Chris Hughes – OnMedea

January 6, 2014January 22, 2014

Only Tech Reporters Care About CES

Ari Emanuel, Ben Silverman, Bob's Big Boy Burbank, Electus, Fred Willard, Jeff Weiner, Jeff Zucker, Jill Kennedy, kara swisher, Khan Manka, Les Moonves, Manka Bros., Melinda the first lady of magic, nikki finke, Nokia Theater, OnMedea, Philippe Dauman, Rupert Murdoch, sharon waxman, Sherry Lansing, Sumner Redstone, Taylor Swift, Terry Semel, The black Eyed Peas, thewrap.com, Viacom's Holiday party, Accel Partners, Alan Eustace, Allen Blue, Ann Mather, Arvind Rajan, Ben Silverman, Bob Iger, Bret Taylor, Chamath Palihapitiya, Chris Hughes, Christopher Cox, Dan Rose, David Drummond, David Ebersman, David Fischer, David Henke, David Kirkpatrick, David Sze, Deep Nishar, Dustin Moskovitz, Eduardo Saverin, Ellen Levy, Elliot Schrage, Emilie Choi, Eric Schmidt, Erika Rottenberg, Gerald Levin, Greylock Partners, HBO, Jean-Luc Vaillant, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jill Kennedy, Jim Breyer, Joanna Shields, John Doerr, John Hennessy, Jon Miller, Jonathan Heiliger, Jonathan Rosenberg, Justin Aselage, Katrina Hau, Kevin Eyres, Khan Manka, Li Ka-shing, Lori Goler, Manka Bros., Marc Andreessen, Mark Cuban, Mark Zuckerberg, Matt Cohler, Mike Gamson, Mike Murphy, Mike Schroepfer, MySpace, Nicolas Carlson, Nikesh Arora, OnMedea, Owen Van Natta, Patrick Crane, Patrick Pichette, Paul Buchheit, Paul Madera, Paul Otellini, Peter Thiel, Ram Shriram, Reid Hoffman, Robby Kwok, Rupert Murdoch, Sergey Brin, Sheryl Sandberg, Shirley Tilghman, Shona Brown, Steve Cadigan, Steve Patrizi, Steve Sordello, Sumner Redstone, Ted Ullyot, Tony DiSanto, Toy Story 3, CES

Nearly every major online publication (and print for that matter) are sending at least one reporter to Las Vegas for the Consumer Electronic Show (CES) – and no one, except those reporters, actually cares what comes out of the show.

It’s all the same – year after year.

Reporters write up an elaborate post about “What to expect from CES this year!” –

– then they go to Vegas

– they do a decent write up of Day 1

– then they party hard the first night because they have been so focused on the build up of CES that they just want to unwind

– and then they write a lackluster Day 2 report (because they are hungover)

– party some more

– and then sort of disappear until it’s time to drag themselves home.

Believe me, if CES were held in Fresno, even the Tech reporters wouldn’t show up.

Because it’s not about “new technology” (the gadgets are really just variations on themes from the past 10 years), it’s about “Vegas” and being able to get drunk on the company dime.

The same goes for the legions of companies that attempt to break new products and show off their brilliant innovations.

It’s a snow job – everyone is reprinting the same press release and then heading to dinners and cocktail parties to talk about the press release.

99.99% of the world’s population really don’t care to read about a $150,000 4K television, or a self-driving car or wearable tech – they might buy it once it hits the market if the products are good – but to read about it from hundreds of tech reporters and bloggers? Not so much.

But 99.99% do care about Vegas. So just write about your debauchery (like this CEO from last year – CES After Dark) and forget the gadgets.

No one cares.

Jill Kennedy – OnMedea

March 5, 2013March 21, 2018

The Pathetic, Sleazy World Of Facebook ‘Likes’

1000Memories, Accel Partners, Amish Jani, Andrew Hyde, Andrew Mason, Andy Sack, Ashton Kutcher, Aydin Senkut, Ben Silverman, Bin 38, Bob Davis, Bob Iger, Brad Feld, Brian Kempner, Chris Hughes, Christopher Steiner, Dan Nova, Daniel Gaisin, Danielle Hootnick, Dave McClure, David Brown, David Cohen, David Kirkpatrick, Demi Moore, Demo Day, Diego Gutierrez, Dustin Moskovitz, Edmond Yue, Eduardo Saverin, Emmett Shear, Eric Lefkofsky, Fergal Mullen, FirstMark Capital, Founders At Work, Francis Duong, Gaurav Tewari, Gerald Levin, Gerald Poch, Greg McAdoo, Greylock Partners, Harjeet Taggar, HBO, Highland Capital Partners, Irena Goldenberg, Jared Polis, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jessica Livingston, Jessica Mah, Jill Kennedy, Joanna Shields, John Hsin, John Palfrey, Jon Miller, Jr., Justin Kan, Justin.tv, Khan Manka, Larry Wilson, Laurence Albukerk, Lawrence Lenihan, Li Ka-shing, Loopt, Manish Patel, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, Matt Nichols, Michael Arrington, Michael Gaiss, MySpace, Nick Marsh, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Paul Cianciolo, Paul Graham, Peter Bell, Peter Thiel, Reddit, Richard de Silva, Richard Heitzman, Rick Heitzmann, Robert Morris, Ron Conway, Rudy Adler, Rupert Murdoch, Sand Hill Road, Scott Shane, Scott Switzer, Sequoia Capital, Sergey Nazarov, Shabbir Dahod, Shawn Broderick, Sheryl Sandberg, Sterling Phillips, Sumner Redstone, Tapzilla, TechCrunch, TechStars, TextPayMe, Toy Story 3, Trevor Blackwell, Y Combinator, google, Eric Schmidt, Tina Brown, The Daily Beast, Barry Diller, Dan Lyons, Google Smear campaign, Burson-Marsteller, Chris Soghoian, Jim Goldman, John Mercurio, Mark Pincus, Zynga, Spotify, Facebook Like

Companies who believe that having millions of “Likes” on Facebook is important to their bottom line have it absolutely wrong.

“Liking” Coke or “Liking” The Avengers on Facebook isn’t going to make a person drink more Coke or see The Avengers more times – it just means they’re going to get nothing but product blasts for the rest of their lives.

I would argue it might actually make you drink less Coke because you’re so fucking annoyed with the relentless marketing from the Coca-Cola Company.

Social media would be incredibly valuable if companies would just leave it alone, make products people really like (not “Like”) and stay out of our faces.

People talking with each other (real people) and texting and emailing and chatting, etc. is the greatest marketing tool ever invented (and it wasn’t actually invented by anyone – save God). And companies are figuring out new and clever ways to fuck that up.

If you mention in your status that you are running out to Starbucks – there is really good chance your Picture and Status Update will appear in one of your friends News Feed as ads.

So, you are now, unwittingly, a Corporate Shill for Starbucks. Most people don’t like to be Corporate Shills. The term “Corporate Shill” is not a term of endearment. It makes your real friends hate you just a little bit more than they did before you pushed a product on them.

I did a little experiment over the past month. I decided to accept everyone who requested to be my friend on Facebook – http://www.facebook.com/jill.kennedy.5095

I had my own little circle of work colleagues and college friends (around 30) – but decided to accept all comers in the hope that I could expand the number of “Likes” on my newly-created Company page – http://www.facebook.com/MankaBros

So I accepted and sort of went begging for “Likes” as so many people do. “If you ‘Like’ my page I’ll like your ebook or Erotic Blacklight Art Page in return…'” etc. etc. etc.

This was an eye-opening and humiliating experience – I now have 768 Friends (and counting) and not many “Likes.”

But, surprise, suddenly there was pornography in my News Feed.

There was every kind of racist Poke imaginable. Scary sexually advances. (And, to be fair, a few genuinely nice people.)

But, in general, a stunning display of what’s really out there.

Not pretty.

Are these the people Coke wants to “Like” them?

The marketing world’s latest buzz phrase is “Big Data” – gathering everybody’s information. Seriously, there are people out there whose information should never be shared except with some type of law enforcement.

Personally, I can only speak for big media companies (and myself), but I can imagine it applies to every company (and person) out there – be careful what you wish for when you start your social media campaigns because once people “Like” you, they never leave you alone.

Jill Kennedy – OnMedea

P.S. – “LIKE” ME ON FACEBOOK!” – http://www.facebook.com/onmedea

October 4, 2012October 4, 2012

Facebook Is Irrelevant

So… Facebook has announced it has passed ONE BILLION USERS.

Sounds like a reason for a huge celebration. What an amazingly awesome global community!

We should all rejoice together because we built it… together!

But unlike the supermarket that rewards its one millionth customer with balloons, gifts and plaques and everyone is so happy for the store, the only reaction to Facebook’s announcement is people commenting “Facebook sucks!” “Are they counting all 10 of my accounts including my dogs?” “I quit Facebook months ago.” etc. etc. etc.

Facebook has a problem and it’s one that it will not overcome.

Facebook is irrelevant.

Nobody cares about it anymore. There are no balloons, no cheers, no tears, just… meh.

Sure, people use it to post photos of drinking, of babies and bike riding for charity but we, the connected world, have moved past that boring old shit that used to be slightly cool.

I’m sure to that comment Facebook would say – “No, no, wait, you’re wrong, Jill – people also post funny sayings and signs that they find amusing.”

Indeed, they’re right. How am I supposed to know I should “have an awesome day” if I didn’t see it posted in the morning by one of my “friends”?

In the past, I have written that Facebook Is Worthless, Overvalued, and Must Be Stopped – but now, I just don’t care about it anymore.

I have become Facebook indifferent – it means absolutely nothing to me.

That’s not the way it was supposed to be.

The swagger and smirking of the executives and investors before the IPO made it seem like this was a company like no other on the planet – a truly game changing experience that would actually… change the world.

The world did not change because of Facebook.

We all have the same problems that generations before us had. Politicians still use the same rhetoric. American flags are still burned at overseas Embassies. Famine and hurricanes still occur.

The only positive thing Facebook ever did was allow us to see what our high school and college friends look like today. It doesn’t mean we’re going to have dinner with them or have an actual conversation. But we do get to see if they got fat. That’s it and I suppose that’s worth something.

During the first Presidential Debate between President Obama and Mitt Romney the social media winner of the night was… Twitter.

Nearly all the media outlets and pundits were talking about what happened on Twitter during the debates. Not Facebook. Not LinkedIn. Not Google Plus.

To be serious, I have no idea how they add their numbers to conclude that one billion people are on Facebook.

Perhaps they should say one billion accounts have been set by about 200 million people? We all know people who have multiple accounts (almost everyone) – accounts for dogs, literary characters and just plain fake names that we all use to hide from our “friends” and supposedly Facebook is cracking down on this practice. (By the way, you can “friend” me here.)

And that’s another reason the site sucks – who wants to be completely real on Facebook?

We’re not trying to get a job. We’re not running for office. We’re just trying to spend a few minutes out of our day looking at drunken babies and trying not to be monetized.

So congratulations, Facebook on one billion users – one billion bored, indifferent, and dissatisfied users.

Jill Kennedy – OnMedea

P.S. – I just thought of a way Facebook could be relevant… they could buy Twitter.

July 24, 2012July 26, 2012

Should We Believe Facebook’s Earnings?

Today is a big day for FB:NASDAQ.

The first earnings release after a pretty crappy IPO.

Needless to say, earnings and guidance must destroy expectations.

This is important for everyone who has a stake in the company – from those who had blind faith in the IPO and bought whatever meager shares they could, to the early investor billionaires and millionaires who were counting on a lot more than they’ve received thus far (greed’s a real pisser), to all the Facebook employees that have lost a bit of their swagger (and future riches) over the last couple of months.

In fact, Silicon Valley as a whole has lost its swagger a bit because of this IPO flop.

A blow-out earnings report would allow all those who were doubted and shunned to say “nah nah nah nah naaaah – told you so – we rock you suck, etc.”

Which makes me wonder, if, indeed, this is a blow-out earnings report despite what many analysts are predicting (consensus: not a blow-out), should the numbers be believed?

Is there a temptation by management and the number crunchers to goose things a bit for this very important first earnings report? Juggle some things. Move stuff around – make it up later. I’m sure they feel they’re smart enough to get around that little “random regulatory audit thing.”

They’ve got millions of made-up users – why not millions of made-up dollars?

There must be that temptation, right? I mean, how much could the SEC fine be in the scheme of things?

I’m sure the immediate reaction to such a wild, speculative (and probably fictional) premise is – “I’m shocked! How dare you presume that Facebook – with its long history of supreme ethics and outstanding morals would even dream of such a thing?”

Maybe it’s just me.

But if we hear on Thursday that there are now over 1 billion users – I’m just not going to believe it (especially when you take out the 200-300 million users that are either animals, aliases or fictional characters).

If they say that people are spending more time than ever on Facebook – I’m just not going to believe it.

If we hear on Thursday that advertising on Facebook has never been better and will continue to grow into 2013 – I’m just not going to believe it.

It is Mark Zuckerberg and Sheryl Sandberg’s job on Thursday is to convince us that things are awesome and getting ‘awesomer’ every day. And when they say that, I am not going to believe it.

But, truth be told, I am not the most bullish person when it comes to Facebook.

After all, I did write “Facebook And The Disappearing Valuation (A Fairy Tale),” and “Facebook Is Worthless,” and “Facebook Must Be Stopped,” and “All The Facebook’s Men,” and “Advertise On Facebook And Reach More People Than 10 Super Bowls,” and “Facebook To Reach 7.3 Billion Users By 2015,” and “Y Combinator Is a Stupid Idea” (I just threw in that last one for fun).

But you do have to wonder – it is soooooo important NOT to disappoint and pressure is coming from everywhere to make sure that they don’t.

Jill Kennedy – OnMedea

January 27, 2012May 15, 2012

Facebook And The Disappearing Valuation (A Fairy Tale)

Once upon a time, in the tiny hamlet of Menlo Park, California, there was a company called Facebook.

This company was unlike any other (sorry, make that ‘like MANY others’) in that it connected people from around world through a magical and glorious technical achievement called the Internet.

Everyone loved Facebook:

“Oh my God, it is so easy to upload pictures of my baby!”

“I can’t believe I found all my old high school and college friends so easily!”

“Hey everyone, I’m off to get a coffee – can’t start my day without coffee!”

People from around the world chatted, and shared, and reconnected. There was something really exciting going on in the tiny hamlet of Menlo Park.

But then, one day, because Facebook was growing so so so very large – and its bills were growing so so so much – it needed to somehow make money.

Facebook was so kind that they didn’t want to charge people for the privilege of using its service – so it added advertising. Advertising so tiny that the people of the world didn’t even noticed the ads were there.

“There are ads on Facebook? You know, I’ve never seen one – and I certainly have never clicked on one! Good for them.”

Perhaps Mean Old Mr. Advertiser started to realize that no one was clicking or even noticing his ads.

But little Facebook still needed to get paid – I mean, even a whore has to eat – so they decided to work something out with Mean Old Mr. Advertiser.

Maybe they could somehow leverage their size and sell the personal information of their 900 million users. Would that keep Mean Old Mr. Advertiser off their backs so they could resume their happy life of connecting the world and bringing nothing but joy?

Facebook was so kind to its users that they even added a “Like” button (because “Like” is much nicer than “Dislike” and Coca-Cola doesn’t want to see how many people “Dislike” Coke Zero).

It was so simple, users could either “Like” something or choose not to hit the “Like” button. It was up to the user.

That worked for awhile until the users of the world started to realize what was happening. Many users got angry and felt their privacy was being invaded.

About 15 people actually quit Facebook (while another 100 million signed up).

After a few months, things calmed in the tiny hamlet of Menlo Park and the people on Facebook – to a lesser degree – felt fairly happy again.

But then, one day, Facebook decided that the users of the world needed to share every bit of information about their lives – from birth to even death – and put it all into a very conforming and dizzying glop of data called Timeline.

Mean Old Mr. Advertiser LOVED the idea of Timeline.

Finally, Facebook was thinking like him. Now they got the idea. Mean Old Mr. Advertiser could scour the lives of the people of the world and target them with goods and services that they may or may not enjoy.

And somehow, in just a brief eight years of existence – little Facebook grew and grew and grew and became worth $100 BILLION FUCKING DOLLARS! Oh, goodness, pardon me. (An IPO last year would been insane! What a missed opportunity!… but I digress.)

Well, from here the story gets a little tragic.

The beaten down people of the world and users of Facebook grew so exhausted from the daily overhauls of the site (which were necessary to maximize revenue) that they actually stopped spending time on Facebook – instead reading real books to their children and enjoying the outside world.

Comments started to appear on other websites (yes, there are actually other websites) saying they hate Facebook, are never going back and are quitting.

Poor little Facebook. They just wanted to HELP the world – not FUCK OVER the world.

How could a crappy redesign and a selling of their soul piss people off so much?

It’s just a website after all (one that is on its way to becoming WORTHLESS and must be STOPPED for the good of the world!… one more digression).

I mean, why do the people of the world care so much?

Well, we all know how the story ends.

Disgruntled engineers (and let’s assume an MBA or two) who helped create the chaos from the direction of Uncle Mark and Aunt Sheryl, began grumbling about their need to become millionaires and billionaires like so many of their friends.

The only way to stop them from leaving the tiny hamlet of Menlo Park – and going to, oh, say, the dangerous crack alleys of Mountain View and Cupertino to seek their fortune – was to take the company public.

By selling $5 or $10 billion dollars in stock to the ‘public’ (at a BULLSHIT valuation of $100 billion!) everyone could become rich and (yes) happy.

So at least the employees of Facebook will now be happy. The people of the world, who are seriously beginning to hate Facebook and are either leaving or staying away in droves, are less and less happy every day.

But Mean Old Mr. Facebook couldn’t care less – the users can go fuck themselves.

“Just put your freakin’ family photos in the template we have provided, “Like” the new Coke Zero, play the stupid Zynga games, pay for a movie rental, pay for a music subscription, and keep your stupid mouth shut. We’re not getting to a trillion dollar valuation from pictures of your goddamned baby!”

Mean Old Mr. Facebook is right. The User is wrong.

The moral of the story: Don’t screw your users. They’re the ones that built you up and they’re the ones that will bring you down.

Jill Kennedy – OnMedea

September 1, 2011December 12, 2011

Facebook Must Be Stopped

There is an evil temptation that far too many companies are having trouble resisting – the temptation to launch a new product or service on Facebook.

Every month, when the number of Facebook users seem to go up by 100 million or so – to a current tally of 750 million (let’s be serious, about half are most likely fictional or animals), the CEOs of most entertainment and technology companies get the crazy urge to somehow “tap into that customer base.”

This crazy urge must be resisted. Why? So Facebook is destroyed and the people of the world can go on to a much more interesting existence.

In my opinion, doing business with Facebook is the equivalent of doing business with China. Companies feel they need break into the Chinese market because there is FREAKING 1.3 BILLION PEOPLE THERE! “If we just get 0.0001% we’ll be successful. It’s a no brainer!”

And nearly every company goes there with their hat in their hand – giving every insane concession imaginable just to get in the door – and, eventually, come home with a giant footprint on their ass.

Reminder: The Chinese government can do whatever they want. The deal signed means nothing. If they don’t like your attitude or your product or just feel you’re getting a little “too friendly”, they’ll cut you off and send you home a miserable failure. And it doesn’t matter how many cartons of cigarettes or bottles of Slivovitz you give local officials. When it’s over, it’s over.

This is also true of Facebook.

I firmly believe Facebook could absolutely destroy Zynga (and numerous other companies) overnight. They have that power.

Granted, there is too much money at stake with Zynga’s upcoming IPO, so they probably won’t exert that power. But do you think the Zynga executives are going to do anything to antagonize Facebook… ever? Mark Zuckerberg knows the power he has over Mark Pincus.

That is another reason why Facebook must be stopped. Too many people are believing the hype and are afraid of being left behind.

Every day, Facebook dominates technology news. Press release after press release announces Facebook’s new initiatives and services. Their PR department sends out a press release, websites rewrite them slightly and, pow, you have technology news with a narrative controlled by… Facebook.

This week came a “leak” that they will be going into the Music business by blending streaming services such as Spotify, rdio and MOG into the Facebook user experience.

After all, why should anyone have to leave Facebook to listen to music? Why should anyone have to leave Facebook ever?

(I am working on a product that integrates Facebook into my morning shower. There must be a way to combine my Facebook news feed with the water from the shower head so my friend’s status updates directly enter my pores and absorb into my brain. But I digress….)

Spotify is a great service. They don’t need Facebook. People on Facebook don’t complain about having to toggle away from Facebook in order to go onto Spotify. It ain’t broke, don’t fix it!

Spotify and other media companies need to resist the temptation of the 750 million non-paying users (which includes millions of dogs and cats who don’t really care what songs they listen to).

And look at this growth chart (left). 7.3 billion users in 2015 vs. only 7.2 billion people alive on the planet!

Major media companies (including my parent company Manka Bros. Studios) need to realize that Facebook needs them more than they need Facebook. (Manka Bros. is actually working on a ‘Facebook Killer’ – Caligula – to launch later this year but I fear it will be more of the same.)

Content is the driver of everything in media. Put a great movie on a crappy 13 inch black & white TV and it’s still a great movie and people will watch it. Put a shitty movie on a 110″ inch HD television screen with Dolby SurroundSound, movie lighting and a cocktail, and it’s still a shitty movie that no one will watch.

Facebook needs to realize that the only reason they are popular is because we all have this urge to see what our friends from high school and college look like now. That’s it really. It’s not to watch “The Dark Knight” for 30 Facebook Credits or buy pigs on “Farmville” (millions do it, I know, and why not? – it’s right there in front of us and we’re freakin’ bored with our lives).

But I think it’s time to break away and see what else is out there in the world.

Jill Kennedy – OnMedea

July 26, 2011August 2, 2011

Debt Ceiling Impasse 1 — Social Media 0

American Idol, Ari Emanuel, Ben Silverman, Bruce Gowers, Cecile Frot-Coutaz, Freemantle Enterprises, Gaude Lydia Paez, Jeff Weiner, Jeff Zucker, John Pritchett, Kara DioGuardi, Ken Warwick, Kevin Reilly, Khan Manka, Manka Bros., Nigel Lythgoe, Nikki Finke, Paula Abdul, Peter Rice, Randy Jackson, Rupert Murdoch, Ryan Seacrest, Scott Grogin, Sharon Waxman, Simon Cowell leaving American Idol, Simon Fuller, Terry Semel, Haley Reinhart, James Durbin, Scott McCreery, Lauren Alaina, Jennifer Lopez, Ben Silverman, Jimmy Iovine, Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3, Mitch McConnell, President Barack Obama, Harry Reid, Nancy Pelosi, Michele Bachman, John Boehner, Sarah Palin, Jo Bonner, Martha Roby, Mike Rogers, Robert Aderholt, Mo Brooks, Spencer Bachus, Terri Sewell, Don Young, Eni F.H. Faleomavaega, Paul Gosar, Trent Franks, Benjamin Quayle, Ed Pastor, David Schweikert, Jeff Flake, Raul M. Grijalva, Gabrielle Giffords, Eric Crawford, Tim Griffin, Steve Womack, Mike Ross, Mike Thompson, Wally Herger, Daniel Lungren, Tom McClintock, Doris Matsui, Lynn Woolsey, George Miller, Nancy Pelosi, Barbara Lee, John Garamendi, Jerry McNerney, Jackie Speier, Fortney Pete Stark, Anna Eshoo, Michael Honda, Zoe Lofgren, Sam Farr, Dennis Cardoza, Jeff Denham, Jim Costa, Devin Nunes, Kevin McCarthy, Lois Capps, Elton Gallegly, Howard McKeon, David Dreier, Brad Sherman, Howard Berman, Adam Schiff, Henry Waxman, Xavier Becerra, Judy Chu, Karen Bass, Lucille Roybal-Allard, Maxine Waters, Jane Harman, Laura Richardson, Grace Napolitano, Linda Sanchez, Edward Royce, Jerry Lewis, Gary Miller, Joe Baca, Ken Calvert, Mary Bono Mack, Dana Rohrabacher, Loretta Sanchez, John Campbell, Darrell Issa, Brian Bilbray, Bob Filner, Duncan Hunter, Susan Davis, Diana DeGette, Jared Polis, Scott Tipton, Cory Gardner, Doug Lamborn, Mike Coffman, Ed Perlmutter, John Larson, Joe Courtney, Rosa DeLauro, James Himes, Christopher Murphy, John Carney, Eleanor Holmes Norton, Jeff Miller, Steve Southerland, Corrine Brown, Ander Crenshaw, Richard Nugent, Cliff Stearns, John Mica, Daniel Webster, Gus Bilirakis, Bill Young, Kathy Castor, Dennis Ross, Vern Buchanan, Connie Mack, Bill Posey, Thomas Rooney, Frederica Wilson, Ileana Ros-Lehtinen, Theodore Deutch, Debbie Wasserman Schultz, Mario Diaz-Balart, Allen West, Alcee Hastings, Sandy Adams, David Rivera, Jack Kingston, Sanford Bishop, Lynn Westmoreland, Henry Johson, John Lewis, Tom Price, Rob Woodall, Austin Scott, Tom Graves, Paul Broun, Phil Gringrey, John Barrow, David Scott, Madeleine Bordallo, Colleen Hanabusa, Mazie Hirono, Raul Labrador, Michael Simpson, Bobby Rush, Jesse Jackson, Daniel Lipinski, Luis Gutierrez, Mike Quigley, Peter Roskam, Danny Davis, Joe Walsh, Janice Schakowsky, Robert Dold, Adam Kinginger, Jerry Costello, Judy Biggert, Randy Hultgren, Timothy Johnson, Donald Manzullo, Robert Schilling, Aaron Schock, John Shimkus, Peter Visclosky, Joe Donnelly, Marlin Stutzman, Todd Rokita, Dan Burton, Mike Pence, Andre Carson, Larry Bucshon, Todd Young, Bruce Braley, David Loebsack, Leonard Boswell, Tom Latham, Steve King, Tim Huelskamp, Lynn Jenkins, Kevin Yoder, Mike Pompeo, Ed Whitfield, Brett Guthrie, John Yarmuth, Geoff Davis, Harold Rogers, Ben Chandler, Steve Scalise, Cedric Richmond, Jeffrey Landry, John Fleming, Rodney Alexander, Bill Cassidy, Charles Boustany, Chellie Pingree, Michael Michaud, Andy Harris, C.A. Dutch Ruppersberger, John Sarbanes, Donna Edwards, Steny Hoyer, Roscoe Bartlett, Elijah Cummings, Chris Van Hollen, John Olver, Richard Neal, James McGovern, Barney Frank, Niki Tsongas, John Tierney, Edward Markey, Michael Capuano, Stephen Lynch, William Keating, Dan Benishek, Bill Huizenga, Justin Amash, Dave Camp, Dale Kildee, Fred Upton, Tim Walberg, Mike Rogers, Gary Peters, Candice Miller, Thaddeus McCotter, Sander Levin, Hansen Clarke, John Conyers, John Dingell, Timothy Walz, John Kline, Erik Paulson, Betty McCollum, Keith Ellison, Collin Peterson, Chip Cracaack, Alan Nunnelee, Bennie Thompson, Gregg Harper, Steven Palazzo, Wm. Lacy Clay, Todd Akin, Russ Carnahan, Vicky Hartzler, Emanuel Cleaver, Sam Graves, Billy Long, Jo Ann Emerson, Blaine Luetkemeyer, Denny Rehberg, Jeff Fortenberry, Lee Terry, Adrian Smith, Shelley Berkley, Dean Heller, Joseph Heck, Frank Guinta, Charles Bass, Robert Andrews, Frank LoBiondo, Jon Runyan, Chrisopher Smith, Scott Garrett, Frank Pallone, Leonard Lance, Bill Pascrell, Steven Rothman, Donald Payne, Rodney Frelinghuysen, Rush Holt, Albio Sires, Martin Heinrich, Stevan Pearce, Ben Ray Lujan, Timothy H. Bishop, Steve Israel, Peter King, Carolyn McCarthy, Gary Ackerman, Gregory Meeks, Joseph Crowley, Jerrold Nadler, Anthony Weiner, Edolphus Towns, Yvette Clarke, Nydia Velazquez, Michael Grimm, Carolyn Maloney, Charles Rangel, Jose Serrano, Eliot Engel, Nita Lowey, Nan Hayworth, Christopher Gibson, Paul Tonko, Maurice Hinchey, William Owens, Richard Hannah, Ann Marie Buerkle, Brian Higgins, Louis McIntosh Slaughter, Tom Reed, G.K. Butterfield, Renee Ellmers, Walter Jones, David Price, Virginia Foxx, Howard Coble, Mike McIntyre, Larry Kissell, Sue Wilkins Myrick, Patrick McHenry, Heath Shuler, Melvin Watt, Brad Miller, Rick Berg, Gergorio Kilili Camacho Sablan, Steve Chabot, Jean Schmidt, Michael Turner, Jim Jordan, Robert Latta, Bill Johnson, Steve Austria, John A. Boehner, Marcy Kaptur, Dennis Kucinich, Marcia Fudge, Patrick Tiberi, Betty Sutton, Steven LaTourette, Steve Stivers, James Renacci, Tim Ryan, Bob Gibbs, John Sullivan, Dan Boren, Frank Lucas, Tom Cole, James Lankford, David Wu, Greg Walden, Earl Blumenauer, Peter DeFazio, Kurt Schrader, Robert Brady, Chaka Fattah, Mike Kelly, Jason Altmire, Glenn Thompson, Jim Gerlach, Patrick Meehan, Michael Fitzpatrick, Bill Schuster, Tom Marino, Lou Barletta, Mark Critz, Allyson Schwarz, Michael Doyle, Charles Dent, Joseph Pitts, Tim Holden, Tim Murphy, Todd Russell Platts, Pedro Pierluisi, David Cicilline, James Langevin, Tim Scott, Joe Wilson, Jeff Duncan, Trey Gowdy, Mick Mulvaney, James Clyburn, Kristi Noem, David Roe, John Duncan, Charle Fleischmann, Scott DesJarlais, Jim Cooper, Diane Black, Marsha Blackburn, Stephen Lee Fincher, Steve Cohen, Louie Gohmert, Ted Poe, Sam Johnson, Ralph Hall, Jeb Hensarling, Joe Barton, John Abney Culberson, Kevin Brady, Al Green, Michael McCaul, Michael Conaway, Kay Granger, Mac Thornberry, Ron Paul, Ruben Hinojosa, Silvestre Reyes, Bill Flores, Sheila Jackson-Lee, Randy Neugebauer, Charles Gonzalez, Lamar Smith, Pete Olson, Francisco Canseco, Kenny Marchant, Lloyd Doggett, Michael Burgess, Blake Farenthold, Henry Cuellar, Gene Green, Eddie Bernice Johnson, John Carter, Pete Sessions, Rob Bishop, Jim Matteson, Jason Chaffetz, Peter Welch, Donna Christensen, Robert Wittman, Scott Rigell, Robert Scott, Randy Forbes, Robert Hurt, Bob Goodlatte, Eric Cantor, James Moran, Morgan Griffith, Frank Wolf, Gerald Connolly, Jay Inslee, Rick Larsen, Jaime Herrera Beutler, Doc Hastings, Cathy McMorris Rodgers, Norman Dicks, Jim McDermott, David Reichert, Adam Smith, David McKinley, Shelly Moore Capito, Nick Rahall, Paul Ryan, Rammy Baldwin, Ron Kind, Gwen Moore, James Sensenbrenner, Thomas, Petri, Sean Duffy, Reid Ribble, Cynthia M. Lummis, Jeff Sessions, Richard Shelby, Mark Begich, Lisa Murkowski, Jon Kyl, John McCain, Mark Pryor, John Boozman, Dianne Feinstein, Barbara Boxer, Mark Udall, Michael Bennett, Joseph Lieberman, Richard Blumenthal, Christopher Coons, Edward Kaufman, Bill Nelson, Marco Rubio, Saxby Chambliss

For the past week, I’ve been instructed by a few Facebook friends to update my status by cutting and pasting a sentence or phrase that reflects their outrage of the current Debt Ceiling Impasse...

… or to email my Congress person…

… or to Tweet THIS if I want change…

… or to text someone that ‘I’m mad as Hell and I’m not going to take it anymore.’

And after all that updating, and reposting, and retweeting, and Google+ing, what’s the result?

– Debt ceiling impasse.

– Unstable global financial markets.

– Multiple stories about the inevitable downgrade from our AAA credit status and a coming stock market collapse.

Now, perhaps there are a few young congressional aides that are monitoring the ‘Facebook Status Update Situation’ and how many constituents actually posted the sentence of choice – but, really, is Congress listening?

Of course not.

Support or dissent from social media is like “American Idol” voting. So silly – but since it’s so easy to participate… why not?

It’s just another reason I feel Facebook is worthless. Superficial passion. “My day was awesome!” “My kids are the best students!” “Here’s the greatest recipe for Apple Pie!”

On “American Idol”, viewers are urged to phone or text (standard text message rates apply) as many times as they can for their favorite contestant. If you can’t get through – please keep trying!

Millions and millions of “votes” for Scott McCreary. Millions and millions for Lauren Alaina. Yet more millions and millions for Haley Reinhart (why, I’ll never know – don’t be hating me Haley fans – I just don’t think she’s talented).

And the winner is? Oh, I don’t know… we don’t care. The producers have agreed on… I mean, America has voted on… let’s say… Scotty!

You realize the votes aren’t counted, right?

If they actually did count the votes, the viewers would see those counts. Because that would add an interesting dynamic.

But producers can’t do that because then they wouldn’t be able to kick off the contestants they don’t like.

The same thing applies when social media takes on politics. When one person can re-post something a thousand times, it’s a superficial reading of what is really going on.

“Millions of emails have flooded the in-boxes of members of Congress.” Yeah, millions and millions of emails from three guys in Utah. And all went straight to the Congressional Spam folder.

And every political party is doing it – which creates nothing but muddle.

I am fairly certain the Tea Party people are flooding their status updates with “Don’t Raise The Debt Ceiling At All. Take Back America!”

And Republican Facebookers are pasting “Make Obama a one-term President.”

And the Democrats: “Don’t let the corporate jet owners win again!”

Is there anyone counting who is updating their Facebook status the most times? What do you think? And what do they win if they post the most? At least Scotty McCreary gets a record contract. Social Media activists get… ignored.

We all know where the Debt Ceiling Impasse is headed no matter how many Tweets are Tweeted – and so does President Obama. The U.S. will be kicking the can further down the road and a six month or one year debt ceiling extension that will accomplish very little and will be reluctantly signed on August 1st or 2nd.

Then Congress goes on vacation for the month of August.

The issue will be taken up again in early 2012 – two weeks or so before another possible default. And the Facebook status posting and Tweeting will begin another cycle… just in time for the new season of “American Idol”.

Jill Kennedy – OnMedea

May 12, 2011May 12, 2011

All The Facebook’s Men

As soon as I read The Daily Beast story about Facebook’s alleged smear (whisper) campaign against Google, I immediately thought of the scene in “All The President’s Men” with all the newspaper editors sitting around deciding which stories to run the next day.

When Watergate is brought up, there is stiff resistance from a couple of the editors.

This scene (replacing ‘Watergate’ with ‘Facebook’) could easily have played out at The Daily Beast with the change of a few words in the screenplay:

INT. THE DAILY BEAST – BUDGET MEETING

SEXY BEAST EDITOR: Let me tell you what happened when I was having lunch today at Locanda Verde–

TINA BROWN: Correction – when you were drinking your lunch at the bar of Locanda Verde–

The room erupts in laughter.

SEXY BEAST EDITOR: –this Facebook guy, a good one, a pro, came up and asked what is the “Google smear” compulsion with you guys and I said, well, we think it’s important and he said, if it’s so goddamn important, who the hell is Dan Lyons?

INNOVATION EDITOR: Fake Steve Jobs for one – but I digress. Ask him what he’s really saying – he means to take the story away from Dan Lyons and give it to his people at the Sexy Beast.

SEXY BEAST EDITOR: Well, I’ve got some pretty experienced people sitting around, wouldn’t you say so?

INNOVATION EDITOR: Absolutely, and that’s all they do, sit sit sit – every once in a while they reprint Michael Arrington, some reporting–

SEXY BEAST EDITOR: Well, what if Dan Lyons get it wrong–

TINA BROWN: Then it’s Barry Diller’s ass, isn’t it? And we’ll all have to go work for a living.

The room clears, only a couple of Editors and Tina Brown stay behind:

SEXY BEAST EDITOR: I don’t think we should cover this story, period.

TINA BROWN: Go on.

SEXY BEAST EDITOR: It’s not that we’re using unnamed sources that bothers me, or that everything we print Facebook denies.

TINA BROWN: What then?

SEXY BEAST EDITOR: I don’t believe the goddamn story, Tina, it doesn’t make sense.

TINA BROWN: It will, it just hasn’t bottomed out yet, give it time.

SEXY BEAST EDITOR: Look, why would Facebook do it? My God, Google is self-destructing before our eyes – just like MySpace did, Friendster, the bunch of ’em. Why would Burson-Marsteller send emails to bloggers urging them to write negative stories about Google, unless they wanted to get caught? Why would Burson go to Politico, The Washington Post and The Huffington Post, unless they wanted to get caught?

TINA BROWN: Are you saying Google started a whisper campaign against itself?

SEXY BEAST EDITOR: Jill Kennedy at OnMedea thinks it’s possible – Google needs some positive press, corruption’s always a good one. Get off the story, Tina – or put some people on Google’s public relations team – fair is fair, even in our business.

—————————————-

Hey, we’re early enough in this conspiracy where all theories are in play.

Jill Kennedy – OnMedea

Click here to read the scene from the original script of “All The President’s Men”

January 13, 2011April 3, 2011

The Trouble With Groupon

I believe Groupon is headed for failure.

Even if they somehow survive, I fear they are doomed to be a company we all view with complete indifference.

I don’t write this lightly. I was amazed and sort of proud that they had the balls to turn down Google’s $6 billion offer.

Founders and senior management becoming fabulously wealthy excepted, there really is no upside to signing away your soul to a giant soulless corporation (take that Manka Bros.!) if you have a solid business or at least unique concept that absolutely cannot fail.

I was rooting for this upstart that had the guts to resist billions. I signed up and started to get the daily deals that were offered – “40% off a facial ($75 value!)”; “Pay $10 for $20 worth of hair products (not my brand)”, etc… these horrible “deals” kept coming and coming and I kept NOT BUYING. Now I believe they should have sold.

Groupon is not a terrible business – a little annoying, a notch above Spammer – but it’s basically a business that pushes all this crap on people that they don’t need (and from my experience, mostly stuff that I don’t even want). The brilliance they have is that they make you think you’re getting these amazing deals and you’d better buy soon or they’re gone forever. Consumers will wise up to this fairly quickly.

Sure, millions are buying (with Groupon keeping well over 50% of the proceeds) and it’s probably good for some of the small businesses that are participating (though I have heard of several disaster stories) – but it’s really just a sexier online version of Valpak – those blue envelopes of local coupons that we all get in the mail and we mostly ignore.

If Groupon really wanted to add value to my life, they would offer “50% off my Trader Joe’s bill”; “$5,000 off a 2011 Prius”; “$10 will get you $20 in cash”, etc. Things like that would be valuable to me. I would buy those. But Groupon can’t offer these things because Trader Joe’s and Toyota would be crazy to do it (and wouldn’t even dream of it) and the shit Groupon actually has to offer isn’t really… real. It’s just made up facts and figures to make you believe you’re getting a great deal.

Let’s say I own a Day Spa and offer $50 off a $300 massage. What makes it a $300 massage? I own the Spa, I set the price – there is no $50 value to be saved. I could go to another spa and get a $50 massage and save $200 more than I would have buying the Groupon. Groupon’s genius is convincing consumers that they are saving money on these great services when, really, the cheapest option is NOT TO BUY GROUPONS. That costs zero ($0) dollars.

And now, because the business model is so easy to replicate, I’m getting offers from Groupilicious, CouponYou, My Little Deuce Coupon, CouponDeville, Grouper With A Squeeze of Lemon, etc. and it will never stop because local businesses will always try to drum up sales by knocking 40% off a price that they set themselves. Buy it wholesale, mark up the price 100%, offer a Groupon for 40% off – still make 20% on the sale. It’s not difficult.

Right now Groupon is sexy. Even sexier after turning down Google. They are hiring an army of MBAs in their 20s, everybody dresses down – it’s a real startup mentality, it’s Chicago, it’s exciting. Hell, an IPO is coming!

But I look into the future, and all I see is Valpak. Ever been to a Valpak office? Not sexy. Not exciting. No roller skates, no ping pong – the only perks there are 20% off bagels when you buy one dozen.

Jill Kennedy – OnMedea

November 5, 2010December 9, 2011

Advertise On Facebook – Reach More People Than 10 Super Bowls!

Does this mean an ad will cost $40 million dollars per spot?

So, I was just on Facebook – along with 800+ million of my friends (soon to be be 7.3 billion) – and couldn’t help notice the sidebar banner ad pitch to “Advertise On Facebook” (see left).

Now, I’ve never noticed an ad on Facebook. Not one. And I don’t think I’m alone.

So why would I pay anything to advertise on Facebook? Because you can’t afford NOT to have your product or brand in front of 800 MILLION POTENTIAL CUSTOMERS. Right?

Because fear works when you’re pitching your platform to advertising agencies – “You need us more than we need you.” So it’s better to make an expensive ad buy on Facebook, even though no one will see your ad, than to be left behind.

Do they think we’re idiots? At least on television, even if the ad is being skipped in fast motion, you see the product. On Facebook, you don’t even notice the ad and, if you did, you wouldn’t care because you don’t want to see advertising when you’re on Facebook.

The only ad tactic that seems to work on Facebook is the one where hot young girls (old dudes pretending to be hot young girls) to “Friend” guys and then post non-stop about how they “LOVE THEIR NEW NISSAN SENTRA” and how much “The New Coke Zero ROX!”

Let I said before, Facebook, unless they start to charge user fees or do those horribly annoying ads that pop right in your face when you log in, is on the road to becoming worthless.

Jill Kennedy – OnMedea