It simply blows Apple’s Mac vs. PC ads out of the water.  Jack In The Box is Yahoo!’s bitch!

There… that should get a few Yahoo! executives clicking on this entry.

It’s actually a pretty terrible and underwhelming campaign and won’t do anything to help the brand.

On the plus side, it certainly won’t hurt to throw $100 million at the Yahoo! brand.  It does need updating.  But a more creative and less generic middle-of-the-road approach would have been the way to go.

It’s basically the Jay Leno of ad campaigns.  Nice and safe.  Your children will be okay if left alone with the new Yahoo! campaign.

You can sit and drink lemonade on the front porch with the new Yahoo! campaign.  It’s a Nicolas Sparks novel on a rainy day.  It don’t hurt nobody.

Some companies would have gone for a “lock-up your children because HERE COMES THE  YAHOO! CAMPAIGN TO TAKE AWAY YOUR  DAUGHTER ON A MOTORCYCLE” type of approach.  Edgy and exciting.

Maybe in today’s economy, nice and safe is the way to go.  We’ll find out soon enough.  Microsoft was forced to dump a few crappy ad campaigns in the past – hopefully, if it doesn’t work out, Yahoo! will pull the trigger quickly and bring on the motorcycle gangs.

I wish Carol Bartz luck… I’m a big fan.  So is my boss, Khan Manka, Jr.

Jill Kennedy – OnMedea