Disney – OnMedea

February 8, 2013February 12, 2013

NBC Is Saved!

OK – I know NBC has been on a really bad run lately – but things are definitely looking up!

I just received an email alert from the Hollywood Reporter announcing that Christina Ricci has agreed to star in…

wait for it…

GIRLFRIEND IN A COMA

After 87 years, NBC finally has a show to be proud of.

Bob Greenblatt has proven his brilliance and I can’t to hear what’s next:

Could it be – “My Boyfriend’s Got A Nail In His Head”?

“Dad’s Bleeding From The Ass… Again”

“What’s That Thing On Molly’s Face?”

The possibilities are endless.

All joking aside… Here’s who is really in a coma:

Jill Kennedy – OnMedea

May 3, 2012May 3, 2012

Is Hollywood Funding Chinese Propaganda?

Manka Bros., Khan Manka, OnMedea, Jill Kennedy, Hollywood in China, China, Mao Zedong, Tiananmen Square, Chinese Propaganda, Jeffrety Katzenberg, Bob Iger, Disney, Legendary East, Ang Lee, Zhang Ziyi, Rich Gelfond, Silicon Valley, Paul Graham, Oriental Dreamworks, China Film Group, China Mainstream Media National Film Capital Group Hollywood Group, The Long March, The Great Proletariat Cultural Revolution

Hollywood is so desperate to grow their businesses in China they would almost do anything.

Look the other way while the Chinese government continues to abuse the basic human rights of its citizens? Check.

Alter the content or severely edit a movie in order to pass Chinese censors? Check. (Reminder – theater owners in Utah often want to edit the content of a movie and movie studios tell them to go F themselves.)

There are even allegations (but we know it’s true) that Hollywood pays bribes to Chinese officials in return for preferential treatment when it comes to filming in China and getting their films into China.

Is 1.3 billion people and their growing disposable income really that important to major media companies around the world?

Unfortunately, yes. And it has always been this way.

Hollywood didn’t even criticize China after the Tiananmen Square massacre in which thousands of innocent protesters were mowed down by PLA tanks and guns.

That was 23 years ago and they’re still trying to crack that horribly corrupt market. (At right: Imagine the lone protester symbolizes Hollywood – the tanks are China.)

Reality check: It’s never going to happen in the way that you would like, Hollywood.

China can sign whatever contracts you want signed – but, in the end, they will not honor them and you will leave, beaten, with your tails between your legs.

Chinese officials know this and are laughing at you as you put so much pride and resources on the line time after time.

Now there is a new disturbing trend that has popped up recently. The co-funding of Chinese local language films by U.S. companies.

Does this mean, as all Chinese-made films and scripts must be approved by the Chinese Central government, that Hollywood is funding Chinese propaganda?

Of course. This is truly an amazing, laughable coup by China.

I can just imagine some of the conversations with producers about story ideas:

New film about Chairman Mao and his glorious early days on The Long March? (Hollywood: “No problem. We’ll fund half of that if you let us shoot our next superhero blockbuster in the middle of Shanghai.”)

New film about how The Great Proletariat Cultural Revolution was actually a tremendous success? (Hollywood: “Um… weren’t millions killed or persecuted? Wasn’t that a horrific–“) China: “Do you want to shoot on the Great Wall or not?” (Hollywood: “Uh… OK, I guess a few revisions to your script are fine by us but legal would like our logo taken off the finished product.”) China: Deal – can we get that check now?

Granted, it’s not quite that simplistic – but it’s not that far off either.

I worry that Hollywood is getting taken advantage of by their dumber and less savvy “partners” across the Pacific.

It’s similar to the way Silicon Valley is attempting to undermine Hollywood by just grabbing whatever high-end premium content they need (without much payment) to make their devices cooler.

The bottom line is this: Let’s take human rights and actual motives involved out of the equation and look at it from a purely business standpoint. No matter what percentages are negotiated and no matter how many movies Hollywood gets into China – China is not going to pay what they owe and contracts mean nothing.

But, in the end, it’s 1.3 billion people with growing disposable income. And an attempt must be made, I suppose. In theory, there is A LOT of money there.

So… here’s how it plays out… China is going to build the world’s largest film industry off of the creative and technical knowledge of Hollywood and then… they’re going to send Hollywood home… without a check.

Jill Kennedy – OnMedea

April 29, 2011April 29, 2011

Unattractive Women Have Zero Chance In Hollywood…

… and New York, for that matter. And I’m talking about WRITERS!

Of course, there are some small roles in film and television that are played by unattractive female actresses (the psychotic neighbor, the diner waitress, the homeless woman, the awkward teen friend, etc.) – and we sort of understand why ‘on-camera’ talent has to have a certain look.

But writers? Why do they have to look a certain way? They just have to be able to write. Right? Quasimodo should be able to make it in this town – that is, if Quasimodo was a really good writer. Is that naive?

Being fairly new to L.A., I was shocked to learn that the new crop of budding female screenwriters (those under 30) are freakin’ hot. And, of the females out there writing (and there are millions), the hot ones seem to be the only ones getting meetings.

There is a very high profile production company down the hall from my office which receives a good amount of foot traffic from writers pitching script ideas. The males that come in are pretty much all unattractive, unkempt and fat (the standard male screenwriter uniform of baseball cap – [Cubs preferably], shorts and a giant t-shirt is a cliche… but in this case, a true cliche). [Note: If the male screenwriter becomes successful, then his body changes – he’s still unattractive but now he’s ‘kempt’ and very much in shape. Success leads to getting laid, getting laid leads to getting in shape.]

The female writers that come in are all hot. There’s not one Wendy Wasserstein in the bunch. Some wear glasses to have that ‘smart’ look – but they all accentuate their boobs and have a nice tight ass. Perhaps this current wave of new writers was influenced in some way by Scriptgirl411. Even though ScriptGirl is mostly satire, there is a certain fantasy that male producers have (and have had since Hollywood began) and she hits it right on the head.

Female screenwriters make up a extremely low percentage of screenplays written in this town (oh, let’s say 2%, though accurate data is very hard to come by) – so I suppose when male producers feel they need to hire a female to give the script a ‘certain voice’, being the shallow boys that they are, they would prefer to spend all that time with someone hot. That’s pretty much the way this town works in every area of entertainment (even catering… thank you Giada De Laurentiis!).

I do believe this is just a fad and it will change once some of the beautiful but untalented writers start to get screen credits and the movies fail at the box office. Talent will win the day – much as it did for older male screenwriters who were shut out in the 90s for younger guys right out of film school.

Today, it doesn’t seem to matter how old a male writer is, the quality of the script seems to win out. This is mainly due to the low number of projects being greenlit and the low tolerance for bad writing. Top male executives (and a couple of females) at production companies and studios can no longer take a chance on being the “cutting edge” type or “trend setting”. In today’s economy, their jobs and bonuses are very much on the line – so they’d better get it right (write).

However, it’s funny, but when it’s a hot, young, female screenwriter, film executives have an amazing tolerance for bad writing. This, too, will change.

Talent will win the day – though it’s much easier to get tits in the door than a foot.

Jill Kennedy – OnMedea

April 1, 2011July 19, 2012

Broadcast Networks – On Death And Dying

For Broadcast Networks, the end is coming and it’s time for them to Accept their fate. (The 2012 Emmy Nominations only strengthen this point.)

This isn’t to say ABC, CBS, FOX, MBS, NBC, Univision and The CW (and similar Broadcast Networks around the world) are going away. They’ll just have to transform into one of the million other “Channels” out there – high profile Channels with good programming and production values – but still just another button on the Great Media Grid like ESPN, TNT, USA, Oxygen, Justin.tv (indeed), YouTube, etc.

According to a model developed by Elisabeth Kubler-Ross in her 1969 book “On Death and Dying”, there are Five Stages of Grief.

Over the past 20 years or so, Broadcast Networks have bounced around the First Four Stages in an effort to fight off the inevitable:

1. Denial: Broadcast Networks will always be the only place to reach a large audience. We don’t see that ever going away. No one is going to watch the shit they make on Cable. It’s nothing but George Foreman Grill infomercials and drunken Jackass teenagers riding their bikes into traffic.

2. Anger: It’s just not right! They make such crap on Basic Cable (again – see Emmy Nominations). How are they pulling in more advertising than us?! I don’t give a shit about the ratings of “Jersey Shore”, the content on Broadcast Networks is far superior and always will be. Goddamnit! And don’t you dare mention that fucking “Mad Men” to me again! And Hell will freeze over before we ever produce a series for that inferior platform. There’s no syndication value. It’s bullshit!

3. Bargaining: The playing field is not level. It’s not fair. We really need you cable and satellite operators to pay us to retransmit our signal. Don’t forget – we’re the Broadcast Networks. If you give us two revenue streams, we’ll give you really great programming with high ratings and advertising rates that are healthy for everyone. Don’t you realize there is only one place to reach a large audience?

4. Depression: Remember when Saturday night was the greatest night on television – when three networks (and three network Presidents) controlled every household? Everyone had incredible line-ups. It will never be that good again. Thursday night used to be a place where advertisers needed us to launch a new movie or car or department store sales. Those were the days. Oh well, at least we still have our beach houses and court side basketball seats.

5. Acceptance: It’s going to be okay. It’s not so bad to be equated with TBS. I mean, they have Conan O’Brien now. They are sort of like a Broadcast Network. And we’re still bigger than most of the other Channels. And we’ll get the Super Bowl back one day (after ESPN and The Food Network have their turns). It’s all good.

——————————–

The death of Broadcast Networks may not happen in the next five years but it IS going to happen and the sooner we put them out of their misery and end that painful decline, the faster the industry can heal and begin to grow again.

And even though every year in May, the upfronts always seem to break new records (and the Broadcasters will shout that fact from the rooftops in the Trades), make no mistake, nothing can be done to save Broadcast Networks.

It’s an old concept in a new world.

For old school TV executives and their Madison Avenue chronies who are accustomed to lavish Upfront Presentations at Carnegie Hall, Madison Square Garden and the International Space Station, it’s time to just let it go. The Days of Wine and Roses and Fine Dining and Muffin Baskets are over.

Broadcast Network defenders (yes, Les Moonves, this means you) are finding fewer and fewer allies in their argument. Face the facts, ESPN and Google are more valuable than CBS. It may not seem fair – but there are many new Sheriffs in town. Remember, if you’re in a business where single-digit drops in viewers is the New Growth, your business sucks.

So what are the Broadcast Networks supposed to do next? Very simple. Just accept equal footing (two revenue streams – subscription and advertising – enough with this silly Retrans business that no one can understand) and continue to run your business as just another Channel on the Grid.

In the future (and it’s coming), with a channel lineup grid that will be sorted Alphabetically and not by “importance” or “size” (and will include TV channels, websites and whatever else comes up) programming is, as it always has been, King .

And may the best programmer win.

Jill Kennedy – OnMedea

November 15, 2010August 10, 2011

TBS – Go Get Your Shinebox

What is it going to take for TBS (or any other Basic Cable channel) to get a little respect?

I watched the premiere week of Conan and thought it was fine and exactly what I expected (which is a slight disappointment, right?). (Also, why was it on at 10pm on DirecTV when every advertisement in the world says 11pm?… but I digress.)

The one thing that did stand out was the constant bashing of TBS and Basic Cable in general (I know it is a joke, I get it – I also got it in 1985 when the Basic Cable jokes started). But times have changed.

I was a proponent of Conan leaving NBC and for Jeff Zucker to be fired for many MANY reasons (including the handling of the Jay/Conan affair and for having anything to do with Ben Silverman. Please, someone wash everything Ben touched, it’s filthy!).

But, I must say, I’m disappointed with the way Conan has handled the transition to TBS. It was a very difficult decision, I’m sure, but why bash your new home?

Why is Basic Cable still struggling for any sort of respect?

It’s all very reminiscent of the scene from “Goodfellas” with Billy Batts (Frank Vincent) and Tommy DeVito (Joe Pesci) in the bar. Imagine Billy Batts is the “Broadcast Networks” and Tommy DeVito is “Basic Cable”:

Basic Cable: No more shines, Broadcast Networks.

Broadcast Networks: What?

Basic Cable: I said, no more shines. Maybe you didn’t hear about it, you’ve been away a long time. I don’t shine shoes anymore.

Broadcast Networks: Relax, will ya? Ya flip out, what’s got into you? I’m breaking your balls a little bit, that’s all. I’m only kidding with ya…

Basic Cable: Sometimes you don’t sound like you’re kidding, you know, there’s a lotta people around…

Broadcast Networks: I’m only kidding with you. I’m breaking your balls, and you’re getting fucking fresh. I’m sorry. I didn’t mean to offend you.

Basic Cable: I’m sorry, too. It’s okay. No problem.

Broadcast Networks: Now go home and get your fuckin’ shinebox!

Basic Cable: Mother fuckin’ mutt! You fucking piece of shit!

If you remember the movie, Tommy then kicked and stabbed Billy about a thousand times, threw him in the trunk of his car and buried him in some disgusting pit. I’m not saying Basic Cable will completely bury the Broadcast Networks – but it seems to be headed that general direction – so Broadcast Networks had better cut it out with the “shinebox attitude”.

And seriously, to watch Conan, you would think the year is 1985 and the only programming on TBS was really bad VHS copies of really bad 1970s movies and a few Body By Jake infommercials.

This is 2010 and Basic Cable Channels are a key driver and profit center helping to keep the Hollywood machine afloat.

So how about a little respect, Conan? I know you’re only getting $10 million from that suckass TBS that gives you “no budget” (other than a very large one) but come on!

And are you taping this show from some local station in Palmdale or in a very nice soundstage on a very nice Burbank studio lot? And do you have one blimp to promote your show or zero blimps?

And the last I checked, Mad Men on AMC (Basic Cable) won the Emmy for Best Drama; TBS just paid upwards of $2 million/episode for Big Bang Theory (among others); and the ACE Awards (which was a popular punchline for comedians about FIFTEEN YEARS AGO) haven’t been on the air for FIFTEEN YEARS!

I would also argue that with its scripted reruns and movies, TBS and the other top Basic Cable Channels have better daytime programming than any of the Broadcast Station Groups (unless you like Judge shows) and the primetime lineups are equally as creative and catching up in the ratings.

In fact, Broadcast Networks are deep into the 5 Stages of Grief from “On Death and Dying” – and they have been in denial about Basic Cable for years. Retrans is one final pathetic attempt to stay competitive.

So, Conan, I’m sorry you are stuck on lowly TBS when all your life you dreamed of being on NBC (now worth negative $690 million on NBC Universal’s balance sheet) – but the truth is, in today’s media environment, it’s not which channel you are on but the programming you produce.

Remember, even a show shot in a shack in Palmdale can be relevant (and widely seen) today.

Jill Kennedy – OnMedea

P.S. – Why doesn’t anyone ever bash MTV for being “Basic Cable”? Just wondering.

November 23, 2009April 21, 2011

White Male Disney Executives Embrace Women

Ari Emanual, Bob Iger, Bob Zemeckis, Claudia Eller, Dawn Chmielewski, Dick Cook, Disney, Jeff Weiner, Jeremy Zimmer, Jerry Bruckheimer, Joe Roth, John Travolta, Johnny Depp, Kara Swisher, Khan Manka, Manka Bros., McG, Nikki Finke, Pixar, Rich Ross, Richard Ross, Robin Williams, Sam Gores, Sandra Bullock, Sharon Waxman, Stacey Snider, Steven Spielberg, Terry Semel, thewrap.com, Tim Burton, Walt Disney Studios

Apparently, Rich Ross has had an epiphany: Women like movies.

According to the Los Angeles Times (and I’m paraphrasing/ reading between-the-lines), Rich Ross has told (male) literary agents at (male) literary agencies (who represent [male] literary writers), that (Walt) Disney Studios would like to produce more films that appeal to women.

It must have been one of those ‘flux capacitor’ moments for Rich Ross and got me wondering about how genius manifests itself. I mean, thoughts this brilliant don’t just come along every day.

So in my own inferior mind, I began to wonder how the scene must have played out in Bob Iger’s office (or wherever it occurred) and believe it happened like this:

Bob Iger, in sweaty shorts and a T-shirt is slamming racquetballs against the giant windows of his office (the one with the Seven Dwarfs outside).

Intercom: Mr. Iger, your nephew, Richard Ross, is here to see you.

Bob Iger: He’s not my nephew. Send him in.

Richard Ross enters.

Rich: Uncle Bob, I want to run something by you.

Bob: Rich, I’m not your uncle.

Rich: We can play it that way. I’m hip to that.

Bob: What’s on your mind?

Rich: Women.

Bob: Really? You? Explain.

Rich: I think we need to make movies that appeal to women. Kagan recently did a study that came to the conclusion that women actually go to movies. That they actually… enjoy movies.

Bob: You mean like Pirates of the Caribbean and Walt Disney’s A Christmas Carol?

Rich: I mean like Twilight and Sandra Bullock movies.

Bob: Jesus Christ. What the fuck are you saying to me?

Rich: I’m saying we need to get together with some of the top male screenwriters and producers in Hollywood and come up with the next generation of “Twilights” and “Sandra Bullock” movies. In order to survive, we need to tap more women.

Bob: Then do it. You have my full support.

Rich: Thanks, Bob.

Bob: Uncle… Bob.

Rich smiles and leaves.

That may not have been exactly the way it played out – but the end result will be films manufactured by men that attempt to appeal to women that do nothing but turn women off.

My advice to Disney: Pirates of the Caribbean 4. Appeal to women when you have a good story to tell, not by turning a “John Travolta” script into a “Sandra Bullock” script.

Jill Kennedy – OnMedea

October 1, 2009April 29, 2011

Comcast Acquires NBC Universal?

“COMCAST DENIES A DEAL IS DONE, BUT DOES NOT DENY TALKS.” Are you really fucking kidding me, Sharon?

So this is the way it’s going to be? Semantics.

Everyone in the world with a blog could report anything (anything) and find a way to call it a true story.

My five-year-old daughter could tell me she knows where Iran is hiding a nuclear bomb and I could report: “A trusted source tells me that Iran is hiding a nuclear bomb in a closet in La Canada.” I do consider my daughter to be “trusted”. She’s the “source”. Iran would come out immediately and call the story “inaccurate” – but I wouldn’t be a liar.

I’m stunned that nobody calls bullshit on a story that mentions quite a few details about a deal that is far from complete.

Yet nobody calls Sharon Waxman at TheWrap.com a liar. Semantics. Or… I suppose, because nobody really cares. TheWrap.com got everything it needed from this story. National exposure. Who cares if it’s “inaccurate”? That’s not the point.

Comcast and GE get everything they want out of the story – a test of the market to see what the rumor, if true, would do to their stock prices.

Even so, it’s absolutely ridiculous.

“Comcast is in talks to buy the entertainment giant NBC Universal from General Electric… ACCORDING TO KNOWLEDGEABLE INDIVIDUALS.” WTF does that mean? I consider myself to be a “knowledgeable individual” – does that mean I could have been a source even if I didn’t know about the meeting?

“Deal points were hammered out…EXECUTIVES FAMILIAR WITH THE MEETING SAID.”

Who are these “Knowledgeable Individuals” and “Executives Familiar With The Meeting” – and why the fuck are they talking to TheWrap.com?

Are “Sources” protected in online journalism? What kind of a crazy-fucking world is it when Nikki Finke is the reserved one in a big entertainment business story like this? Maybe it’s because she didn’t break the story and would love to see it discredited. Actually, not “maybe” – I’m sure she wants to see it discredited.

The biggest surprise of all is that nobody is calling bullshit or lies lies lies. In today’s journalistic environment, that means the story is, most likely, true. And if I had the chance and “sources” to break this story, I would have done the same thing.

Jill Kennedy – OnMedea

August 31, 2009April 29, 2011

Disney Buys Marvel!

Alan Fine, Ari Emanuel, Bob Iger, David Maisel, DC Comics, Deadline Hollywood, Disney, Isaac Perlmutter, Jeff Bewkes, Jeff Weiner, Jill Kennedy, John Turitzin, Kenneth P. West, Khan Manka, Manka Bros., Marvel, Marvel Comics, Nikki Finke, OnMedea, Sharon Waxman, Simon Philips, Terry Semel, Walt Disney Company

My spidey senses nailed this one. Friday I said it would happen – and now it is so!

My colleage Nikki Finke loves to say “TOLDJA” – but she didn’t get this one!

In a deal that shocked everyone in the industry except me, Disney today announced it will purchase Marvel Entertainment – the total value about $50/share or $4 billion for company.

Here’s the press release:

DISNEY TO ACQUIRE MARVEL ENTERTAINMENT

Worldwide leader in family entertainment agrees to acquire Marvel and its portfolio of over 5,000 characters

Acquisition highlights Disney’s strategic focus on quality branded content, technological innovation and international expansion to build long-term shareholder value

Burbank, CA and New York, NY, August 31, 2009 –Building on its strategy of delivering quality branded content to people around the world, The Walt Disney Company (NYSE:DIS) has agreed to acquire Marvel Entertainment, Inc. (NYSE:MVL) in a stock and cash transaction, the companies announced today.

Under the terms of the agreement and based on the closing price of Disney on August 28, 2009, Marvel shareholders would receive a total of $30 per share in cash plus approximately 0.745 Disney shares for each Marvel share they own. At closing, the amount of cash and stock will be adjusted if necessary so that the total value of the Disney stock issued as merger consideration based on its trading value at that time is not less than 40% of the total merger consideration.

Based on the closing price of Disney stock on Friday, August 28, the transaction value is $50 per Marvel share or approximately $4 billion.

“This transaction combines Marvel’s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney’s creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories,” said Robert A. Iger, President and Chief Executive Officer of The Walt Disney Company. “Ike Perlmutter and his team have done an impressive job of nurturing these properties and have created significant value. We are pleased to bring this talent and these great assets to Disney.”

“We believe that adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation,” Iger said.

“Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses,” said Ike Perlmutter, Marvel’s Chief Executive Officer. “This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney’s tremendous global organization and infrastructure around the world.”

Under the deal, Disney will acquire ownership of Marvel including its more than 5,000 Marvel characters. Mr. Perlmutter will oversee the Marvel properties, and will work directly with Disney’s global lines of business to build and further integrate Marvel’s properties.

The Boards of Directors of Disney and Marvel have each approved the transaction, which is subject to clearance under the Hart-Scott-Rodino Antitrust Improvements Act, certain non-United States merger control regulations, effectiveness of a registration statement with respect to Disney shares issued in the transaction and other customary closing conditions. The agreement will require the approval of Marvel shareholders. Marvel was advised on the transaction by BofA Merrill Lynch.

Investor Conference Call:

An investor conference call will take place at approximately 10:15 a.m. EDT / 7:15 a.m. PDT today, August 31, 2009. To listen to the Webcast, turn your browser to http://corporate.disney.go.com/investors/presentations.html or dial in domestically at 800-260-8140 or internationally at 617-614-3672. For both dial-in numbers, the participant pass code is 51214527.

The discussion will be available via replay on the Disney investors website through September 14, 2009 at 7:00 PM EDT/4:00 PM PDT.

About The Walt Disney Company
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, interactive media and consumer products. Disney is a Dow 30 company with revenues of nearly $38 billion in its most recent fiscal year.

About Marvel Entertainment, Inc.
Marvel Entertainment, Inc. is one of the world’s most prominent character-based entertainment companies, built on a library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics).

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I think it’s a great deal for Disney. Great for owners of IP in general. It puts a premium on content creation and content ownership. Bully for you, Bob Iger! Electronic Arts is next and then you guys are all set.

Jill Kennedy – OnMedea

August 28, 2009April 29, 2011

On Monday, Disney Will Announce They Are Buying Marvel

MARK MY WORDS – ONMEDEA-PHILES! It’s going to happen.

Send me an email on Monday morning that says:

“Jill,
You were right!”

Jill Kennedy – OnMedea

August 3, 2009April 28, 2011

Is The Video Game Bubble About To Burst?

Nintendo’s earnings today must have been a troublesome sign for all the major video game companies (EA, Activision Blizzard, Sony, etc.).

With a couple of exceptions (most notably Midway Games), the video game industry has had a pretty great party over the the past five years. But is the party ending and the hangover beginning?

Long answer: Yes.

Are major media companies prepared for the coming burst?

Long answer: No. I believe that most believe the bubble will grow and grow and grow – until it becomes an infinite sphere with impenetrable walls that cannot burst.

A bubble that cannot burst. Hmmm. Wouldn’t that be marvelous?!

If Q4 2009 is as frightening as Q2 2009 for the industry, major media companies may wish to revisit their aggressive games company acquisitions strategy (or AGCAS). Maybe it should be revisited today.

Jill Kennedy – OnMedea