It’s Time To Kill Melrose Place

Attention to Dawn Ostroff and all those concerned at The CW – it’s time.

Adam Kaufman, Allan Arkush, Ashlee Simpson-Wentz, Caprice Crane, Colin Egglesfield, Daniel Thomsen, Darren Star, Darren Swimmer, Davis Guggenheim, Dawn Ostroff, Episode 6 Shoreline, Ethan Erickson, Felicity, Fred Toye, Gossip Girl, Greg Beeman, Jason Olive, Jessica Lucas, Jill Kennedy, Joshua Levey, Katie Cassidy, Kelly Carlson, Khan Manka, Laura Leighton, Manka Bros., media blog, Melrose Place, Michael Rady, Nicholas Gonzalez, Norman Buckley, OnMedea, Patrick R. Norris, Roswell, Roxann Dawson, Shaun Sipos, Stephanie Jacobsen, The Beautiful Life: TBL, The CW, The Vampire Diaries, The WB, Thomas Calabro, Todd Slavkin, Victor WebsterIt was a valiant attempt to bring back the 1990s glory days of small network success, but it’s time – time to kill Melrose PlaceThe CW IS The WB and should be all about The Vampire Diaries and Gossip Girl.  That’s your sweet spot.  Melrose Place is too old.  Embrace the mental teenagers that you are!  Stop trying to move out of mommy and daddy’s house.  Let CBS get old and die. The CW is forever young.  Their characters don’t pay bills and rent apartments.  But I digress…

Last night’s episode, Episode 6 “Shoreline” received a 1.0/2 rating.  That’s not A18-49 – THAT’S TOTAL HHs.  It’s over.  Air repeats of Roswell or Felicity.  Show Color Bars.  Show anything.  But stop showing Melrose Place.  It’s not easy to get that small of an audience.  A show really has to work hard at NOT connecting with viewers to get that low of a rating.

You pulled the trigger at the right time on The Beautiful Life:TBL, it’s time for the characters of Melrose Place to strap on the mini-dresses, stick their feet in cement and jump into the pool.

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

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