January 2010 – OnMedea

January 29, 2010April 6, 2011

“Hesher” Has 22 Producers

At the upcoming Super Bowl in Miami, 22 players are absolutely necessary to play the game. Apparently, 22 producers are absolutely necessary to make “Hesher” – an independent film premiering at the Sundance Film Festival (and just picked up for distribution by Newmarket) starring Joseph Gordon-Levitt and Natalie Portman.

There’s a fixed joke in Hollywood that you can’t throw a rock without hitting a screenwriter. It seems, for those of us inclined to throw rocks, you can’t throw a rock at Sundance without hitting an independent film producer.

What happens if, by some chance, “Hesher” gets nominated for an Academy Award next year. Only three producers are allowed on the ballot and actually receive the award. What happens to the other 19 and what is the process for weeding it down to three? Wouldn’t that be a great reality show?

And “Hesher” is not an isolated case. It appears to be a trend.

Here are three films that were at the Sundance Film Festival and the number of Producers that were necessary to produce them.

Hesher (22 Producers – including “Executive” and “Co”-Producers)

Lucy Cooper
Matthew Weaver
Scott Prisand
Natalie Portman
Spencer Susser
Johnny Lin
Win Sheridan
Jonathan Weisgal
Wayne Chang
Aleen Keshishian
Annette Savitch
Scot Armstrong
Ravi Nandan
Aaron Dowing
Rob Ortiz
Scott Kluge
Jeff Davis
Jay Rifkin
Ari Ackerman
Jay Franks
Happy Walters
Gina Kirkpatrick

The Kids Are All Right (starring Julianne Moore, Annette Bening and Mark Ruffalo – 13 Producers)

Gary Gilbert
Jeffrey Levy-Hinte
Celine Rattray
Jordan Horowitz
Daniela Taplin Lundberg
Steven Saxton
Ron Stein
Christy Cashman
Anne O’Shea
Riva Marker
Andrew Sawyer
Neil Katz
J. Todd Harris

The Romantics (starring Katie Holmes and Josh Duhamel – 11 Producers)

Daniela Taplin Lundberg
Jennifer Todd
Suzanne Todd
Michael Benaroya
Taylor Kephart
Galt Niederhoffer
Katie Holmes
Riva Marker
Celine Rattray
Pamela Hirsch
Ron Stein

Look, I’m sure all these people played a vital role in their respective films’ journey to the screen… or not (only those on the production really know what’s going on here). But a Producer credit used to be highly-coveted and very difficult to get – in most cases after years of paying dues and working up the cinematic ladder.

Today, it seems, the credit is handed out like film festival swag. Now, when I meet someone who says they are a producer on an independent film, I am inclined to say “Oh, really, what, did you deliver the food?”

Jill Kennedy – OnMedea

January 25, 2010April 6, 2011

CBS Films – R.I.P.

Adam Townsend, Alan Ruck, Amy Baer, Angeline Straka, Anthony Ambrosio, Ari Emanuel, Arnold Kopelson, Brendan Fraser, Bruce S. Gordon, Bruce Tobey, Carl Folta, Carla Santos Shamberg, CBS Films, Charlie Gifford, Chase Carey, David Andelman, David Poltrack, Debbie Miller, DebManka Bros., Diego Velazquez, Doug Morris, Fred Salerno, Gary Countryman, Geeta Anand, Gil Schwartz, Harrison Ford, Harvey Weinstein, Jared Harris, Jeff Weiner, Jill Kennedy, Jordana Glick-Franzheim, Joseph A. Califano, Joseph Ianniello, Josh Rothstein, Jr., Keri Russell, Khan Manka, Leonard Goldberg, Les Moonves, Linda Griego, Louis Briskman, Manka Bros., Martin Franks, Meredith Droeger, Michael Shamberg, Nan Morales, News Corporation, OnMedea, Patrick Bauchau, Phillippe Dauman, Reid Sullivan, Richard Jones, Rik Toulon, Rob Friedman, Robert Nelson Jacobs, Rupert Murdoch, Sam Hall, Shari Redstone, Stacey Sher, Steven Friedlander, Summit Entertainment, Sumner Redstone, Terry Semel, The Weinstein Company, Thomas Dooley, Tom Vaughan, Viacom, Wade Davis, William S. Cohen — CBS Films - R.I.P.

I’m actually surprised there isn’t more inside media coverage of the disastrous debut of CBS Films’ first release – “Extraordinary Measures“ starring Harrison Ford and Brendan Fraser ($6.0 Million opening weekend from over 2,500 theaters – finishing 8th behind “Alvin and the Chipmunks: The Squeakquel” in its 5th week).

I realize the Jay/Dave/Conan/Jeff Zucker drama is a much sexier story but CBS Films’ failure is another example of the cocksure executive that believes he can do no wrong.

Les Moonves, former bit player on “The Six Million Dollar Man” turned powerful CBS media mogul, is the exec on the hot seat this time. (Personally, I can imagine Jeff Zucker pushing this story just to get his name out of the press.)

Four years ago, when Sumner Redstone was completing the disastrous Viacom / CBS split, Mr. Moonves wanted Paramount Pictures so badly that when he didn’t get it, he decided he could create a new Paramount Pictures from scratch – CBS Films.

It’s a cold Monday morning at Black Rock today.

I’m assuming there will be two maybe three more failed releases in 2010 and then a decision to “refocus CBS’ energies on our booming cable network distribution platforms and new media” (translation: the end of CBS Films).

The R.I.P. tombstone above is generous in giving CBS Films a four year lifespan (2007-2010) considering the first release wasn’t until this past weekend – but I think three years of staffing up and development does count as being in business.

Another possibility for CBS would be to acquire Summit Entertainment. At least then they would have two guaranteed hits in the pipeline – the final two “Twilight” movies.

Or… my personal dream plan, somehow have CBS either acquire or wrest away Paramount from Viacom. News Corporation buys the cable channels from Viacom (assets they sorely need). Viacom shuts down thus getting us one step closer to saying bye-bye to Sumner Redstone forever.

Regardless of what happens, CBS’ old media experiment is not going to make it. But Les Moonves can take solace in the fact that a very exciting Super Bowl is coming to CBS and he still runs one of the top two broadcast networks in the country.

There was a time when that would have been enough for one man.

Jill Kennedy – OnMedea

January 22, 2010February 22, 2012

Meredith Whitney Is Wrong – Part 2

People really need to stop listening to this woman. I said it back in November when she made her crazy comments then, and I say it now.

Even though I know she would love to take credit for the Wall Street panic this week, nothing could be further from the truth.

If you look at the news out of China and threats against future bank profits by the President of the United States (which she could have in no way predicted), it’s not difficult to see why so many people would feel jittery and want to sell off a few questionable stocks.

And then, today, Ms. Whitney throws gasoline onto the fire by saying President Obama’s proposed banking regulations will probably become law and “dramatically” reduce bank profits.

What? What shit is Meredith Whitney smoking to think that this bill will pass? I can even imagine President Obama and Paul Volcker secretly saying – ‘We’ll take a tough stand on the banks, but no way in hell does this pass.’

She even has the temerity to say this AFTER the Massachusetts Senatorial election this week. What’s going on here?

First of all, there is no chance this bill gets to the Congress before the mid-term elections in November and (thanks to the Supreme Court decision yesterday) with all the new money that corporations (including big banks) can spend on candidates, I suspect there will be a different make-up of the House and Senate by the time this bill does come up for a vote. And it will, most likely, be defeated – or watered down to a point that it really has no effect.

So, what is the point of Meredith Whitney speaking out with such bravado about how bad things are? Perhaps she is shorting everything in her portfolio and has discovered that she can move the markets with her statements. Perhaps she’s just a downer of a person and needs some joy in her life.

I don’t know – but it disturbs me whenever she talks.

Personally, I think President Obama was wrong to come out with such a strong statement against banks on the day Goldman Sachs reported such strong earnings. I think, in general, negativity about the economy should be released only in the Summer when people aren’t so gloomy and can handle bad news better.

Obviously, that can’t happen. And we shouldn’t “put lipstick on a pig”, as they say, if things are getting worse out there.

I just don’t believe things are getting worse. I don’t believe Meredith Whitney thinks things are getting worse, but, for whatever reason, she wants you to believe they are.

Jill Kennedy – OnMedea

January 22, 2010April 7, 2011

CBS Films’ Big Test

CBS Films – that scrappy upstart with the name that screams ‘OLD MEDIA’ (“Films”, really? Can you even buy film stock anymore? The world is going digital, CBS) – hits the ground running today with its first release, “Extraordinary Measures” starring Harrison Ford and Brendan Fraser.

Most start-up production companies don’t have Harrison Ford in their first movie. Most start-up production companies have the guy or girl that’s holding the boom pole also act in a major role and provide their own food and wardrobe. But most start-up production companies aren’t called “CBS FILMS”.

Why is there a CBS Films? It seems that Viacom (before Sumner Redstone’s idiotic decision to split the company in half – thus creating this problem in the first place) has a very nice movie production company called Paramount Pictures. They also made a couple of Harrison Ford movies. I remember he played a guy named Indiana Jones for them.

You see, I think it’s ridiculous CBS Films had to be formed. It’s not going to last (sorry, Les). New movie companies just don’t make it – even backed by a large media company like CBS. Yes, go ahead and scream all you want about Summit Entertainment and their success – but after they release two more teen-angst vampire movies – they’re done.

I understand Les Moonves’ desire to run a completely vertical entertainment conglomerate. But it’s no longer 1995. The media landscape has changed. The glorious gatekeeper days are over. Ask Harvey Weinstein how hard it is to build an empire from scratch (but you may have to buy him lunch to ask that question. Dude is totally broke).

Look, I work for The World’s Largest Media Company – Manka Bros. – and they have five movie labels and all of them suck. Sorry, Khan (my boss, Khan Manka, Jr.). And they’ve been doing it for 90 years.

Even though “Extraordinary Measures” looks like the kind of movie that would give me a really good cry on a Saturday night at home – WHILE WATCHING THE HALLMARK CHANNEL – I’m sort of rooting against this one to succeed.

You see, I want CBS to buy (or wrest away) Paramount Pictures from Viacom and then immediately close CBS Films. I want News Corporation to buy all the cable channels and other assets from Viacom.

Then I want Viacom and Sumner Redstone to go away… forever. (I realize Sumner will still be Chairman of CBS – but Chairman can be overthrown – ask Steve Case – even if it’s an old coot that’s never going to die.)

So, good luck CBS Films. It’s a tall mountain to climb. I’m thinking “Extraordinary Measures” will pull down between $10-15 million this weekend. Whether that is good enough to call the first release a success… we’ll just have to find out. Less than $10 million and there will be quite a few worried CBS Films execs on Monday morning.

Jill Kennedy – OnMedea

January 21, 2010April 7, 2011

Letterman vs. Leno

The Conan exit deal is done – probably the largest payout in television history for someone averaging a 2.5 rating.

It is presumed he will go to Fox and get a 2.0 rating at 11:00 (my guess is reruns of The Simpsons on local affiliates do better than that).

So, with apologies to Jimmy Kimmel, Jon Stewart, Stephen Colbert, George Lopez, Charlie Rose, etc., it comes down, once again, to Letterman vs. Leno.

Who will win the ratings battle (long-term) once they resume head-to-head competition March 1, 2010?

It’s very simple:
Jay Leno wins – without a doubt.

Here’s why:

DEMOGRAPHICS: Late night talk show viewers are not the Taco-Bell-eating slacker college students that most of these hosts think they’re ‘in touch with’. That demo is watching The Daily Show, Colbert, Adult Swim or they’re online or playing video games (maybe they’re not consuming any media and are out pounding drinks and, God willing, conversing with the opposite sex). So, older viewers are watching Jay and Dave – and older viewers prefer Jay. It’s warm and safe television with Headlines and Jaywalking. Dave is ‘too edgy’ for older America, even in his advanced years.

VACATION: Jay is notorious for working 46-48 weeks a year. Dave works… less than that. Even if Dave wins the first few weeks after Jay returns in March (as expected), Jay will pick up viewers once Dave goes on his first long vacation.

WORK ETHIC: While I am not doubting that Dave works very hard to put on his show four nights a week, Jay is indefatigable. He always seems to be out with the public, doing stand-up, corporate events, car shows… almost anything the network asks him to do. Jay has a high visibility factor that Dave… doesn’t have. (Not that you need that to succeed – Johnny Carson was a painfully shy recluse and did just fine.) However, when you’re trying to win back the hearts and minds of your viewers, being visible with “your public” can go a long way.

HISTORY: Jay Leno has been a consistent ratings winner for 17 years. Yes, bad press and public sentiment has damaged that but most of Jay’s fans could care less about ‘The Tonight Show’ debacle (though, I think everyone would love to see Jeff Zucker get fired).

Finally, Jay spent 20 years in comedy clubs across the country before getting ‘The Tonight Show’ and he cut his teeth in that ruthless, back-stabbing world. If he survived the shit that went on in those clubs, he can survive almost anything.

Dave did quite a bit of stand-up in the 1970s, yes, but never really immersed himself into that world. Being a great comic was not on his radar. He has always been perceived (as he wished) as a TV guy.

Jay is a comic first and a TV guy next – which is why his fans keep watching – they simply want to hear jokes on ‘The Tonight Show’ told by a comic and not just a “funny person” doing bits.

Jill Kennedy – OnMedea

P.S. – Where were all these new Conan fans when he really needed them – over the summer when he started hosting The Tonight Show? If he had the ratings then that he has now – there is no controversy. Jay would be out and Conan would be in.

January 20, 2010April 8, 2011

The Human Target – Internet Advertising Gone Wrong

Allison Warren, AOL, Ari Emanuel, Ben Silverman, Brad Kern, Chi McBride, DC Comics, Fox Broadcasting, Grace Gilroy, inappropriate online advertising, Jackie Earle Haley, Jay Leno, Jeff Immelt, Jeff Weiner, Jeff Zucker, Jill Kennedy, Jonathan Steinberg, Kevin Hooks, Khan Manka, Manka Bros., Mark Valley, Matthew Federman, McG, Mike Desabrais, missing college students in Haiti, OnMedea, Peter Johnson, Simon West, Stephen Scaia, Terry Semel, The Human Target, Tim Armstrong

A couple of moments ago, I went to AOL.com to see what fresh content they had put up today and was greeted with a heartbreaking headline about four missing American college students in Haiti who were on a humanitarian mission when the earthquake struck last week.

Then, just as I was going to click-through to read about the parents’ anguished search for their children… The Human Target – Premiering On Fox – burst through the story headline with digital flames and bullet holes.

Call me crazy, and I realize it’s hard to pick and chose which stories get the full animated advertising treatment, but this seems a little inappropriate to me.

Can’t The Human Target just burst through Ben Silverman and Jeff Zucker stories?

Jill Kennedy – OnMedea

January 19, 2010April 8, 2011

Jay Leno and NBC: Damage Control Begins

OK. So Conan is gone. Jay is back at 11:35. What’s next? Damage control.

Over the next few weeks, we can expect to see NBC Universal’s ‘A Team’ of publicists begin the seemingly impossible task of resuscitating the images of Jay Leno, The Tonight Show and NBC.

The Winter Olympics couldn’t have come at a better time to provide a necessary distraction – and it allows NBC Universal’s corporate publicists an extra two weeks to rebuild NBC’s shattered image.

So, here’s what needs to be done:

Step 1: Jeff Zucker must be fired. Regardless of what really happened behind the scenes, his name is synonymous with the total failure of NBC and it is perceived by the public that he is the main reason the Conan/Jay issue became such a mess. The fact that he actually believed the best way to handle the situation was to attack Conan O’Brien illustrates his complete inability to manage a crisis.

This is not someone that Comcast needs at the top of the new company to be formed and it’s, frankly, not someone that anyone needs (unless he wants to go join his buddy Ben Silverman in his soon-to-be failed company – Electus). That would be fine with me.

Step 2: Provide tons of food aid to Haitian earthquake victims (with the optional The Tonight Show With Jay Leno branding on each bag). It’s hard for late night comedians to make fun of someone who is providing real help to people in desperate need.

Step 3: Develop really good / meaningful shows and stick with them even if the ratings aren’t there. While this may result in lower profits in the short-term, NBC needs to convince viewers that they are capable of producing quality entertainment and don’t just make crappy shows about who can lose the most weight.

That’s it. Jay will go back on at 11:35 and will most likely become #1 again in a month or so. Major stars will not boycott Jay because the late night shows are vital to the promotion of their upcoming films and television series.

Sure, right now everyone is on Conan’s side but once Tom Hanks and Julia Roberts have films to promote, they’ll be right there back on Jay’s couch. Without a doubt.

If these steps are taken, NBC should be in a pretty good position when they announce their fall 2010 shows at the May upfronts.

However, if Step 1 is ignored – all bets are off.

Jill Kennedy – OnMedea

January 14, 2010April 8, 2011

The Tonight Show With Jay Leno

ABC, Angela Bromstad, Ari Emanuel, Barry Diller, Ben Silverman, Beverly Hills Hotel, Brian Roberts, CBS, Comcast, Conan O'Brien, CSI: NY, Dawn Ostroff, Deadline Hollywood, Dick Wolf, Eastwick, ER, GE shareholder, Gossip Girl, Jay Leno, Jay Leno has Failed, Jay Leno ratings, Jeff Gaspin, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jill Kennedy, Jimmy Fallon, John Ferriter, Julianna Margulies, Kate Gosselin, Khan Manka, Law & Order, Manka Bros., Marc Graboff, Nikki Finke, Octomom, OnMedea, Paul Telegdy, Peter Roth, phoenix rising from the ashes, Producers Caucus Panel, Sharon Waxman, Stop all the clocks..., TCA Winter Press Tour, Terry Semel, The CW, thewrap.com, Tonight Show With Jay Leno, W.H. Auden, Warner Bros., William Morris Endeavor

Done deal. The Tonight Show with Jay Leno from 11:35 – 12:35. Conan O’Brien: SOL.

Jill Kennedy – OnMedea

January 14, 2010April 11, 2011

Jeff Immelt, Brian Roberts: Jeff Zucker Has Got To Go

But this was ignored (granted, he may not even know OnMedea exists) and now it has become a PR disaster. Does he not see the total public support for Conan now that he is “the victim”? Not that Zucker gives a shit about public opinion – if he did, maybe NBC wouldn’t consistently be the #4 network.

Conan didn’t have to be “the victim”. He could have been portrayed as a “Wall Street bank” like Goldman Sachs or JPMorgan – who just got a $65 million payout bonus for doing no work.

Here’s a statement that should have been read two weeks ago: “We are canceling ‘The Jay Leno Show‘ and moving Jay back to ‘The Tonight Show‘ where he belongs – and where he was #1 for many years. Conan O’Brien has been a valuable member of the NBC family, but the ratings at 11:30 were not what we had hoped. However, we have made things right with Conan and paid out his contract – $65 million – and wish him luck wherever he may go next.”

Done.

But no, team Zucker (which includes the newly-installed Jeff Gaspin… that press conference on Sunday was a textbook on how not to handle something) decided to insult Conan by giving the failed Jay Leno the coveted 11:35pm time slot (a decision I agree with from a ratings / business standpoint) and asking Conan to move back to 12:05am. Conan should have been let go (the ratings WERE bad) and he should have been given HIS FULL PAYOUT. Simple. No PR disaster.

Now that little Zucker has insulted Conan AGAIN by saying he will keep him off the air for 3 1/2 years because “he failed to live up to his promise to me.” Are you fucking kidding me? Basta!

So… Jeff Immelt and Brian Roberts – as a GE and Comcast shareholder – I would ask that you please end this ridiculous, horribly managed crisis by firing Jeff Zucker – not when the Comcast acquisition goes through – now.

January 13, 2010April 11, 2011

Anderson Cooper In Haiti

There’s a certain comfort I get whenever I see Anderson Cooper parachute or helicopter into a disaster zone. You just get the feeling that he’ll be the first in and last out on the story.

He’ll report the news 24 hours a day in a tight black t-shirt and not hesitate to dive into a search and rescue operation.

This is an cataclysmic, absolutely horrific tragedy on par with the Asian tsunami in 2004. Jay Leno / Jeff Gaspin / Jeff Zucker / Ben Silverman news seems completely ridiculous and unimportant at this time (though I’m sure it will return soon enough).

I’ll be curious to see how much time Fox News devotes to this story. Hopefully their only source won’t be Pat Robertson. You can just tell they are itching to dump this “earthquake story” and get back to bashing President Obama’s health care plan.

Jill Kennedy – OnMedea