With a couple of exceptions (most notably Midway Games), the video game industry has had a pretty great party over the the past five years. But is the party ending and the hangover beginning?
Long answer: Yes.
Are major media companies prepared for the coming burst?
Long answer: No. I believe that most believe the bubble will grow and grow and grow – until it becomes an infinite sphere with impenetrable walls that cannot burst.
A bubble that cannot burst. Hmmm. Wouldn’t that be marvelous?!
If Q4 2009 is as frightening as Q2 2009 for the industry, major media companies may wish to revisit their aggressive games company acquisitions strategy (or AGCAS). Maybe it should be revisited today.
Jill Kennedy – OnMedea