Hollywood is stuck.
New York is stuck.
Silicon Valley is stuck.
No one can really do anything too exciting because old media is still hanging around – refusing to give up the crown.
Don’t get me wrong – OLD MEDIA IS DYING – but they’re not dead yet.
DVDs are dying – but they’re not dead yet.
We can assume that digital downloads and streaming will be the format of choice in the future – but we don’t know how it will all be quantified. Will people buy digital movies and store them in the cloud using UltraViolet and iTunes or just rent from Redbox and subscribe to Netflix?
Broadcast Networks ARE dying – but they’re not dead yet.
Will YouTube become a go to destination for entertainment on par with broadcast and cable channels? OK, that’s easy – YES – and soon.
Will Netflix realize its dream and become another HBO? Probably not. Just because “House of Cards” sort of works doesn’t mean the next five or ten shows will.
Printed books are dying – but they’re not dead yet. Will eBooks be enough to sustain an entire industry? (And Gay Moroccan Poetry definitely isn’t going to turn things around.)
Magazines are dying – YEP, they’re pretty much dead. And the online future of magazines isn’t bright at all.
Same with printed newspapers. And newspapers online will not be able to cover the costs at their current levels – so look for further contraction of that industry.
Theatrical Distribution of movies and events is most likely here to stay when many thought a couple of years ago that the format would die (though 3D WILL die).
Even Facebook and LinkedIn feel like old school media companies that are wearing out their welcome. They’ll eventually go out of business. In the meantime, they’ll just stick around and be as boring as ever.
How crazy is it that the Music Industry almost seems relatively healthy (after a decade of torture and pain)? As horrible as was, at least they’ve made the transition to digital – and now, though smaller, they’re actually growing again. But for how long? Nobody knows.
It’s limbo.
We can’t see what the future will be because the past won’t go away.
Too many unanswered questions.
With everything so completely up in the air, it’s a terrible time to be in the media business.
Jill Kennedy – OnMedea
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