman, Allan Arkush, Ashlee Simpson-Wentz, Caprice Crane, Colin Egglesfield, Daniel Thomsen, Darren Star, Darren Swimmer, Davis Guggenheim, Dawn Ostroff, Episode 6 Shoreline, Ethan Erickson, Felicity, Fred Toye, Gossip Girl, Greg Beeman, Jason Olive, Jessica Lucas, Jill Kennedy, Joshua Levey, Katie Cassidy, Kelly Carlson, Khan Manka, Laura Leighton, Manka Bros., media blog, Melrose Place, Michael Rady, Nicholas Gonzalez, Norman Buckley, OnMedea, Patrick R. Norris, Roswell, Roxann Dawson, Shaun Sipos, Stephanie Jacobsen, The Beautiful Life: TBL, The CW, The Vampire Diaries, The WB, Thomas Calabro, Todd Slavkin, Victor WebsterIt was a valiant attempt to bring back the 1990s glory days of small network success, but it’s time – time to kill Melrose PlaceThe CW IS The WB and should be all about The Vampire Diaries and Gossip Girl.  That’s your sweet spot.  Melrose Place is too old.  Embrace the mental teenagers that you are!  Stop trying to move out of mommy and daddy’s house.  Let CBS get old and die. The CW is forever young.  Their characters don’t pay bills and rent apartments.  But I digress…

Last night’s episode, Episode 6 “Shoreline” received a 1.0/2 rating.  That’s not A18-49 – THAT’S TOTAL HHs.  It’s over.  Air repeats of Roswell or Felicity.  Show Color Bars.  Show anything.  But stop showing Melrose Place.  It’s not easy to get that small of an audience.  A show really has to work hard at NOT connecting with viewers to get that low of a rating.

You pulled the trigger at the right time on The Beautiful Life:TBL, it’s time for the characters of Melrose Place to strap on the mini-dresses, stick their feet in cement and jump into the pool.

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

Dawn Ostroff Compares Picking TV Shows To “Sophie’s Choice”

[From The Hollywood Reporter:  “It was really a ‘Sophie’s Choice,’ Ostroff said of trying to choose projects for next season with only 10 hours to fill.]

Academy Awards, Barry Diller, Beer Summit, Ben Silverman, Dawn Ostroff, Gossip Girl, Jill Kennedy, Khan Manka, Manka Bros., Medea, Melrose Place, Meryl Streep, NBC, One Tree Hill, OnMedea, President Obama, right wing pundits, Rush Limbaugh, Sean Hannity, Sophie Zawistowski, Sophie's Choice, Supernatural, TCA, Television Critics Association, The CW, The Vampire Diaries, William StyronMs. Ostroff made this horrific comparison yesterday in Pasadena at the Television Critics Association Press Tour.

Seriously, Dawn?  There was no other phrase you could use.

“Sophie’s Choice” was a decision Holocaust survivor Sophie Zawistowski had to make on which of her children would live and which would die in a Nazi concentration camp.

Sure, it was a work of fiction by William Styron – but he has even said that it was based on a real story (fyi, Meryl Streep won the Academy Award for her portrayal in the movie).

The decision on which child a parent would choose to live and which to die is the same as which TV show on The CW makes the schedule and which doesn’t?

The Gossip Girl spin-off or The Vampire Diaries

Supernatural or One Tree Hill?

I know it was said on the fly and was meant to convey that it was a difficult choice – but come on.

Imagine what the Right Wing Pundits would say if President Obama, during the recent Beer Summit, said “It’s really a ‘Sophie’s Choice’ in deciding which beer to drink.”

Academy Awards, Barry Diller, Beer Summit, Ben Silverman, Dawn Ostroff, Gossip Girl, Jill Kennedy, Khan Manka, Manka Bros., Medea, Melrose Place, Meryl Streep, NBC, One Tree Hill, OnMedea, President Obama, right wing pundits, Rush Limbaugh, Sean Hannity, Sophie Zawistowski, Sophie's Choice, Supernatural, TCA, Television Critics Association, The CW, The Vampire Diaries, William StyronI started OnMedea with the intention of having a positive tone in regards to the world of media (with the exception of anything concerning Ben Silverman) – but that’s been really difficult based on what I’m discovering out there.

I certainly hope Ms. Ostroff made the right decision and the new “Melrose Place” lives up to her expectations.

For the record, Sophie chose the boy.

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

(I understand the slight irony that I write these things under the blog title OnMedea – a fictional woman who slaughtered her kids after finding out her man had an affair.)