So… Facebook has announced it has passed ONE BILLION USERS.
Sounds like a reason for a huge celebration. What an amazingly awesome global community!
We should all rejoice together because we built it… together!
But unlike the supermarket that rewards its one millionth customer with balloons, gifts and plaques and everyone is so happy for the store, the only reaction to Facebook’s announcement is people commenting “Facebook sucks!” “Are they counting all 10 of my accounts including my dogs?” “I quit Facebook months ago.” etc. etc. etc.
Facebook has a problem and it’s one that it will not overcome.
Facebook is irrelevant.
Nobody cares about it anymore. There are no balloons, no cheers, no tears, just… meh.
Sure, people use it to post photos of drinking, of babies and bike riding for charity but we, the connected world, have moved past that boring old shit that used to be slightly cool.
I’m sure to that comment Facebook would say – “No, no, wait, you’re wrong, Jill – people also post funny sayings and signs that they find amusing.”
Indeed, they’re right. How am I supposed to know I should “have an awesome day” if I didn’t see it posted in the morning by one of my “friends”?
In the past, I have written that Facebook Is Worthless, Overvalued, and Must Be Stopped – but now, I just don’t care about it anymore.
I have become Facebook indifferent – it means absolutely nothing to me.
That’s not the way it was supposed to be.
The swagger and smirking of the executives and investors before the IPO made it seem like this was a company like no other on the planet – a truly game changing experience that would actually… change the world.
The world did not change because of Facebook.
We all have the same problems that generations before us had. Politicians still use the same rhetoric. American flags are still burned at overseas Embassies. Famine and hurricanes still occur.
The only positive thing Facebook ever did was allow us to see what our high school and college friends look like today. It doesn’t mean we’re going to have dinner with them or have an actual conversation. But we do get to see if they got fat. That’s it and I suppose that’s worth something.
During the first Presidential Debate between President Obama and Mitt Romney the social media winner of the night was… Twitter.
Nearly all the media outlets and pundits were talking about what happened on Twitter during the debates. Not Facebook. Not LinkedIn. Not Google Plus.
To be serious, I have no idea how they add their numbers to conclude that one billion people are on Facebook.
Perhaps they should say one billion accounts have been set by about 200 million people? We all know people who have multiple accounts (almost everyone) – accounts for dogs, literary characters and just plain fake names that we all use to hide from our “friends” and supposedly Facebook is cracking down on this practice. (By the way, you can “friend” me here.)
And that’s another reason the site sucks – who wants to be completely real on Facebook?
We’re not trying to get a job. We’re not running for office. We’re just trying to spend a few minutes out of our day looking at drunken babies and trying not to be monetized.
So congratulations, Facebook on one billion users – one billion bored, indifferent, and dissatisfied users.
Jill Kennedy – OnMedea
P.S. – I just thought of a way Facebook could be relevant… they could buy Twitter.